The who, what, where and how of connecting with your school district's audience. Round table discussion at Wisconsin School Public Relations Association conference November 3, 2011.
The document summarizes a webinar between the Office of Minority Health and AIDS.gov about developing new media strategies. They discuss using tools like blogs, podcasts, and social media to share health information and engage diverse audiences. The presentation explores how to understand audience needs, set objectives, develop a strategic plan, implement technologies, and evaluate success.
New Media & Health Literacy: Opportunities & ChallengesAna Tellez
Originally part of a set of presentations in the APHA 2009 session titled "Getting Wired: Health Literacy in the Age of Digital Interaction"
Presentation provides an overview of new media trends, characteristics, and challenges/opportunities for addressing health literacy using new media.
Social media has changed public life by making interactions more visible. Instead of trying to regulate social media use, we should help teens learn to navigate these online spaces. Teens are learning skills like how to share information and opinions online, so it is important to provide guidance as they do so.
The document discusses how traditional media is declining while social media use is rising, with more people using the internet, owning smartphones, and engaging in content creation. It emphasizes that governments must use today's social media tools to communicate with the public, especially during emergencies. Fairfax County has seen success using Facebook and Twitter to provide information on issues like H1N1 vaccines. Their Facebook page grew from 4 to nearly 3,000 fans in under 2 years, with most fans being older than 25. The document provides guidelines for using social media effectively based on usability studies.
Social media is consumer-generated media that is designed to be easily shared without cost barriers. It allows people to share information with friends using the internet. Social networking uses online communities to engage with others on platforms like Facebook, LinkedIn, and Twitter, which often include social media tools. Young people on average spend over 7 hours a day on electronic devices and expect information to be brief, instant, and always available due to growing up online. Peer endorsement through social media is a powerful influence on decision making. Colleges use social media for awareness, engagement, loyalty, recruitment, and reputation.
This presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
This document provides an overview of using social media for public health outreach. It discusses defining a social media strategy, learning objectives around engaging communities and measuring objectives. Specific metrics on women's social media use are presented. The roles of social media in connecting, creating, collaborating and engaging are explored. Steps from listening to engaging to creating content are outlined. Challenges and measures of success are discussed. Resources on tools and templates are provided.
The document summarizes a webinar between the Office of Minority Health and AIDS.gov about developing new media strategies. They discuss using tools like blogs, podcasts, and social media to share health information and engage diverse audiences. The presentation explores how to understand audience needs, set objectives, develop a strategic plan, implement technologies, and evaluate success.
New Media & Health Literacy: Opportunities & ChallengesAna Tellez
Originally part of a set of presentations in the APHA 2009 session titled "Getting Wired: Health Literacy in the Age of Digital Interaction"
Presentation provides an overview of new media trends, characteristics, and challenges/opportunities for addressing health literacy using new media.
Social media has changed public life by making interactions more visible. Instead of trying to regulate social media use, we should help teens learn to navigate these online spaces. Teens are learning skills like how to share information and opinions online, so it is important to provide guidance as they do so.
The document discusses how traditional media is declining while social media use is rising, with more people using the internet, owning smartphones, and engaging in content creation. It emphasizes that governments must use today's social media tools to communicate with the public, especially during emergencies. Fairfax County has seen success using Facebook and Twitter to provide information on issues like H1N1 vaccines. Their Facebook page grew from 4 to nearly 3,000 fans in under 2 years, with most fans being older than 25. The document provides guidelines for using social media effectively based on usability studies.
Social media is consumer-generated media that is designed to be easily shared without cost barriers. It allows people to share information with friends using the internet. Social networking uses online communities to engage with others on platforms like Facebook, LinkedIn, and Twitter, which often include social media tools. Young people on average spend over 7 hours a day on electronic devices and expect information to be brief, instant, and always available due to growing up online. Peer endorsement through social media is a powerful influence on decision making. Colleges use social media for awareness, engagement, loyalty, recruitment, and reputation.
This presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
This document provides an overview of using social media for public health outreach. It discusses defining a social media strategy, learning objectives around engaging communities and measuring objectives. Specific metrics on women's social media use are presented. The roles of social media in connecting, creating, collaborating and engaging are explored. Steps from listening to engaging to creating content are outlined. Challenges and measures of success are discussed. Resources on tools and templates are provided.
