Introduction to research methodology. Research methodology is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research. The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives. Moreover, A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.

1. Presentation Topic
Introduction to Research
Methodology

2. What does research mean?
RE SEARCH PROCESS
Again Find  Step by step
 Phases

3. “Research is the systematic
process of collecting and
analyzing information to
increase our understanding
about the world in general
and of the phenomenon
under study in particular. ”
What does research mean?

4. What does research mean?
“Research comprises defining and
redefining problems, formulating hypothesis
or suggested solution collecting , organizing
and evaluating data, making deduction and
reaching conclusions at last carefully testing
the conclusion to determine weather they
fit the formulating hypothesis. ”
-Clifford Woddy

5. Why research is important?
Helps in Problem-Solving
Provides the Latest Information
1
1
Acquire Knowledge Effectively
1
Builds Credibility
1
Discover and Seize Opportunities
1

6. Research Method vs Methodology ?
• Paves the way for research
methods to be conducted properly.
• Involves the learning the various
techniques that can be used in the
conduct of research.
• Aims at the employment of the
correct procedures to find
solutions to research problem.
• It is beginning.
• The technique how to conduct
research.
• The study about the tools of
research.
• Involves conducting experiments,
test, surveys and the like.
• Aims at finding solutions to reach
problems.
• The end of any scientific or non-
scientific research.
• The actual tools/steps taken by
which you conduct research into a
subject or a topic.
Methodology Method
vs

8. Quantitative research
• Quantitative research is the process of collecting and analyzing numerical data. It
can be used to find patterns and averages, make predictions, test causal
relationships, and generalize results to wider populations.
• Quantitative research is the opposite of qualitative research, which involves
collecting and analyzing non-numerical data (e.g., text, video, or audio).
• Quantitative research is widely used in the natural and social sciences: biology,
chemistry, psychology, economics, sociology, marketing, etc.
Example:
An example of quantitative research is the survey conducted to understand how long
a doctor takes to tend to a patient when the patient walks into the hospital. A patient
satisfaction survey can be administered to ask questions like how long a doctor takes
to see a patient, how often a patient walks into a hospital, and other such questions.

9. Quantitative research method

10. Qualitative research
• Qualitative research is defined as a market research method that focuses on
obtaining data through open-ended and conversational communication.
• This method is about “what” people think and “why” they think so.
• Qualitative research is based on the disciplines of social sciences like psychology,
sociology, and anthropology.
• The qualitative research methods allow for in-depth and further probing and
questioning of respondents based on their responses.
• The interviewer/researcher also tries to understand their motivation and feelings.
• Understanding how your audience makes decisions can help derive conclusions in
market research.
Example:
Consider a convenience store looking to improve its patronage. A systematic
observation concludes that more men are visiting this store. One good method to
determine why women were not visiting the store is conducting an in-depth interview
method with potential customers.

11. Qualitative research method

12. Research Process

13. Key steps for writing a research paper?

14. Thank
you

15. Any
Question?