Guest lecture given to the Public Health Methods graduate class at the University of Pennsylvania, delivered July 20, 2015

1. Social Media and
Public Health
James Garrow, PHLPublicHealth

2. background
● presented at dozens of conferences in last
three years across the country
● specialist in using social media during
emergencies and disasters
● director of digital public health
● coordinate all social and web media for the
health department

8. overview
● personal
○ networking
○ distance learning
○ finding your voice

9. overview
● professional
○ coordination
○ audience targeting
○ storytelling
○ interventions
○ epidemiology

10. networking

13. distance learning

17. finding your voice

19. as a professional

20. coordination

22. audience targeting

24. storytelling

28. interventions

34. epidemiology

36. Foodborne Chicago
searches Twitter for food-
poisoning-like tweets, and
directs sanitarians to follow
up with clusters.

37. Opportunities

38. open data

39. more research

41. Pitfalls

42. wrong audience

44. bad messaging

45. privacy breach

46. Thank You
@PHLPublicHealth / phlpublichealth.org
about.me/jgarrow