Social media refers to media designed for sharing content easily over the internet without cost. It allows people to share information with friends using tools on sites like Facebook, Twitter, and LinkedIn. Social networking is important because young people now spend most of their waking hours using electronic devices and interacting online. Peer endorsement through social media is a strong influence on decision making as it happens very quickly. Colleges invest in social media for awareness, engagement, loyalty, and recruitment.
Social Media and Sustainability: EAI 2013 MeetingBrittany Smith
When reaching out to young adults with mental health challenges, social media needs to be a key part of your engagement strategy. Learn what social media is all about and how you can start using it.
Now Loading... A Child Welfare Social Media Resource GuideBrittany Smith
This document discusses compelling data on social media use in the United States. Some key points include: social networks and blogs reach nearly 80% of active US internet users and represent most online time; social media is defined as platforms for publishing user-generated content; older users are increasingly using social media with the largest growth among those ages 50+; 95% of teens ages 12-17 are online and 80% use social media primarily to stay connected with family and friends; most adults describe social media experiences positively and it can increase feelings of closeness and self-esteem while triggering feel-good brain chemicals.
Making Child Welfare More Social - OACAS Resource GuideBrittany Smith
This Resource Guide is a companion to a presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
This document outlines an activity to help participants develop strategies for communicating HIV policy and scientific advances to their target audiences. The activity instructs participants to get into groups based on their target audience, define objectives, and discuss potential strategies. Some suggested strategies include building email lists, telling personal stories, connecting with like-minded groups and media, providing updates, and encouraging actions like volunteering, advocacy, and testing. The document emphasizes refining plans, collaborating, and provides AIDS.gov resources for following up on projects.
Social media provides opportunities for communication, consultation, and delivery of services in a cost-effective and instantaneous manner. Young people in particular spend most of their waking hours engaged with electronic devices like smartphones and computers, averaging over 7 hours per day on them not including time spent texting. As peers have become more influential than experts, social media has accelerated peer-to-peer decision making through sharing of photos, links, interests and advocacy around causes and beliefs on popular social networking sites like Facebook, Twitter, and LinkedIn.
Making Child Welfare More Social: How Social Media Can Influence Child Welfar...Brittany Smith
Social media can help strengthen relationships for youth in child welfare by connecting them with siblings, bio parents, foster siblings, and friends from previous placements. It also allows youth to tell their story and find support from peers. While some barriers exist like lack of time, knowledge, and confidentiality issues, developing social media guidelines and providing staff training can help child welfare agencies utilize social media's benefits in a responsible way. The key is focusing on empowering youth through connection rather than reacting with panic to new technologies.
New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.
On February 3, 2016, the Joan Ganz Cooney Center and Rutgers University presented Digital Equity: Technology and Learning in the Lives of Lower-Income Families at a forum co-hosted by New America in Washington, D.C.
The event highlighted the release of "Opportunity for All? Technology and Learning in Lower-Income Families" by Victoria Rideout and Vikki S. Katz.
Recent research on digital media use points to two important gaps in educational opportunity for low-income families with young children. First, there is an access gap. Second, there is what scholars refer to as a participation gap, in which digital resources are not well guided or supported to ensure educational progress. Despite these barriers, many low-income families are using media and new technologies in creative ways to support their children’s pathways to success and to strengthen family relationships. In this report, media and policy expert Victoria Rideout and Rutgers University scholar Vikki Katz explore the current uses of digital technologies to help promote educational opportunities for all through a national survey of nearly 1,200 low-income parents of school-age children and in-person interviews with lower-income, Hispanic families in three communities located in Arizona, California, and Colorado.
Find the full report here: http://www.joanganzcooneycenter.org/publication/opportunity-for-all-technology-and-learning-in-lower-income-families/
This document provides an overview of new media and how it can be used to respond to public health issues like Hepatitis. It defines new media as tools like blogs, social media, and mobile applications that allow users to connect, create, collaborate and engage online. The document outlines learning objectives around defining new media, assessing its benefits and limitations, and describing the steps to create a new media strategy. It then provides examples of how various new media tools have been used to address HIV and discusses best practices for planning, implementing, and evaluating a new media campaign.
The document discusses the history and growth of social media, current social media usage trends, and opportunities for UT Southwestern's social media presence. It notes that UT Southwestern currently has over 46,000 total followers across various social media channels. The top performing local healthcare organization channels are also listed. The document recommends opportunities like livestreaming, search engine optimization, user-generated content, and ensuring the right tone for each platform. It analyzes data on UT Southwestern's current audiences to provide recommendations on improving engagement, such as posting more images/videos and creating geofilters for Snapchat.
