Too busy to learn UX methods that can save you tons of time?
Wondering which UX techniques are most likely to provide useful results all along your project? Let's talk about some tactics we tried. Success stories and epic fails of methods we have tested to build digital products and interfaces consumers love to use.
[DevDay2019] Things i wish I knew when I was a 23-year-old Developer - By Chr...DevDay.org
Christophe will talk about what he's learned from his almost 20 years of experience in the IT industry, and his career and training advice for the upcoming generation. This include his personal experiences, what motivates him everyday, and hopefully may help you define your path to “success”. This is not about any specific technology.
UX Workshop introducing what UX is and why it is important. The audience may or may not be familiar with UX so the presentation focuses more on principles than a step-by-step how-to.
UX Prototyping (UXiD) - Slide by Anton Chandra and Bahni MahariashaAnton Chandra
This is a slide presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni MahariashaAnton Chandra
This is handout presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
In the Emirates, the UX interview is always a surprise as we really never know what to expect! Sometimes our interviewer is not a UX Designer. But what if he or she is a UX Guru?
The goal of this presentation is to discuss the best way to make you ready and rock at your next UX interview!
In order to get there, we'll talk about:
• The UX Role and types of UX roles
• The interview and a few suggestions on do's & don'ts
• The Recruiter's point of view
• The Candidate's point of view
• What are you really looking for in a UX job?
[DevDay2019] Things i wish I knew when I was a 23-year-old Developer - By Chr...DevDay.org
Christophe will talk about what he's learned from his almost 20 years of experience in the IT industry, and his career and training advice for the upcoming generation. This include his personal experiences, what motivates him everyday, and hopefully may help you define your path to “success”. This is not about any specific technology.
UX Workshop introducing what UX is and why it is important. The audience may or may not be familiar with UX so the presentation focuses more on principles than a step-by-step how-to.
UX Prototyping (UXiD) - Slide by Anton Chandra and Bahni MahariashaAnton Chandra
This is a slide presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
UX Prototyping (UXiD) - Handout by Anton Chandra and Bahni MahariashaAnton Chandra
This is handout presentation on UXiD 2018 event
Title: UX Prototyping - How to make it and define the success metrics
by Anton Chandra and Bahni Mahariasha
In the Emirates, the UX interview is always a surprise as we really never know what to expect! Sometimes our interviewer is not a UX Designer. But what if he or she is a UX Guru?
The goal of this presentation is to discuss the best way to make you ready and rock at your next UX interview!
In order to get there, we'll talk about:
• The UX Role and types of UX roles
• The interview and a few suggestions on do's & don'ts
• The Recruiter's point of view
• The Candidate's point of view
• What are you really looking for in a UX job?
Partnering with Key Stakeholders in UX Strategyuxhow
Before your work will ever reach the end users you are designing for, there is another audience: stakeholders. As a User Experience (UX) professional, you need to partner effectively with product owners, engineers, executives and other key stakeholders.
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
To build a successful product, a good idea and a skilled team are not enough. You also need to validate your product ideas with your target market. In this webinar, Marieke McCloskey, Director of Research at UserTesting, shares advice on how to build products that people love by spending time in the product discovery phase understanding who your users are, what they need, and how they might use and react to your product. Marieke shares fast and practical ways to understand your customers and validate design concepts through remote research. She also covers the impact of getting early feedback on product ideas and then continuously testing your prototypes.
Tips on how to make your UX Design portfolio impressive by demonstrating your UX skills, strong understanding of User, adding value to business and team while being results-oriented and at the same time making your story compelling to your target audience.
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.Marc-Oliver Gern
UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.
You pour your blood, sweat and tears into creating sublime UX designs for your carefully researched audiences, but you might be forgetting one very important one: Your developers. If you want your design vision to really come to life, though, this is one of the most important relationships you can foster. And one surefire way straight to the heart of a developer is to write amazing specs (another is pizza). Get some tips from a former server-side developer turned UX designer, and you and your favorite nerd pack will be besties in no time, knocking out improved work in fewer cycles with way less frustration. Win-win.
Presentation given at Madison+ UX, 2015 (http://madisonpl.us/ux)
Doing user experience design work at a digital agency is very different from doing it at a startup or small product company. I should know: I spent the first 15 years of my career in and running agencies and for the past year have been leading the UX effort at a small (50ish) but successful startup called Recurly in San Francisco. (You may have heard of us.)
