The document discusses Lean UX and how requirements are actually hypotheses that need to be tested. It provides examples of using Lean UX practices like creating hypotheses statements and testing assumptions quickly and cheaply for a university website search feature and customer support system. The key aspects of Lean UX discussed are reducing waste by not building unwanted features, prioritizing learning over delivery, and getting feedback from users to validate assumptions.
Introductory slides to a collaborative usability observation & issue prioritisation session. A training and service promotion workshop for the University of Edinburgh Website Programme.
Putting personas to work - University of Edinburgh Website ProgrammeNeil Allison
I use personas to support the development of the University of Edinburgh's corporate Content Management System and associated services.
A significant challenge is to try to ensure that all members of the team understand and empathise with the personas that represent our CMS user group.
This session (first presented February 2014 at a Web Publishing Community session) outlines activities I use to help foster shared understanding within the team and wider group of stakeholders.
How to get a grip of your website (and then keep hold)Neil Allison
Presentation given at a meeting of the Web Publishing Community at The University of Edinburgh, 2 December 2015.
Covers key elements of website strategy, user research and website development in 4 steps.
A transcript is available at:
http://website-programme-blog.is.ed.ac.uk/how-to-get-a-grip-of-your-website-and-then-keep-hold/
Lean UX + UX Strat, from UX Strat conference, September 2013Joshua Seiden
Slides from my talk at UX Strat, 2013. (www.uxstrat.com)
How to use Lean UX methods to execute on business, product, and design strategy.
I presented a slightly altered version a few days later at Fluxible 2013. (http://www.fluxible.ca)
Comcast XFINITY Home: An Agile Case Study TechWell
Today's mobile application development is a complex endeavor made more difficult by teams often working at cross purposes. Separation of roles and responsibilities leads to intricate technological and personnel dependencies that makes projects challenging. Mark Hashimoto shares personal insights and lessons learned during the agile development effort of Comcast XFINITY Home iOS and Android mobile apps. Mark suggests that defining system interfaces first allows client, server, and test teams to develop in parallel; limiting mobile UX reviews to objective matters rather than subjective opinions builds trust and respect; creating binary acceptance criteria removes sprint completion ambiguity; and adhering to disciplined meeting goals reduces wasted time. However, not all lessons learned were of a technical or procedural nature. Mark describes the human dynamics involved and the most common frustrations facing your team—too many meetings, rework caused by ambiguous mobile requirements, missed deadlines, and problems that arise from a lack of time.
Presentation from putitout event at Decoded London. Outlines the change to product development process to test ideas early through Lean and UX methods.
How Autodesk creates better digital experiences with UserTestingUserTesting
Lisa Seaman, User Experience Manager at Autodesk, shares how she tests and optimizes Autodesk’s websites with UserTesting. She’ll discuss how her team uses UserTesting and why it has become such a crucial tool for their agile approach.
Introduction to Kanban for Creative AgenciesWilliam Evans
This is an introduction to Kanban. Creative agencies, like most organizations that do knowledge work, are defined by the projects they deliver that (hopefully) delivers value for the clients. Most agencies also struggle with multiple competing stakeholders, multiple client engagements, tight deadlines and long hours – it’s amazing any creative work happens at all. Most projects – brand campaigns, websites, landing pages, social, pr, direct, everything, can be viewed as a process - a series of steps or tasks that achieve some desired result – delivery of the project, a happy client, drinks in Tribeca. There are all kinds of processes - simple and complex, individual and team, quick and time-consuming. Sometimes large or over-arching processes consist of a series of smaller processes.
Kanban is a tool for managing the flow of materials or information (or whatever) in a process. Not having the materials, whether it is a part, a document, or customer information, at the time you need it causes delay and waste. On the other hand, having too many parts (too much design, creative briefs, design assets, code) on hand or too much work in process (WIP) is also a form of waste. Kanban is a tool to learn and manage an optimal flow of work within the process. It can also (potentially) make working in agencies a more human, and humane, place to do one’s best work.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
Introductory slides to a collaborative usability observation & issue prioritisation session. A training and service promotion workshop for the University of Edinburgh Website Programme.
Putting personas to work - University of Edinburgh Website ProgrammeNeil Allison
I use personas to support the development of the University of Edinburgh's corporate Content Management System and associated services.
A significant challenge is to try to ensure that all members of the team understand and empathise with the personas that represent our CMS user group.
This session (first presented February 2014 at a Web Publishing Community session) outlines activities I use to help foster shared understanding within the team and wider group of stakeholders.
How to get a grip of your website (and then keep hold)Neil Allison
Presentation given at a meeting of the Web Publishing Community at The University of Edinburgh, 2 December 2015.
Covers key elements of website strategy, user research and website development in 4 steps.
A transcript is available at:
http://website-programme-blog.is.ed.ac.uk/how-to-get-a-grip-of-your-website-and-then-keep-hold/
Lean UX + UX Strat, from UX Strat conference, September 2013Joshua Seiden
Slides from my talk at UX Strat, 2013. (www.uxstrat.com)
How to use Lean UX methods to execute on business, product, and design strategy.