Lee Rainie, director of internet, science and technology, presented findings about Americans’ trust in scientists at the Aspen Ideas Festival, on June 27. He was part of a section of the Festival called, “The Genetic Revolution, Unintended Consequences, and the Public Trust.”
1) Online news and information consumption has become portable, participatory, and personalized as people access news on mobile devices and through social media.
2) Over half of American adults want more local news coverage. Local news enthusiasts are more engaged with social media and customizing their news experience.
3) As technologies change how people access and interact with information, news providers must leverage new formats like social networks to better engage audiences and disseminate their content.
This presentation highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
Miriam Fernandez presents her vision for the Semantic Web (SW), called the SOS-Web or Socially-Obligated Semantic Web. She notes that the current web spreads extremism and misinformation, threatening democracy and public health. Similarly, the current SW may perpetuate biases and promote "alternative facts". Her vision is for the SOS-Web to undergo clinical trials to study side effects of existing knowledge and technologies, develop methods to prevent undesirable outcomes, and ensure technologies are safe for users. The SOS-Web would use multidisciplinary and diverse teams to envision mitigating dystopian futures, develop novel ontology methodologies, and create context-aware and explainable technologies that consider human needs,
The document discusses the role of social media in health and how it has led to a global shift in how the healthcare system, patients, professionals, and students connect and communicate. It notes that social media has been a major contributor to rapid changes in the healthcare industry by dramatically increasing healthcare communication. It explores opportunities for social media to serve as a platform for sharing knowledge, building connections between disconnected groups, and empowering change agents.
Commuter information driving the conversationKirk Hazlett
This document discusses the importance of social media for communication and marketing. It notes that while traditional media is still used, social media will be the most important channel for communicating with customers within 3-5 years. The key differences today are that customers want information on their own schedule and on their mobile devices. Even seniors are adopting technologies like texting. The document advocates for brands to establish a social media presence now to be proactive rather than reactive.
Building a connected future mirc- conference-pptAnn Treacy
The Working Family Resource Center aims to strengthen individuals, families, and communities by providing evidence-based education and resources to help manage work-life demands. Since 1985 it has served over 40,000 individuals annually in Minnesota and beyond on topics across the lifespan through in-person and increasingly virtual programs. Data shows high rates of technology access in Minnesota providing opportunities for the Resource Center to promote its services through strategic community partners using various online platforms.
Building a Communications Program in Your School District Kate Winckler, APR
This document outlines steps for building an effective communications program in a school district. It recommends (1) forming a communications committee, (2) conducting a communication audit to assess district needs, and (3) committing sufficient resources. It also stresses understanding your audiences, where they get information, and their key concerns. Content should be tailored for different stakeholder groups across various channels like websites, media, email and social media. Maintaining open communication builds trust and support for schools.
PHP Marketing/PR Review discusses strategies to increase awareness of PHP including developing a new tagline and elevator pitch, creating a press kit, targeting media and professional organizations, highlighting key programs, and using online fundraising and social media platforms. The document provides examples of successful nonprofit marketing using social media and recommends attending nonprofit technology conferences.
Blackboard Webinar Slides: Engage Your Education Community by Owning Your Com...Blackboard
The document discusses strategies for effective communication by school district leaders to engage education communities and address challenges. It recommends owning a comprehensive communication strategy using multiple channels to build relationships and trust. An example is provided of the Tupelo Public School District that uses the Blackboard Connect notification system to improve parent involvement and streamline communication.
Social media refers to media designed for sharing content easily over the internet without cost. It allows people to share information with friends using tools on sites like Facebook, Twitter, and LinkedIn. Social networking is important because young people now spend most of their waking hours using electronic devices and interacting online. Peer endorsement through social media is a strong influence on decision making as it happens very quickly. Colleges invest in social media for awareness, engagement, loyalty, and recruitment.
Social Media and Sustainability: EAI 2013 MeetingBrittany Smith
When reaching out to young adults with mental health challenges, social media needs to be a key part of your engagement strategy. Learn what social media is all about and how you can start using it.