In this talk, I’ll be sharing my experiences on both sides, the strengths and weaknesses of each, and sharing a few recommendations for the UX designer just starting out or thinking of making the leap from one to the other.
How to organize a user story writing workshop. An overview for Scrum Masters, Product Owners, and others wanting to organize creation of an agile product backlog
Adversarial to Harmonious: Building the Developer / UX ConnectionNick Tucker
Presented at UXPA 2016 in Seattle, this one hour talk deconstructed the adversarial relationships that form between Design and Development teams with the goal of bringing harmony to product teams thru interpersonal techniques and teamwork tools.
Getting Hired: How to Get a Job as a Product ManagerJason Shah
Learn about product management and how to land a job as a product manager.
Take the online course on Udemy here https://www.udemy.com/how-to-get-a-job-in-product-management/
Jason Shah is a product manager at Yammer, the enterprise social network used by more than 85% of the Fortune 500. In this role, Shah conceives and leads the development of new features for the product, measuring the impact during experiments and making decisions about what to release to Yammer’s seven million users. Shah is also the creator of HeatData, a TechCrunch Disrupt Hackathon winner, which provides mobile analytics to leading ecommerce companies. Additionally, Shah serves on the board of the Computer History Museum in Mountain View, CA. Prior to Yammer and HeatData, Shah was the founder and CEO of INeedAPencil.com, an education technology company acquired by CK12 in 2011. He regularly blogs about user experience at blog.jasonshah.org and tweets shorter thoughts @jasonyogeshshah.
Startup Glossary - Begriffe und Methoden aus der Startupwelt. Präsentation im Rahmen der Exec I/O 2013 in Düsseldorf.
Die Präsentation gibt eine kurze Einführung rund um die wichtigsten Innovationsmethoden von Startups. Was ist das Erfolgsgeheimnis von Dropbox, Airbnb & Co? Erfahren Sie was ein Startup von einem bestehen Unternehmen unterscheidet und mit Hilfe welcher Vorgehensmodelle innovative Produkte und Dienstleistungen systematisch entwickelt und getestet werden können. Themen sind dabei unter anderem: Lean Startup, Customer Development, Design Thinking und der Business Model Canvas.
Partnering with Key Stakeholders in UX Strategyuxhow
Before your work will ever reach the end users you are designing for, there is another audience: stakeholders. As a User Experience (UX) professional, you need to partner effectively with product owners, engineers, executives and other key stakeholders.
Uncovering Need and Validating Ideas with UserTesting by Marieke McCloskeyUserTesting
To build a successful product, a good idea and a skilled team are not enough. You also need to validate your product ideas with your target market. In this webinar, Marieke McCloskey, Director of Research at UserTesting, shares advice on how to build products that people love by spending time in the product discovery phase understanding who your users are, what they need, and how they might use and react to your product. Marieke shares fast and practical ways to understand your customers and validate design concepts through remote research. She also covers the impact of getting early feedback on product ideas and then continuously testing your prototypes.
Tips on how to make your UX Design portfolio impressive by demonstrating your UX skills, strong understanding of User, adding value to business and team while being results-oriented and at the same time making your story compelling to your target audience.
THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.Marc-Oliver Gern
UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.
You pour your blood, sweat and tears into creating sublime UX designs for your carefully researched audiences, but you might be forgetting one very important one: Your developers. If you want your design vision to really come to life, though, this is one of the most important relationships you can foster. And one surefire way straight to the heart of a developer is to write amazing specs (another is pizza). Get some tips from a former server-side developer turned UX designer, and you and your favorite nerd pack will be besties in no time, knocking out improved work in fewer cycles with way less frustration. Win-win.
Presentation given at Madison+ UX, 2015 (http://madisonpl.us/ux)
Doing user experience design work at a digital agency is very different from doing it at a startup or small product company. I should know: I spent the first 15 years of my career in and running agencies and for the past year have been leading the UX effort at a small (50ish) but successful startup called Recurly in San Francisco. (You may have heard of us.)
In this talk, I’ll be sharing my experiences on both sides, the strengths and weaknesses of each, and sharing a few recommendations for the UX designer just starting out or thinking of making the leap from one to the other.
How to organize a user story writing workshop. An overview for Scrum Masters, Product Owners, and others wanting to organize creation of an agile product backlog
Adversarial to Harmonious: Building the Developer / UX ConnectionNick Tucker
Presented at UXPA 2016 in Seattle, this one hour talk deconstructed the adversarial relationships that form between Design and Development teams with the goal of bringing harmony to product teams thru interpersonal techniques and teamwork tools.
