CSR Brand Building
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Corporate Social Responsibility (CSR) in India is a mandatory practice for businesses to contribute to community well-being. The document outlines 10 areas where a company's CSR budget can be allocated, such as eradicating hunger and poverty, promoting education, gender equality and environmental sustainability. Successful CSR initiatives can help strengthen a company's brand.
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The document discusses the social responsibility of business. Social responsibility implies that businesses have an obligation to protect societal interests, not just maximize profits. According to the concept of social responsibility, managers should make decisions to serve workers, consumers, communities, as well as shareholders.
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Strengthen Your Brand With CSR - Corporate Social ResponsibilityThe Chamber For a Greater Chapel Hill-Carrboro
This document discusses how corporate social responsibility (CSR) can boost public relations (PR) efforts. It outlines that CSR must align with a company's core business strategy and goals. More than 88% of consumers think companies should achieve business and social goals, and many would pay more for products from socially responsible companies. The document provides tips for developing a CSR plan focusing on profit, people, and planet. It also gives ideas for PR activities like community involvement and social media to engage customers and employees in CSR efforts. Baby steps are recommended for companies not ready for a full CSR program.CSR activity of dabur.
Dabur is a major FMCG company in India with $1 billion in annual revenue. It has established itself as a trusted brand over 125 years and is a leading ayurvedic and natural health products company worldwide. Dabur's CSR initiatives are led by SUNDESH, established by the company's founder to ensure socio-economic development for rural and urban communities. SUNDESH operates various programs across healthcare, education, livelihood generation, and awareness campaigns to benefit vulnerable groups like women and children.
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This document discusses corporate social responsibility (CSR) in India. It defines CSR as corporations fulfilling their duty to care for society. It notes that the 2011 Companies Bill mandates that companies spend at least 2% of their average profits over the previous three years on CSR initiatives like eradicating hunger, promoting education, gender equality, and environmental sustainability. Only a few large companies like Tata Steel and ITC currently meet the 2% threshold. The document outlines pros of CSR like increased societal development and brand reputation, and cons like reduced profits and added burden on companies. It recommends making CSR mandatory while allowing tax deductions, and choosing between executive compensation and CSR spending.
Dabur CSR
Corporate social responsibility and corporate governance of dabur is solely depicted in this presentation
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Dabur is a major FMCG company in India with $1 billion in annual revenue. It has established itself as a trusted brand over 125 years and is a leading ayurvedic and natural health products company worldwide. Dabur's CSR initiatives are led by SUNDESH, established by the company's founder to ensure socio-economic development for rural and urban communities. SUNDESH operates various programs across healthcare, education, livelihood generation, and awareness campaigns to benefit vulnerable groups like women and children.
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CSR by Tata Motors
Tata Motors is committed to corporate social responsibility and improving lives in the communities it operates. It focuses on health, education, employability, environment, drinking water, and community development through various programs. It aims to impact over 5,80,000 lives in India through interventions in these areas. Some of the key programs include mobile health clinics, education scholarships, skills training, environmental conservation, and access to drinking water. Tata Motors strives to enhance sustainability and quality of life through responsible business practices and community engagement.
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This document discusses six social initiatives undertaken by businesses to generate both social and business value. It begins with an introduction to corporate social responsibility and defines social initiatives and their six main components: cause promotion, cause-related marketing, corporate social marketing, corporate philanthropy, workforce volunteering, and socially responsible business practices. It then provides examples from Starbucks, Target, and Johnson & Johnson to illustrate how these companies employ social initiatives focused on environmental sustainability, education, and nurse recruitment/retention respectively. The document concludes by reiterating its coverage of corporate social responsibility, social initiatives, and case study examples.
Aaker Brand Equity Model
About
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If you liked the presentation, appreciate me on LinkedIn
Link: https://www.linkedin.com/in/pawan-negi-0494174b/
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The document discusses the concept of corporate social responsibility from multiple perspectives. It provides definitions of CSR from various organizations that focus on businesses managing their operations in a way that benefits society. The document also outlines the historical evolution of CSR and discusses some of the drivers and benefits of companies adopting CSR practices, such as strengthening their brand and attracting employees. It provides some examples of CSR programs and issues some companies have faced regarding their social and environmental impacts.
