This document introduces different research methodologies, including qualitative and quantitative research. Qualitative research collects non-numerical data through open-ended questions in interviews and focus groups to understand participants' perspectives. Quantitative research deals with measurable and numerical data to investigate relationships between variables and answer questions. Some common methods of qualitative research include interviews, focus groups, ethnographic research and case studies, while common quantitative methods involve surveys, descriptive research, and correlational research.

1. Introduction Of Research Methodology With Its
Types

2. Research Methodology
A systematic plan for
conducting research.
The process used to collect information and data for the
purpose of making business decisions. It also may
include publication research, interviews, surveys and
other research techniques, and could include both
present and historical information.

4. Qualitative Research
Qualitative Research is a method that collects
data using conversational methods. Participants are
asked open-ended questions. The responses collected are
essentially non-numerical. This method not only helps a
researcher understand what participants think but also
why they think in a particular way.

5. Methods Of Qualitative Research
• One-to-one Interview
• Focus Groups
• Ethnographic Research
• Case Study
• Text Analysis

6. Quantitative Research
Quantitative Research is a method that deal with
numbers and measurable forms. It uses a systematic way
of investigating events or data. It is used to answer
questions in terms of justifying relationships with
measurable variables to either explain, predict, or control a
phenomenon.

7. Methods Of Quantitative Research
• Survey Research
• Descriptive Research
• Correlational Research

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