Print-Based Advertising: Unit 15 LO4 Pitch

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a client
for feedback
(P4)
Client = Publisher
Candidate name: Patrice Insua Candidate number: 5107
Date, time and
venue of the activity
being carried out:
Date: 19th
March 2019
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Witness name:
Teacher
Miss Oliver Witness signature:
Teacher
Miss J. Oliver
Job title: Head of Media Relationship to the
candidate
Teacher
Contact details:
Email/School number
joliver@st-andrews.surrey.sch.uk

2. Checklist – Unit 13/30
Tasks Done ✓ Tasks Done ✓
Has the student discussed the
Proposal for the print based media
product? Aims and Objectives;
Target Audience; Campaign
Message; Style or approach;
Content.
Verbal Introduction?
✓ Advertisement that is of high technical
standard produced and appealing.
✓
Production Plan ✓ Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest
✓
Budget Summary – Budget of the
campaign, equipment and staff
needed, print and design cost.
Opportunity for feedback - Have they
provided something to give feedback
on?
Survey Monkey questionnaire
✓
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics;
spending power - in proposal
Campaign Message linked with
Advertisement
✓
Pre-Production Materials – Drafts,
Font Styles, Plan for images, House
style/colour scheme
✓
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments

3. WWW
• Creative poster and well thought about especially using your own images – I prefer the
poster with the lower opacity for the boxes with the artists in.
• Very detailed work – for example the Proposal and photography plan.
EBI
• Strapline is quite hard to read at the top from a distance so think about moving it or
changing the colour of the strapline.
• Make sure you campaign message is linked with your advertisement and you discuss how
it is linked with your poster and advertisement.
Teacher Comment:
A very detailed and confidently communicated pitch that has covered the expected areas (see
above) in a sufficient amount of detail.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.
Signed: Miss J Oliver Date: 19/03/2019