Introduction to Corporate Social Responsibility
Meaning & definition of CSR
History & evolution of CSR
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Enterprise social responsibility
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Environmental aspect of CSR
Chronological evolution of CSR in India
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Corporate philanthropy primarily refers to donations made to charitable groups by a corporation or its employees through activities like fundraising drives or donation drives. Corporate social responsibility has a broader scope and deals not only with philanthropy but also other social and environmental issues that affect stakeholders, including the environment, human rights, and supply chain transparency. Businesses that practice CSR integrate social responsibility into their missions and address issues beyond just donations, like assessing environmental impact and providing good working conditions.
CSR in Indian Oil
1. The Indian Oil Corporation Limited performs various corporate social responsibility initiatives in India such as community development projects, supporting environmental protection, and healthcare, education, and rural development programs.
2. It allocates funds for backward classes, rural development, and environmental protection initiatives like producing green fuels.
3. Indian Oil also supports heritage preservation, provides academic scholarships, and allocates 10 crores to its corporate social responsibility budget for activities like national calamities relief, donations, community development, and scholarships.
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2) It explains the importance of brands to companies as drivers of financial performance and most valuable assets, and to customers as risk reducers and promises of quality.
3) It outlines the stages of brand evolution from unbranded to iconic brands, and how the application of "brand" has changed over time.
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This document discusses the corporate social responsibility (CSR) activities of several major companies in India, including their CSR focus areas and initiatives. It provides information on the top CSR ranked companies like Tata Steel, Tata Power, and UltraTech Cement. It also outlines the CSR objectives and activities of companies like Coca-Cola India, Nestle India, and Bosch India. For these companies, key CSR focus areas include water, agriculture, education, healthcare, skill development, and community development. The document shares the diverse CSR programs and social projects undertaken by these organizations.
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The document discusses the concept of corporate social responsibility from multiple perspectives. It provides definitions of CSR from various organizations that focus on businesses managing their operations in a way that benefits society. The document also outlines the historical evolution of CSR and discusses some of the drivers and benefits of companies adopting CSR practices, such as strengthening their brand and attracting employees. It provides some examples of CSR programs and issues some companies have faced regarding their social and environmental impacts.
Introduction to Corporate Social Responsibility
Meaning & definition of CSR
History & evolution of CSR
Motives of CSR
Benefits and internal scope of CSR
Enterprise social responsibility
Concept of sustainability & stakeholder management
CSR through triple bottom line and sustainable business
Environmental aspect of CSR
Chronological evolution of CSR in India
Syllabus as prescribed by RTM Nagpur University for the course 'CSR and Sustainability, for MBA Programme
Difference between CSR and Corporate Philanthropy
Corporate philanthropy primarily refers to donations made to charitable groups by a corporation or its employees through activities like fundraising drives or donation drives. Corporate social responsibility has a broader scope and deals not only with philanthropy but also other social and environmental issues that affect stakeholders, including the environment, human rights, and supply chain transparency. Businesses that practice CSR integrate social responsibility into their missions and address issues beyond just donations, like assessing environmental impact and providing good working conditions.
CSR in Indian Oil
1. The Indian Oil Corporation Limited performs various corporate social responsibility initiatives in India such as community development projects, supporting environmental protection, and healthcare, education, and rural development programs.
2. It allocates funds for backward classes, rural development, and environmental protection initiatives like producing green fuels.
3. Indian Oil also supports heritage preservation, provides academic scholarships, and allocates 10 crores to its corporate social responsibility budget for activities like national calamities relief, donations, community development, and scholarships.
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An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
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Corporate social responsibility (CSR) is defined as businesses behaving ethically and contributing to economic development while improving quality of life for employees, local communities, and society. Businesses depend on society for infrastructure, workforce, consumers, and more, so they have a responsibility to give back. CSR can be implemented through adopting strong values, generating stakeholder intelligence, and responding positively to stakeholder issues. It provides benefits like improved reputation, sales, employee retention, and risk management. CSR addresses issues like community assistance, health/welfare, education, human rights, and the environment. Responsibilities include product quality, reasonable prices, ethical advertising, and supporting community programs.
Corporate social responsibility in multi national companies(CSR)
The document discusses corporate social responsibility (CSR) in multinational companies. It defines CSR and multinational companies, outlines the types and main concerns of CSR. The document also examines the advantages of CSR for multinationals, such as improved reputation and financial performance, and the potential disadvantages, like increased costs. Examples of CSR activities by multinational companies like Unilever and IBM are provided. In conclusion, the document states that CSR has become an important part of business and can benefit companies through sustainability and meeting social expectations, though some issues with engagement remain.