Getting Hired: How to Get a Job as a Product ManagerJason Shah
Learn about product management and how to land a job as a product manager.
Take the online course on Udemy here https://www.udemy.com/how-to-get-a-job-in-product-management/
Jason Shah is a product manager at Yammer, the enterprise social network used by more than 85% of the Fortune 500. In this role, Shah conceives and leads the development of new features for the product, measuring the impact during experiments and making decisions about what to release to Yammer’s seven million users. Shah is also the creator of HeatData, a TechCrunch Disrupt Hackathon winner, which provides mobile analytics to leading ecommerce companies. Additionally, Shah serves on the board of the Computer History Museum in Mountain View, CA. Prior to Yammer and HeatData, Shah was the founder and CEO of INeedAPencil.com, an education technology company acquired by CK12 in 2011. He regularly blogs about user experience at blog.jasonshah.org and tweets shorter thoughts @jasonyogeshshah.
Startup Glossary - Begriffe und Methoden aus der Startupwelt. Präsentation im Rahmen der Exec I/O 2013 in Düsseldorf.
Die Präsentation gibt eine kurze Einführung rund um die wichtigsten Innovationsmethoden von Startups. Was ist das Erfolgsgeheimnis von Dropbox, Airbnb & Co? Erfahren Sie was ein Startup von einem bestehen Unternehmen unterscheidet und mit Hilfe welcher Vorgehensmodelle innovative Produkte und Dienstleistungen systematisch entwickelt und getestet werden können. Themen sind dabei unter anderem: Lean Startup, Customer Development, Design Thinking und der Business Model Canvas.
[DevDay2019] Lean UX - By Bryant Castro, Bryant Castro at WizelineDevDay.org
Lean UX helps teams build the minimal product necessary to validate risky assumptions and minimize the time to market with the right product. On this lecture, Lean UX principles and its value to the product cycle will be introduced. Also, the methods and tools that will help you get feedback from users and learn rapidly will be discussed. This session is geared towards those who are interested in UX but have no much experience, those looking for new methods to improve their current product processes, and anyone interested in design, business, and user centered design.
In the occasion of World Usability Day 2014, I presented 11 lessons on UX in the UAE during a session by @UX_UAE at New York University Abu Dhabi, UAE. These lessons were drawn from my observations and experiences over the past few years. What other UX lessons did you learn?
How to Avoid Common Mistakes in Product by Cake Product ManagerProduct School
Main takeaways:
- The most valuable thing Product Managers can contribute is discovering the right product to build - the product or feature that is going to meaningfully move the business forward
- Common mistakes teams make during the product discovery process
- Provide a framework for thinking about the ideal way discovery fits into the overall product development process
In this session, the designer and coach - Zenan, has taught the basic UX design rule and student applied the principles to design the prototype of CodingGirls Member Portal - the final product of Ruby on Rails track.
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
I gave this presentation as part of my talk at Product School in New York. It's primarily intended to help engineers that are transitioning to product management or new product managers. It also includes some lessons I have learned through my journey as a product manager.
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...Ultan O'Broin
Presented at Product Camp Dublin 2018. Presentation on picking the right thing to design, right. The Jobs To Be Done framework trumps UX profiles and personas. Keeping it simple, wire-framing best practices, and Lean Startup methodologies included!
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...Ultan O'Broin
Presented at Product Camp Dublin 2018. Presentation on picking the right thing to design, right. The Jobs To Be Done framework trumps UX profiles and personas. Keeping it simple, wireframing best practices, and Lean Startup methodologies included!
How Product Managers & Developers Deliver Value at AvvoDanielle Martin
I gave a talk at Code Fellows' Partner Power Hour series about how product managers and developers work together at Avvo -- including lessons we've learned and tips for dev students starting their careers.
UX and UI design. Differences, good practices, and useful tools in building dedicated software that meets customer needs and expectations. It covers many important aspects of UX like personas, scenarios, canvas, measuring and measuring tools, the whole development process and gathering feedback.
It was created by Dominik Goss, CEO at Inwedo
Have more questions about UX/UI? Contact us at contact@inwedo.com for additional information or questions and we will get back to you shortly.