Now Loading... A Child Welfare Social Media Resource GuideBrittany Smith
This document discusses compelling data on social media use in the United States. Some key points include: social networks and blogs reach nearly 80% of active US internet users and represent most online time; social media is defined as platforms for publishing user-generated content; older users are increasingly using social media with the largest growth among those ages 50+; 95% of teens ages 12-17 are online and 80% use social media primarily to stay connected with family and friends; most adults describe social media experiences positively and it can increase feelings of closeness and self-esteem while triggering feel-good brain chemicals.
Making Child Welfare More Social - OACAS Resource GuideBrittany Smith
This Resource Guide is a companion to a presentation delivered at the 2013 Annual Local Directors’ Conference for the Province of Ontario focused on how child welfare agencies in Canada can begin to use social media to improve outcomes for young people in care.
This document outlines an activity to help participants develop strategies for communicating HIV policy and scientific advances to their target audiences. The activity instructs participants to get into groups based on their target audience, define objectives, and discuss potential strategies. Some suggested strategies include building email lists, telling personal stories, connecting with like-minded groups and media, providing updates, and encouraging actions like volunteering, advocacy, and testing. The document emphasizes refining plans, collaborating, and provides AIDS.gov resources for following up on projects.
Social media provides opportunities for communication, consultation, and delivery of services in a cost-effective and instantaneous manner. Young people in particular spend most of their waking hours engaged with electronic devices like smartphones and computers, averaging over 7 hours per day on them not including time spent texting. As peers have become more influential than experts, social media has accelerated peer-to-peer decision making through sharing of photos, links, interests and advocacy around causes and beliefs on popular social networking sites like Facebook, Twitter, and LinkedIn.
Making Child Welfare More Social: How Social Media Can Influence Child Welfar...Brittany Smith
Social media can help strengthen relationships for youth in child welfare by connecting them with siblings, bio parents, foster siblings, and friends from previous placements. It also allows youth to tell their story and find support from peers. While some barriers exist like lack of time, knowledge, and confidentiality issues, developing social media guidelines and providing staff training can help child welfare agencies utilize social media's benefits in a responsible way. The key is focusing on empowering youth through connection rather than reacting with panic to new technologies.
New Media Institute for experienced users at the U.S. Conference on AIDS in San Francisco on October 29, 2009. Facilitated by Jennie Anderson and Josie Halpern-Finnerty.
On February 3, 2016, the Joan Ganz Cooney Center and Rutgers University presented Digital Equity: Technology and Learning in the Lives of Lower-Income Families at a forum co-hosted by New America in Washington, D.C.
The event highlighted the release of "Opportunity for All? Technology and Learning in Lower-Income Families" by Victoria Rideout and Vikki S. Katz.
Recent research on digital media use points to two important gaps in educational opportunity for low-income families with young children. First, there is an access gap. Second, there is what scholars refer to as a participation gap, in which digital resources are not well guided or supported to ensure educational progress. Despite these barriers, many low-income families are using media and new technologies in creative ways to support their children’s pathways to success and to strengthen family relationships. In this report, media and policy expert Victoria Rideout and Rutgers University scholar Vikki Katz explore the current uses of digital technologies to help promote educational opportunities for all through a national survey of nearly 1,200 low-income parents of school-age children and in-person interviews with lower-income, Hispanic families in three communities located in Arizona, California, and Colorado.
Find the full report here: http://www.joanganzcooneycenter.org/publication/opportunity-for-all-technology-and-learning-in-lower-income-families/
This document provides an overview of new media and how it can be used to respond to public health issues like Hepatitis. It defines new media as tools like blogs, social media, and mobile applications that allow users to connect, create, collaborate and engage online. The document outlines learning objectives around defining new media, assessing its benefits and limitations, and describing the steps to create a new media strategy. It then provides examples of how various new media tools have been used to address HIV and discusses best practices for planning, implementing, and evaluating a new media campaign.
The document discusses the history and growth of social media, current social media usage trends, and opportunities for UT Southwestern's social media presence. It notes that UT Southwestern currently has over 46,000 total followers across various social media channels. The top performing local healthcare organization channels are also listed. The document recommends opportunities like livestreaming, search engine optimization, user-generated content, and ensuring the right tone for each platform. It analyzes data on UT Southwestern's current audiences to provide recommendations on improving engagement, such as posting more images/videos and creating geofilters for Snapchat.
Lee Rainie, director of internet, science and technology, presented findings about Americans’ trust in scientists at the Aspen Ideas Festival, on June 27. He was part of a section of the Festival called, “The Genetic Revolution, Unintended Consequences, and the Public Trust.”
