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News in a networked world


International Journalism Festival, Perugia
April 27, 2012
Lee Rainie: Director, Pew Internet Project
Email: Lrainie@pewinternet.org
Twitter: @Lrainie


                                             PewInternet.org
News in a networked world
12 insights about news in
   a networked world
1 – Newspapers are critical to civic life
Most important source       Tied with internet
•   Community events     • Housing
•   Crime                • Schools
•   Tax info             • Jobs
•   Local govt                Tied with TV
•   Arts/culture         • Political news
•   Social services
•   Zoning /
    development
2 – People’s experience of news is
   being re-shaped by tech change
• Portable – half of cell owners get news
  on phone – 2/3 of smartphone owners
• Participatory – 20%-40% of consumers
  contribute to news
• Personal – half of consumers customize
• Social – “news as conversation”
3 – The audience is shrinking a bit:
 17% get no news on average day
4 – People are reallocating their time
    using news platforms/sources
5 – People are shifting platforms
6 – Users exploit multiple platforms (1)

         News platforms Americans use on typical day
 90
        78
 80                   73
                                  61
 70
 60                                        54        50
 50
 40
 30
 20
                                                                 17
 10
 0
      Local TV      National     Online   Radio     Local      National
                 network/cable                    newspaper   newspaper
6 – Users exploit multiple platforms (2)
                       59% use online and offline sources on typical day

                             # of news platforms Americans use typical day

                       70%

                       60%
                                                     46%              46%
   % of adults (18+)




                       50%

                       40%

                       30%

                       20%
                                    7%
                       10%

                        0%
                                  1 platform      2-3 platforms    4-6 platforms
7 – People graze for news all day long
8) Users’ perceptions of news media bias grow

                                                                               Press is
                                                                              politically
                                                                                biased
                                                                              45% - 1985
                                                                              63%- 2011

                                                                            Republicans
                                                                                 and
                                                                           Independents
                                                                           drive the trend


http://www.people-press.org/2011/09/22/press-widely-criticized-but-trusted-more-than-other-institutions/
9 – Audiences are
more fragmented
 by partisanship
   and ideology
News in a networked world
9 -more) Red crowds and blue crowds discuss news –
segregated with different sources and conversations
           Analysis of 2011 SOTU conversations on Twitter
10 – People are losing its faith in news
   organizations (with exceptions)
11 – People’s
motives vary for
using different
 news sources
News in a networked world
12 – People rely
   on different
  platforms for
news on different
     subjects
News in a networked world
News in a networked world
Thank you!

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News in a networked world

  • 1. News in a networked world International Journalism Festival, Perugia April 27, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @Lrainie PewInternet.org
  • 3. 12 insights about news in a networked world
  • 4. 1 – Newspapers are critical to civic life Most important source Tied with internet • Community events • Housing • Crime • Schools • Tax info • Jobs • Local govt Tied with TV • Arts/culture • Political news • Social services • Zoning / development
  • 5. 2 – People’s experience of news is being re-shaped by tech change • Portable – half of cell owners get news on phone – 2/3 of smartphone owners • Participatory – 20%-40% of consumers contribute to news • Personal – half of consumers customize • Social – “news as conversation”
  • 6. 3 – The audience is shrinking a bit: 17% get no news on average day
  • 7. 4 – People are reallocating their time using news platforms/sources
  • 8. 5 – People are shifting platforms
  • 9. 6 – Users exploit multiple platforms (1) News platforms Americans use on typical day 90 78 80 73 61 70 60 54 50 50 40 30 20 17 10 0 Local TV National Online Radio Local National network/cable newspaper newspaper
  • 10. 6 – Users exploit multiple platforms (2) 59% use online and offline sources on typical day # of news platforms Americans use typical day 70% 60% 46% 46% % of adults (18+) 50% 40% 30% 20% 7% 10% 0% 1 platform 2-3 platforms 4-6 platforms
  • 11. 7 – People graze for news all day long
  • 12. 8) Users’ perceptions of news media bias grow Press is politically biased 45% - 1985 63%- 2011 Republicans and Independents drive the trend http://www.people-press.org/2011/09/22/press-widely-criticized-but-trusted-more-than-other-institutions/
  • 13. 9 – Audiences are more fragmented by partisanship and ideology
  • 15. 9 -more) Red crowds and blue crowds discuss news – segregated with different sources and conversations Analysis of 2011 SOTU conversations on Twitter
  • 16. 10 – People are losing its faith in news organizations (with exceptions)
  • 17. 11 – People’s motives vary for using different news sources
  • 19. 12 – People rely on different platforms for news on different subjects