I presented a slightly altered version a few days later at Fluxible 2013. (http://www.fluxible.ca)
Comcast XFINITY Home: An Agile Case Study TechWell
Today's mobile application development is a complex endeavor made more difficult by teams often working at cross purposes. Separation of roles and responsibilities leads to intricate technological and personnel dependencies that makes projects challenging. Mark Hashimoto shares personal insights and lessons learned during the agile development effort of Comcast XFINITY Home iOS and Android mobile apps. Mark suggests that defining system interfaces first allows client, server, and test teams to develop in parallel; limiting mobile UX reviews to objective matters rather than subjective opinions builds trust and respect; creating binary acceptance criteria removes sprint completion ambiguity; and adhering to disciplined meeting goals reduces wasted time. However, not all lessons learned were of a technical or procedural nature. Mark describes the human dynamics involved and the most common frustrations facing your team—too many meetings, rework caused by ambiguous mobile requirements, missed deadlines, and problems that arise from a lack of time.
Presentation from putitout event at Decoded London. Outlines the change to product development process to test ideas early through Lean and UX methods.
How Autodesk creates better digital experiences with UserTestingUserTesting
Lisa Seaman, User Experience Manager at Autodesk, shares how she tests and optimizes Autodesk’s websites with UserTesting. She’ll discuss how her team uses UserTesting and why it has become such a crucial tool for their agile approach.
Introduction to Kanban for Creative AgenciesWilliam Evans
This is an introduction to Kanban. Creative agencies, like most organizations that do knowledge work, are defined by the projects they deliver that (hopefully) delivers value for the clients. Most agencies also struggle with multiple competing stakeholders, multiple client engagements, tight deadlines and long hours – it’s amazing any creative work happens at all. Most projects – brand campaigns, websites, landing pages, social, pr, direct, everything, can be viewed as a process - a series of steps or tasks that achieve some desired result – delivery of the project, a happy client, drinks in Tribeca. There are all kinds of processes - simple and complex, individual and team, quick and time-consuming. Sometimes large or over-arching processes consist of a series of smaller processes.
Kanban is a tool for managing the flow of materials or information (or whatever) in a process. Not having the materials, whether it is a part, a document, or customer information, at the time you need it causes delay and waste. On the other hand, having too many parts (too much design, creative briefs, design assets, code) on hand or too much work in process (WIP) is also a form of waste. Kanban is a tool to learn and manage an optimal flow of work within the process. It can also (potentially) make working in agencies a more human, and humane, place to do one’s best work.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
The Agile UX Equation: How to Implement UserZoom Within Your Agile FrameworkUserZoom
Join Sarah as she walks you through specific examples of how you can leverage UserZoom for UX insights even in the fast-paced world of agile development.
[DevDay2019] Web Development In 2019 - A Practical Guide - By Hoang Nhu Vinh,...DevDay.org
This is the step-by-step guide to becoming a web developer in 2019. We will look at nearly all aspects of web technology including the necessities as well as some of the new trends for 2019.
Walk, Don't Run: Incremental Change in Enterprise UXuxpin
You'll learn:
- A realistic approach to product improvement in large enterprises
- How to create and execute a pilot program for overcoming “product stagnation”
- How to scale the program to a growth team dedicated to improving existing products
How growth teams are revolutionizing UX and product developmentUserTesting
Casey Winters, the former product lead for the growth team at Pinterest and advisor to multiple growth teams at other companies, talks about how growth teams came to be, how they operate at scale, how the user experience challenges are different, and some effective experiments on specific channels he's seen in his career.
The Agile UX Equation: Constructing a Powerful, but Lightweight ProcessUserZoom
One of the biggest challenges of designing user experiences in an agile world is fitting into agile processes. Join Dean Barker, VP of UX and Agile coaching at Optum/UnitedHealth Group, as he discusses how to remove the waste from your UX processes for a truly lean foundation.
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pi...DevDay.org
UX Design is on a radical rise. The most successful companies like Google or Uber know that great UX is no longer a nice-to-have but a key business driver. Szilard Toth (CTO e·pilot) and Nicolas Python (Head of Design KLARA) talk about their own experience of UX Design in modern engineering environments. Whether you're a business leader or an engineer, learn why you'll lose without UX Design.
Deeply Embedding UX Practices Into Your Organization by Grafting them Into Yo...UXPA Boston
Deeply Embedding UX Practices Into Your Organization by Grafting them Into Your Agile Process
Mark Ferencik's presentation from the UXPA Boston 2016 Conference
Code with Empathy: UX for Engineers and UX DevelopersAnita Cheng
User experience is a hot field, but still very new for many tech companies. Let’s face it, the companies who can devote the resources for a robust UX process are few and far between! Software developers often find themselves making design decisions by necessity, which ends up complicating the product lifecycle down the road. So what can developers learn right now to improve the usability and delight of their products?