User Centered Design: guarantee that your business process automation project...Bonitasoft
Wide user acceptance is one of the biggest challenges companies face when launching a new project, product, or service. Any of these can fail for a variety of reasons, but failure is often due to a disappointing user experience.
The process of User Centered Design actively takes into account the needs, expectations, and characteristics of end users at each stage of the development process, leading ultimately to better user satisfaction.
The tools and processes manager of a large French automotive group recently noted, "You have to be user-centric to successfully digitize your processes." End users can feel, “This was actually designed with me in mind - my wants and needs were actually considered before a tool was imposed on me to use.”
From layout to delivery of the first iteration and through continuous improvement, learn how to use the Bonita UI Designer as an iteration tool to guarantee an ideal match with the actual needs of end users.
video: https://youtu.be/vmZgeJ86738
A 4 hour workshop as a follow up to the "What is UX?" presentation.
Group exercises designed to get people thinking about how UX skills are applied to their daily digital work.
Putting the theory of UX into practice with some simple core tasks.
As of 2022, over 78% of people in China aged 16-64 are using WeChat - the most popular app in the country. Mini-programs, the sub-applications built within the WeChat ecosystem, are one of the most popularly used methods to convert customers which annual transactions totaling over 1.5 trillion RMB. Extremely versatile, quick, and affordable to develop, Mini-programs allow brands to engage and convert consumers. Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn from our experience in WeChat Mini-Program development and analytics which is why we are proud to release an all-in-one guide for WeChat mini-program analytics 2022 version.
WeChat Mini Program for Advertising and Creative - 31Ten Shanghai Digital AgencyClément LEDORMEUR
HOW-TO SERIES: WECHAT MINI-PROGRAMS FOR ADVERTISING. What are the best practices and success stories around Brands using them to create a competitive advantage.
CHinaCHat 2019 - Best practices for killer Wechat Mini Programs in 2019 - 31T...Clément LEDORMEUR
Tencent is on a collision course with Apple and Alphabet in setting the trend for the post-app age with its aggressive push into mini mobile applications.
But like everything WeChat, competition is already fierce, With 95% of e-commerce brands already having their own Mini Program. Offering a killer Mini Program user experience is key to successful engagement and retention rates: That’s why we’re providing you here with a list of actionable tactics and recommendations to make sure your MP is a win. They’re based on research and our own experience of spending the past year designing and building them at 31Ten.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
1. Too busy to learn UX methods that can save you tons of time?
Start
Wondering which UX techniques are most likely to provide useful results all along your project? Let's talk
about some tactics we tried. Success stories and epic fails of methods we have tested to build digital products
and interfaces consumers love to use.
2. www.31ten.network
Your Speakers Tonight
QUICK INTRODUCTION
Clement
Clement is a highly experienced Project
director at 31Ten with more than 5 years of
experience in China and over 40 projects in
web as Project Manager and Head of
Production in a famous ecommerce agency.
Julie
Julie worked for more than 3 years in digital
communication for the city of Paris. During
this time She learnt a lot about user centric
strategy and how to apply it for different
contexts, audiences and challenges.
3. A Typical Schedule for a Web Project...
Go-livePrototyping
DEV
UI
Kick-off
QA /
Testing
UR &
UX
Post-live
5. “We want a website …
Sure! and why?”
Issue 1 Kickoff
6. Define your needs
and requirements.
Download
● The more specific you get, the best results you’ll get
● Problems you have now for an existing website or why we need a
website?
● What measurables KPIs can you put in place for your website?
Solution 1
7. “So, could we see the
1st version of design
in 2 weeks?”
Issue 2 Kickoff
8. Methodology matters:
Think before doing!
Read more
● User research is important even if very limited.
● Quality of the design will be impacted.
● Find an agreement on methodology
Solution 2
9. “We want a sexy website!”
Issue 3
Clement Julie
The definition of Sexy in our opinion
Kickoff
10. Please help define
“sexy” for us.
Read More
● Ask the Right Questions: Explain subjective feedback.(e.g. The app you
find sexy is not necessarily the one your mom will find sexy) - try to
think further your willings. Put clear words in the “sexy”.”I want
something good” at the restaurant.
● Limiting the number of people you invite to feed back
● Position and Comment your design.
● Be very upfront and honest around the number of amends that are
available or the time impact of unnecessary feedback
Solution 3
13. Any idea could become
a great idea.
Read more
● Any idea can be a great idea.