1) Online news and information consumption has become portable, participatory, and personalized as people access news on mobile devices and through social media.
2) Over half of American adults want more local news coverage. Local news enthusiasts are more engaged with social media and customizing their news experience.
3) As technologies change how people access and interact with information, news providers must leverage new formats like social networks to better engage audiences and disseminate their content.
This presentation highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
Miriam Fernandez presents her vision for the Semantic Web (SW), called the SOS-Web or Socially-Obligated Semantic Web. She notes that the current web spreads extremism and misinformation, threatening democracy and public health. Similarly, the current SW may perpetuate biases and promote "alternative facts". Her vision is for the SOS-Web to undergo clinical trials to study side effects of existing knowledge and technologies, develop methods to prevent undesirable outcomes, and ensure technologies are safe for users. The SOS-Web would use multidisciplinary and diverse teams to envision mitigating dystopian futures, develop novel ontology methodologies, and create context-aware and explainable technologies that consider human needs,
The document discusses the role of social media in health and how it has led to a global shift in how the healthcare system, patients, professionals, and students connect and communicate. It notes that social media has been a major contributor to rapid changes in the healthcare industry by dramatically increasing healthcare communication. It explores opportunities for social media to serve as a platform for sharing knowledge, building connections between disconnected groups, and empowering change agents.
Commuter information driving the conversationKirk Hazlett
This document discusses the importance of social media for communication and marketing. It notes that while traditional media is still used, social media will be the most important channel for communicating with customers within 3-5 years. The key differences today are that customers want information on their own schedule and on their mobile devices. Even seniors are adopting technologies like texting. The document advocates for brands to establish a social media presence now to be proactive rather than reactive.
Building a connected future mirc- conference-pptAnn Treacy
The Working Family Resource Center aims to strengthen individuals, families, and communities by providing evidence-based education and resources to help manage work-life demands. Since 1985 it has served over 40,000 individuals annually in Minnesota and beyond on topics across the lifespan through in-person and increasingly virtual programs. Data shows high rates of technology access in Minnesota providing opportunities for the Resource Center to promote its services through strategic community partners using various online platforms.
Building a Communications Program in Your School District Kate Winckler, APR
This document outlines steps for building an effective communications program in a school district. It recommends (1) forming a communications committee, (2) conducting a communication audit to assess district needs, and (3) committing sufficient resources. It also stresses understanding your audiences, where they get information, and their key concerns. Content should be tailored for different stakeholder groups across various channels like websites, media, email and social media. Maintaining open communication builds trust and support for schools.
PHP Marketing/PR Review discusses strategies to increase awareness of PHP including developing a new tagline and elevator pitch, creating a press kit, targeting media and professional organizations, highlighting key programs, and using online fundraising and social media platforms. The document provides examples of successful nonprofit marketing using social media and recommends attending nonprofit technology conferences.
Blackboard Webinar Slides: Engage Your Education Community by Owning Your Com...Blackboard
The document discusses strategies for effective communication by school district leaders to engage education communities and address challenges. It recommends owning a comprehensive communication strategy using multiple channels to build relationships and trust. An example is provided of the Tupelo Public School District that uses the Blackboard Connect notification system to improve parent involvement and streamline communication.
Blackboard Webinar: Engage Your Education Community by Owning Your Communicat...Blackboard
The document discusses effective communication strategies for school district leaders to engage education communities and address challenges. It recommends developing a comprehensive communication plan utilizing multiple channels to consistently communicate with stakeholders in a clear, timely manner. It also stresses the importance of transparency and integrating communication efforts to build trust and manage perceptions in today's digital landscape where information spreads rapidly.
This presentation explores ideas and strategies to help teachers and schools move beyond traditional practices of asking parents to participate and support school activities into forming full engaged partnerships.
1) The document outlines a co-branding campaign between Lenovo and Danette targeting children ages 4-17 in Iran.
2) The campaign will include both above-the-line activities like online gaming and below-the-line activities in schools and game centers to engage kids and influence parents' purchasing.
3) Key objectives are to make children heavy users of Danette products and heavy influencers through their parents to purchase more of the products.
Broadband adoption has provided broad economic, information access, social, and civic benefits according to the document. Specifically, broadband adoption is associated with GDP growth, productivity gains, job creation, greater civic engagement, and improved access to information. However, the educational benefits of broadband are unclear from the available data. The document also discusses how wireless connectivity and social networking have driven digital revolutions that have expanded broadband adoption.
