Director Miguel Gomez presented on the plenary panel at the 2009 National HIV Prevention Conference in Atlanta, Georgia, “Advances in HIV Prevention Science and Technology”. The AIDS.gov presentation focused on how the HIV community can adopt new media tools to further their work. Miguel said, “we have a responsibility to learn about new media—to learn what clients are doing online, what new media is, and how to fit it into our overall HIV prevention planning.”

1. Free help with experts! New Media Lab Visit Hyatt Room 219 Meet one-on-one with experts

2. HIV & New Media What we know. What it is. And can it help? Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy U.S. Department of Health and Human Services

3. Reviewed almost 1,000 of your website homepages

5. WHAT WE KNOW ABOUT you, your clients, on the internet…

9. Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest

10. WHAT WE KNOW ABOUT you, your clients, looking for online health information...

12. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.

13. Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09

14. You, your clients, being social/having a conversation…

16. Patients Sharing & Learning

17. Embrace & celebrate opportunities.

18. And it makes people happy.

19. Obligation to

21. “ Don’t give me 1 > thing 2 do!”

22. Amazing New Directions

23. What is new media?

24. Power was here...

25. Now it’s here.

26. NEW MEDIA IS… a conversation, levels the playing field, it’s social , trusted, & user-generated.

27. The field is crowded… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets

28. Let’s look at some examples…

29. Blogs

30. 1.5 million new blog posts are created every day. http:// technoratimedia.com

31. Twitter

33. Video Sharing Chicago AIDS Foundation

34. Every minute, 10 hours of video is uploaded to YouTube. http:// www.youtube.com/t/fact_sheet

35. Mobile

37. Social Network Sites

38. Did I mention… New Media Lab Visit Hyatt Room 219 Meet one-on-one with experts

39. Will it help?

40. It’s about the message.

41. It’s about your clients.

42. It’s about the planning.

43. Will it help you manage?

44. It’s cost effective.

45. It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets

46. Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel

47. Delivering Content to Other Sites Thanks CDC!

48. From www.edelman.com

49. Help is available! www.cdc.gov/socialmedia

51. Who are we?

52. H1N1 Webinar September 1, 2009 Register at AIDS.gov

53. Stay Connected! Miguel Gomez Miguel.Gomez@HHS.gov AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.myspace.com/AIDSgov CDC eHealth Data Briefs www.CDC.gov/healthmarketing/ehm/databriefs HHS Center for New Media www.newmedia.HHS.gov