This talk was given to audiences of UXPALA members, USC students, and developers at SoCal Code Camp.
[DevDay2019] Lean UX - By Bryant Castro, Bryant Castro at WizelineDevDay.org
Lean UX helps teams build the minimal product necessary to validate risky assumptions and minimize the time to market with the right product. On this lecture, Lean UX principles and its value to the product cycle will be introduced. Also, the methods and tools that will help you get feedback from users and learn rapidly will be discussed. This session is geared towards those who are interested in UX but have no much experience, those looking for new methods to improve their current product processes, and anyone interested in design, business, and user centered design.
Usability Testing - Adding a New Level to Your ToolboxExcella
How many times have you seen a website or application stumble or crash once it gets to production, despite meeting the requirements perfectly? Have you felt like there was something missing in the development process? In this presentation, Norm Sun will talk about what usability testing is, why you should be doing it, and how you can start incorporating it into your development process.
Too busy to learn UX methods that can save you tons of time?
Wondering which UX techniques are most likely to provide useful results all along your project? Let's talk about some tactics we tried. Success stories and epic fails of methods we have tested to build digital products and interfaces consumers love to use.
Presented at UX Scotland in Edinburgh on 6/8/2016. Many of us are thrust into an Agile Development world. How do we do our best UX in a process designed by developers? Where do we belong and how do we work within a Scrum team?
Los Angeles User Experience Meetup March 5, 2013. "Lean UX with Lane Halley, Jaime Levy and Chris Chandler" at Cross Campus, Santa Monica CA
http://www.meetup.com/ia-55/events/98595432/
This is part two of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
The Agile UX Equation: How to Implement UserZoom Within Your Agile FrameworkUserZoom
Join Sarah as she walks you through specific examples of how you can leverage UserZoom for UX insights even in the fast-paced world of agile development.
[DevDay2019] Web Development In 2019 - A Practical Guide - By Hoang Nhu Vinh,...DevDay.org
This is the step-by-step guide to becoming a web developer in 2019. We will look at nearly all aspects of web technology including the necessities as well as some of the new trends for 2019.
Walk, Don't Run: Incremental Change in Enterprise UXuxpin
You'll learn:
- A realistic approach to product improvement in large enterprises
- How to create and execute a pilot program for overcoming “product stagnation”
- How to scale the program to a growth team dedicated to improving existing products
How growth teams are revolutionizing UX and product developmentUserTesting
Casey Winters, the former product lead for the growth team at Pinterest and advisor to multiple growth teams at other companies, talks about how growth teams came to be, how they operate at scale, how the user experience challenges are different, and some effective experiments on specific channels he's seen in his career.
The Agile UX Equation: Constructing a Powerful, but Lightweight ProcessUserZoom
One of the biggest challenges of designing user experiences in an agile world is fitting into agile processes. Join Dean Barker, VP of UX and Agile coaching at Optum/UnitedHealth Group, as he discusses how to remove the waste from your UX processes for a truly lean foundation.
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pi...DevDay.org
UX Design is on a radical rise. The most successful companies like Google or Uber know that great UX is no longer a nice-to-have but a key business driver. Szilard Toth (CTO e·pilot) and Nicolas Python (Head of Design KLARA) talk about their own experience of UX Design in modern engineering environments. Whether you're a business leader or an engineer, learn why you'll lose without UX Design.
Deeply Embedding UX Practices Into Your Organization by Grafting them Into Yo...UXPA Boston
Deeply Embedding UX Practices Into Your Organization by Grafting them Into Your Agile Process
Mark Ferencik's presentation from the UXPA Boston 2016 Conference
Code with Empathy: UX for Engineers and UX DevelopersAnita Cheng
User experience is a hot field, but still very new for many tech companies. Let’s face it, the companies who can devote the resources for a robust UX process are few and far between! Software developers often find themselves making design decisions by necessity, which ends up complicating the product lifecycle down the road. So what can developers learn right now to improve the usability and delight of their products?
This talk was given to audiences of UXPALA members, USC students, and developers at SoCal Code Camp.
[DevDay2019] Lean UX - By Bryant Castro, Bryant Castro at WizelineDevDay.org
Lean UX helps teams build the minimal product necessary to validate risky assumptions and minimize the time to market with the right product. On this lecture, Lean UX principles and its value to the product cycle will be introduced. Also, the methods and tools that will help you get feedback from users and learn rapidly will be discussed. This session is geared towards those who are interested in UX but have no much experience, those looking for new methods to improve their current product processes, and anyone interested in design, business, and user centered design.
Usability Testing - Adding a New Level to Your ToolboxExcella
How many times have you seen a website or application stumble or crash once it gets to production, despite meeting the requirements perfectly? Have you felt like there was something missing in the development process? In this presentation, Norm Sun will talk about what usability testing is, why you should be doing it, and how you can start incorporating it into your development process.
Too busy to learn UX methods that can save you tons of time?
