Twitter Engagement: Lessons Learned from the AIDS.gov Team

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HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

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Twitter Engagement Lessons Learned from the AIDS.gov Team August 19, 2010 Michelle Samplin-Salgado New Media Strategist AIDS.gov/John Snow Inc.

AIDS.gov Twitter followers over time 1/21/10: Twitter suggests AIDS.gov for health category. 1,241 new followers (41 the week before)

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The Office of Minority Health (OMH) and AIDS.gov to host a New Media Webinar Training on January 28, 2010 from 2:00–3:00 p.m. (EST). OMH and AIDS.gov are collaborating to provide information to grantees on: 1. HHS’s new media objectives 2. What is new media? 3. The steps for developing a new media strategy 4. New media tools that are used by HIV programs targeting youth Participants will have an opportunity to ask questions and to share their own New Media experiences.

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Director Miguel Gomez presented on the plenary panel at the 2009 National HIV Prevention Conference in Atlanta, Georgia, “Advances in HIV Prevention Science and Technology”. The AIDS.gov presentation focused on how the HIV community can adopt new media tools to further their work. Miguel said, “we have a responsibility to learn about new media—to learn what clients are doing online, what new media is, and how to fit it into our overall HIV prevention planning.”

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