The document discusses how human decision making is influenced by unconscious cognitive biases and emotions more than conscious thinking. Designers have an opportunity to use this knowledge of human psychology to subtly influence, or "nudge", behavior, decisions, attitudes, and emotions through persuasive design. For example, nudges in cafeteria design could guide students to make healthier food choices on campus in order to improve well-being and reduce obesity rates. Signage, food station layout, and tray use are proposed as nudges to encourage students to choose healthier options.
The document discusses how designers can use "persuasive design" or "nudging" to subtly influence people's behaviors, decisions, attitudes, and emotions. It notes that much of human decision-making is driven by unconscious cognitive biases and emotions. The document proposes using nudging techniques like signage and food station layouts in college cafeterias to encourage students to make healthier food choices. The goal is to help students maintain a positive mental state, manage their weight, reduce health risks, and make environmentally-friendly decisions.
Purdue GIS Day 2015 Keynote - It's All About the JourneyFrank Garofalo
"It's All About the Journey… From Brainstorming to Canvas, From Map to App" - Purdue GIS Day 2015 Keynote Presentation by Frank Garofalo (Esri, Manager, Interactive)
The document discusses the principles of Lean UX including design thinking, agile software development, minimum viable products, removing waste, continuous discovery, permission to fail, and externalizing work. It explains different roles in Lean UX and why the approach is used, referencing examples like the Pebble smartwatch. The document concludes by inviting readers to learn more about Lean UX principles and ask questions.
Putting personas to work - University of Edinburgh Website ProgrammeNeil Allison
I use personas to support the development of the University of Edinburgh's corporate Content Management System and associated services.
A significant challenge is to try to ensure that all members of the team understand and empathise with the personas that represent our CMS user group.
This session (first presented February 2014 at a Web Publishing Community session) outlines activities I use to help foster shared understanding within the team and wider group of stakeholders.
Los Angeles User Experience Meetup March 5, 2013. "Lean UX with Lane Halley, Jaime Levy and Chris Chandler" at Cross Campus, Santa Monica CA
http://www.meetup.com/ia-55/events/98595432/
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
This document outlines steps for conducting a Lean UX workshop to define hypotheses. It discusses establishing assumptions about customers, desired outcomes, and features to test assumptions. Participants brainstorm potential users, needs, and metrics to measure success. Features are then organized into themes. Hypothesis statements are created linking assumptions about doing something for certain people to achieve outcomes, with evidence of success. The riskiest assumptions are prioritized for initial testing to reduce risk and waste. The goal is to define hypotheses to guide product development in testing assumptions.
The document discusses how human decision making is influenced by unconscious cognitive biases and emotions more than conscious thinking. Designers have an opportunity to use this knowledge of human psychology to subtly influence, or "nudge", behavior, decisions, attitudes, and emotions through persuasive design. For example, nudges in cafeteria design could guide students to make healthier food choices on campus in order to improve well-being and reduce obesity rates. Signage, food station layout, and tray use are proposed as nudges to encourage students to choose healthier options.
The document discusses how designers can use "persuasive design" or "nudging" to subtly influence people's behaviors, decisions, attitudes, and emotions. It notes that much of human decision-making is driven by unconscious cognitive biases and emotions. The document proposes using nudging techniques like signage and food station layouts in college cafeterias to encourage students to make healthier food choices. The goal is to help students maintain a positive mental state, manage their weight, reduce health risks, and make environmentally-friendly decisions.
Purdue GIS Day 2015 Keynote - It's All About the JourneyFrank Garofalo
"It's All About the Journey… From Brainstorming to Canvas, From Map to App" - Purdue GIS Day 2015 Keynote Presentation by Frank Garofalo (Esri, Manager, Interactive)
The document discusses the principles of Lean UX including design thinking, agile software development, minimum viable products, removing waste, continuous discovery, permission to fail, and externalizing work. It explains different roles in Lean UX and why the approach is used, referencing examples like the Pebble smartwatch. The document concludes by inviting readers to learn more about Lean UX principles and ask questions.
Putting personas to work - University of Edinburgh Website ProgrammeNeil Allison
I use personas to support the development of the University of Edinburgh's corporate Content Management System and associated services.
A significant challenge is to try to ensure that all members of the team understand and empathise with the personas that represent our CMS user group.
This session (first presented February 2014 at a Web Publishing Community session) outlines activities I use to help foster shared understanding within the team and wider group of stakeholders.