Wondering which UX techniques are most likely to provide useful results all along your project? Let's talk about some tactics we tried. Success stories and epic fails of methods we have tested to build digital products and interfaces consumers love to use.
Presented at UX Scotland in Edinburgh on 6/8/2016. Many of us are thrust into an Agile Development world. How do we do our best UX in a process designed by developers? Where do we belong and how do we work within a Scrum team?
Los Angeles User Experience Meetup March 5, 2013. "Lean UX with Lane Halley, Jaime Levy and Chris Chandler" at Cross Campus, Santa Monica CA
http://www.meetup.com/ia-55/events/98595432/
This is part two of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
Prototyping - the what, why and how at the University of EdinburghNeil Allison
Edited highlights of my prototyping training session. These slides are essentially the intro to a 3 hour practical, collaborative learning experience using pencil/paper and Balsamiq. The slides cover:
- What is prototyping?
- Prototypes and the design process
- Example projects
- How to prototype
- Case study: Website search results page
- Balsamiq demo
Linking UX Ideas for an Aha Moment from Non-EmpathizersBalanced Team
Chris Nodder, Chris Nodder Consulting
I will describe a specific set of tools I've been using in a particular order that really helps all the members of a project (makers, monetizers and managers) understand user needs and build for those needs. None of the methods I use are new, but by focusing on the idea of empathizers and systemizers I ensure that there is sufficient continuity between the activities we perform that non-empathizers can still understand that they are not the user, and agree on a sensible user-centric way forward. This stops arguments and focuses everyone on the team towards customer based solutions.
There is always a paper trail back to observed user data. There is always enough information pinned to the wall that people can point and say "see, this is why we're doing what we are doing". There is always enough verification built in to the process that we know whether we're on track before we invest in code. I'll describe the concept of systemizers and empathizers, share the set of tools I use and show the flow of information between each tool.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
Great User Experience is critical to product success. Can you get great user experience at startup speed? Pathfinder Software's Bob Moll and Bernhard Kappe share how design methods can be applied to the hypthesize-test-learn processes of a lean startup, and the benefits of doing so before product development begins.
This talk was presented at the Chicago Lean Startup Circle.
You'll learn:
- How to design better for complex users with team-based personas
- How to differentiate and segment personas
- How to create clear personas from user data
- How to increase accuracy with collaborative persona mapping
Lean UX in the Enterprise: A Government Case Studyuxpin
You'll learn:
- How to quickly identify user groups despite vague assumptions.
- How to define clear features amidst complex requirements and business objectives.
- How to establish efficient UX processes across disjointed teams.
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
You'll learn:
- How to scope your UX strategy based on challenges and aspirations.
- How to focus your team on the right design principles and activities to achieve desired outcomes.
- How to measure the success of your strategy and tactics.
The handouts / templates for the Designing with Lean UX 3 hour workshop at UX Lisbon 2014. View the entire presentation deck here: http://www.slideshare.net/intelleto/designing-with-lean-ux-rapid-product-design-ux-lisbon-2014
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
Use Lean Startup Techniques on a Remote Team by William Donnell - The Lean St...Lean Startup Co.
A lot of distributed companies use Lean Startup techniques for product development. But it's challenging to successfully run customer development and cross-functional experiments with remote colleagues. William Donnell, lead design and UX specialist at Sodium Halogen, teaches the creative techniques his team uses for very effective Lean Startup approaches on a virtual team.
Challenging assumptions with Lean UX - Edinburgh UX meetupNeil Allison
Introduction to Lean UX principles, plus experiences of putting them into practice at the University of Edinburgh. Presented to the UX Meetup group in Edinburgh on 25 June 2018
Informed & Agile: Test Driven Design w/ Jon InnesUserZoom
Do you find yourself sprinting without a clear direction? Pushing feature after feature out, only to wonder if your app or website is really getting better? Join Jon Innes of UX Innovation in a webinar on-demand, where he will discuss how to improve your sprints by incorporating UX/usability metrics that the whole team can use to measure progress on your agile journey as a product team.
Experiences in user centred design at the University of Edinburgh (IWMW2012 w...Neil Allison
The session I ran at IWMW2012 on 18 June 2012.
An overview of my approach to user centred design, experiences while working for the University Website Programme and a few lessons learned.
UX Workshop introducing what UX is and why it is important. The audience may or may not be familiar with UX so the presentation focuses more on principles than a step-by-step how-to.
Overview of a rapid, collaborative usability testing process used during an agile development project to deliver a new Content Management System for the University of Edinburgh.
Delivered at the UCISA conference, Manchester, 17 March 2016.
The Net Promoter Score - What can NPS Tell you about your User ExperienceUXPA International
While it’s obvious to us UX practitioners that any products or applications should focus on the needs and wants of the users, this type of mindset is not automatic in most profit-driven private organizations. As a result, we sometimes struggle with proving the value of users’ voice as a business priority. In this session, we share our experience of creating an NPS program at a Fortune 20 company in the U.S.. While the Net Promoter Score is not a UX metric in the traditional sense, using it strategically as an indicator of user experience has helped us build a growingly more user-centric culture at our organization. We will talk about our journey, share our tips and recommendations, and mostly things we thought could help you based on our lessons learned.
