1. Presented by
Muhammad Hossain Khan
4th year 2nd Semester
Dept. of Textile Engineering
Ahsanullah University of Science & Technology
Course Title: Accounting & Marketing
Course No-Hum-401
2. History
Company Profile ,Mission & Vision
Target Customer & Product Type
Outlet in the World
Present brand position & values
Marketing policy
Distribution Channel
Conclusion
3. Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 233.715 billion (2015)
Area served Worldwide
Headquarter California, United States.
Total number of employees 115,000(july2015)
4. . Steve Jobs and Steve
Wozniak laid the
foundation of APPLE
COMPUTERS INC. on
April 1,1976 to sell the
Apple 1 (personal
computer kit)
FOUNDATION OF
APPLE
5. • Steve Wozniak and Steve Jobs form the Apple Computer
Company on April Fool's Day on 1976 in GARAGE.
• Wozniak and Jobs finish work on a preassembled
computer circuit board. It has no keyboard, case, sound
or graphics. They call it the Apple® I….The Apple I
board is released for sale to hobbyists and electronics
enthusiasts at the price of $666.66.
• Apple's first formal business plan sets a goal for sales to
grow to $500 million in ten years. As it turns out, the
company will pass that mark in half the time.
• Apple I computer boards are sold through 10 retail stores
in the U.S.
• Apple moves from Jobs' garage to a building on Stevens
Creek in Cupertino, California.
• The new Apple® II is unveiled at the first West Coast
Computer Fair. It is the first personal computer able to
generate color graphics and includes a keyboard, power
supply and attractive case .
• Regis McKenna Advertising launches its first ad
campaign for Apple. Although advertising is initially
aimed at electronics enthusiasts, Apple will soon become
the first company to advertise personal computers in
consumer magazines.
• Monthly orders reach a $1 million annual sales rate.
6. The name was taken by Steve Jobs.
The first Apple logo was designed by Ron
Wayne, co-founder of Apple Computer. It was
rather a picture than a logo. It showed Sir Isaac
Newton sitting beneath the famous Apple tree
thinking about gravity.
7. In 1977 Jobs asked the art designer Rob Janoff
to design the new Apple logo. The new logo
had a simple shape of an Apple, bitten into,
with the colors of the rainbow in the wrong
order.
In 1997, Steve Jobs decided to drop the multi-
colored Apple logo and replace it by a solid-
colored logo. The first Apple computers to
feature the new logo were the new PowerBook
G3s in 1998
19. Target Customer
TEENAGERS :
Teenagers are considered one of
Apple Inc.'s target markets. Teenagers
use iPods for many reasons. Some of
these reasons are to socialize with
friends, listen to music and go on
Facebook, MSN, twitter etc. There are
also many gaming apps that appeal
to them. IPods have become quite a
trend with teenagers.
20. COLLEGE AND UNIVERSITY
STUDENTS :
.College and university students
are also targeted by Apple Inc.
These students use Apple Inc.
products such as iPad's,
MacBook's, iPhone's etc to quickly
record notes. These notes are kept
organized in their devices. Also
these products are light which
makes carrying devices to and
from school much easier.
21. BUSINESS PEOPLE :
Business people are
very intrigued by Apple
products. All Apple devices
(iPhone's, iPad's, MacBook's
etc.) have a business quality
that is very useful. These
devices are used to finish
work efficiently and to
communicate with clients
easily. In addition, sending
documentsis easy and
organized.
22. YOUNG CHILDREN AND KIDS :
Apple products are also useful
to young children and kids. The
reason for this is that devices such
as iPods and iPads are easy to use
due to their touch screen quality
which is good for children. Parents
can download learning game apps
on Apple devices to teach young
children and kids.
23. ADULTS :
Adults are also one of Apple
Inc.'s target markets. iPhone's are
useful to adults for their
everyday needs such as phone
calls, map directions, internet
connection, documents and
cameras. Carrying these small
devices makes adults lives much
easier forcommunicating daily.
24. OUTLETS IN THE WORLD:
)
Headquarteres in Infinite
Loop Cupertino,Califor
nia
Apple has 472 retail
stores in 18 countries
and an online store
available in 39
countries.
25. OUTLETS…….
Hong Kong (SAR): 4
Netherlands: 3
Sweden: 3
Brazil: 3
Turkey: 2
United Arab Emirates: 2
Belgium: 1
United States: 268
United Kingdom: 39
Canada: 29
China: 26
Australia: 22
France: 19
Italy: 16
Germany: 14
Spain: 11
Japan: 9
Switzerland: 4
38. B2B CUSTOMERS
SME
Added
Value
Reselle
r
On-line
store
Education
Added
Value
Reselle
r
On-line
store
Direct
sales
force
Enterprise & Gov.
Direct
sales
force
On-line
store
Offer
solicitat
ion
Not sold through
direct sales force
due to small
volume
High level of
service
Channel with high
level of control
from Apple
Need for consultancy
and assistance
Crucial consultant role
Use in educational
environment also has a
promotional dimension
Shorter channel due to
the active role of Apple in
the design of this systems
On-line services for
companies similar to Dell
Governments buy mainly
through tenders
39. B2C CUSTOMERS
Stores
(274)
Give high
visibility
Resellers
(3000)
High service
level
More capillary
distribution
Large distribution
(320)
Drives huge
volumes of traffic
Absence of
differentiation
avoided through
corners
On-line store
(36 Countries)
Visibility on web
& worldwide
Mass
customization
Flagship
stores
95% of
customers
don’t
consider
Mac
Serving local
communities
Zero investment from
Apple
High quality experience
Very problematic, due to
inexistent purchasing
experience
Selected retailers only (best
Buy)
Separate space, serviced by
Apple staff
With one store acce
Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies
And 4,583 iPhones per hour.
And 76 iPhones per minute.
And 1.27 iPhones per second!
The iPhone is now sold in 89 countries.