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The document discusses adopting a corporate social responsibility (CSR) initiative. It provides an overview of CSR including its definition, importance, and relevance today due to changing social expectations, increasing affluence, and globalization. It outlines the CSR requirements for qualifying companies under the Companies Bill in India, including constituting a CSR committee and spending at least 2% of profits on CSR activities in areas like education, healthcare, and environment sustainability. Non-compliance can result in penalties.
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The document discusses different types of brand architecture structures including branded house, endorsed brands, and house of brands. It provides examples of each type such as FedEx using a masterbrand structure under the branded house model. Marriott International is an example of an endorsed brand where the company name endorses individual product brands. Procter & Gamble is an example of a house of brands structure where each product line has its own unique branding. The document also outlines key steps to defining the right brand strategy such as clarifying the value proposition, segmentation, brand pillars, benefits, and compelling reasons to believe. It provides questions to consider when evaluating an expansion or addition of a new brand to a portfolio.
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The document provides information on developing a brand strategy, including understanding what a brand is, the importance of brands, how brands work, and developing a brand key. It discusses that a brand defines the relationship with customers and is shaped by customer experiences. Developing a brand key helps shape the brand's strategic direction by determining its essence, values, personality, and customer promise. The brand key workshop process involves analyzing the competitive environment, target audience, insights, benefits, values, differentiator, and essence to create the brand's framework.
csr of hul
Hindustan Unilever Limited was established in 1933 as Lever Brothers India Limited and underwent name changes over the decades to arrive at its current name. It aims for sustainable growth through its brands, employees, and operations while reducing environmental impact and creating social good. Some of its key CSR projects include Project Shakti for rural women's livelihood, Sanjivani mobile health clinics, sustainable sourcing, and initiatives to provide safe drinking water, support orphanages and schools for disabled children, and improve community health and sanitation.
Kapferer's Brand Identity Prism
This ppt explains the 6 aspects of Kapferer's brand identity with the help of examples of Monster and Budweiser.
Corporate social responsibility practices in india
Corporate social responsibility practices in India outlines the key concepts of CSR. CSR refers to corporate accountability for social impact and involves environmental improvement, stakeholder responsiveness, and economic development. CSR follows a triple bottom line of people, planet, and profit. It has evolved from an ethical to stakeholder model over time. Benefits of CSR programs include attracting employees, reputation gains, and avoiding negative press. Indian law requires large companies to spend 2% of profits on CSR activities.
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Brand Management
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1) It defines what a brand is - a name, term, sign, symbol or design that identifies a seller's goods/services and differentiates them from competitors.
2) It explains the importance of brands to companies as drivers of financial performance and most valuable assets, and to customers as risk reducers and promises of quality.
3) It outlines the stages of brand evolution from unbranded to iconic brands, and how the application of "brand" has changed over time.
4) It discusses challenges in maintaining brand associations and revitalizing brands.
Introduction to csr
This document provides an overview of corporate social responsibility (CSR) including definitions of CSR, different views on CSR, and arguments for and against CSR. It defines CSR as a voluntary commitment by companies to behave ethically and improve quality of life for stakeholders. There are two main views on CSR - the shareholder view that a company's only responsibility is to maximize shareholder wealth, and the stakeholder view that companies should treat all stakeholders with dignity. The document also discusses whether companies should be involved in CSR and outlines some pros and cons of CSR engagement.
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Corporate social responsibility
This document discusses the corporate social responsibility (CSR) activities of several major companies in India, including their CSR focus areas and initiatives. It provides information on the top CSR ranked companies like Tata Steel, Tata Power, and UltraTech Cement. It also outlines the CSR objectives and activities of companies like Coca-Cola India, Nestle India, and Bosch India. For these companies, key CSR focus areas include water, agriculture, education, healthcare, skill development, and community development. The document shares the diverse CSR programs and social projects undertaken by these organizations.
Why CS
Why and How of working on CSR in India
Evolution of CSR legislation in India
Benefits of doing CSR - Design | Innovation | Sales
Implementation | Challenges
Reporting | Monitoring of CSR Strategy
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Fiinovation webinar on Promotion of Livelihood through Affirmative Action & C...
Based on the fact that majority of the people below the poverty line belong to the backward communities, it is important to create sustainable livelihood opportunities for them through development initiatives. As these communities remain vulnerable due to lack of opportunities, skills, education, finance etc, they keep entangling themselves in the viscous circle of poverty. Livelihood generation for these communities remain a cause of concern with widespread discrimination, climate change, no social security and other such constraints. Therefore, the alignment between the affirmative action, CSR and livelihood is crucial to not only target the right beneficiaries but also eradication of poverty.