Slides from the "Much ado about Agile", Agile Vancouver Conference 2015. This talk is around examples of MVP on small startups and Enterprise level. What's the ultimate MVP?
Sometimes, they just don’t get it.
We’re just trying to do the right thing here. Isn’t our success dependent on our users being able to shop, buy, apply or contact us through our web site or app? So if we’re dependent on our users, shouldn’t we at least involve them somehow in the design process?
Not so easy.
For some of “those” people, design is easy. Don’t we already know what the problem is and what design we can use to fix it? Can’t we just leverage best practices? Why do we even need to test the design if we’re experts? No one ever says these things, right?
In the real world, user-centered design and usability is ironically, not that easy to adapt. It’s counterintuitive because it’s such hard work to make things easy. What we have to do is to make what we do easy to understand and easy to choose. This session may not change your reality, but by sharing in some lessons learned, hopefully you’ll have the tools to help change some minds.
How we got everyone at MYOB hooked on UX, and how we're managing their addict...Megan Dell
MYOB hasn't been known for its usability and design. In the past 12 months, a UX team has been growing, and their influence on product design and development is continually growing. As User Experience designers and managers of a UX team, getting buy-in from your stakeholders and peers is awesome - especially when you're all new to the company. But what happens when you've increased the interest and buy-in so much that it turns into a monster to manage? You could double the size or your team, or you could do what we're doing - educating the rest of the company about good design and user experience and letting go of the reins a little. Scary? Yes. Learn how we're doing things at MYOB and the exponential change we are seeing in the company culture.
There are many enemies of UX, and we’re here to help combat them all. From UX testing substitutes, to website redesigns with zero user insight, to doing it all. Let’s make the internet a better place.
Digital transformation is the top priority for organizations in 2018. But what does this mean in practical terms? What does it mean with respect to your organization’s culture, its way of working and the technologies you’ll need?
- What is digital transformation? What does it actually involve?
- What are the key technologies you need to implement?
- How can you successfully transform large organizations?
Doing UX design in large organisations has its own set of challenges. It’s still relatively unknown in many industries but regardless of that, lots of UX teams are being mobilised for the first time in the organisation’s history. This challenge means that many professionals prefer not to work in large organisations, opting for workplaces where change can happen more readily. However, as the trend for businesses to create their own internal UX teams continues, a number of UX professionals are finding themselves in this environment. As client-side UX professionals in a newly formed UX team, we have had to figure out how to overcome all the challenges that this brings. Some techniques worked while others didn’t. Because change typically happens so slowly in large organisations, we have had to use creative strategies to stay motivated. By sharing our experience of embedding UX into a large financial organisation over the last 3 years, we will share our successes and failures.
By telling the story of our journey as a UX team within a large financial organisation participants will understand some strategies of their own to use in their own organisations. Some of these strategies not only help to further the cause of user experience design but also to stay motivated through difficult times.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Similar to Requirements are hypotheses: My experiences with Lean UX (20)
Prospective Student Web Content Team - University of Edinburgh intro sessionNeil Allison
Introductory presentation and workshop organised by the University of Edinburgh's new Prospective Student Web Content Team. Sessions run for University staff involved in web marketing, recruitment and admissions during December 2019.
Collaborative usability test reviews UX Scotland 2019Neil Allison
How to execute a collaborative review of usability testing to facilitate design and development prioritisation consensus. Case studies of how the approach has worked at the University of Edinburgh. Presented at UX Scotland conference 2019
User Experience Service showcase lightning talks - December 2018Neil Allison
The University of Edinburgh User Experience Service ran a showcase of recent projects on 5 December 2018. The session began with these lightning talks.
User Experience Service - Digital Transformation Board update - University of...Neil Allison
Briefing on the past 12 months' work and achievements of the User Experience Service, and looking ahead to the next year. Delivered to the University of Edinburgh Digital Transformation Board, 9 May 2018
User Experience Showcase lightning talks - University of EdinburghNeil Allison
Lightning talk slide decks from a University of Edinburgh User Experience event held 13 October 2017. Topics: User needs, Web strategy, Digital Standards, Edinburgh Global Experience Language, Current student UX case study.
Case study of developing an awareness of user experience within an organisation through education and engagement. Presented at the UX Scotland conference, June 2017 by Neil Allison
User Experience Programme showcase lightening talksNeil Allison
Six lightening talks delivered at a UX Showcase session for staff at the University of Edinburgh:
- UX Programme overview
- Human Centred Design process proposal for digital production
- Experience principles and standards development
- EdGEL development case study
- UX Training for University staff
- Web strategy development process
User Experience Services update - Digital Transformation Initiative Board - U...Neil Allison
University of Edinburgh User Experience Manager, Neil Allison, updates the Digital Transformation Initiative Board on the status of pilots projects, and covers key concepts around user experience and strategic management. Presented 2 May 2017.
