This document contains a SWOT analysis of the Indian shopping website Myntra. It identifies Myntra's main strengths as its variety of products, sales events, strong brand value and awareness, and offers for first-time customers. Weaknesses include a lack of infrastructure, consumer mindsets, limited advertising, and intense competition. Opportunities exist in selling private labels, partnering with celebrities, and expanding product lines and globally. Main threats are competitors like Amazon and Flipkart, increased competition in the fashion segment, economic fluctuations, and potential issues from being app-only.
