My script for my presentation.

1. EP Festival Pitch
Good morning. As you may be aware, there are lots of music festivals annually
with a variety of different genres and today I’m going to be pitching my own
music festival print based advertisements, which is sponsored by EP magazine.
Before thinking of my own festival it was important to create a mood board and
see what other print based advertisements are like. Due to the fact that I was
planning to produce either a poster or magazine advert I created two different
mood boards so I could see if there were any similarities and differences. I have
learnt from this that my advertisements need to bold with bright colours and
clear fonts so that it doesn’t look too complex for the audience to look at.
After looking at different mood boards I generated a mind map of which my
target audience would be my house style, the name of my festival, what slogan I
would have and then the marketing and frequency. In doing this I can see which
idea would be better and what the best way to advertise my festival in order for
my target audience to be interested. For example by releasing new updated
posters every few weeks, it can get the audience more excited and persuade
them to go.
Once I completed the mind map I made proposals. The first one was about my
poster and the second one was based around my magazine print based
advertisement. The aims of my advert would be to persuade people to take some
time out of reality and have a social weekend with friends listening to music that
they love. My target audience would be aged around 17-30 and be quite
adventurous and want to go to festivals for the experience. Also you could see a
lot of mainstreamers there because it is seen as a popular activity to go to
festivals and concerts. Moreover, because they are young adults they would
probably fall into the category of C1-E within the social economic needs and
therefore have a low spending power because if they are students or haven’t got
the highest paid occupation then they would have lots of money to spend.
When it came to my hand drawn drafts, I made two for my poster and two for my
magazine. With my poster print based advertisement, it would be important to
have which bands and artist will be preforming on what day and then include a
website link so that they can find out more information.
As for my magazine hand drawn draft, there’s a little bit more information at the
bottom such as where you can buy tickets by either going to the ticket website or
calling. It was important to keep both ideas simple because if the whole advert is
extremely text heavy then the target audience probably wouldn’t have much
interest in looking at it.
After creating my hand drawn drafts I made graphic layouts where it is a bit
clearer and how the backgrounds might be slightly different and also including
the final logo.

2. For my house style I will be having the main logo font as Window Markers along
with EP’s standard logo. As for the rest of the fonts I will be using the band’s
logos so that it will build their recognition and that fans will know straight away
who is going to be there and by having it different, I will make the adverts look
more appealing. Then for the other information I will have a standard font. With
regards to colour, instead of having yellows and reds, I decided to go for more
orange shades so they are still similar but will also stand out from other adverts.
Also the connotations of orange is that it can symbolise energy and passion
which is what festivals are all about; you have the bands passion of preforming
and then energy of the fans with their passion for the music produced as well.
When it came to thinking about my draft article, I wanted to have the headliners
who relate to the alternative and indie rock genre of music. Therefore I decided I
would have Arctic Monkeys, Muse, and Rihanna, Florence and the machine and
lastly Biffy Clyro. Additionally, these bands have a wide fan base and some are
recognized nationally and internationally.
Instead of going out straight away and taking photos I created a photo-shoot plan
of what type of images I may want for my final adverts. If I were to take photos
with models it would’ve been a group of friends having fun with the sunset in the
background so I can then produce photos with a silhouette background and still
have my orange colour scheme form the sky. Also it would be important to have
a group of friends because I’d want to capture the excitement so that I can
portray this to the target audience. Lastly I would have taken them at a field
landscape because I’d like the advert to be as if the models were at a festival not
in an enclosed space. I would also need them to sign model release forms as
well.
Before I came up with my final logo I looked at a few different fonts so that I
could see what would look best. I didn’t know whether to have the word ‘festival’
in the same font as EP but I liked the idea of having it more edgy and not as neat
to then add a bit of dynamic to the logo.
Because I had ideas for a poster and magazine print based advertisement, I made
two different production processes. This is because I want to release the poster
adverts a little bit sooner than the magazine advert and also with the magazine
advert, there are different steps such as adding the extra information with a
different layout and sending it off to the magazine companies where as the
posters would be sent to the printing. The release dates for the posters would be
a little bit sooner by 3 weeks, the first on being the 18th March and the second
the 1st April. This is because the poster would be about who will be there on
what day and start to persuade people that they would want to see the specific
bands preform and then the magazine advert will have extra information about
where to go exactly to purchase the tickets or sort out transport.
For my budget summary, it would cost around £140 to print 1500 posters and
then roughly £2700 to advertise a full page in my desired magazines. As for
personnel, I would have a team of editors, designers, photographers, marketing,
finance and human resources and their salaries would range from £17,000 to

3. £21,000. Then for equipment I would need an office space, computer, adobe
master collection and cameras for example. These are all important equipment
because you will need to have the different programs in order to edit and
produce the adverts and the camera to actually collect the photos.
As well as creating a photo-shoot plan, it was important to make a location recce
and complete risk assessment forms. The location recce is about what type of
shots I will need and when the photos will be taken along with if I need any
permission.
Then for my risk assessment it was necessary to state what was needed for the
day and what to be careful of and other aspects such as catering and transport.
Once I finished creating all the necessary pre-production materials, I have
decided to go ahead and make my poster print based advertisement. The main
reason for this is that posters will be able to be placed anywhere whereas in
magazines I’d only want to advertise in genre specific ones, which my target
audience would read. Additionally, I prefer the layouts for the posters and they
will not be very text heavy. Moreover, the release dates for my posters will be
sooner so it will give the audience more time to see who will be there and what
days, if not all of them, they would like to go on.
I have created 3 main types of posters with the artists performing and then a
flyer which will be about the official headliners.
Thank you for listening and I’d really appreciate it if I could receive some
feedback. I have emailed you all a survey.