Drupalcamp Scotland - Usability testing in an agile development processNeil Allison
A run through how I execute collaborative usability testing in an agile development process. Covering the operational detail, and tips to get stakeholders on board.
Delivered at Drupalcamp Scotland, 7 November 2015
A bluffer's guide to IA and content strategyNeil Allison
This presentation was delivered to the Edinburgh Open Source Breakfast Meet Up group on 1 August 2014.
It's a quick run through what information architecture and content strategy are, drawing on quotes and resources from experts in the field.
My main point, however, is that user focus is what really matters. I show how the disciplines relate to other areas such as UX, usability and interaction design.
I also make the point that most customers (in this case, people wanting a website or app) don't care about such things. They care about revenue, cutting costs, satisfying customers and mitigating risk.
So I end with a couple of points I think are fundamental to get across to customers and suggest ways in which you can engage and collaborate.
What's with UX in Higher Education? (IWMW conference 2014)Neil Allison
Slides from plenary session at the UK web managers conference, IWMW14. Presented at University of Northumbria, Newcastle-upon-Tyne, UK, 17 July 2014. Audience comments on Twitter tagged #iwmw14 #p6
Advertised in the conference programme (http://iwmw.org/iwmw2014/programme/) as "Marketing is Dead, Long Live UX!" I evolved the focus somewhat during writing. Hence the new title.
TRANSCRIPT
****************
A transcript is available on my blog:
http://usability-ed.blogspot.co.uk/2014/07/whats-with-ux-in-higher-ed-iwmw2014.html
5 things you didn't know about your websiteNeil Allison
Presentation to the Web Publishers Community at the University of Edinburgh, June 2012.
We look at some trends observed across the University website and discuss what can be learned from them, making recommendations for content management practice, ongoing analytics and user research.
Marketing is dead, long live user experienceNeil Allison
Presented at the Chartered Institute of Marketing, Higher Education Market Interest Group Annual Conference, 21 March, 2013.
Presenters: Dawn Ellis and Neil Allison, University of Edinburgh Website Programme.
Introduction to Prototyping - Scottish UPA - June 2011Neil Allison
Presented to the Scottish Usability Professionals Association, Edinburgh, 22 June 2011.
Covering the basics, the benefits, some tools, some tips and a case study.
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Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
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The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
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State of global ICS asset and network exposure
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Malware and malicious payload trends
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• How SAP Fiori paves the way for using AI in SAP apps
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Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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Speakers:
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6. What is Lean UX?
"Inspired by Lean Startup and Agile development,
it’s the practice of bringing the true nature of a
product to light faster,
in a collaborative, cross-functional way.
We work to build a shared understanding of the customer,
their needs, our proposed solutions and definition of success.
We prioritize learning over delivery
to build evidence for our decisions."
Jeff Gothelf
@jboogie
@usabilityed #IWMW16 #P1
7. Or to really boil it down…
Requirements
are
assumptions
Jeff Gothelf
@jboogie
@usabilityed #IWMW16 #P1
11. Lean UX hypothesis statement
• We believe this [business outcome] will be achieved
• if [these users] successfully
• [attain this user outcome] with
• [this feature]
@usabilityed #IWMW16 #P1
13. Putting Lean UX into practice
#1 CMS user support provision
@usabilityed #IWMW16 #P1
14. Following the Lean UX for enterprise steps…
1. Begin with a specific desired outcome
for the business
2. As a team, work towards this by
collaboratively establishing:
• What business outcomes are important to us?
• Who is the user?
• What outcome does the user want to achieve?
• What features will they need in order to do so?
@usabilityed #IWMW16 #P1
15. CMS user support goal
"We see a month-on-month
reduction in one-to-one time
spent supporting customers
with CMS-specific questions"
@usabilityed #IWMW16 #P1
16. Business outcomes
• Grouping the results of our
individual brainstorming
• We then dot voted to identify
priorities
@usabilityed #IWMW16 #P1
18. Rough personas
• Creating rough personas to get
yourselves started is ok
• The point is to externalise
assumptions, not definitively
identify your audiences
• Engagement with users later will
help to evolve & validate them
@usabilityed #IWMW16 #P1
19. Outcomes for our personas
• Brainstorming again, we
identified potential needs our
users have
• We associate particular needs
with particular types of user
@usabilityed #IWMW16 #P1
20. Mapping features
• We identified potential features
• Using a simple table, we began
formulate service hypotheses
• The columns correspond to the
blanks in the Lean UX statement
@usabilityed #IWMW16 #P1
21. Example hypothesis
• We believe an increase in user support self service will be achieved
• if Ed successfully
• gets a walkthrough key features and top tasks with
• video guidance to supplement written support materials
@usabilityed #IWMW16 #P1
22. Example hypothesis
• We believe an increase in user support self service will be achieved
• if Olive successfully
• gets a quick answer to their CMS support question with
• an enquiry form that suggests FAQs based on keywords
@usabilityed #IWMW16 #P1
23. Now what? Get lean!
•What is the smallest thing we can do or make to
test our hypothesis?
