This document provides an overview of using social media for organizations. It discusses planning a social media strategy, choosing appropriate tools like Facebook, Twitter, YouTube and blogs to engage different audiences. The document emphasizes starting conversations rather than just broadcasting information. It also addresses allocating time for social media and measuring its impact. The overall message is that social media can help organizations achieve their goals when used strategically and for the right purposes.
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
Slides used in the Purple Zebra #item3 Social Media for Organisations workshops in Northampton on 11th October and Worksop on 18th October delivered by Paul Webster.
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
Putting Social Media to Good Use in Government CommunicationsLee Aase
My presentation to the Minnesota Association of Government Communicators on applications of social media in government, delivered in St. Paul, Minnesota on November 19, 2009.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
Top Tips for Tech Balance & Digital Wellness with Leigh-Chantelle for Humane ...Leigh-Chantelle
Leigh-Chantelle's presentation on tips to help with technology balance was presented on 17 November 2021 to Humane Technology Australia.
In this session, Leigh-Chantelle gave tips and tricks to help with understanding technology consumption, balancing technology needs, and practices for conscious and mindful lifelong healthy habits and digital boundaries to thrive online in our always-on digital culture.
The tips are available in poster form: https://digital-equilibrium.com/resources
Video on Youtube: https://www.youtube.com/watch?v=LNlTRPnFDYk
NEW website: https://digital-equilibrium.com
See more on Humane Technology Australia: https://humanetechnology.com.au
Kristen Purcell spoke at the Art Museum Marketing Association (AMMA) meeting at the Baltimore Museum of Art on Friday, May 17th, for an audience of marketing directors from the largest art museums in the U.S. Sharing insights from Pew Internet's recent national survey of arts organizations, Kristen discussed how these organizations are using digital tools to carry out their missions and the key questions art museums can focus on in developing their own digital strategies.
Presentation for the Maine Digital Government Summit on how digital technologies and the social web are impacting the government landscape and advancing Open Government directives.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
How Government Agencies Can (and Have) Use Social Media to Get the Public to ...2pinz
Read this presentation to learn:
- Role of government agencies and social media
- Short-term ways to benefit from social media
- Long-term way to get the public to TAKE ACTION
- Real-world examples of what did and didn’t work
- Key to success with social media
Putting Social Media to Good Use in Government CommunicationsLee Aase
My presentation to the Minnesota Association of Government Communicators on applications of social media in government, delivered in St. Paul, Minnesota on November 19, 2009.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
Top Tips for Tech Balance & Digital Wellness with Leigh-Chantelle for Humane ...Leigh-Chantelle
Leigh-Chantelle's presentation on tips to help with technology balance was presented on 17 November 2021 to Humane Technology Australia.
In this session, Leigh-Chantelle gave tips and tricks to help with understanding technology consumption, balancing technology needs, and practices for conscious and mindful lifelong healthy habits and digital boundaries to thrive online in our always-on digital culture.
The tips are available in poster form: https://digital-equilibrium.com/resources
Video on Youtube: https://www.youtube.com/watch?v=LNlTRPnFDYk
NEW website: https://digital-equilibrium.com
See more on Humane Technology Australia: https://humanetechnology.com.au
Kristen Purcell spoke at the Art Museum Marketing Association (AMMA) meeting at the Baltimore Museum of Art on Friday, May 17th, for an audience of marketing directors from the largest art museums in the U.S. Sharing insights from Pew Internet's recent national survey of arts organizations, Kristen discussed how these organizations are using digital tools to carry out their missions and the key questions art museums can focus on in developing their own digital strategies.
Presentation for the Maine Digital Government Summit on how digital technologies and the social web are impacting the government landscape and advancing Open Government directives.
Slides used in the ITEM3 / Purple Zebra Social Media Workshops for voluntary sector organisations on September 7th (Voluntary Action Leicestershire) and 13th (Community Action Derby). Presented by Paul Webster
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
Voluntary Action LeicesterShire - Social Media BasicsLasa UK
Social Media workshop delivered at Voluntary Action Leicestershire on 27th January 2015 to local groups and organisations. Covers the basics of social media use.
