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HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.

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Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt) Kathryn Hambleton Web Communications Specialist U.S. Department of Health and Human Services

Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCgovt to 69866. ONLINE Use 11NTCgovt at http://nten.org/ntc/eval

Government Strategies for Online Engagement

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Government and Social Media ,[object Object],[object Object],[object Object]

The Office of Minority Health (OMH) and AIDS.gov to host a New Media Webinar Training on January 28, 2010 from 2:00–3:00 p.m. (EST). OMH and AIDS.gov are collaborating to provide information to grantees on: 1. HHS’s new media objectives 2. What is new media? 3. The steps for developing a new media strategy 4. New media tools that are used by HIV programs targeting youth Participants will have an opportunity to ask questions and to share their own New Media experiences.

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Director Miguel Gomez presented on the plenary panel at the 2009 National HIV Prevention Conference in Atlanta, Georgia, “Advances in HIV Prevention Science and Technology”. The AIDS.gov presentation focused on how the HIV community can adopt new media tools to further their work. Miguel said, “we have a responsibility to learn about new media—to learn what clients are doing online, what new media is, and how to fit it into our overall HIV prevention planning.”

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National surveillance reports estimate that there were about 649 persons living with HIV in St. Vincent and the Grenadines at the end of 2011, which translates to 1.2% of the adult population (15-49 years) or 0.7% of the total population. The epidemic is male-dominant, illustrated by the fact that the cumulative case reporting from 1984-2013 indicates that 60.6% of new cases are reported among males and 38.1% females (1.3% unknown). In response to the growing epidemic, the country quickly scaled up its national HIV/AIDS program in 2004. While care and treatment remains a high priority, St. Vincent and the Grenadines has devoted significant resources to preventative activities, including HIV counseling and rapid testing, education and workplace programs, and other behavioral interventions. Despite a marked decline in HIV and AIDS cases, significant challenges for the country’s response remain. Close to 20% of persons with advanced HIV infection discontinue treatment within 12 months of initiation, suggesting the need to reinforce adherence and retention to care. The country also faces an imminent decline in donor funding and domestic reprioritization of chronic and non-communicable diseases; without renewed sources of external funding or greater domestic resources allocated to HIV/AIDS, progress made since 2004 could regress. In response to these challenges, key priorities outlined in the country’s strategic framework (2014-2025) include: 1) institutionalizing HIV education through collaborative programs with different sectors, 2) targeting high risk groups, 3) strengthening HIV testing and counseling, including routine testing for pregnant women and, 4) ensuring access and retention to care and treatment for those with HIV and AIDS and TB. St. Vincent and the Grenadines has also taken steps to integrate HIV and AIDS services into the broader health system and included the HIV and AIDS program as part of the Ministry of Health, Environment and Wellness’ overall health framework. These actions are the beginning of efforts to improve access to care, reduce costs, and improve efficiencies.

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