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Written Evaluation

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Written Evaluation

  1. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?Firstly I looked at two music magazines; ‘Kerrang!’ and ‘Uncut’ to analysis. Bothof which were aimed at a different audiences. Niche and mainstream. The agegroups of these magazines were ranged from teenagers, who would buy‘Kerrang’ and the older people, who were 25+ and would buy ‘Uncut’. Looking atthese magazines I noted how the layouts were kept simple and understandableand tie in with the genre that they represent. I looked at the different coloursthat the magazines use. Brightness on Kerrang! as its aimed at teenagers and dullsophisticated colours on Uncut. How does your media product represent particular social groups?My music magazine, ‘Urban Wave’ is aimed towards teenagers over 15. This isbecause of the ‘Urban’ genre the magazine represents and the niche market.Audience: Male, Female gender15+ (Working, lower Class)Urban Music GenreNiche Market as the magazine is an urban genre What kind of media institution might distribute your media product and why?Bauer Media Group would be a option which my magazine could use todistribute the product. With Bauer Media Group selling over 38 millionmagazines a week over the titles, Q and Kerrang! This is the better choice for mymagazine to go with. I would sell my music magazine ‘Urban Wave’ being sold inHMV, WH Smiths and independent record stores. This would give the chance formy magazine to be sold to a wide variety of audiences and to succeed in havingmy magazine recognised by the public. Who would be the audience for your media product?I made a questionnaire which I made and asked 5 people to give me feedback on mymagazine. I asked 7 different questions surrounding the magazines layout, fonts andphotographs. I then created pie charts which gave me the statistics of my magazine.Overall I had positive feedback on my whole product.
  2. 2. How did you attract/address your audience?Consider content, house style, design and layout, use of the Guttenberg PrincipleI used the Guttenberg principle to attract an audience to the magazine. Using more textand images on the front cover of the magazine whilst keeping the cover simple helps mymagazine to be sold. Having the image of my main artist featured in the primary opticalarea suggest to the audience that this is the main interest featured in the magazine.I included well known mainstream bands and singers in order to attract my audience.Using bands such as ‘Mcfly’, ‘Panic! At The Disco’ creates an audience to my musicmagazine. Including ‘Demi Lovato’ brings a niche market towards Urban Wave as she isa new matured urban beat artist which ties in with my magazines genre.I used different content included in the contents page in order to sell themagazine. I included a competition for the reader to win a trip to LA, free postersof the latest bands, interviews and reviews. This attracts a niche audience to themagazine and encourages them to buy the magazine.

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