Apple was founded in 1976 by Steve Jobs and Steve Wozniak. They started out of Jobs' garage selling the Apple I computer. Since then, Apple has grown tremendously and become a leader in consumer electronics. Some key events include the introduction of the Apple II in 1977, the Macintosh in 1984, the iMac in 1998, and the iPhone in 2007. Today, Apple has over 500 retail stores worldwide and annual revenue of over $230 billion. Through innovative products and marketing, Apple has established itself as a top global brand known for its emphasis on design.

1. Presented by
Muhammad Hossain Khan
4th year 2nd Semester
Dept. of Textile Engineering
Ahsanullah University of Science & Technology
Course Title: Accounting & Marketing
Course No-Hum-401

2. History
Company Profile ,Mission & Vision
Target Customer & Product Type
Outlet in the World
Present brand position & values
Marketing policy
Distribution Channel
Conclusion

3. Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 233.715 billion (2015)
Area served Worldwide
Headquarter California, United States.
Total number of employees 115,000(july2015)

4. . Steve Jobs and Steve
Wozniak laid the
foundation of APPLE
COMPUTERS INC. on
April 1,1976 to sell the
Apple 1 (personal
computer kit)
FOUNDATION OF
APPLE

5. • Steve Wozniak and Steve Jobs form the Apple Computer
Company on April Fool's Day on 1976 in GARAGE.
• Wozniak and Jobs finish work on a preassembled
computer circuit board. It has no keyboard, case, sound
or graphics. They call it the Apple® I….The Apple I
board is released for sale to hobbyists and electronics
enthusiasts at the price of $666.66.
• Apple's first formal business plan sets a goal for sales to
grow to $500 million in ten years. As it turns out, the
company will pass that mark in half the time.
• Apple I computer boards are sold through 10 retail stores
in the U.S.
• Apple moves from Jobs' garage to a building on Stevens
Creek in Cupertino, California.
• The new Apple® II is unveiled at the first West Coast
Computer Fair. It is the first personal computer able to
generate color graphics and includes a keyboard, power
supply and attractive case .
• Regis McKenna Advertising launches its first ad
campaign for Apple. Although advertising is initially
aimed at electronics enthusiasts, Apple will soon become
the first company to advertise personal computers in
consumer magazines.
• Monthly orders reach a $1 million annual sales rate.

6.  The name was taken by Steve Jobs.
 The first Apple logo was designed by Ron
Wayne, co-founder of Apple Computer. It was
rather a picture than a logo. It showed Sir Isaac
Newton sitting beneath the famous Apple tree
thinking about gravity.

7.  In 1977 Jobs asked the art designer Rob Janoff
to design the new Apple logo. The new logo
had a simple shape of an Apple, bitten into,
with the colors of the rainbow in the wrong
order.
 In 1997, Steve Jobs decided to drop the multi-
colored Apple logo and replace it by a solid-
colored logo. The first Apple computers to
feature the new logo were the new PowerBook
G3s in 1998

8. 1977 1997 20061975 2013

10. 1974
The idea for Apple
Computers was
BORN
1976
First Computer was
SOLD

11.  APPLE 1
(LAUNCHED
ON 1 JULY
1976)
 APPLE 2
(INTRODUCED
ON 16 APRIL,1977)
• APPLE 3
(MAY 1980)

12. 1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs

13. 1998 1999
Apple introduced all-in-
one
the iMac
Also Apple unveiled
the iBook

14. And the Innovations continue…

15. Products

17. iMac
iPod iPod Nano
iPad
Mac Book Air iPhone 4s iPhone 5s iPhone 5C

19. Target Customer
TEENAGERS :
Teenagers are considered one of
Apple Inc.'s target markets. Teenagers
use iPods for many reasons. Some of
these reasons are to socialize with
friends, listen to music and go on
Facebook, MSN, twitter etc. There are
also many gaming apps that appeal
to them. IPods have become quite a
trend with teenagers.