● Be open-minded
● Leave your comfort zone.
● Some companies / websites are actually good references (R&D) so we
have to use it !
● Web is not about reinventing the wheel, but to be inspired by good
practices.
Solution 4
14. “My wife told me it was
way too yellow”
Issue 5
UR & UX
15. Make sure to have a
representative panel
Read more
● Know your audience
● Define your research objectives
Solution 5
17. Use data but sparingly
● Versions, history, A/B test results / check what you have done before.
● Good analysis of the data that can be digested, very succinct.
● Missing opportunities.
● Ask your client why it won’t work for sure = real insights.
Solution 6
18. “We want a WOW product
page, with pictures and
videos. What do you think
about a timelapse ?”
Issue 7
UR & UX
19. Content is key.
Read more
● Reference all the content you already have and think about the one you
can produce.
● Importance of the Information Architecture.
Solution 7
20. “Do I really need to be
present for the meeting ?
Because I have a million
mails pending...”
Issue 8
UR & UX
21. Explain why and
educate.
Read more
● Explain what the workshop is about and why every skills are
important and how they can contribute.
● Stakeholders are the ones who can talk about the company /
market the best.
● Different points of view / interests
Solution 8
23. Keep your mind
open
● Try to have some imagination, don’t focus on the colors or the
static, focus on what you see and the content.
● Does it make sense ?
● Is the architecture understandable ?
Solution 9
See Video
25. “Can you send me the
files so I can change it
by myself?”
Issue 10
Design &
UI
26. Dear designers, please
don't send them!
Read more
● You are the expert!
● You are hired for a reason!
● Prove your choice with data, best practices, etc…
● On-site with client for quicker changes but your expertise and
experience is worthy!
Solution 10
28. Take time for a break
and go back to the
beginning (UR).
● The site is a whole piece.
● Keep consistency between designs or versions.
● All components work together in harmony.
● One block can fit on one page but not on another one.
Solution 11
UI
Kick-off
Design
Validation
UR &
UX
29. “But we don’t have
good pictures...”
Issue 12
LOGO
Design &
UI
30. An image is worth 1000
words
● Take into account some budget to spend on visuals either from images
banks/database or actually spend time on research in client pictures
existing database.
● Take into account some budget for actual photo shooting according to
your brand image.
Solution 12
31. “We have 2000 usable
leads in our
database”
Issue 13
Design &
UI
34. “The website is
slow and the
design is not
consistent”
Issue 14
Prototyping,
dev
35. UX is also about speed
Use a UI kit to avoid
inconsistency.
● Go backwards: From product page to Homepage
● Definitely involve developers starting from the beginning before it’s too
late. Feedback and changes on wireframes, UI pages because the
design is already made.
● UI KIT: Kitchen sink from Starbucks. Modular approach. Build what you
need and components by components.
● Because technologies actually matters, user experience is a whole piece
including speed, CMS ease of use (Don’t do a website that even your
client wouldn’t use), Decent Hosting.
Solution 14
36. “It could be really
nice to add this
feature”
Issue 15
Prototyping,
dev
39. “I am not sure
about this”
Issue 16
QA, testing,
go live
40. Too late for last minute
changes !
Read more
● Trust yourself and be sure about the decisions made.
● Too late to make changes now
● Go testing!
Solution 16
45. Efforts Comparison Agency VS Brand
UR & UX
Design,UI
Proto Dev
QA, Testing
Post-Prod
Clement
Julie
UR & UX
Design,UI
Proto Dev
QA, Testing
Post-Prod
AGENCYBRAND
46. www.31ten.network
Steps To A Project Success
A COMPROMISE TIMELINE FROM BRAND/AGENCY SIDES
46
Kick-off
UR & UX
UI
Proto Dev
QA
Go-Live
47. UX is a trend that you
need to use with logic.
50. QUESTIONS TIME!
Have a question? Ask NOW!
Download the presentation
by scanning the qr code ==>
Editor's Notes
Raise your hand if your are coming from brand? agency?
Why we chose to do this talk? bar, buddies, agency vs client, design vs pm
Who in the audience is coming from design vs PM account
Julie cote marque VS Clement cote Agence
daily life + timeline
TO CL
Green field brown field
Client unable to say why he wants a website? Brief done wrong or no brief at all. (exemple: Pizza Restaurant: I want a Pizza! Once you got your pizza. Client said no I don’t like tomatoes or I don’t want a pizza). Scope not well defined. (Example: House without toilets). Fixed budget.
