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Kendall Appich Presentation
This document discusses design thinking and how it relates to agile methodology. It provides an overview of the five core components of design thinking: empathize, define, ideate, prototype, and test. These components involve understanding user needs through empathy, coming up with ideas to meet those needs, building prototypes, and getting feedback to iterate designs. The document notes design thinking and agile both emphasize iterative development, getting early user feedback through demos, and focusing on solving the right problems for customers. Examples of tools used in design thinking like prototyping and empathy interviews are also presented.
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Kendall Appich Presentation
- 1. DESIGN THINKING: JUSTANOTHER BUZZWORD? INTERSECTING DESIGN THINKING WITH AGILE October 19, 2015
- 2. GOOGLE SAYS… AgileCamp 2015/ Capital One WHAT DO YOU THINK?
- 3. WHAT MAKES THESEGREAT PRODUCTS? AgileCamp 2015 / Capital One
- 4. BUSINESS TECHNOLOGY TRADITIONALLY, WEKNOW… AgileCamp 2015 / Capital One IS THIS ENOUGH? WHAT’S MISSING? OUR MISSING ELEMENT… HUMAN GREAT PRODUCTS HIT THE SWEET SPOT
- 5. BREAK OUT THEPOPCORN! Video: Quick overview from Sean VanGenderen What is Design Thinking? AgileCamp 2015 / Capital One
- 6.
- 7. IDEATE alternatives PROTOTYPE to refine TEST to learn EMPATHIZE withpeople DEFINE opportunity FIVE CORE COMPONENTS Stories Experiences Pain Points Unmet Needs Need + Insight = POV Don’t talk, SHOW them! GET FEEDBACK! Be scrappy! Low fidelity Build 1+ ideas to learn! FLARE! Collaborate Yes! and… Quantity > Quality AgileCamp 2015 / Capital One
- 8. LET’S SEE THISIN ACTION!
- 9. DESIGN THINKING CASESTUDY: GE AgileCamp 2015 / Capital One
- 10. DESIGN THINKING CASESTUDY: GE AgileCamp 2015 / Capital One
- 11. BUT HOW DOESTHIS RELATE TO THE WHOLE AGILE METHODOLOGY? COOL STUFF… GREAT QUESTION!
- 12. IDEATE alternatives PROTOTYPE to refine TEST to learn EMPATHIZE withpeople DEFINE opportunity LET’S RECAP A BIT… AgileCamp 2015 / Capital One THEY ARE MORE LIKE THAN YOU THINK… Individuals and interactions > Processes and Tools Working software > Comprehensive Documentation Customer Collaboration > Contract Negotiation Responding to Change > Following a plan
- 13. THEY LITERALLY FITLIKE A GLOVE… AgileCamp 2015 / Capital One EMPATHIZE IDEATE PROTOTYPE TEST DEFINE ITERATIVE! FEEDBACK VIA DEMOS! Brainstorm Ideas Create Hypothesis SPIKE Stories User Stories Grooming Small chunks What problem are you solving for? Research/Observe Prioritize Opportunities Happy Customers
- 14. “HOW CAN IGET STARTED?”
- 15. 2 3 IF YOU ONLYREMEMBER 3 THINGS Step into your customers’ shoes. Find ways to develop a visceral understanding of their attitudes, emotions and needs. Don’t fall in love with your first idea. Come up with tons of ideas first, and then evaluate their quality. Get customer feedback as soon as possible. Share rough prototypes to help you learn how to refine your concept, then iterate quickly. 1 AgileCamp 2015 / Capital One
- 16. Prototype for Empathy Prototypeto Test Prototype to Decide User-driven Prototyping Wizard of Oz Prototyping Feedback Capture Grid Storytelling Shooting Video I Like, I Wish, What If Empathy Interviews Extreme Users User Camera Study Journey Map Composite Character Profile Powers of Ten Saturate & Group Why-How Laddering Point-of-View Madlib Brainstorm Sessions Design Principles “How Might We” Questions Round Robin Stoking Impose Contraints Clustering Selection Bodystorming Visit the d.school: Institute of Design at Stanford’s website for more info. DESIGN THINKING TOOLS AND METHODS RAPID PROTOTYPING AgileCamp 2015 / Capital One IDEATION + CREATIVITY DISCOVERY + INSIGHTS
Editor's Notes
- #2 Welcome to the Design Thinking Crash Course! I’m assuming you all are here because you have an interest in learning what design thinking is and how you can apply some of its tools in your work. Well, for the next 2.5 hours you’re going to learn just that, in a really hands-on and fun way—you’re going to actually practice design thinking. But first, some quick introductions…
- #3 Gaining empathy, defining the opportunity, ideate alternatives, prototype to refine (the concept), and test to learn (more about the customer). It’s an iterative process, and you’ll see as we go through the exercises today how learnings from tests can help you deepen your empathy for the customer and help you better articulate your opportunity, etc. Enough talk, let’s try it! We’ll have a chance to discuss afterward.