This was the second lunch presentation of DSVP's Social Innovation Series. The presentation "Social Media for a Cause" was given by Kim Young, the forest and the trees.
Digital 4 Christ Conference Feedback PresentationJoshua Leach
This is a feedback session of the "Digital 4 Christ" conference I was able to attend. The feedback was given to my colleagues shortly after the conference in Cape Town earlier this year (2011).
More presentations from the NCVO Annual conference: http://www.ncvo-vol.org.uk/networking-discussions/blogs/20591
Social media is much more than an opportunity for you to share your messages and reach new audiences. It is a gold mine of experts and peers you can learn from in real time. This session will explore how social media channels bring new opportunities for learning and collaboration to your desktop or smart phone. You will hear how to use social media for your own professional development as well as find new ways to work together and share information more effectively.
If Facebook were a country, it would be the most populous nation on earth ahead of China, with 1.39 billion people logging in each month. It has a suite of free and powerful tools enabling charities to reach new audiences and communicate their impact. But how can charities make the best of Facebook to connect with supporters and increase engagement with their cause?
In this webinar with digital marketing expert, Dawn Newton we will cover:
1 - Setting goals to increase engagement
2 - How to find out what interests your audience
3 - How to create varied content
4 - Becoming more playful and visual
5 - Clearly inviting interaction and crafting questions
6 - Listen and responding when you get interactions and encourage further discussion
7 – Review, refine and constantly improve
Lasa does lots more charity tech help and advice - find out more at:
Twitter: @lasaict
Web: www.lasa.org.uk/lasaict
This webinar is supported by the City of London Corporation's charity, City Bridge Trust.
Slides from November 2017 webinar with Jason King. In this webinar, we take an overview of Google Analytics, a free tool that provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website. This webinar is for any non-profit worker with responsibility for their charity’s website.
EU General Data Protection Regulation - Update 2017Cliff Ashcroft
This free Lasa webinar looks at why data protection is important in a digital world, and what practical things charities and civil society organisations can do to prepare for when the EU General Data Protection Regulations come into force in May 2018.
It is vital charities use the next 12 months to understand their new responsibilities and put the required processes in place.
Our webinar gives you the opportunity to ensure you are prepared for what’s to come by putting your #GDPR questions to our data protection expert and published author, Paul Ticher.
Lasa does lots more charity tech help and advice - find out more at: Twitter: @lasaict
Acknowledgements:
Lasa actively promotes and supports the Way Ahead – Civil Society at the Heart of London. See www.citybridgetrust.org.uk/publications/way-ahead/
This webinar is supported by the City of London Corporation's charity, City Bridge Trust. www.citybridgetrust.org.uk
Webinar for charities and beginners thinking about moving to Office 365. We briefly look at email, calendar, SharePoint and other features, charity pricing and take questions from the audience.
Using Technology to Help deliver Advice ServicesCliff Ashcroft
A quick look at the latest technology trends in the advice sector, from justice-as-a-service to online dispute resolution. Presentation at London Advice Conference, 8 February 2017
This webinar gives you an overview of Analytics, useful for any non-profit worker with responsibility for their website.
How successfully does your charity's website reach its intended audience? How well are you engaging with people online? What does and doesn't work on your website? How can you tell where your website's visitors are coming from or if they're viewing your website on a mobile device? The free Google Analytics tool provides a wealth of data that you can use to evaluate your success online, and help you make decisions to improve the reach of your website.
View the full presentation of webinar recording and slides at: http://connectingcare.org.uk/articles/detail/184
More on Google Analytics here: https://www.google.com/analytics/
This webinar follows on from our recent Google Ad Grants for Charities webinar: http://connectingcare.org.uk/articles/detail/webinar-google-ad-grants-for-charities
This webinar is supported by London for All, a London Councils’ funded project to capacity build London’s voluntary and community sector. More at: www.lvsc.org/londonforall/
If you’re already using or thinking of moving to Microsoft Office 365, you’ll need to think about where to store your precious documents.
