Planning and Pitching a Print-Based Media Product

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title​: Unit 13: Planning & Pitching a Print Based Media Product
Assessment criteria
covered by the
activity​:
Unit 13 – LO4 – Be able to pitch their ideas on proposed print-based products
to an editor, ​client​ or focus group.
(​P4​ and M2 Criteria for Unit 13)
Client​ = Publisher
Candidate name​: Candidate number​:
Date, time and
venue of the activity
being carried out:
Date​:
Full description of
the activities being
carried out by the
candidate:
● The candidate is to pitch both ideas for a new UK Based Music
Magazine.
● They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
● The Budget Breakdown, Production Plan, Budget Breakdown and
HOW they are going to market the product across different platforms
is evidenced in the original pitch.
● Time limit: ​10 minutes
Witness name:
Teacher
Miss J. Oliver Witness signature​:
Teacher
Job title: Teacher of Media Relationship to the
candidate
Teacher
Contact details:
Email/School number
j.oliver@st-andrews.surrey.sch.uk

2. CHECKLIST – UNIT 13
Proposal with future plans x 2
Mind-map x2 ideas
Production plan x2
Target audience for magazines
Hand drawn drafts and graphic layouts
Moodboard
Font styles and house style
Flat plan
Photo-shoot plan
Location reccee - Risk Assessment
Staff and equipment costs
Advertising costs
Profit and loss breakdown
Front Cover, DPS and back page
FEEDBACK - Google forms survey
FEEDBACK -
WWW
EBI
An very detailed and confidently communicated pitch that has covered the expected areas (see
above) in a sufficient amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their 2​nd​
magazine idea.
Signed:
Date: