Essay Statement of purpose: in 500 words, state your purpose in undertaking graduate study at The George Washington University; describe your academic objectives, research interests, and career plans; and discuss your related qualifications, including collegiate, professional, and community activities, and any other substantial accomplishments not already mentioned 1 Unit 10 – Emerging Practices 2 PMGT 574 2 Recap Last Unit n Lean Startup n MVP n Lean Change Management n Kotter's Change Process 3 Opening Discussion Discussion on previous unit assignments 4 Emerging Practices 2 5 Emerging Practices Lean Startup LeanUX Lean Change Lean Canvas 6 LeanUX 7 8 Lean UX https://www.youtube.com/watch?v=F4Mry7L-vwM&t=92s 6 mins 9 1. Collaboration over Silos 2. Problem-focused over Feature-driven 3. Outcomes over Outputs Lean UX: 3 Key Mind Shifts 10 n Small, cross-functional teams n Product, UX, Dev, QA n Other supporting groups where appropriate n Engaged from project inception through completion n No Egos, ninjas, or rock stars n All team members are equally important n All ideas equally worthy of consideration n Shared product knowledge and customer understanding Collaboration Over Silos 11 n Many teams immediately jump from a customer concern, or request, to prescribing a solution. Lean UX asks us to step back and focus on the problem: n What are the users’ challenges? n What problem(s) should we solve for the user? For the business? n Being problem-focused: n Shows trust in the team n Builds shared understanding and investment n Reduces waste n Focuses on the customer n Delivers innovative solutions not incremental change Problem-focused Over Feature-driven 12 n Features = Outputs n User Needs + Business Goals = Outcomes n Deliver measurable results n Analytics: we can’t validate success if we aren’t measuring Outcomes over Outputs 13 1. Reduces waste 2. Builds shared understanding 3. Small experiments deliver rapid customer insight Lean UX: 3 Key Benefits 14 Traditional UX Lean UX 15 #! 16 Lean UX Process 17 1. Product identifies a project to be worked from Roadmap 2. Product and UX write problem statement 3. Gather team and Conduct Assumptions Workshop: • Declare all assumptions embedded in problem statement • Prioritize assumptions • Write Hypothesis Statement • Identify features, functionality, tactics that may satisfy the targeted outcomes Lean UX Process: Assumptions, Hypotheses, & Outcomes 18 Learner Assignments was designed to provide Learners with access to their required assignments. Through the Assignments screen, Learners can find assignments based on assignment status, module or name. We have observed that the interface does not display assignment information in a manner that drives Learners to take action and complete assigned work. The Assignments screen does not meet accessibility requirements nor is it mobile- friendly. These fact.

1. Essay
Statement of purpose: in 500 words, state your purpose in
undertaking graduate study at The George Washington
University; describe your academic objectives, research
interests, and career plans; and discuss your related
qualifications, including collegiate, professional, and
community activities, and any other substantial
accomplishments not already mentioned
1
Unit 10 – Emerging Practices 2
PMGT 574
2
Recap Last Unit
n Lean Startup
n MVP
n Lean Change Management
n Kotter's Change Process
3

2. Opening Discussion
Discussion on previous unit assignments
4
Emerging Practices 2
5
Emerging Practices
Lean
Startup
LeanUX Lean
Change
Lean
Canvas
6
LeanUX
7

3. 8
Lean UX
https://www.youtube.com/watch?v=F4Mry7L-vwM&t=92s
6 mins
9
1. Collaboration over Silos
2. Problem-focused over Feature-driven
3. Outcomes over Outputs
Lean UX: 3 Key Mind Shifts
10
n Small, cross-functional teams
n Product, UX, Dev, QA
n Other supporting groups where appropriate
n Engaged from project inception through completion
n No Egos, ninjas, or rock stars
n All team members are equally important
n All ideas equally worthy of consideration
n Shared product knowledge and customer understanding
Collaboration Over Silos

4. 11
n Many teams immediately jump from a customer concern, or
request, to
prescribing a solution. Lean UX asks us to step back and focus
on the
problem:
n What are the users’ challenges?
n What problem(s) should we solve for the user? For the
business?
n Being problem-focused:
n Shows trust in the team
n Builds shared understanding and investment
n Reduces waste
n Focuses on the customer
n Delivers innovative solutions not incremental change
Problem-focused Over Feature-driven
12
n Features = Outputs
n User Needs + Business Goals = Outcomes
n Deliver measurable results
n Analytics: we can’t validate success if we aren’t measuring
Outcomes over Outputs

5. 13
1. Reduces waste
2. Builds shared understanding
3. Small experiments deliver rapid customer insight
Lean UX: 3 Key Benefits
14
Traditional UX
Lean UX
15
#!
16
Lean UX Process
17
1. Product identifies a project to be worked from Roadmap
2. Product and UX write problem statement
3. Gather team and Conduct Assumptions Workshop:

6. • Declare all assumptions embedded in problem statement
• Prioritize assumptions
• Write Hypothesis Statement
• Identify features, functionality, tactics that may satisfy the
targeted outcomes
Lean UX Process: Assumptions, Hypotheses, & Outcomes
18
Learner Assignments was designed to provide Learners with
access to their
required assignments. Through the Assignments screen,
Learners can find
assignments based on assignment status, module or name. We
have
observed that the interface does not display assignment
information in a
manner that drives Learners to take action and complete
assigned work. The
Assignments screen does not meet accessibility requirements
nor is it mobile-
friendly. These factors combine to negatively impact sales and
retention
efforts, especially when potential customers are comparing our
product against
competitors.
How might we improve the Assignments process in a way that
meets
accessibility and mobile-friendliness requirements, and
increases the
assignment engagement rate amongst Learners?
Lean UX Process: Sample Problem Statement

7. 19
We believe that redesigning the Assignments user flow will
make it easier for
users to find and access their assignments, reduce user
frustration, and will
ensure that assignments are accessible for all users with
disabilities and
display across all modern mobile devices.
We will know that we are right when:
n The Assignments screen is WCAG 2.0 level AA accessible
n The Assignments screen is responsive/mobile-friendly
n We see a decrease in average time spent on Assignments
screen
n We see a downward trend in number of overdue assignments
n We receive overwhelmingly positive feedback from users in
user interviews and
usability testing
n Page load time, on a desktop device, is reduced by 20% over
current screen
n Page size (in kb) is reduced by 20% over current screen
n All actions on the Assignments screen can be tracked and
reported on via Adobe
Analytics
n We can measure and report on usage by device type
Lean UX Process: Sample Hypothesis Statement
20

8. Lean UX Process
21
1. Assemble Team for Design Studio Workshop:
a. Collaborative, cross-functional design session
b. Team Makeup:
• Required: Product Manager/Product Owner, UX
Designer, Developer, QA Analyst
• Optional: Content, Customer Service, Customer
Engagement, Other team members
Lean UX Process: Collaborative Design
22
Lean UX Process
23
1. Create Minimum Viable Experiment
• Sketches
• Wireframes (optional)
• HTML prototype
2. Test internally
3. Test with Advisory Panel (optional)

9. 4. Always Test with real customers
Lean UX Process: Design It
24
Lean UX Process: Phase 4
25
1. Establish a cadence for Customer Research
• Weekly is ideal
2. Test everything
• Embrace imperfection
• Get comfortable sharing wireframes, sketches, etc.
• Not polished product
3. Gather and make sense of research
• Review as a team
• Identify patterns
• Share/publish insights
4. Write and prioritize stories based on insights
Lean UX Process: Continuous Research & Feedback
26
Lean UX

10. What benefits do you see with the
LeanUX process?
27
LEAN CANVAS
Running Lean
28
Lean Canvas – Running Lean
n What: Problem
n What is the problem you are trying to solve?
n Who: Customer
n Who has the problem?
n How: Product/Market
n How do you solve this problem?
n How big is the market?
n How are you going to reach this customer?
n How do you drive demand?
n How will you make money?
Ideas
Build
Code

11. Measure
Data
Learn
Love your problem, not your solution.
- Ash Maurya
29
Lean Canvas – Running Lean
n Business Model
n A single diagram of your business
n Business Plan
n Used to gain investment
30
Lean Canvas
31
Lean Canvas
P
ro

12. du
ct
M
arket
32
Lean Canvas
1. Problem
n Try to list the top 3 problems you are
looking to solve
n Ask yourself “Do I have a problem worth
solving?”
2. Customer Segment
n List the target customers
3.
Solution
n List the top 3 features of the unique solution
4. Unique Value Proposition
n Single, clear, compelling message that

13. states why you are different and worth
buying
33
Lean Canvas
5. Key Metrics
n Measurables that will drive
revenue/retention
6. Channels
n List the paths to the customers
7. Unfair Advantage
n List what makes your product difficult to
copy
8. Existing Alternatives

14. 34
Lean Canvas
9. Customer Structure
n Customer acquisition costs
n Distribution costs
n Hosting
n People, etc.
10. Revenue Streams
n Revenue model
n Life time value
n Revenue
n Gross margin
35
Recap
LeanUX

15. Lean Canvas
2. Core Material
Watch: https://www.youtube.com/watch?v=oudYcZ-59LA
Review: http://www.slideshare.net/jgothelf/agile-2011-lean-ux-
getting-out-of-the-deliverables-business
Read: https://leanstack.com/why-lean-canvas/
3. Assignment
Watch: Lean
Enterprise: https://www.youtube.com/watch?v=TcbmRRy-vno
Watch: Tom
Paider: https://www.youtube.com/watch?v=D4Z0mTOQGtc
Read: Lean Case
study: http://www.lean.org/common/display/?o=808
Write: Using thenew product from the past unit, create and
iterate through multiple lean canvases to ideate on your
business model. Prepare a final draft of your business model

16. and be prepared to present to the class.
Sheet1Rubric for the final assignmentMaxSubmitted on time209
items of the canvas were covered45Content is clear15Content is
relavent to the topic20100