The more specific you get, the best result you have. Problems you have now for an existing website or why we need a website for a new website?
Uniqueness / No copy paste. What makes you different?
- Be first result on search engines when searching for my brand name or products
- Generate qualified leads
- Qualify our prospects: when someone is contacting us they're not asking for sth out of our scope of services
- Be the preferred interface for our clients to purchase from us
- etc.
TO JC
Usually heard at the end of the first meeting. Because WE (brand) want to see something. Concrete things. But if you need pure execution, don’t ask a UX designer. A good design needs research, context, data.
before planning anything, you have to agree on methodology. User research is important for the quality of the design. Methodology will also involve the stakeholders during all the process. No planning can be delivered if you don’t have the methodology first. so the question we should ask is : what’s next ?
If you talk to an AD, he/she will tell you that he/she can do much better with more time.
TO CL + TRANSITION UR & UX
Sexy VS useful (Make sth beautiful VS UX): I want a sexy website (Bioderma: Key design principles). Subjective.
CL: Change pic?
https://www.hellomagazine.com/imagenes/healthandbeauty/hair/2017071340620/penelope-cruz-blonde-hair-donatella-versace-film-role/0-212-576/penelope-t.jpg
https://www.webdesignerdepot.com/2018/02/making-it-pop-5-ways-to-combat-subjective-design-feedback/
Explain subjective feedback.(e.g. The app you find sexy is not necessarily the one your mom will find sexy) - try to think further your willings
Put clear words in the “sexy”.”I want something good” at the restaurant.
Who actually record or watch videos of users on your website or client website?
TO CL
We are not XXX. Difference between benchmark & Competitor analysis. It’s not because it’s not in the same industry that you should not benchmark it. Leave your comfort zone.
Copy/paste this website or this idea. Let’s do exactly like them! Fuckin benchmark done wrong!
An idea that is not dangerous is unworthy of being called an idea at all." - Oscar Wilde
Article explaining Why it’s scary and why you should get out of your comfort zone
Be open-minded
Some companies / websites are actually good references (R&D) so we have to use it ! Web is not about reinventing the wheel, but to be inspired by good practices.
What is applied for others doesn’t necessarily apply for you. Think about users first. Think about your uniqueness (example price cheaper with exact same product). Inspiration is good, not copy.
TO JC
True story. It happened when we were making a website audit.
So I asked : If your wife tells your shirt is ugly, will you throw it away ? Probably not.
Make sure to not have only one point of view. Or yours. Because maybe you’re not the target.
The panel opinion is right, not one person of it.
To have a representative panel you have to make sure to know your audience. (Don’t ask old people if you target teenagers)
Define research objectives to ask the right panel
TO CL
Demonstrate your wireframe with data
“I think that…” but I will show you that. >> better to show why (data, ab test, historic designs)
BUT Data doesn’t show everything! Be careful with data! Solution:
Versions, historic, Ab test results / check what you have done before. Good analysis of the data that can be digested, very succint. Missing opportunities. Ask your client why it won’t work for sure = real insights.
TO JC
The client is always very enthousiast about content. We want something beautiful. Or sexy.
We imagine a lot how our future website could be. this kind of pictures, a video of our products. It’s really not the way to start working.
The worst case I have ever had was when I was working for a new website project about the parks in Paris. They told me we want to have news articles on the home page, like a blog, to promote what we are doing.
My answer was : Do you have someone to write at least every week ? Bc if you don’t, you’ll have either a very empty website OR very old post in your HP.
The rule is - do not start UX without content.
Because it helps to structure the information depending on the importance.
a - Reference all the content you already have with a content audit (it can be very long if you have a big website)
b - Think about the content you can produce (and if you have a budget for it, because producing content can be expensive)
TO JC
There is 2 types of stakeholders :
The ones who love workshop - they don’t really know why they are here but they are glad to spend a all afternoon doing something else
The ones who hate workshops - they’ll do whatever it takes to not be present, and if they are, they play Jump Jump.
Because they don’t get why they are invited.
The stakeholders are the ones who can talk about the company or market the best, so it’s really important to involve them during all the process.
As a UX designer it’s also your job to explain why every skills is important for workshops and how they will contribute.
Use Toolbox to help you !
TO JC + TRANSITION TO UI
You can’t imagine how many times I heard that. Yeah, that’s okay, it’s called a wireframe.
