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Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov

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Presented April 2, 2011 at the Sex::Tech 2011 Conference on youth, technology and sexual health, in San Francisco.

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Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov

  1. 1. Sex::Tech 2011 San Francisco, CA Mindy Nichamin AIDS.gov New Media Coordinator Jennie Anderson AIDS.gov Communications Director John Snow, Inc. (JSI) Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov
  2. 2. <ul><li>Mobile </li></ul><ul><li>HIV/AIDS Prevention & Service Provider Locator </li></ul><ul><li>Online widget </li></ul><ul><li>Analytics </li></ul><ul><li>Feedback </li></ul><ul><li>Resources </li></ul>Our Roadmap Today
  3. 4. Mobile
  4. 6. I’m bored I’m local I’m social I’m microtasking From Tapworthy by Josh Clark
  5. 7. <ul><li>I’m local. Where am I? What’s here? </li></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Maps </li></ul></ul><ul><ul><li>Directions </li></ul></ul><ul><li>Check-ins </li></ul><ul><li>Reviews </li></ul><ul><li>Geolocation </li></ul><ul><li>Combo of web and apps </li></ul>
  6. 8. <ul><li>SMS </li></ul><ul><ul><li>Lowest common denominator </li></ul></ul><ul><ul><li>Universal adoption </li></ul></ul>Tiers of Adoption
  7. 9. <ul><li>Mobile Web </li></ul><ul><ul><li>Nearly universal </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>Targeted experience </li></ul></ul><ul><ul><li>Platform specific (Android, iOS, Windows, Blackberry, etc.) </li></ul></ul>Tiers of Adoption
  8. 10. What to Build?
  9. 11. Why an App? <ul><li>Advantages </li></ul><ul><ul><li>Utilize device-specific features </li></ul></ul><ul><ul><li>Better overall user experience </li></ul></ul><ul><ul><li>Revenue generation </li></ul></ul>
  10. 12. <ul><ul><li>Must develop for multiple platforms </li></ul></ul><ul><ul><li>Cost – avg. $30,000 to build per platform </li></ul></ul><ul><li>Cons </li></ul>
  11. 13. Why a mobile website? <ul><li>Advantages </li></ul><ul><ul><li>It’s the web - REACH </li></ul></ul><ul><ul><li>Cross-platform </li></ul></ul><ul><ul><li>Cost is generally less than app development </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Lacks functionality/feel of app </li></ul></ul><ul><ul><li>Requires network or wifi connectivity </li></ul></ul>
  12. 14. Return on Investment <ul><li>Assuming the same cost to develop * </li></ul><ul><li>Source - Mashable - Aaron Maxwell </li></ul>*= doesn’t include content development, marketing, maintenance, etc.
  13. 15. www.AIDS.gov
  14. 16. m.AIDS.gov
  15. 21.
  16. 22.
  17. 23.
  18. 24.
  19. 25.
  20. 26.
  21. 27. The Problem Photo credit: http://hasanyorukoglu.com/blog/wp-content/uploads/2009/09/lost-directions.jpg
  22. 29. or
  23. 30. http://cdcnpin.org/ hivTestLocatorFeed/ feed.aspx? zip= 37206 & radius= 5
  24. 31. <ul><li><?xml version=&quot;1.0&quot; encoding=&quot;utf-8&quot;?