Witness Statement for Unit 15

1. Witness Statement St. Andrew’s Catholic School - 64135
This form is to be used to testify or corroborate what has actually been observed.
Witnesses are people who can comment on work/performance/activities and can be:
• A tutor/assessor
A witness statement is used to support assessment. It should not be used to evidence achievement
of a whole unit.
Qualification
title:
OCR Level 3 – Cambridge Technical Introductory Diploma in Media - 05389
Unit title: Unit 15: Print Based Advertising
Assessment criteria
covered by the
activity:
Unit 15 – LO4 – Be able to present print-based advertisement ideas to a client
for feedback
(P4)
Client = Publisher
Candidate name: Tom Hibbert Candidate number: 2063
Date, time and
venue of the activity
being carried out:
Date: 8/07/16
Full description of
the activities being
carried out by the
candidate:
• The candidate is to pitch their print based media ideas for either a
festival or a music tour.
• They will provide an overview of a Proposal, pre-production
materials, target audience, the target audience and meanings behind
the title.
• The Budget Breakdown, Production Plan, Budget Breakdown and HOW
they are going to market the product.
• Time limit: 10 minutes
Date: 8/07/16
Witness name:
Teacher
Miss Oliver Witness signature:
Teacher
J Oliver
Job title: Media Studies and Film
Teacher
Relationship to the
candidate
Teacher
Contact details:
Email/School number
ncrafts@st-andrews.surrey.sch.uk
joliver@st-andrews.surrey.sch.uk

2. Checklist – Unit 13/30
Tasks Done ✓ Tasks Done ✓
Has the student discussed the
Proposal for the print based media
product? Aims and Objectives;
Target Audience; Campaign
Message; Style or approach;
Content.
Verbal Introduction? ✓
Advertisement that is of high technical
standard produced and appealing.
✓
Production Plans – Are these
covered in detail?
4 weeks for production plan
✓ Legal and Ethical issues – copyright,
intellectual property rights,
slander/libel, royalties, offensive
language, public interest
✓
Budget Summary – Budget of the
campaign, equipment and staff
needed, print and design cost,
magazine advertising rates – how
much will it cost you to advertise in
magazines.
✓ Opportunity for feedback - Have they
provided something to give feedback
on?
✓
Target Audience
Maslow; Katz; Hartley; Socio-
economics; Psychographics;
spending power
✓ Campaign Message linked with
Advertisements - could be more
clear.
✓
Pre-Production Materials – Drafts,
Font Styles, Plan for images, House
style/colour scheme
✓
Plan for the advertisements –
Production schedule, Launch Dates,
Recces, Location, Risk assessments
✓

3. WWW
Advertisements are of high technical standard and look very professional and the student has
clearly used his advertisements of inspiration very well. The logo design is excellent and looks very
appealing.
The student has identified the target audience very clearly relating to all theory.
The student looked very presentable and gave a clear verbal introduction to their campaign and
also provided feedback at the end.
Location and risk assessment was covered in detail identifying what risk and hazards are involved
and how they would overcome them.
EBI
Photoshop Advert corrections –
Change the date as it does not match up with work in LO2 – needs to be changed.
Web address could be made bigger.
Photoshop work Poster –
KLASHED could be in the same font and colours as the Advert so it keeps up with the house style.
2016 writing is not in line
The candidate could highlight the slogan and the connotations behind the slogan in more detail.
Trademarking steps need to be considered and applied
Teacher Comment:
A confidently communicated pitch that has covered most of the expected areas (see above) in a
sufficient amount of detail, although work still needs to be done.
All pre-production and sample materials are fit for purpose as well and are creative in many areas
in relation to their print based advertisement.

4. Signed: J Oliver Date: 8/07/16