Microsoft SharePoint integrates with Office 365 and allows organisations to set up a centralised, password protected space to store and manage documents, create an intranet and collaborate on projects.
In this webinar with charity IT experts, Co-Operative Systems, we look at:
• What is SharePoint and why use it
• Key features explained
• Migrating to SharePoint and what it doesn't say on the tin
• Practical demonstration of how SharePoint works
• Question & Answer
About Co-Operative Systems:
Co-Operative Systems have helped over 2,000 users onto Microsoft's Office 365 platform, and have been providing specialist IT support services to the non-profit sector since 1987. Their annual Where ITs @ event for charities is hosted by Microsoft. Read more about Co-Operative Systems at: www.coopsys.net
Webinar by @LasaICT and @Watfordgap on 11 November 2014. Top tips to help charities and non-profits make better use of social media
Watch the webinar at: https://vimeo.com/112268090
Presentation given at Children England's Virtually Ready conference, 24 January 2013.
**CREDITS**
This presentation is remixed and adapted from “What the F**K is Social Media” by Martha Kagan of espresso.com under Creative Commons Licence Attribution-Non-Commercial 2.5, and added to with nuggets of our own received wisdom (yes, really).
Thanks also to Idealware.org for their excellent Social Media Decision Guide which informs some of the slides on which social media to use.
All images are from iStockphoto.com unless otherwise acknowledged.
http://creativecommons.org/licenses/by-nc/2.5/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Social media
1. S o c ia l M e d ia
Miles Maier Twitter @LasaICT
Lasa
Paul Webster Twitter @WatfordGap
To join the conference call freephone 0800 229 0094
PIN: 986965 Then press #6 to mute your
2. • Funded by DfE via Children England
• Capacity building CYP knowledge of ICT
• Series of 6 webinars on technology
http://lasa.eventbrite.co.uk
www.childrenengland.org.uk/overview/1584
3. About Lasa
• 25+ years in the sector
• Technology leadership, publications,
events and consultancy
www.lasa.org.uk/ict
• Welfare Rights
www.rightsnet.org.uk
4. Get the most out of
Social Media
Paul Webster (Twitter : @watfordgap)
18th July 2012
5. “Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get on
with campaigning, fundraising or service delivery. We want to talk
about the people we work with, the communities we’re in and
the issues we’re passionate about. We want to find and talk to
people who can help us get change, deliver services or make a
difference”.
Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that the
space is on a computer.
(From ‘How to use New Media’ - Media Trust).
6. • What is social media is and why What we are going to cover
its important
• Make a plan for good social media
use - doing social media better
• What tools are being used
• How can it be used in all aspects
of what your organisation does
• Get some inspiration from how
other organisations are using
social media
• How much time to spend on
social media
• Questions & Answers
http://www.flickr.com/photos/virtuatron/
7. Old media - Web 1.0 . . . (Others – if you dare!)
. . static
websites
with no
interaction,
text heavy
content.
Information
just fed TO
visitors
8. New media - Web 2.0 ...
. . media rich, interactive, content served based on preferences,
open for comments, conversations WITH visitors encouraged.
Web 2.0
=Social Media
=New Media
=Social Networking
9. It’s about conversations…..
Social media…is about pursuing relationships and fostering
communities. Paul Adams, Google - http://thinkoutsidein.com/blog
'The Conversational Web', not a Broadcast. Listen more than talk
10. Q. Which social network does your organisation use
most?
- a website that you can update yourself?
- write a blog, either personal or about the organisation?
- share video on a Youtube account?
- have pictures on Flickr or Picasa?
- have a Facebook page?
- use Twitter to keep in touch?
- share connections on LinkedIn?
- none of them
12. Social Networking – the numbers
• Of all the websites visited in UK, 2 are Social
Networks - Google (9.5%), Facebook (6.6%),
YouTube (3.5%), ebay (1.9%), WinMail (1.4%).