> </li></ul><ul><li><feed xmlns=&quot;http://www.w3.org/2005/Atom&quot; xmlns:georss=&quot;http://www.georss.org/georss&quot;> </li></ul><ul><li><title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title> </li></ul><ul><li><link href=&quot;http://cdcnpin.org/hivTestLocatorFeed.aspx?zip=37206&amp;radius=5&quot; rel=&quot;self&quot; /> </li></ul><ul><li><link href=&quot;http://hivtest.org&quot; rel=&quot;alternate&quot; /> </li></ul><ul><li><author> </li></ul><ul><li><name>CDC NPIN</name> </li></ul><ul><li></author> </li></ul><ul><li><id>tag:cdcnpin.org,2009-09-15:/npinwebservices/NPINDataWebservices</id> </li></ul><ul><li><updated>2009-09-15T00:00:00-05:00</updated> </li></ul><ul><li><entry> </li></ul><ul><li><title>Cayce Family Health Center</title> </li></ul><ul><li><link href=&quot;http://www.hivtest.org/search/OrgResult.cfm?OrgNbr=21952&quot; /> </li></ul><ul><li><id>tag:hivtest.org,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id> </li></ul><ul><li><summary type=&quot;xhtml&quot;> </li></ul><ul><li><div xmlns=&quot;http://www.w3.org/1999/xhtml&quot;> </li></ul><ul><li><div class=&quot;vcard&quot;> </li></ul><ul><li><div class=&quot;fn org&quot;>Cayce Family Health Center</div> </li></ul><ul><li><div class=&quot;adr&quot;> </li></ul><ul><li><div class=&quot;street-address&quot;>617 S 8th St</div> </li></ul><ul><li><span class=&quot;locality&quot;>Nashville</span>, <span class=&quot;region&quot;>TN</span>, <span class=&quot;postal-code&quot;>37206</span></div> </li></ul><ul><li><div class=&quot;tel&quot;>615-226-1695</div> </li></ul><ul><li></div> </li></ul><ul><li> </div> </li></ul><ul><li></summary> </li></ul><ul><li><georss:point>36.168533 -86.755339</georss:point> </li></ul><ul><li><updated>2010-10-14T18:17:31.0000000-04:00</updated> </li></ul><ul><li></entry> </li></ul><ul><li></feed> </li></ul>
  25. 33. Search Decentralization: Web to Widget  locator.AIDS.gov ANYWHERE
  26. 34. Search Select Services Share or Embed Provide Feedback
  27. 35. www.AIDS.gov/locator
  28. 37.
  29. 38. Analytics
  30. 40. ~3.5 million loads <ul><li>(meaningless) </li></ul>
  31. 41. 16,000 actual searches
  32. 42. Widget on >100 websites
  33. 43. Feedback
  34. 44. RE: Thanks for being irrelevant...
  35. 45. AIDS.gov as a Centralized Resource <ul><li>Through the locator, we’re able to reach each owner of data to correct and update </li></ul><ul><ul><li>HUD, CDC, SAMHSA, HRSA, OPA </li></ul></ul><ul><ul><li>Responsive government </li></ul></ul><ul><li>Positive response </li></ul><ul><ul><li>Blog post about the experience </li></ul></ul><ul><ul><li>Build trust for AIDS.gov project </li></ul></ul>
  36. 46. Future Plans <ul><li>Locator API </li></ul><ul><ul><li>Allow others to use data freely </li></ul></ul><ul><ul><li>Mobile applications </li></ul></ul><ul><li>Feedback within map </li></ul><ul><ul><li>Stakeholders, site owners, clinics can respond directly </li></ul></ul><ul><ul><li>Corrections to erroneous data becomes more automated </li></ul></ul><ul><li>Public/Private Partnerships </li></ul><ul><ul><li>Work with organizations that will use and promote Locator </li></ul></ul><ul><ul><li>Customization of locator to specific campaigns </li></ul></ul>
  37. 47. QR Codes AIDS.gov Locator http://locator.AIDS.gov AIDS.gov Mobile Site http://m.AIDS.gov
  38. 48. One last tip… <ul><li>Build </li></ul><ul><li>Iterate </li></ul>?
  39. 49. <ul><li>Further Reading </li></ul>Luke Wroblewski http://www.lukew.com/ Twitter: @lukew Josh Clark http://www.globalmoxie.com Twitter: @globalmoxie Pew Internet & American Life Project http://www.pewinternet.org Twitter: @Pew_Internet
  40. 50. Technical Questions? <ul><li>Lance Roggendorff [email_address] </li></ul><ul><li>Jeremy Vanderlan [email_address] </li></ul>
  41. 51. Stay Connected! blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov Mindy: [email_address] Jennie: [email_address] http://m.AIDS.gov http://locator.AIDS.gov

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