Social Media for Public Health Professionals

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This document discusses social media and public health. It begins by highlighting how prevalent social media has become, with statistics about the massive amount of content shared every minute. It then discusses why public health professionals should utilize social media as an important tool. The document provides recommendations for specific social media platforms like Facebook, YouTube, Twitter and LinkedIn and how they can be used for public health purposes. It also offers tips on management tools and best practices for using social media in a government health department context. Finally, it briefly touches on emerging future trends in social media.

Social Media

@maphmorg @karambinu - #socialmedia #maphm #publichealth

@maphmorg @karambinu - #socialmedia #maphm #publichealth
AGENDA
Why?
What?
How?
When?

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Why?
WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?

@maphmorg @karambinu - #socialmedia #maphm #publichealth
SOCIAL MEDI
IN ONE MINUT

@maphmorg @karambinu - #socialmedia #maphm #publichealth
million
messages

@maphmorg @karambinu - #socialmedia #maphm #publichealth
tweets

@maphmorg @karambinu - #socialmedia #maphm #publichealth
photos uploaded

@maphmorg @karambinu - #socialmedia #maphm #publichealth
swipes

@maphmorg @karambinu - #socialmedia #maphm #publichealth
hours of video

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Not Convinced Yet?
SOME MORE GRAPHS…..
SOURCE : STATISTA.COM

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Share of individuals in Malta participating in social networks from 2011 to 2015

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Share of households that use desktop or portable computers to access the internet in
Malta from 2005 to 2014

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Share of individuals accessing the internet via mobile devices in Malta in 2015

@maphmorg @karambinu - #socialmedia #maphm #publichealth
What?
SOCIAL MEDIA

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Any Recommendations?
THERE ARE SO MANY!

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Magic
6

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Facebook
• Pages/Sponsored Posts
• Live
• Location/Check-In
• Messaging
• Sharing & Editing(Photos, Videos, Albums)

@maphmorg @karambinu - #socialmedia #maphm #publichealth
YouTube
• Video
• Live-Streaming
• Channel
• Trending Videos
• Playlists

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Wordpress
• Blogging
• Self-Hosted and Wordpress.com
• Flexible and Endless Potential for
Multiple Applications
• Plug-in

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Twitter
• Tweets
• Polls
• Hashtags
• Direct Messaging
• Trends

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Instagram
• Photos
• Short Videos
• Sponsored Posts
• Photo Editing

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Quick Exercise
SOCIAL MEDIA

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Split up into groups of
two/three!
Try out a Twitter Search
Sign up to a Social Network!
Show off your profiles!
Tweet about this event!

@maphmorg @karambinu - #socialmedia #maphm #publichealth
How?
SOCIAL MEDIA

@maphmorg @karambinu -
#socialmedia #maphm
#publichealth
Hootsuite Benefits
Supports Facebook, Twitter,
LinkedIn from one place
Social Media Manager
Mobile Applications

@maphmorg @karambinu -
#socialmedia #maphm
#publichealth
Buffer Benefits
Supports Multiple Networks
Posts at the right times!
Social Media Manager
Mobile Applications

@maphmorg @karambinu -
#socialmedia #maphm
#publichealth
Canva.com Fool-Proof way to create great
content for Social Media at the
right size and with multiple
resources for design!
Multiple Templates
Graphic Design Website
iPad App

@maphmorg @karambinu -
#socialmedia #maphm
#publichealth
Facebook
Pages
Manager
Manage your Facebook
Pages from One Place
Insights and Analytics
Publish Posts, Photos,
Videos and Events
Manage Adverts
Mobile Application

@maphmorg @karambinu -
#socialmedia #maphm
#publichealth
Twitter Support Multiple Accounts
Posts
Direct Messaging
Trends
Push Notifications
Mobile Application

@maphmorg @karambinu -
#socialmedia #maphm
#publichealth
Adobe Post Creating Great and Attractive
Content from your Mobile Device
Templates
Remix Designs
Mobile Application
Canva.com Alternative for Mobile