Google = 91% of search traffic. (HitWise – Feb
2012)
• Use of social networks is 23% of time spent on
internet in UK, 159% increase in last 3 years
• Of the 48.6 million adult population (ONS),
77% have a Facebook profile, 66% are
YouTube users, 32% are on Twitter and 16%
have a presence on LinkedIn. (Umph Sept
2011 – sample of 2,400 adults)
• YouTube 2nd most popular way to search for
content. 48hrs is uploaded every two minutes
• One to watch? Pinterest visits up from 50k to
over 300k in 1 month. (Nov 2011 Comscore)
13. Social Networking – the numbers
• Average social network user is aged 37
• LinkedIn it's 44, Twitter 39, Facebook 38
• 96% of aged 18-34 on one or more network
• 52% of Facebook users are 18 to 34 yrs
• 55% in this group check their social networks at least
once a day (June 2011)
• 58% of their media content on mobile devices
• 30% check their status as soon as they wake up, 81%
never turn their phone off (Aug 2011)
So, its not a passing phase, but it is important that
organisations direct effort to the right network(s)
(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)
http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
14. 76% of iPad users also have a desktop PC, but 9% bought one to
replace their desktop / laptop
The Mobile
Mobile web access will eclipse wired by 2015, 17% of UK Web
households already use phone as primary web access 'If you took away my
mobile, you would
Increase from 31% (2010) to 45% (2011) of people take away a part of
connecting to Internet from phone/tablet (ONS – Aug 2011) me'
70% would give up alcohol for a week rather than phone
37% of young people in the UK own a Blackberry phone
Over 25 million So, have you viewed your website on a phone/tablet?
smartphones in use in UK
51.3% of phone market Android OS use grown from 5% to 47% (Dec 2009 to Dec 2011).
(Ofcom Aug2011 / ComScore Dec2011)
Apple is 30%, Symbian <5%. (ComScrore Aug 2011)
59% access social network, 49% to buy, 12% to check-in
Bite-sized learning & volunteering whilst travelling
15. Social media is online media that starts
conversations, encourages people to pass it on
to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com
16. Q. Which of these issues holds back your
organisation’s use of social media the most?
• Where do I start?
• Lack of knowledge
• Confidence / Fear
• Capacity / Resources
• No access from my computer
• Don't have any time
• Too expensive to use the websites
• Scepticism – what's the point?
17. Immediacy – and response expected
What took days, takes hours, what took minutes takes seconds.
Type News travels Reply within
Print 7 days 2 weeks
Email 7 hours 2 days
Facebook 7 minutes 2 hours
Twitter 7 seconds 2 minutes
But how much time do organisations allocate for
maintaining a social media presence and marketing
themselves?
18. But how much time do charities allocate?
48% have no budget for social media activities
86% allocate < ½ day per week to using & maintaining it
(NTEN - 2011 – NonProfit Social Network Benchmark Report)
Only 17% have a social media plan or strategy
(East Midlands ICT Infrastructure organisations – March 2012)
Just 6% have social media guidelines for responsible use
(East Midlands ICT Infrastructure organisations – March 2012)
Social Media websites are increasingly an organisations
main 'shop window' – we all check there first!
19. First - Planning How to Use
• Know your objectives and what you want to say
• Giving local young people a safe place to meet
• Research where your audience are – do you know?
• Don’t just build, work in the places where your target audience are
• Plan how to use the tools – have a strategy
• Video of event?, Blog of experiences? Do ‘as well as’ what you do
• Choose tool to match audience and implement
• Look at what other venues have done, what works elsewhere?
• Sustain the conversation and say thank you
• Encourage people to return, keep it new, links from websites
20. Promoting your group
How you could promote your cause
Think about the mission and aim of what you do
Can you write down your key message in 140 characters,
what hooks would you use?
Could you blog about it? Make a video? Find a beneficiary to
record an audio interview with? Make you website social?
How would you interest people
in what you are promoting?