•What do we need to learn first?
•What is the least amount of work we need to do
to learn that?
@usabilityed #IWMW16 #P1
24. User support: An ongoing experiment
• We are experiencing a downward trend in our support calls
• Lots of factors at play though
• The videos
• Analytics shows they’re well used
• Anecdotal user feedback is good
• We’re growing the catalogue
• The smart enquiry form
• 2% of visitors to the form subsequently submit a support call
• A majority still access our support queue via email
• We need to do some usability testing
@usabilityed #IWMW16 #P1
25. Putting Lean UX into practice
#2 Website search functionality
@usabilityed #IWMW16 #P1
26. Website search features
• We ran a feature survey in late
2014 with staff and students
(http://bit.ly/1ujCjhD)
• ‘Advanced search query
builder' came 3rd (11% votes)
• Top 3 = 35%
• Top 5 = 56%
• Technically a ‘quick win’
• UX potentially a nightmare
@usabilityed #IWMW16 #P1
27. Are you sure you want that? Really?
• It's well established in research
that what people say and what
they do aren't the same
• We typically think that we want
more power & more features,
when really we appreciate
simplicity and efficiency
@usabilityed #IWMW16 #P1
32. And guess what…
• We revealed this on 3 separate occasions for short periods
• It was seen 35,097 times
•Click rate - 0.003%
@usabilityed #IWMW16 #P1
33. Benefits of testing this hypothesis
• We reduced development time on something of limited benefit
• We learned stuff about our customers
• We focused our efforts in other areas
• Responsive design for search results
• Easy filtering by relevance and currency
• Autocompleting filtering of contacts by keywords
@usabilityed #IWMW16 #P1
35. Start hypothesising
• Try to head off the feature-first approach with the
Lean UX hypothesis statement
• Get creative with how you test the hypothesis
• Help your managers by
• Framing their request
• Providing data to inform decisions
• Minimising the effort you commit upfront
• It’s not a validation effort if you’re not willing to kill the idea
(More about our experiences: http://bit.ly/UoE-Lean-UX)
@usabilityed #IWMW16 #P1
Always start with an inspiring quote.
Any ideas whose words of wisdom these belong to?
Bet you didn’t know Benny Hill knew UX?
I’ll come back to him later…
Last year I attended a day-long workshop on Lean UX, led by author of the book, Jeff Gothelf. The day was all about how large organisations can adapt to the challenges of today’s business environment where small start up companies are significantly disrupting established business models.
It’s had a profound effect on how I think about projects…
You’re probably not involved in new product development, which is where this approach has come from, but I’d suggest the ideas behind Lean UX should matter to you if you are responsible for some of these:
Software development, or maintenance of functionality
The management or execution of a service or process
A website, or areas of a website; the content you curate and how you structure it
There’s this mythical state of perfection. Of a product we’re working on being finished. Funders often believe we can achieve perfection, and perhaps we don’t do enough to dispel this expectation. In reality development should be continuous.
So this tree is that mythical state of product perfection that we’re trying to reach.
Now think about projects that you run. Do you decide upon a path towards that tree and set away, keeping going til you have to stop (or you believe you’ve reached it)?
What if there’s a cliff edge in that fog? Or some less dramatic but nonetheless fundamental obstacle in your path.
In this situation, what would you do really? Just march off despite only being able to see three steps ahead? Or take those three steps, stop, take stock of what you can now see and then continue for a few more steps.
So why can’t we do this with development?
Or to put it another way (my words), it's about making sure that what you're doing is likely to be a good idea before you put too much effort into it.
How many web pages, or features, or service elements are you responsible for that are not well used, or not fit for purpose, or just basically redundant?
How much does it cost you to maintain?
How much does it interfere with your end users' experience?
How did they come to be there, or be like that, in the first place?
How much time, cost and effort went into getting it there?
Is it because nobody stopped to ask why? Or because the boss said just do it?
Or because what seemed like a good idea at first turned out to be not such a good idea, but by that point you were too far down a particular road?
(Run video from 2m 45s to 4m 51s)
How often have we encountered that? A product vision based around a marketing concept. Or better yet, the brainchild of a vice principal.
And the thing is, how often do we proceed and deliver pretty much what was envisaged without any indication of how the intended audience will respond?
Despite our misgivings, or those of colleagues a bit closer to the coal face?
So Lean UX is all about doing just enough to establish whether a development is a good idea; using evidence of user interaction and demand to justify continuing down a particular path. A well used phrase in the field:
"Fail fast, fail cheap".
You’ll probably find that using the word fail doesn’t go down so well though. I prefer “learn”.
