Social Media and Public Health
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The document discusses using social media for public health outreach. It notes that consumers want health information on their own terms via digital platforms. It cites statistics on internet users seeking health information online and sharing experiences. It advocates developing social media strategies around defining target audiences, objectives, and appropriate technologies to meet goals. It also highlights the growing role of mobile access to health content and importance of experimenting with multiple social platforms to reach broad audiences.
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Social Media and Public Health
- 1. Social Media + Public Health Miguel Gomez, Director, AIDS.gov U.S. Department of Health and Human Services
- 4. “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”
- 6. Howling wolf
- 10. 80% of internet users have looked online health information. This translates to 59% of all adults. . The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
- 11. 34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online. The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
- 13. Who are you trying to reach ? PEOPLE :
- 14. What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:
- 15. How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:
- 16. What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:
- 17. Plan
- 18. Repurpose
- 19. Listen. Listen some more. listen
- 21. 17% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems . .
- 22. Teach + share
- 23. Experiment
- 26. I’m bored I’m local I’m social I’m multitasking
- 27. 30 years ago this year
- 28. Mobile in 1981.
- 29. Mobile today.
- 30. Locator
- 33. Then One Many
- 34. Now Many Many One Many
- 35. blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected
- 36. halloween
Editor's Notes
- .
- Ask Cathy for better heat map
- What’s happening in provider community, hhs, client level, research community
- http://i.istockimg.com/file_thumbview_approve/4663260/2/stock-photo-4663260-grey-wolf.jpg
- Transition one to another
- Thumbs up and down
- Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
- Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
- Hashtags. Comments, mentions (weekly email) Listen to what search terms
- What’s working. What’s not working. Listen…Learn…Adapt.
- Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
- Foursquare. Facing AIDS app. Google+. Literally, we have had a social media lab.
- Our context Legacy of activism and activity….lots of stakeholders involved in the process.
- Launched in February 2010
- Through the locator, we’re able to reach each owner of data to correct and update HUD, CDC, SAMHSA, HRSA, OPA Responsive government Positive response Blog post about the experience Build trust for AIDS.gov project