Data collection in research involves systematically gathering factual information to test hypotheses or answer research questions. There are two main types of data: primary data collected directly by researchers through methods like surveys and interviews, and secondary data previously collected by others. The document outlines purposes of data collection like research design and sampling, as well as methods for primary data collection including questionnaires, interviews, focus groups, observation, and case studies. Both primary and secondary data have advantages and disadvantages for research.