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U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov

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HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS

"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.

Health & Medicine
1 of 96
[object Object],[object Object],[object Object],[object Object]
Who are we?
New Media in Response to HIV
[object Object],[object Object],[object Object],SHARE PAIR #1: Who are you? © http://www.flickr.com/photos/slgc/2989522327 /
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why are we doing this session?
[object Object],Adapted from Price Waterhouse quote
Challenges ,[object Object],[object Object],[object Object],[object Object]
Who’s online?
[object Object],[object Object],[object Object],[object Object],Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09 “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09.
[object Object],[object Object],Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09
Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
[object Object],[object Object],[object Object],[object Object],SHARE PAIR #2: Where are Your Clients? © http://www.flickr.com/photos/sallypics/267299027/
WHAT WE KNOW ABOUT you, your clients, looking for online health information...
[object Object],[object Object],“ Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc ., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937 . Accessed 1/27/09.
10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
You, your clients, being social/having a conversation…
[object Object],[object Object],[object Object],Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
Patients Sharing & Learning
When I get back to my organization, my next new media planning step will be…
And it makes people happy.
“ Don’t give me 1 > thing 2 do!”
Amazing New Directions
Obligation to
What is new media?
NEW MEDIA IS … a conversation, levels the playing field, it’s social , trusted, & user-generated.
Power was here...
Now it’s here.
Let’s look at some examples…
What is a wiki?
A wiki is… ,[object Object],[object Object]
Why would I use a wiki? ,[object Object],[object Object],[object Object]
Who uses wikis? ,[object Object],[object Object],[object Object],[object Object]
Wikipedia
Wikipedia
Wikis to respond to HIV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AIDS.gov wiki
AIDS.gov wiki
What is a blog?
A blog is… ,[object Object],[object Object],[object Object],[object Object]
Why would I use a blog? ,[object Object]
1.5 million new blog posts are created every day. http://technoratimedia.com
Blogs to respond to HIV ,[object Object],[object Object],[object Object]
AIDS.gov blog
AIDS Action Committee
Alltop
POZ blogs
Oriol’s blog
What is a texting?
Mobile Text message and beyond….
[object Object],[object Object],[object Object],[object Object],[object Object],Distributive Networks
Texing is… ,[object Object],[object Object]
Texting in response to HIV ,[object Object],[object Object],[object Object],[object Object]
 
Sex Info
and there’s more…
Twitter
[object Object],www.tweespeed.com Twitter
www.twitter.com/aidsgov
What is a # hashtag?
Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
Video/Photo Sharing Chicago AIDS Foundation
Every minute, 15 hours of video is uploaded to YouTube. http://www.youtube.com/t/fact_sheet
 
MySpace
 
Widgets ,[object Object]
NY Widget
Will it help?
It’s about the message.
It’s about your clients.
It’s about the planning.
Will it help you manage internally?
It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
It’s cost effective.
Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
Delivering Content to Other Sites Thanks CDC!
It’s about working together
[object Object]
Approach to New Media Strategy: POST* ,[object Object],[object Object],[object Object],[object Object],* ©2007 Forrester Research, Inc. All rights reserved .
Social Media Strategy Map Goal: To introduce planning questions to ask before getting started with a social media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
From www.edelman.com
[object Object]
[object Object]
Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
A Few Lessons Learned… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
[object Object]
Facebook Insights
YouTube Insights
When I get back to my organization, my next new media planning step will be…
Say “cheese!” ,[object Object]
Thank You ,[object Object]
Help is available! HHS center for New media www.cdc.gov/socialmedia Internet Interventions www.internetinterventions.org
Stay Connected! Miguel Gomez [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgov www.myspace.com/AIDSgov www.youtube.com/AIDSgov www.flick.com/AIDSgov All slides developed by AIDS.gov are identified with the AIDS.gov logo

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U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov

Editor's Notes

  1. Note: mention something about understanding individual sexual health risk
  2. Notes about active blogs. Get to the blog stakeholders. Find NYT article Add old justin image and bloggers unite
  3. Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization ’ s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
  4. Support each other