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Trends In Social Media (02 15-11)

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Michael DeAloia
Michael DeAloia

A brief overview of what is social media and then a discussion on the top five trends in social media in 2011.

TechnologyBusiness
1 of 41
Social Media: Opportunities & Trends Michael C. DeAloia insivia ( www.insivia.com ) Warrensville Heights Chamber of Commerce @TechCzar
So what is Social Media? @Techczar
[object Object],[object Object],[object Object],[object Object],@Techczar
[object Object],[object Object],[object Object],@Techczar
“ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar
@Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009
“ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar
“ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar
[object Object],[object Object],[object Object],@Techczar
“ It’s a people driven economy stupid.” -Eric Qualman, 2009 @Techczar
Years it took a medium to reach 50 million users
 @Techczar
38 Years @Techczar
13 Years @Techczar
4 Years @Techczar
3 Years @Techczar
“ 100 Million users in less than 9 months.” @Techczar
I-phone Applications hit 1 billion downloads in 9 months
80% of Twitter usage is on mobile devices
Every minute- 13 hours of video is uploaded to YouTube .
It would take a person more than 412 years to view every video on YouTube .
1,200,000,000 The number of YouTube videos viewed per day.
13,000,000 The number of articles available on Wikipedia.
4,000,000,000 The number of photos archived on Flicker.com as of June 2009.
1382% The monthly growth rate of twitter users from January to February 2009.
65,000,000 The average # of “tweets” per day on Twitter.
165,000,000
[object Object],[object Object]
“ If Facebook were a Country, it would be the 3rd most populated in the world, ahead of Japan.” -Mark Zuckerberg
China’s Q-Zone is Larger! (300 Million Users)
“ Houston
We have a problem.”
Case Studies
Bliss!
Case Studies
Social Media Checklist 1. Social Media Surveys/Interviews 2. Social Media Strategy -Define Team -Focus on Select S.M. Tools 3. Social Media Corporate Policy -What not to say -Disclaimers -Set Rules of Usage 4. Editorial Calendar 5. Email System 6. Analytics
“ So
What are the trends?” @Techczar
Group Buying
Knowledge
Mobility
QR Codes
Monetization
Michael C. DeAloia Director of eMarketing “ Tech Czar” MOBILE #: 216.212.4067 eMAIL: michaeld@insivia.com BLOGS: www.techczar.blog.com www.coolhistoryofcleveland.wordpress.com SOCIAL MEDIA: www.twitter.com/techczar www.facebook.com/techczar www.linkedin.com/in/dealoia http://foursquare.com/user/techczar www.slideshare.net/techczar www.youtube.com/user/TheTechCzar CORPORATE: www.insivia.com Director of eMarketing

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Editor's Notes

  1. Groupon is a deal-of-the-day website that is localized to major markets in the United States. Each day, Groupon features an unbeatable deal on the best stuff to do, see, eat, and buy in your city. By promising businesses a minimum number of customers, Groupon get discounts you won't find anywhere else. It is called "collective buying power!"
  2. Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question. One way you can think of it is as a cache for the research that people do looking things up on the web and asking other people.
  3. 15,000,000 ipads sold to date.