@maphmorg @karambinu -
#socialmedia #maphm
#publichealth
How to do in a
Government
Department?
Fill out a Social Media
Request Form and get it
endorsed by the Head of
Department and Director
General(of that section)
Yes you can do it! For Example :
DHIR needs to get Request endorsed by Director and
Chief Medical Officer
Health Promotion needs to get Request endorsed by
Director and Superintendent of Public Health

@maphmorg @karambinu - #socialmedia #maphm #publichealth
When?
SOCIAL MEDIA

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Bonus!
THE FUTURE TO LOOK OUT FOR..

@maphmorg @karambinu - #socialmedia #maphm #publichealth
Thank You
ANY QUESTIONS

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Social Media for Public Health Professionals

1. @maphmorg @karambinu - #socialmedia #maphm #publichealth Social Media = Public Health Sinclair, C. T. (2012). Social Media = Public Health. Journal of Pain and Symptom Management, 43(2), 367. http://doi.org/10.1016/j.jpainsymman.2011.12.089

2. @maphmorg @karambinu - #socialmedia #maphm #publichealth Stefan Buttigieg Specialist Trainee in Public Health Medicine Mobile & Web Developer MD Geeks Founder – Facebook Fan Page Author MSc Candidate – Health Informatics & Public Health Twitter - @karambinu Facebook – Stefan Buttigieg Snapchat – stefanbuttigieg LinkedIn – Stefan Buttigieg Youtube – karambinu Google+ - Stefan Buttigieg Instagram – stefanbuttigieg

3. @maphmorg @karambinu - #socialmedia #maphm #publichealth

4. @maphmorg @karambinu - #socialmedia #maphm #publichealth AGENDA Why? What? How? When?

5. @maphmorg @karambinu - #socialmedia #maphm #publichealth Why? WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?

6. @maphmorg @karambinu - #socialmedia #maphm #publichealth SOCIAL MEDI IN ONE MINUT

7. @maphmorg @karambinu - #socialmedia #maphm #publichealth million messages

8. @maphmorg @karambinu - #socialmedia #maphm #publichealth tweets

9. @maphmorg @karambinu - #socialmedia #maphm #publichealth profile views

10. @maphmorg @karambinu - #socialmedia #maphm #publichealth photos uploaded

11. @maphmorg @karambinu - #socialmedia #maphm #publichealth swipes

12. @maphmorg @karambinu - #socialmedia #maphm #publichealth hours of video

13. @maphmorg @karambinu - #socialmedia #maphm #publichealth Not Convinced Yet? SOME MORE GRAPHS….. SOURCE : STATISTA.COM

14. @maphmorg @karambinu - #socialmedia #maphm #publichealth Share of individuals in Malta participating in social networks from 2011 to 2015

15. @maphmorg @karambinu - #socialmedia #maphm #publichealth Share of households that use desktop or portable computers to access the internet in Malta from 2005 to 2014

16. @maphmorg @karambinu - #socialmedia #maphm #publichealth Share of individuals accessing the internet via mobile devices in Malta in 2015

17. @maphmorg @karambinu - #socialmedia #maphm #publichealth What? SOCIAL MEDIA

18. @maphmorg @karambinu - #socialmedia #maphm #publichealth

19. @maphmorg @karambinu - #socialmedia #maphm #publichealth

20. @maphmorg @karambinu - #socialmedia #maphm #publichealth Any Recommendations? THERE ARE SO MANY!