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Insights of the Livelihood Sector
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Understanding methods to maximise CSR impact
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Dish TV India Ltd is a public limited company with a turnover of Rs. 4,828 million in 2015-16. The document analyzes Dish TV's CSR activities and initiatives according to various indicators specified in the Companies Act, 2013. It provides details of Dish TV's CSR policy, activities, and focus areas like education, preventive healthcare, women's empowerment and sports. The CSR activities are implemented directly or through partners and progress is monitored by the CSR committee.
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Dnote Xpress, Issue V, August 2014
Here is the fifth edition of Dnote Express!
68 years of India's independence, let us re-align our values, build integrity and sustainability.
Subscribe your copy at - http://fiinovation.co.in/
CAUSE MARKETING
The document discusses cause marketing and cause-related marketing. It provides examples of how companies partner with non-profits and charities to promote social causes through sponsorships, advertising, and donations. This allows companies to improve their brand image while also helping social issues. Specific Indian companies and their cause-related initiatives are outlined, such as ITC's education programs, Tata Group's community development projects, and Infosys' social responsibility foundation.
Rising High - Celebrating 6 years of excellence
Here is our 7th edition of Dnote Xpress capturing our 6 successful years in the industry.
Keeping in line with Henry Ford, we believe ‘coming together is a beginning; keeping together is progress; working together is success.’ Taking the journey forward….
Follow us to know more on CSR & Sustainability
Creating a baseline for Corporate CSR Spend on Global Education Initiatives
This report, written by a team at EPG Economic and Strategy Consulting and overseen by an Advisory Board composed of key figures at UNESCO, OECD and Ipsos MORI, looks at how much the 2013 Fortune Global 500 list (the 500 largest companies in the world by revenue) spent on education related CSR activities. It seeks to establish a more robust baseline for global corporate giving to education, and a sharper analysis of spending with reference to the countries and education areas that benefit. It also demonstrates a number of findings showing that small changes in the way CSR budgets are spent could have a huge effect on world education and benefit millions of children.
Strategic Corporate Social Responsibility
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Unit III CSR
The document discusses Corporate Social Responsibility (CSR), defining it as companies integrating social and environmental concerns into their business operations and interactions. CSR aims to balance economic, environmental and social impacts while addressing shareholder and stakeholder expectations. Key aspects of CSR discussed include responsibility, accountability, sustainability, and using a triple bottom line approach measuring financial, social and environmental performance. The document also outlines the scope of CSR activities and some common CSR programs implemented by companies.
CSR ACTIVITY (3).pdf
The document discusses corporate social responsibility (CSR) activities by the Tata Group in India. It outlines different models of CSR, including Carroll's model which identifies economic, legal, ethical, and discretionary responsibilities. It then discusses specific CSR programs undertaken by Tata Steel and Tata Motors in areas like healthcare, education, environment protection, and economic development of local communities. The Tata Group considers CSR integral to its business under principles set by its founder Jamsetji Tata. Significant investments are made in health, education, sports, culture, and infrastructure development projects across India.
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HR metrics provide a method to measure the performance of HR functions and put tangible targets on intangible HR goals. There are three types of HR metrics: those that measure the effectiveness of the HR function, efficiency of the HR department, and effectiveness of employees. Examples include annual turnover, engagement ratings, and days absent. HR metrics are needed due to the large amount of available data, improved HR tech capabilities, and demand for HR analytics to properly analyze data and enhance business results.
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- 1. CSR Steps Towards Brand Building.
- 2. Corporate Social Responsibility (CSR) is a transformational practice by the business corporations in India, mandated by the government. As an initiative towards the collective community well-being, CSR is a positive step towards upliftment of the society.
- 20. ❖ Measures for the benefit of armed forces veterans ❖ Training to promote rural sports ❖ Contribution to the Prime Minister’s National Relief Fund ❖ Contributions or funds provided by technology incubators ❖ Rural development projects 10areaswheretheCSRBudgetcan bespent
- 21. 10areaswheretheCSRBudgetcan bespent ❖ Eradicating hunger, poverty and malnutrition ❖ Promoting education ❖ Promoting gender equality ❖ Ensuring environmental sustainability ❖ Protection of national heritage, art and culture
- 25. Conclusion