Witness statement

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a client
for feedback
(P4)
Client = Publisher
Candidate name: Sonu Johny Candidate number: 2069
Date, time and
venue of the activity
being carried out:
Date: 30/06/2016
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Date: 30/06/2016
Witness name:
Teacher
Miss J Oliver Witness signature:
Teacher
J Oliver
Job title: Teacher of Media Studies
and Film
Relationship to the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk
joliver@st-andrews.surrey.sch.uk

2. Checklist – Unit 13/30
Tasks Done ✓ Tasks Done ✓
Has the student discussed the
Proposal for the print based media
product? Aims and Objectives;
Target Audience; Campaign
Message; Style or approach;
Content.
Verbal Introduction?
✓ Advertisement that is of high technical
standard produced and appealing.
✓
Production Plans – Are these
covered in detail?
✓ Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest
✓
Budget Summary – Budget of the
campaign, equipment and staff
needed, print and design cost,
magazine advertising rates – how
much will it cost you to advertise in
magazines.
✓ Opportunity for feedback - Have they
provided something to give feedback
on?
✓
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics;
spending power
✓ Campaign Message linked with
Advertisements
Pre-Production Materials – Drafts,
Font Styles, Plan for images, House
style/colour scheme
✓
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments
✓
WWW
The student presented a clear and fantastic pitch covering vast amounts of detail which is evident
from the table above.

3. The proposals were very detailed covering the correct amount of information stating exactly what
his campaign was and what the campaign message “get connected” meant.
The advert and poster produced was of a high technical standard which they both looked fantastic
highlighting the student has followed his inspiration throughout.
EBI
The student needs to relate his advertisements to his campaign message clearly and denote the
connotations behind his slogan.
Photoshop corrections:
Website address at the bottom could be clearer and could stand out more – possible a different
colour.
All the writing on the poster needs to be moved down, as there is blank space at the bottom.
You need to add your slogan on!
‘Connect’ – Title – can be made bigger to stand out.
Teacher Comment:
A very detailed and confidently communicated pitch that has covered the expected areas (see
above) in a sufficient amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.
Signed: J Oliver Date: 30/06/2016