21. @maphmorg @karambinu - #socialmedia #maphm #publichealth Magic 6

22. @maphmorg @karambinu - #socialmedia #maphm #publichealth Facebook • Pages/Sponsored Posts • Live • Location/Check-In • Messaging • Sharing & Editing(Photos, Videos, Albums)

23. @maphmorg @karambinu - #socialmedia #maphm #publichealth YouTube • Video • Live-Streaming • Channel • Trending Videos • Playlists

24. @maphmorg @karambinu - #socialmedia #maphm #publichealth Wordpress • Blogging • Self-Hosted and Wordpress.com • Flexible and Endless Potential for Multiple Applications • Plug-in

25. @maphmorg @karambinu - #socialmedia #maphm #publichealth Twitter • Tweets • Polls • Hashtags • Direct Messaging • Trends

26. @maphmorg @karambinu - #socialmedia #maphm #publichealth LinkedIn • Company Pages • Professional Profile • Discussion Groups • Article Writing and Sharing

27. @maphmorg @karambinu - #socialmedia #maphm #publichealth Instagram • Photos • Short Videos • Sponsored Posts • Photo Editing

28. @maphmorg @karambinu - #socialmedia #maphm #publichealth Magic 6

29. @maphmorg @karambinu - #socialmedia #maphm #publichealth Quick Exercise SOCIAL MEDIA

30. @maphmorg @karambinu - #socialmedia #maphm #publichealth Split up into groups of two/three! Try out a Twitter Search Sign up to a Social Network! Show off your profiles! Tweet about this event!

31. @maphmorg @karambinu - #socialmedia #maphm #publichealth How? SOCIAL MEDIA

32. @maphmorg @karambinu - #socialmedia #maphm #publichealth

33. @maphmorg @karambinu - #socialmedia #maphm #publichealth

34. @maphmorg @karambinu - #socialmedia #maphm #publichealth Hootsuite Benefits Supports Facebook, Twitter, LinkedIn from one place Social Media Manager Mobile Applications

35. @maphmorg @karambinu - #socialmedia #maphm #publichealth Buffer Benefits Supports Multiple Networks Posts at the right times! Social Media Manager Mobile Applications

36. @maphmorg @karambinu - #socialmedia #maphm #publichealth Canva.com Fool-Proof way to create great content for Social Media at the right size and with multiple resources for design! Multiple Templates Graphic Design Website iPad App

37. @maphmorg @karambinu - #socialmedia #maphm #publichealth Facebook Pages Manager Manage your Facebook Pages from One Place Insights and Analytics Publish Posts, Photos, Videos and Events Manage Adverts Mobile Application

38. @maphmorg @karambinu - #socialmedia #maphm #publichealth Twitter Support Multiple Accounts Posts Direct Messaging Trends Push Notifications Mobile Application

39. @maphmorg @karambinu - #socialmedia #maphm #publichealth Adobe Post Creating Great and Attractive Content from your Mobile Device Templates Remix Designs Mobile Application Canva.com Alternative for Mobile

40. @maphmorg @karambinu - #socialmedia #maphm #publichealth How to do in a Government Department? Fill out a Social Media Request Form and get it endorsed by the Head of Department and Director General(of that section) Yes you can do it! For Example : DHIR needs to get Request endorsed by Director and Chief Medical Officer Health Promotion needs to get Request endorsed by Director and Superintendent of Public Health

41. @maphmorg @karambinu - #socialmedia #maphm #publichealth When? SOCIAL MEDIA

42. @maphmorg @karambinu - #socialmedia #maphm #publichealth

43. @maphmorg @karambinu - #socialmedia #maphm #publichealth Bonus! THE FUTURE TO LOOK OUT FOR..

44. @maphmorg @karambinu - #socialmedia #maphm #publichealth

45. @maphmorg @karambinu - #socialmedia #maphm #publichealth

46. @maphmorg @karambinu - #socialmedia #maphm #publichealth Thank You ANY QUESTIONS

Editor's Notes

Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
The Magic Six – Facebook, Youtube, Twitter, Instagram, LinkedIn & Wordpress
Facebook
The Magic Six – Facebook, Youtube, Twitter, Instagram, LinkedIn & Wordpress
Mobile Apps, Social Media Management Tools – Hootsuite and Buffer
Mobile Apps
Hootsuite
Buffer
Canva.com
Adobe Post
Adobe Post
Adobe Post

Social Media for Public Health Professionals

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