You know it could be all blue or all green. But colors provoke emotions, the fact is we are making wireframes all grey so you can focus on the structure and architecture of the interface.
Try to have some imagination, focus on what you see and the usability of it.
Does it make sense ? Can I find where to click to reach this page ? Do I get what to do next ? Is the experience understandable ?
TO CL
Photo on the left. Add this. Client wants to design by themselves.
You are the expert! You are hired for a reason! Prove your choice with data, best practices, etc… On-site with client for quicker changes but your expertise and experience is worthy!
TO CL
Does anyone have any idea of what the Frankenstein could mean?
Mix of several designs proposed to client = Confusion / flexibility on client side.
Example of AQF: 17 versions of one page to arrive on sth very close to the first version.
The site is a whole piece.
Keep consistency between designs or versions. All components work together in harmony. One block can fit on one page but not on another one.
TO CL
No quality on the visuals (Aden: Shutterstock Image). Looks fake.
Don’t use fake images from libraries if you have the choice.
No quality on the visuals (Aden: Shutterstock Image). Image represents 1000 words.
TO JC + TRANSITION TO PROTOTYPING DEV
Client think big and that’s good, but when you write an email and you want someone to read it, do you ask your coworker or your all company ?
Could you imagine your email after being read by 100 persons ?
Usability Testing with a lot of people is useless.
Ask around you.Test it with few different people. Take your ipad and go to the starbucks. Observe your coworker when he is using it for the first time.
You’ll identify easily if something goes wrong.
This method can be used for different phases of the project.
TO CL
CONSISTENCY
No actual collaboration between designers and developers. Handover designers/developers = Mistakes/Disagreement..
Because you are working by template or by batches which are not correlated to each other, the design is completely different from on page to another.
Because you spend so much time on changing details that at the end you have 5 styles of buttons for the same purpose.
SPEED
1 second loading time more = 7% Conversation rate less.
Because technologies actually matters, user experience is a whole piece including speed, CMS ease of us (Don’t do a website that even your client wouldn’t use), Hosting.
The design is not consistent across the whole website
Go backwards: From product page to Homepage
Definitely involve developers starting from the beginning before it’s too late. Feedback and changes on wireframes, UI pages because the design is already made.
UI KIT: Kitchen sink from starbucks. Modular approach. Build what you need and components by components.
Because technologies actually matters, user experience is a whole piece including speed, CMS ease of us (Don’t do a website that even your client wouldn’t use), Hosting.
TO JC
Adding a feature at that moment means that you have to make it fit with the UX already done.
Brilliant idea = time
and about that I spend almost one week to redesign an interface which was validated 2 weeks before. Imagine if I was a freelancer : I could have gone to Bali during CNY just with that money.
UX + design + dev
Do we have time ? do we have money ?
If yes you have to be flexible, understand the need so you can propose solutions which won’t impact the work you have done so far.
Think about your budget. Someone will probably work a lot just because you had an idea this morning on the shower. That work should be rewarded don’t you think ?
Being flexible is good but if you found out that you have to redesign everything because of one feature : don’t.
TO CL
Kind of sentence when we freak out a little bit.
You know that kind of meetings where your client is supposed to take some decisions on 3 little things and you finally go out with no decisions and 100 questions ?
Okay, so if there is issue to take intern decision for a reason or another, just don’t take it.
Always a lot of stress but always think that web is flexible : is anyone remember the first shitty version of Facebook ? (Trouver un autre ex)
Trust yourself and be sure about the decisions made. Too late to make changes now Go testing!
Don’t spend more time to discuss what you should or shouldn’t do.
Gather the different solutions and AB test it so you’ll know which one to pick.
If you wait until you`re ready, you will be waiting for the rest of your life. Take risk and take the beta version as an excuse ^^ You worked on it for so long, that you should be confident and jump on the train before its too late.
What you want to achieve? What are your goals? Write down how you define success and failure and check if you have everything you need to collect the data.
TO CL
Client or Agency telling they were right or wrong. Fight between each opinion or solution.
No matter client or agency both could be wrong: Post prod strategy.
Nothing is fixed.
example of booking.com ux meetup.
UX is a trend but to use it with logic: (e.g. HP decathlon) = (Solution e.g.: AB testing Marco Vasco, Hotjar Starbucks / 31ten).
> small or big company
> Netflix, Slack, Airbnb
> innovation team