This document summarizes a presentation about getting rural elderly residents online to stay connected and independent. It discusses why internet usage is important for the elderly population. Focus groups were conducted in rural Wisconsin to understand barriers and motivators for elderly internet adoption. Key findings include the importance of "high touch" training programs that provide hands-on support. Successful programs incorporate internet access into healthcare and offer low-cost options. Building on existing community organizations and utilizing human networks were seen as important for reaching and encouraging rural seniors to adopt internet technologies. The document then outlines technologies used to support aging in place and reviews best practices from rural and national programs that could be replicated.
This document summarizes a presentation about getting rural elderly residents online to stay connected and independent. It discusses why internet usage is important for the elderly population. Focus groups were conducted in rural Wisconsin to understand barriers and motivators for elderly internet adoption. Key findings include the importance of "high touch" training programs that provide hands-on support. Successful programs seen in Wisconsin and elsewhere emphasize digital literacy, peer mentoring, and addressing specific health/social needs. Human networks are critical to any successful initiative. A roadmap is proposed for pilot programs to create "Connected Aging Communities" based on Kotter's change management framework.
The survey results show that most members prefer getting church information electronically through email newsletters and the website rather than print newsletters. Members are particularly interested in receiving group information and being able to offer support through online methods. While current members use computers and the internet regularly, workshops could help increase technological literacy for all generations. The data reveals opportunities to better engage people through targeted communications and multiple information channels.
The document discusses how an organization called OASIS Connections is working to help older adults stay connected through technology. It introduces a free e-book on making smartphones and tablets more accessible by adjusting settings for vision, hearing, and accessibility. It also announces availability of representatives to discuss these technologies and the impacts of vision and hearing loss on social isolation in older adults. Classes are offered nationwide and in the St. Louis area to help people of all ages learn technology skills.
"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.
The document discusses ways to improve communication within a religious organization to be more effective and inclusive of different generations. It suggests leveraging various communication vehicles like paper, email, websites and social media to engage members and the community. Bridges need to be built between insiders and outsiders through easy ways for newcomers to get involved. The organization should understand members' technology preferences and provide feedback opportunities to better communicate its message and support for all people.
The document discusses a campaign called "Keep'n it Real" created by a PRSSA team at the University of Texas at Arlington to increase census participation. It conducted research on hard-to-count groups like students and low-income residents. Students were identified as one of the hardest groups to count. Research found students prefer humorous, relatable messages on platforms like social media. The campaign aims to educate students on the importance of the census and encourage them to complete it through fun, engaging content tailored to students.
This document summarizes a collaboration between Baystate Health hospital and the Springfield City Library to provide classes teaching people how to search for health information on MedlinePlus.gov. The populations in Springfield have high rates of poverty and non-English speakers, and tend to use the internet less for health information. Through classes at the library, residents learn to search for conditions, treatments, and other medical topics, and surveys found the classes improved participants' computer and searching skills. However, the classes had low enrollment of only 4-5 people on average.
Opportunities, Challenges and Power of Media InformationHazel Lorenzo
This document discusses the opportunities, challenges, and power of media and information. It provides examples of opportunities like job hiring and informing the masses, as well as challenges like fake news and unreliable sources. The power of media is its ability to influence and distribute information. The document also discusses economic, educational, social, political, and cyberbullying impacts of media and information.
The document discusses proven public relations tools that can be used to build a school district's reputation and support student success. It outlines five key PR tools: 1) Doing a good job and focusing on quality service, 2) Connecting PR efforts to student learning outcomes, 3) Providing "WOW" customer service, 4) Leveraging the power of positive messaging and relationships, and 5) Publicizing good news stories from the district. The presentation emphasizes the importance of clear and consistent communication, community engagement, and focusing PR efforts on student achievement.
Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Definin...Aquent
Active healthcare social media discussions cover all aspects of healthcare, from a full range of disease states to specific treatment strategies. These conversations can shape consumers’ view of your brand – and pharmaceutical companies are sometimes the only voice absent from the conversation. Within online discussion, which healthcare topics drive the conversation? Who is talking? How much of the discussion is about therapeutic areas – and how much is brand-specific? What do patients and caregivers share in this environment? What can we learn by using social media as a market research input? Find out more in this webcast presented by Melissa Davies, Strategic Account Director, Healthcare of NM Incite (A Nielsen/McKinsey Company).