- #6 Gaining empathy, defining the opportunity, ideate alternatives, prototype to refine (the concept), and test to learn (more about the customer). It’s an iterative process, and you’ll see as we go through the exercises today how learnings from tests can help you deepen your empathy for the customer and help you better articulate your opportunity, etc. Enough talk, let’s try it! We’ll have a chance to discuss afterward.
- #7 At a tactical level, Design Thinking is comprised of 5 key component activities.
- #8 Gaining empathy, defining the opportunity, ideate alternatives, prototype to refine (the concept), and test to learn (more about the customer). It’s an iterative process, and you’ll see as we go through the exercises today how learnings from tests can help you deepen your empathy for the customer and help you better articulate your opportunity, etc. Enough talk, let’s try it! We’ll have a chance to discuss afterward.
- #9 At a tactical level, Design Thinking is comprised of 5 key component activities.
- #10 External example of how DT can solve a problem. MRI and CT machines have been around for more than 20 years. GE’s models had won numerous awards for technical and medical feats, among them the Design Excellence Award – what many refer to as the “Oscar of design”. One of the principal engineers on the GE MRI project, Doug Dietz, was quite proud of his work and accomplishments, until witnessing a cancer-stricken young girl enter the facility for her routine MRI. As the girl approached the room with the MRI, she began to cry. Her parents bent down and whispered “We’ve talked about this before. You can be brave.” Eventually, the MRI technician had to call an anesthesiologist to sedate the young girl before her procedure. As it turns out, over 80% of pediatric patients are sedated before their MRI. If an anesthesiologist isn’t available, the family must reschedule their appointment – restarting the cycle of fear and distress. The engineer’s award-winning medical marvel had become every child’s worst nightmare. The engineer immediately set out to make things better, ultimately leveraging Design Thinking methods to improve the experience for pediatric patients. By observing young children at day care centers, talking to child life specialists, and interviewing pediatric doctors/staff, the engineer was able to see the world through the eyes of the children he was trying to help. The engineer had little- to no- funding – but understood his end user like the back of his hand. With that understanding, he transformed the MRI into a kid’s adventure story, with the patient in a starring role. None of the technology inside the scanner needed to be changed – the team simply added decals to the machine and every surface of the room – including the floor, ceiling, and walls. The machine operators were also given a script so they could guide the young patients through the adventure. Multiple “Adventure Series” now exist – ranging from a pirate ship to a space ship. The scan is now a journey, with scary bangs and clangs reimagined as cannons or rocket thrusters. Patient satisfaction skyrocketed up to 90%. Requests for sedations fell as well. But the greatest satisfaction came when the engineer returned to see the “Adventure Series” in action and witnessed a 6-year-old asking her mother “if they could come back tomorrow.”
- #11 External example of how DT can solve a problem. MRI and CT machines have been around for more than 20 years. GE’s models had won numerous awards for technical and medical feats, among them the Design Excellence Award – what many refer to as the “Oscar of design”. One of the principal engineers on the GE MRI project, Doug Dietz, was quite proud of his work and accomplishments, until witnessing a cancer-stricken young girl enter the facility for her routine MRI. As the girl approached the room with the MRI, she began to cry. Her parents bent down and whispered “We’ve talked about this before. You can be brave.” Eventually, the MRI technician had to call an anesthesiologist to sedate the young girl before her procedure. As it turns out, over 80% of pediatric patients are sedated before their MRI. If an anesthesiologist isn’t available, the family must reschedule their appointment – restarting the cycle of fear and distress. The engineer’s award-winning medical marvel had become every child’s worst nightmare. The engineer immediately set out to make things better, ultimately leveraging Design Thinking methods to improve the experience for pediatric patients. By observing young children at day care centers, talking to child life specialists, and interviewing pediatric doctors/staff, the engineer was able to see the world through the eyes of the children he was trying to help. The engineer had little- to no- funding – but understood his end user like the back of his hand. With that understanding, he transformed the MRI into a kid’s adventure story, with the patient in a starring role. None of the technology inside the scanner needed to be changed – the team simply added decals to the machine and every surface of the room – including the floor, ceiling, and walls. The machine operators were also given a script so they could guide the young patients through the adventure. Multiple “Adventure Series” now exist – ranging from a pirate ship to a space ship. The scan is now a journey, with scary bangs and clangs reimagined as cannons or rocket thrusters. Patient satisfaction skyrocketed up to 90%. Requests for sedations fell as well. But the greatest satisfaction came when the engineer returned to see the “Adventure Series” in action and witnessed a 6-year-old asking her mother “if they could come back tomorrow.”
- #13 Get the prototype in your customer’s hands
- #14 Our deep dives are 3 modules that dive deeper into the tools and methods you would use on a real project. We teach & practice specific methods in small teams with hands on coaching. Visit the DT Pulse page to learn more about each of these and to sign up for Deep Dives.
- #17 Our deep dives are 3 modules that dive deeper into the tools and methods you would use on a real project. We teach & practice specific methods in small teams with hands on coaching. Visit the DT Pulse page to learn more about each of these and to sign up for Deep Dives.