Could you Pitch it?
21. Start conversation – don't make everyone 'learn twice'
It can be difficult to get It’s easier to go where
people to come to you people are already
Do you know who your target audience are?
Are they already using social media sites (and which ones)?
Build a genuine relationship first, not an 'ask' - engagement follows
To participate people won't learn a 'new network & new topic'
22. Choose well
Use of social networks - similar to use of phone or newsletters...
Have Purpose – WHAT, Audience – WHO, Aims – WHERE
Have a Champion/s who can steer, update & reply
Social media posting active one goal togoes live. Be ready!
Step 2 – Pick the moment it pursue
People will link and Share, & Share again to keep a
conversation flowing. Share other news more than your own
Accept that can no longer control 100% what other people are
saying, so be clear in what you say
Don't try to manage someone elses' social media and don't try
to teach a young person to use social media (it's other way!)
NOW – Choose the right tools
23.
24. Find the best social network
for the job
Create a 'buzz' and link all networks back
to your main website
• Choose the way to capture audience.
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Letting people know → Running events
– See Survey Monkey, MailChimp, Eventbrite
25. Audio Podcasts – an organisation tells its story
Another way to let people
know your news & interviews
Less bandwidth than video
Embed in website
Comments make conversations
Audioboo – 5 min recordings
Use 'Twitcasting' for
‘Audacity’ - http://audacity.sourceforge.net/
Commoncraft Video explaining Podcasting broadcasting events
http://audioboo.fm Instant reporting when editing
/boos/567269-kirsty-stephenson-child-s-i-foundation#t=2m13snot a concern Visit
26. Image Sharing – Flickr
Record of events
A event for all the group
Added dimension
Access to reusable
images
Easy & quick to put
on website
Hosting 5 Billion images (Sept 2010 –
royalpingdom.com)
Also see Pinterest
Commoncraft Video
explaining Image Sharing
27. Anyone can be a
content creator
Increases Reach
Call to Action
Spread & Share –
don't have to rely on
TV or reporters
Show face of your
organisation and has
personality
http://www.youtube.com/watch?v=P8KiVLGyPjI&feature=relmfu Stream video content
with Bambuser or
http://www.youtube.com/watch?v=cRh8LDz3UTg
Ustream
28. Blogging
Open platform for
Online journals – Blogging - Commoncraft Video - explaining Blogs
community led content
& story development
Quick & easy to set up and to develop
Other spaces – Tumblr,
Can be an the main website for a small organisation Posterous, Weebly
Get feedback from people and start conversations
29. It’s the place where
young people already
network and share
Great to create a Group
for network of Supporters
Set up a Page around a
campaign or issue, not
about the organisation
Check privacy settings
which change frequently
Responsible use by young
people & friend unfollow
Busts
For Dog’s Link to Twitter & Website
Justice Trust
Social Networking - Facebook
31. Social Networking sites for Younger Audience
Legal age for most sites is 13 yrs old – though some young people using these sites anyway
Don't over react! → Set a good example → Promote responsible use
Once an image or comment is out there ... it's out there for ever
Guidelines - http://www.childrenandyouth.org.uk/worker/best-practice/new-social-media-guidelines/ or
http://scouts.org.uk/supportresources/3347/social-networking-sites-and-scouting?cat=299,304&moduleID=10
Also – www.doublescoop.net - connects Grandparents with kids
Club Penguin Superclubs (Scplus.com) Fantage
32. Host your own Social
Network
Communities building
their own spaces
- for discussion
- sharing
- shows belonging
Alternatives:
Yammer, Google Sites,
SocialGo, Facebook,
Wackwall.com
33. Events AS they
happen not AFTER
they have happened
A transient conversation
Short updates
# hashtags
Signposts to resources
Conversation starters
Great for sharing and learning from a network of Peers
Accepted channel to MPs & councillors to get opinion & inform of local news
See the Content of the Tweet not the Tweeter & follow words not People
34. Important to make profile 'followable'
- DO add Pictures (logo, background, recent images), Place, Profile and Page
- DON'T leave these blank or over-sell and push advertising
Use Hoosuite or Tweetdeck to manage conversations
A small network of quality followers often results in better conversations through
shared links than a large network of followers who never share ideas and knowledge.