20.  COLLEGE AND UNIVERSITY
STUDENTS :
.College and university students
are also targeted by Apple Inc.
These students use Apple Inc.
products such as iPad's,
MacBook's, iPhone's etc to quickly
record notes. These notes are kept
organized in their devices. Also
these products are light which
makes carrying devices to and
from school much easier.

21.  BUSINESS PEOPLE :
Business people are
very intrigued by Apple
products. All Apple devices
(iPhone's, iPad's, MacBook's
etc.) have a business quality
that is very useful. These
devices are used to finish
work efficiently and to
communicate with clients
easily. In addition, sending
documentsis easy and
organized.

22. YOUNG CHILDREN AND KIDS :
Apple products are also useful
to young children and kids. The
reason for this is that devices such
as iPods and iPads are easy to use
due to their touch screen quality
which is good for children. Parents
can download learning game apps
on Apple devices to teach young
children and kids.

23. ADULTS :
Adults are also one of Apple
Inc.'s target markets. iPhone's are
useful to adults for their
everyday needs such as phone
calls, map directions, internet
connection, documents and
cameras. Carrying these small
devices makes adults lives much
easier forcommunicating daily.

24. OUTLETS IN THE WORLD:
)
Headquarteres in Infinite
Loop Cupertino,Califor
nia
Apple has 472 retail
stores in 18 countries
and an online store
available in 39
countries.

25. OUTLETS…….
Hong Kong (SAR): 4
Netherlands: 3
Sweden: 3
Brazil: 3
Turkey: 2
United Arab Emirates: 2
Belgium: 1
United States: 268
United Kingdom: 39
Canada: 29
China: 26
Australia: 22
France: 19
Italy: 16
Germany: 14
Spain: 11
Japan: 9
Switzerland: 4

26. Present Brand Position

27. Best Global Brands Of 2015

28. Best Global Brands 2013

29. APPLE SOLD 56.8 MILLION iPHONES LAST YEAR.
116,800 iPhones per day

30. officially bigger than Microsoft ($93.58
billion)
Now, Apple generated revenue
of
$233.715 billion

31. Even bigger than the GDP of
100 other countries

32. $470.94 B $231.2 B
Enterprise Value Total GDP

34. Marketing Policy
Key factors of policy
A design firm
A media platform
A publishing company
A software powerhouse
A computer builder
A movement

37. Apple’s distribution
structure

38. B2B CUSTOMERS
SME
Added
Value
Reselle
r
On-line
store
Education
Added
Value
Reselle
r
On-line
store
Direct
sales
force
Enterprise & Gov.
Direct
sales
force
On-line
store
Offer
solicitat
ion
Not sold through
direct sales force
due to small
volume
High level of
service
Channel with high
level of control
from Apple
Need for consultancy
and assistance
Crucial consultant role
Use in educational
environment also has a
promotional dimension
Shorter channel due to
the active role of Apple in
the design of this systems
On-line services for
companies similar to Dell
Governments buy mainly
through tenders

39. B2C CUSTOMERS
Stores
(274)
Give high
visibility
Resellers
(3000)
High service
level
More capillary
distribution
Large distribution
(320)
Drives huge
volumes of traffic
Absence of
differentiation
avoided through
corners
On-line store
(36 Countries)
Visibility on web
& worldwide
Mass
customization
Flagship
stores
95% of
customers
don’t
consider
Mac
Serving local
communities
Zero investment from
Apple
High quality experience
Very problematic, due to
inexistent purchasing
experience
Selected retailers only (best
Buy)
Separate space, serviced by
Apple staff
With one store acce

40. Need
Recognition
Search
Comparison
Choice/
Purchase
Outcome
Web
Store
Web
Store/
Reseller
Web
Store
First time customerApple customer A Apple customer B
Stepsinpurchasingprocess

46. Conclusion

48. Stay Hungry, Stay Foolish.
Think Different