Unit 15-Witness Statement

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a client
for feedback
(P4)
Client = Publisher
Candidate name: Fiona Davison Candidate number: 1107
Date, time and
venue of the activity
being carried out:
Date: 30th March 2017
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Witness name:
Teacher
Mrs. Thaxton Witness signature:
Teacher
Mrs. H. Thaxton
Job title: Teacher of Media and
Film
Relationship to the
candidate
Teacher
Contact details:
Email/School number
hthaxton@st-andrews.surrey.sch.uk

2. Checklist – Unit 13/30
Tasks Done ✓ Tasks Done ✓
Has the student discussed the
Proposal for the print based media
product? Aims and Objectives;
Target Audience; Campaign
Message; Style or approach;
Content.
Verbal Introduction?
Advertisement that is of high technical
standard produced and appealing.
You need to change the font to the
poster, as it is very dark and hard to
read.
✓
Production Plans – Are these
covered in detail?
Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest
Budget Summary – Budget of the
campaign, equipment and staff
needed, print and design cost,
poster advertising rates – how much
will it cost you to advertise in
posters.
Opportunity for feedback - Have they
provided something to give feedback
on?
Survey Monkey questionnaire
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics;
spending power
Campaign Message linked with
Advertisements
Pre-Production Materials – Drafts,
Flat Plans, Font Styles, Plan for
images, House style/colour scheme
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments

3. WWW
• Fantastic print-based advertisements of your music festival, It is very clear you put a lot of
effort into the Photoshop work as they are of high-technical standard and look very
appealing.
• You have really targeted the right audience with your use of colours and style.
EBI
• You need to make some minor changes with corrections as highlighted in yellow above
and minor correction on poster.
Teacher Comment:
A good, detailed pitch that has covered the expected areas (see above) in a good amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.
Signed: Mrs. H. Thaxton Date: 30/3/2017