Follow Orgs @youthnetuk, @youthactionuk, @ncvys, @thesite, @ukyouth
and people @katie_bacon, @timdavies, @gopaldass, @antoniadixey, @judehabib
35. Growing - Location based Marketing & Communications
In use by Incentive to visit location
Shelter Scotland
Uses Smartphone
Was used by
M&S in A way to meet up and be
Breast Cancer competitive with others
Care week
Share tips, comments, to-
Growing 'niche' do lists and pictures
of over 10 million
users Become a 'mayor' and
(June 2011 - unlock extra rewards
worldwide)
Claim venue & set up
page with visitor 'specials'
36. Pulling it all together
• Consistency across all websites & social networks
• Social media sites are only part of the picture
– Make sure your core website is current
– Don't forget the offline
• Add organisation to Google Places or Foursquare
• Share links ...
– With all your social networking sites
– With 'Like' buttons and 'Share This' links
– With everyone!
37. 'Add This' for sharing
and tracking links with
others on line ...
Show all the
channels on your
main home page
38. Time Planning
Frequency
and time
needed
Every Day Tweet, re-tweet, check Google Alerts,
(30 mins) check RSS reader & reply to comments
Once a Week Write blog post, check analytics, monitor
(45 mins) groups & find new people to follow
About Monthly Add video to YouTube, share a resource
(60 mins) on-line, create podcast & build profile
39. Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor Google Analytics, Facebook Insights, Wordpress visits
- Measure Tweetreach, Twitalyzer, SocialBro, TwentyFeet
- Visualize Infographics on Visual.y, My Social Strand
BUT …. real success not just about numbers
- Social media presence a reflection of your organisation
- Engage press, funders, authorities with pictures and video
- Tell stories of real people & real changes
- Find out how people heard about you
- Build relationships joining in conversations
- Say Thank You!
40. Social Media - In conclusion
• Only beneficial if you can see how it helps achieve your goals
• Don't do it just 'because everyone else is'
• Have a plan thinking short, medium and long term – and have an
internal policy and guidelines for using it
• Know your target audience and go to the spaces where they are
• Know your message - make it clear and directed
• Think of how it applies to Marketing, Fundraising, Productivity,
Communications .... and whatever else you do.
• Implement, monitor and adjust – and remember it takes time!
Be Helpful – Be Generous - Say Thank You - Share, be amazed what
you get back!
41. Useful links and websites
Jargonbuster www.socialbysocial.com/book/a-to-z
ICT Knowledgebase www.ictknowledgebase.org.uk
ITEM3 www.item3.org.uk
Youthwork Online www.youthworkonline.org.uk
Practical Participation http://www.practicalparticipation.co.uk/
Charity Comms www.charitycomms.org.uk/
KnowHow Non-Profit www.knowhownonprofit.org.uk
Social Media Surgeries www.socialmediasurgery.com
DAIN Project www.dainproject.org/
My Learning Pool www.mylearningpool.com
The Very Tiger Blog www.theverytiger.com/
Watfordgap Services www.watfordgapservices.org.uk
42. Social media - reflections
• How could your organisation use or make more of social
media?
• What gaps do you or your organisation have?
• What One Thing are you going to do this month (or today?!)
• Have you any UnAnswered Questions?!
43. Social Media Surgery
http://www.youtube.com/watch?v=6_xf_Y37yNQ
People who want to see change +
People who use social media =
Organisations inspired in new ways
of using technology
Informal (Tea & Cake too!)
No Lectures, No Selling, Locally led
Derby, Nottingham, Your area next?
