The document discusses the importance of a federal digital strategy and social media for public health organizations. It notes that 61% of American adults use the internet as their primary way to engage with government. It advocates for improving the web experience and sharing resources through a coordinated strategy. The White House CIO called for the government to change how it works using a mobile opportunity. The document provides statistics on mobile internet and health information usage to argue for responsive design and extending the reach of organizations' work through social media platforms.

1. Social Media + Public Health Miguel Gomez, Director, AIDS.gov U.S. Department of Health and Human Services

3. 61% Of American adults use the internet as their primary way to engage with government

4. N eed for improved web experience

5. Why a strategy is needed ? Why? Missed opportunities to share resources Large number of websites Need for more guidance & polices

12. Howling wolf

13. 80% of internet users have looked online health information. This translates to 59% of all adults. . The Social Life of Health Information, 2011 . May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx

14. 51% of Latinos/Hispanics 46% of African Americans use their phone to go online (compared to 33% of whites) Mobile Access 2010 Pew Internet and American Life

15. 34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online. The Social Life of Health Information, 2011. May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx

16. 17% The number of mobile users who land on “How you get HIV or AIDS” (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems . .

18. 20201

19. Stay Connected! www.AIDS.gov Blog.AIDS.gov Twitter.com/aidsgov Facebook.com/aidsgov Myspace.com/aidsgov Flickr.com/aidsgov YouTube.com/aidsgov [email_address]