We’ve been practicing agile for over 3 years now, with the primary driver for adoption being the development of a new University CMS. (Check out my colleague’s workshop on the topic tomorrow, by the way). But for all we’re agile, and ok at it I’d say, the focus in some quarters is on feature delivery. Doesn’t matter what, so long as we’re delivering.
I’ve personally found this frustrating at times, but then I am bias towards investing in enhancement over new bells and whistles.
And why? Because at the end of the day a feature is only worth the effort if it adds value for the business and the user. If it’s something that is used, and usable.
This is the Lean UX hypothesis statement.
If you take only one thing away with you today, take this.
And next time someone asks you for something dubious, shape their request into a hypothesis statement and ask them if its what they meant.
OK, it’s a cycle. But where should we start?
Whether you’re talking about developing something new, or enhancing something you already have, start by learning about what your users and business need. Not necessarily by asking, but by watching, analysing, diagnosing.
Work collaboratively with your team to generate ideas to meet those needs.
Build the bare minimum to enable you to validate your idea.
And repeat.
I’m going to talk through a couple of examples of how we’ve done this in very different scenarios…
These are the steps I went through during Jeff Gothelf’s workshop.
When I got back to the office I picked up on a CMS user support review I already had in progress. I’d had a chat with the team, reviewed some feedback data and was in the process of drafting something when I attended the Lean UX workshop. I decided to use what I’d learned there to experiment with our service provision – what we provide and how we allocate resources – and more importantly for me, empower my direct reports, Duncan and Lizzie, to move things forward themselves.
I do little hands-on training and virtually no direct user support any more, so I wanted the people who drive the service and meet our customers all the time, to identify opportunities with me and collaboratively prioritise what we gave focus to.
So I set this outcome as the starting point for our process.
“… freeing us to spend more time on strategic and research-related support matters”
First we brainstormed ideas for business outcomes that we thought would support the overarching goal, grouped and rationalised them, and then dot voted.
Our use of personas within the team is pretty mature, so we didn’t need to create any.
We already had validated personas that we were all familiar with.
If you don’t have personas to draw on – like we didn’t on the day I attended the workshop – start with sketches.
The point of this step is to force the team to externalise and share their assumptions. Rather than keep who we think the user is in our heads (which makes for difficult conversations when we all have different unshared thoughts on this) we get it all out, and, however imperfect, come to a shared view of who the users were that we were serving.
Of course, the idea here is that you would validate your assumptions and develop the personas over time based on what you discover through research and engagement with the business.
For this exercise, we focused on our personas’ needs and pain points, putting one idea down per post-it note. After doing this individually, we shared as a team and grouped them.
The final brainstorming exercise was about features. The thing that is typically talked about first. Sometimes it’s the only thing that is talked about. So coming to it last, after we have collaborated on business outcomes, users and user goals, made feature brainstorming more focused and easier to share our ideas.
Again, we put our ideas down on post it notes (the focus being on features that we thought would serve our personas and create their desired outcomes), then shared with the team, then grouped and rationalised.
Using a table drawn on a flipchart, we started to fill in the columns to complete this sentence. We had prioritised our business outcomes, so the number of rows in the table was limited by this. But what we had was different personas, with different pain points and priorities, potentially being served by multiple features that ultimately (we hypothesised) would support our priority business outcomes.
So you can imagine it was quite messy as we moved around and grouped and traded post-it notes. But ultimately our challenge was to write some hypothesis statements that would form the basis of a direction for the enhancements to our service.
Write up from the table full of post it notes; the three hypotheses we decided to pursue.
The development team decided to prioritise this as it was a ‘quick win’; we could just turn on standard Google functionality. But then they encountered a problem. Which advanced features to use, and how to present them in the interface in a manner that was easy for website visitors to use?
I was asked to help them design and test the interface. But I suggested instead that we check that this was something people actually wanted.
Why would I do this when our survey already was telling us we should prioritise this?
A few reasons:
It’s well established in research that what people say and what they do aren’t the same. We are hopeless at predicting the future; we’re overly optimistic about what we think we would do. ‘Introspection illusion’ (Ref: UX Myth 23: People can tell you what they want)
We typically think that we want more power, more features, when really we appreciate simplicity and efficiency
While implementing these features was technically easy, from an interface design perspective there was a lot of hard work ahead of us.
I wanted to be sure that if we went to a lot of effort to deliver these features, people would actually use them.
If McDonalds surveyed customers they’d almost certainly claim to have more interest in salads than the evidence shows.
Which brings me back to Benny Hill – just because nobody complains, doesn’t mean you’re necessarily doing ok. Or indeed if nobody asks for something, it doesn’t necessarily mean they don’t want or need it.
A great model. In a higher ed context where perhaps the product is one that staff and students have no choice but to use, you might change the top circle to everybody hates the product.
Back to the story…
So we introduced an advanced search link – very simply alongside the search box when initial results were presented, in much the same way as Google do. But if anyone chose to click it, they wouldn’t get any new features. They’d just get a message saying we were planning to implement advanced search and inviting them to tell us what they want to see.