44. Thank You – My Email & Twitter contacts
Paul Webster
paul @ watfordgapservices.org.uk @watfordgap
45. Coming up next….
12 Sep – Websites (Sue Fidler)
26 Sep – Cloud Tools (Stony Grunow)
10 Oct – E-Safety (Sangeet Bhullar)
Sign up at: http://lasa.eventbrite.co.uk/
Follow us at: @LasaICT and @childrenengland
Editor's Notes
MUTE ALL CALLERS EXCEPT IAN R (##) PRIVATE HEAD COUNT (#9) RECORD CALL (#8) Welcome and Introductions (IR) > NEXT SLIDE > About these webinars
About Children England and this webinar series Thank you to our funders, DfE via Children England, who are enabling us to present these webinars to you free of charge. Children England are the government’s strategic partner for children, youth and families organisations in the non-profit sector. You can find out more by following the link at the bottom of this presentation: www.childrenengland.org.uk/overview/1584 This project is about capacity building ICT knowledge in the CYP sector and, Lasa as Children England’s technical partner, is delivering a series of 6 workshops * 3 in the summer – managing ict, data protection and social media * and 3 from mid-September onwards with cloud tools, websites and e-safety And the link to find out more about that is http://lasa.eventbrite.co.uk
3. Orientation (IR) HANDOVER CHAIR FROM IR REMINDER TO MUTE/UNMUTE #6
Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
Social networks are a little like parties with conversations starting and stopping, relationships created and ideas and stories exchanged. This is potentially very powerful for a campaigner or fundraiser looking to make new contacts or get interest going. These networks are social, they ’ re about communicating and exchanging ideas they ’ re not a broadcast platform!
Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
Work through each of the voluntary sector problems relating to social media.
Being social means interacting, finding common interests, share experiences and being present…..so think about your audience
** Optional Slide if this is requested ** Low cost and easy to do. Microphone (Rode Podcaster) is £120, but it can be done with an iphone. Software (Audacity) is free.
** Optional Slide if this is requested ** Also used at NAVCA events and conferences – large photo sharing section on navcaboodle All pictures loaded on any Flickr account that are given the same tag will appear together when searched for. Again, has RSS feed so you can be alerted of updates
Marketing & Campaigning A way to attract new visitors through mediums of pictures, video and audio These are both quick, low cost and easy to make.
Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don ’ t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won ’ t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you ’ d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
Facebook – become a fan of .... .... This is an example of an LIO using Facebook to bring together pictures and events and potentially to gain extra supporters who would not have found them otherwise. .... Also heard of a Kids organisation in Herefordshire who needed supporting statements and testimonies for a funding application. They set up a Facebook Group and in just 3 days got 49 statements for the bid from their friends and users of the organisation who were already on Facebook. Important point, as with all social media – don ’ t establish a presence on Facebook and then tell existing followers (or people you hope to interest) that they must get a Facebook account. This won ’ t work! Use Facebook (etc.) to connect with people who are already 100% conversant with the platform but who you ’ d like to target as followers. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
Communications Volunteering BH
Communications Volunteering BH
Encourage people to take ideas covered so far and link them back to their own development worker roles – which bits did they really feel would be beneficial to organisations? Where are there further learning needs? Which bits did they feel do not apply? General reflections? How does using social media apply during the recession? What advantages can it bring? What disadvantages? This seems very positive, but the decision to deploy a Web 2.0 enhancement on your site should be guided by the same straightforward marketing and communications questions that shape any project that has customers at its heart.
END PRESENTATION THANK YOU EVERYONE FOR YOUR TIME TODAY, WE HOPE IT WAS USEFUL. BEFORE YOU GO WE HAVE A COUPLE OF ANNOUNCEMENTS TO MAKE: WE HOPE TO MAKE THIS PRESENTATION AND THE AUDIO RECORDING AVAILABLE FOR DOWNLOAD VERY SHORTLY, WE’LL LET YOU KNOW WHEN ITS AVAILABLE. FORTHCOMING WEBINARS PLEASE COMPLETE THE WEBINAR EVALUATION HANDOVER TO IAN R FOR WRAP AND THANK YOUS