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AIDS.gov Responsive Design




                     Jeremy Vanderlan
What I Do


Technical Lead


  Interactive ICF Mobile
   Co-Chair, Media Lead
    Technology Center
June 27 is National HIV Testing Day

                                 3
AIDS.gov Responsive Design

• RWD overview
• AIDS.gov approach
• Challenges & Choices
What is Responsive Design?




                     Photo Credit: Flickr – Luc Legay
                                                        5
What is Responsive Design?

• Fluid Grids
   Change dimension depending on screen size
• Flexible Images and Media
   Render appropriately depending on device
• Media Queries
   Establish design breakpoints




                                                6
AIDS.gov Approach
                               2008                                               2012
    2006                   Blog.aids.gov                2010                   Responsive
Site Launch                 Launches             AIDS.gov Mobile Site            Design




                  2007                       2009                     2011
              Podcasting and       Content Redeveloped and   Release of Locator API
               Social Media          Release of AIDS.gov         Facing.aids.gov
                                      HIV/AIDS Service        responsive campaign
                                       Provider Locator




                                                                                      7
Responsive Design is a result of:

• Adherence to web standards
• Reorganized content
• Separation of content and
  presentation
• Emphasis on mobile




                                    Photo Credit: Flickr – likablerodent
                                                                           8
Why?
Why AIDS.gov responsive design?
    Mobile Search                                    Digital Divide
Top mobile health-related searches in 2011:   Communities of color are proportionally more
 chlamydia, bipolar disorder, depression,        at-risk for HIV and use mobile more
   herpes, and smoking/quit smoking              frequently to access online resources.

Client-side solution                                Future-Friendly
Server environment has prevented us from           We don’t know what’s coming next, but
 implementing a robust device-detection                     we want to be ready
               solution.


                Exponential mobile growth
                          June 2010, AIDS.gov mobile traffic = 2.5%
                          June 2012, AIDS.gov mobile traffic = 25%
Challenges and Choices
•   Navigation
•   Responsive Images
•   Multimedia
•   Touch Events
•   Performance
•   Device Testing
Navigation




                       Mobile

Desktop and Tablet
Responsive Images




                                                    Mobile

Desktop and Tablet
For more info: https://github.com/filamentgroup/Responsive-Images/
Multimedia




Old Site            New Site
Touch Events
Swipeable Images
Performance
•   Page Size – Even with Responsive Images, we are serving
    a lot of information
•   Responsive Design will result in more calls to the server
•   Solutions are evolving, so sites must evolve with them
•   Social Media can be a huge performance hit




                                               Dislike for Responsive Design!



                                                Image credit: techthebest.com
Device Testing
AIDS.gov resources
•   Newly responsive site – aids.gov
•   Locator - locator.aids.gov
•   Facing AIDS campaign – facing.aids.gov
•   Twitter - @AIDSgov
•   Blog - blog.aids.gov

                      Connect
• Twitter - @thulcandrian
• email - jvanderlan@icfi.com

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AIDS.gov Responsive Design Webinar

  • 1. AIDS.gov Responsive Design Jeremy Vanderlan
  • 2. What I Do Technical Lead Interactive ICF Mobile Co-Chair, Media Lead Technology Center
  • 3. June 27 is National HIV Testing Day 3
  • 4. AIDS.gov Responsive Design • RWD overview • AIDS.gov approach • Challenges & Choices
  • 5. What is Responsive Design? Photo Credit: Flickr – Luc Legay 5
  • 6. What is Responsive Design? • Fluid Grids  Change dimension depending on screen size • Flexible Images and Media  Render appropriately depending on device • Media Queries  Establish design breakpoints 6
  • 7. AIDS.gov Approach 2008 2012 2006 Blog.aids.gov 2010 Responsive Site Launch Launches AIDS.gov Mobile Site Design 2007 2009 2011 Podcasting and Content Redeveloped and Release of Locator API Social Media Release of AIDS.gov Facing.aids.gov HIV/AIDS Service responsive campaign Provider Locator 7
  • 8. Responsive Design is a result of: • Adherence to web standards • Reorganized content • Separation of content and presentation • Emphasis on mobile Photo Credit: Flickr – likablerodent 8
  • 10. Why AIDS.gov responsive design? Mobile Search Digital Divide Top mobile health-related searches in 2011: Communities of color are proportionally more chlamydia, bipolar disorder, depression, at-risk for HIV and use mobile more herpes, and smoking/quit smoking frequently to access online resources. Client-side solution Future-Friendly Server environment has prevented us from We don’t know what’s coming next, but implementing a robust device-detection we want to be ready solution. Exponential mobile growth June 2010, AIDS.gov mobile traffic = 2.5% June 2012, AIDS.gov mobile traffic = 25%
  • 11. Challenges and Choices • Navigation • Responsive Images • Multimedia • Touch Events • Performance • Device Testing
  • 12. Navigation Mobile Desktop and Tablet
  • 13. Responsive Images Mobile Desktop and Tablet For more info: https://github.com/filamentgroup/Responsive-Images/
  • 16. Performance • Page Size – Even with Responsive Images, we are serving a lot of information • Responsive Design will result in more calls to the server • Solutions are evolving, so sites must evolve with them • Social Media can be a huge performance hit Dislike for Responsive Design! Image credit: techthebest.com
  • 18. AIDS.gov resources • Newly responsive site – aids.gov • Locator - locator.aids.gov • Facing AIDS campaign – facing.aids.gov • Twitter - @AIDSgov • Blog - blog.aids.gov Connect • Twitter - @thulcandrian • email - jvanderlan@icfi.com