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New Media  &   Communities of Color INTRODUCTIONS Blake Crawford Director, Div. of Information & Education Office of Minority Health, OPHS/OS PRESENTERS Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy, HHS Michelle Samplin-Salgado New Media Strategist, AIDS.gov John Snow, Inc.
Why we care.
 
And you?
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AIDS.gov
LEARNING OBJECTIVE 1. ,[object Object]
LEARNING OBJECTIVE 2. ,[object Object]
LEARNING OBJECTIVE 3. ,[object Object]
LEARNING OBJECTIVE 4 . ,[object Object]
Let’s get started
Stand up if… http://flickr.com/photos/tompagenet/423921086 / AIDS.gov
We’re all learning.
“ Consumers want their media  when  they want it,  how  they want it and  in  whatever quantities  they want it.”   -  Price-Waterhouse, 2006
 
New Media Landscape AIDS.gov
It’s a conversation http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=116925014949105791191.00045c9dd6cebd5e130f5&ll=24.527135,14.765625&spn=114.968321,226.40625&z=2
Levels the playing field http://www.flickr.com/photos/susieq3c/1425893128/ AIDS.gov
It’s peer-to-peer www.slideshare.net/davidwilcox/ fundraising-game-presentation
Transparent Inclusive Authentic Vibrant
Every minute, ten hours of video is uploaded to YouTube.   http://www.youtube.com/t/fact_sheet
1.5 million new blog posts in are created every day. http://technoratimedia.com
If Facebook were a country, it would be 8th most populated in the world.  Slide Source: Wave3/Universal McCann
In 2008, 216 million people downloaded a video podcast and 215 million downloaded an audio podcast.   Slide Source: Wave3/Universal McCann
What do you know about your community? AIDS.gov
What do you  want to know  about your community? AIDS.gov
Online Health Info http://flickr.com/photos/marsdd/2457724490/
[object Object],[object Object],[object Object],1,2. Pew Internet & American Life Project: “Demographics of Internet Users” (December 2008), Available at:  http://www.pewinternet.org/trends/User_Demo_Jan_2009.htm . Accessed on 1/27/09. 3. Harris Interactive Inc., “Adults Who Have Ever Gone Online for Health Information” (July 2008), Available at:  http://www.harrisinteractive.com/harris_poll/index.asp?PID=937 . Accessed on 1/27/09.
% of young adults 18-25 who use internet for health information ,[object Object],[object Object],[object Object],[object Object],[object Object],MEASURING DIGITALOPPORTUNITYFOR AMERICA’S CHILDREN: Where We Stand and Where We Go From Here Including the Digital Opportunity Measuring Stick A Publication of The Children’sPartnership June 2005
 
 
All Whites (75%)   All Blacks (59%)   English-Speaking Hispanics (80%)   73%*  of the population reports  using the internet or email . Here is a breakdown  of use among different online groups. (shown as a percentage of population online) 18-29 Years Old (90%) 30-49 Years Old (85%) 50-64 Years Old (70%) 65+ Years Old (35%) No High School Degree (44%) College  Graduates  (91%) <$30K Income (53%) >$75K Income (95%) Men (73%) Women (73%) *Source: Pew Internet & American Life Survey, May 2008.   http://www.pewinternet.org ** This statistic comes from the Pew Internet Project’s    Latinos Online data, collected June-October, 2006. High School Graduates (63%) Urban (74%) Rural (63%) Suburban (77%) Spanish-Dominant Hispanics (32%)**
55%*  of the population reports using a  high-speed connection (e.g., DSL, cable, wireless) when accessing the internet from home.  Here is a breakdown of use among different online groups. (shown as a percentage of population using a high-speed connection from home) Whites (56%)   Blacks (41%)   English-Speaking Hispanics (55%)   18-29 Years Old (69%) 30-49 Years Old (68%) 50-64 Years Old (49%) 65+ Years Old (19%) No High School Degree (29%) College Graduates (78%) <$30K Income (31%) >$75K Income (82%) Men (57%) Women (52%) High School Graduates (39%) Urban (56%) Suburban (59%) Rural (38%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org
[object Object],[object Object]
“ Let us be the generation that reshapes our economy to compete in the digital age…and  let's lay down broadband lines through the heart of inner cities and rural towns  all across America.”  -  BARACK OBAMA, Presidential Announcement Speech  Springfield, IL, February 10 ,2007
http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov /
New media helps us  connect ,  create ,  collaborate , and  listen .
Connect http://justinshivjournal.blogspot.com/
Connect www.standupforhealthcare.org/blog
Connect http://www.myspace.com/plannedparenthood
Listen http://www.twitter.com/AIDSgov
Listen http://search.twitter.com
Collaborate
Collaborate http://hispc.pbwiki.com/
Connect
Create AIDS.gov
Create www.nih.gov/news/radio/nihpodcast.htm
Create www.youtube.com/watch?v=N60YpPv-aGw
Lots of shiny toys Shiny toy syndrome AIDS.gov http://flickr.com/photos/pollyann/2103126984/
Post AIDS.gov
RU Ready? AIDS.gov
www.edelman.com
People ,[object Object],[object Object],[object Object],Remixed from the WeAreMedia project  http://www. wearemedia .org , Creative Commons “By/NC” License .
Objectives ,[object Object],[object Object],Remixed from the WeAreMedia project  http://www. wearemedia .org , Creative Commons “By/NC” License .
Strategy ,[object Object],[object Object],[object Object],Remixed from the WeAreMedia project  http://www. wearemedia .org , Creative Commons “By/NC” License .
Technology ,[object Object],[object Object],Remixed from the WeAreMedia project  http://www. wearemedia .org , Creative Commons “By/NC” License .
Listen. Learn. Adapt. http://www.slideshare.net/kanter/listen-learn-adapt-the-secret-to-nonprofit-social-media-success
When I get back to my organization, my first new media step will be…
Stay connected! Miguel Gomez:   [email_address]   Michelle Samplin-Salgado [email_address] AIDS.gov:   http://blog.aids.gov  http://twitter.com/aidsgov http://myspace.com/aidsgov http://www.facebook.com/pages/AIDSgov/8039057811 CDC eHealth Data Briefs :  www.cdc.gov/healthmarketing/ehm/databriefs/ HHS Center for Social Media:   Website coming soon!

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New Media And Communities Of Color

Editor's Notes

  1. * Write 2 or 3 words on your name tag that represent an area of professional interest * The topics should be something you want to have a conversation about it with another workshop participant * Find people you don&apos;t know already and have a conversation about the topic * Listen to the other person and recommend a colleague in your network they should connect with or a resource NOTE: We prefer new media - but will use new and social interchangeably