Similar to Knowing Your Audience - School Public Relations (20)
This document provides an overview of email marketing best practices. It discusses:
1) Types of email marketing like newsletters, promotions, and customer relationships
2) How to avoid being marked as spam by complying with laws and including an unsubscribe option
3) Growing an email list organically and through paid acquisition
4) Crafting effective content focused on the audience and clear calls to action
5) Choosing an email service provider like MailChimp or Constant Contact based on needs and technical skills.
The document provides tips for school principals on implementing positive public relations through community engagement, building networks of support, and using various marketing and communication tools like newsletters, social media, and media relations. It emphasizes the importance of open communication, being accessible to community members, highlighting the school's successes and students, and encouraging two-way dialogue to share the school's story. The presentation also includes worksheets and resources for developing a communications plan and guidance on effective social media strategies.
The document provides guidance on building a social media foundation for a school district, including determining objectives, content, and tools; it recommends starting with Facebook and Twitter, providing tips on posting regularly with photos and hashtags, engaging followers, and measuring results; additionally, it offers examples of how other districts in Wisconsin use social media successfully.
The document summarizes the Oconomowoc Area School District's process of rebranding itself to become a district of choice. It discusses how the district created a strategic plan, developed a new logo and visual identity, redesigned its website and marketing materials, and increased its social media presence. The rebranding effort was meant to change perceptions of the district from "good" to "great" and help address issues like declining enrollment due to open enrollment.
The document provides branding guidelines for staff of the Oconomowoc Area School District (OASD) to create a consistent brand identity. It outlines the district's new logo, which modernizes the classic star icon with a gold swoosh and fresh typefaces. The logo comes in horizontal, vertical and square formats. It also establishes the district's mission ("Empowering a community of learners and leaders") and tagline ("WE ARE OCONOMOWOC"). The guidelines specify rules for proper usage of the logo, colors, fonts, and backgrounds to achieve a unified brand image in all materials.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Evaluating the Effectiveness of Women-Focused Marketing
Knowing Your Audience - School Public Relations
1. Knowing your Audience
WSPRA Fall Conference Roundtable
November 3, 2011
Kate Winckler
www.mktondemand.com
kate@mktondemand.com
2. WHO is your Audience?
WHERE do they look for information?
WHAT are their concerns ?
HOW do we communicate to them?
3. WHO
INTERNAL EXTERNAL
Staff/administration Parents & some volunteers
Teachers Media
Students Taxpayers & community
In-school volunteers Business community
School Board & Committees Donors/contributors to foundation
Other?
_____________________
Other?
_____________________
4. WHERE
Pew Internet Research Report 9/26/11
How Americans Get Local News
People rely on local TV for weather, breaking news, and
traffic.
Internet is top source of info for most local subjects for the
79% of Americans who are online.
Word of mouth is the second most likely way people get
local information, after local TV. 55% of people get local news
WOM.
Top Sources for Local School News by Age
Ages 18-39: Internet 24%, Newspaper 12%
Ages 40+: Newspaper 27%, Internet 15%, TV - 12%
Topics for Which Newspapers are Top
Source:
Schools: Newspapers 21%, Internet – 18%, TV News
10%,
Word of Mouth – 10%
Which means you need to…?
Have a solid online presence with accurate
information (website, blog, social media)
Proactively send press releases to local
papers and hyperlocal news blogs
Maintain good media relations for print and
TV
Distribute fresh, accurate information for
staff, parents and teachers so they can be
5. WHAT
Top concerns about schools? ASK!
Use online surveys, listening sessions,
polls,
1-1 meetings, etc. to identify concerns
Audience Concerns
Taxpayers & community?
Fiscal responsibility
Innovation
Other_______________________
Parents?
Safety
Curriculum
Testing
Other__________________________
Staff/teachers?
Support from administration
Professional development,
Keeping up with technology
Other____________________
Other?
6. HOW
Cover all your
bases
Newspapers,
website, email,
take-home folders,
community
groups,
community
meetings, etc.
7. WHAT ABOUT SOCIAL
MEDIA??
NSPRA Survey says…
◦ Parents prefer email, e-newsletters,
district websites and parent portals to get
information from their schools
◦ Social media not entirely credible yet?
What do you think?
◦ Your experiences?
8. Conclusion
Take time to find out what parents and
constituents prefer when it comes to
communication
Tailor messages appropriately
Open, honest, direct, regular
communication is always the best practice!