Los Angeles User Experience Meetup March 5, 2013. "Lean UX with Lane Halley, Jaime Levy and Chris Chandler" at Cross Campus, Santa Monica CA
http://www.meetup.com/ia-55/events/98595432/
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
This document outlines steps for conducting a Lean UX workshop to define hypotheses. It discusses establishing assumptions about customers, desired outcomes, and features to test assumptions. Participants brainstorm potential users, needs, and metrics to measure success. Features are then organized into themes. Hypothesis statements are created linking assumptions about doing something for certain people to achieve outcomes, with evidence of success. The riskiest assumptions are prioritized for initial testing to reduce risk and waste. The goal is to define hypotheses to guide product development in testing assumptions.
Requirements are hypotheses: My experiences with Lean UXNeil Allison
The document discusses Lean UX and how requirements are actually hypotheses that need to be tested. It provides examples of using Lean UX practices like creating hypotheses statements and testing assumptions quickly and cheaply for a university website search feature and customer support system. The key aspects of Lean UX discussed are reducing waste by not building unwanted features, prioritizing learning over delivery, and getting feedback from users to validate assumptions.
Prototyping - the what, why and how at the University of EdinburghNeil Allison
Edited highlights of my prototyping training session. These slides are essentially the intro to a 3 hour practical, collaborative learning experience using pencil/paper and Balsamiq. The slides cover:
- What is prototyping?
- Prototypes and the design process
- Example projects
- How to prototype
- Case study: Website search results page
- Balsamiq demo
Linking UX Ideas for an Aha Moment from Non-EmpathizersBalanced Team
The document discusses techniques for non-empathizers to better understand users through a more systematic approach. It recommends observing users without interpreting, assembling user data in a way that explores themes, creating user descriptions from the data rather than opinions, tying designs to user pain points, and verifying designs with tests. Pairing systemizers with empathizers is also suggested.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
Implementing Lean UX: The Practical Guide to Lean User ExperienceJohn Whalen
John Whalen presents an overview of LeanUX and how to implement it successfully. Some key points:
- LeanUX balances business and user needs through rapid iteration to build products users want.
- The most common successful LeanUX pattern gets strategy right upfront by prioritizing business goals and personas.
- LeanUX secrets include sketching personas instead of overthinking them, focusing on the user journey, rapidly iterating design through sharing and testing, and taking time for brilliant experiences.
- Common challenges to avoid are individual "genius designers", lack of interaction between UX and development, executive interference, and naysayers.
Este documento presenta la agenda de un taller sobre Lean UX. La agenda incluye una introducción al ciclo Lean UX, la declaración de supuestos, la creación de un MVP, la ejecución de un experimento, el feedback e investigación, y cómo implementar Lean UX. El taller se llevará a cabo en dos sesiones, una por la mañana y otra por la tarde, con un receso para la comida entre ellas.
The document is an introduction to Lean UX presented by Lane Halley at the Chicago Lean Startup Circle on January 12, 2011. It discusses how Lean UX helps early-stage entrepreneurs design products that deliver great user experiences. Lean UX supports the customer development process of getting out of the building to validate assumptions with real customers through short iterative development cycles and UX methods. UX must adapt to this new Lean Startup process and play a role at every stage of the customer development and Lean Startup cycle.
Great User Experience is critical to product success. Can you get great user experience at startup speed? Pathfinder Software's Bob Moll and Bernhard Kappe share how design methods can be applied to the hypthesize-test-learn processes of a lean startup, and the benefits of doing so before product development begins.
This talk was presented at the Chicago Lean Startup Circle.
Lean UX + UX Strat, from UX Strat conference, September 2013Joshua Seiden
Slides from my talk at UX Strat, 2013. (www.uxstrat.com)
How to use Lean UX methods to execute on business, product, and design strategy.
I presented a slightly altered version a few days later at Fluxible 2013. (http://www.fluxible.ca)
Lean UX in the Enterprise: A Government Case Studyuxpin
You'll learn:
- How to quickly identify user groups despite vague assumptions.
- How to define clear features amidst complex requirements and business objectives.
- How to establish efficient UX processes across disjointed teams.
You'll learn:
- How to design better for complex users with team-based personas
- How to differentiate and segment personas
- How to create clear personas from user data
- How to increase accuracy with collaborative persona mapping
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
You'll learn:
- How to scope your UX strategy based on challenges and aspirations.
- How to focus your team on the right design principles and activities to achieve desired outcomes.
- How to measure the success of your strategy and tactics.
The handouts / templates for the Designing with Lean UX 3 hour workshop at UX Lisbon 2014. View the entire presentation deck here: http://www.slideshare.net/intelleto/designing-with-lean-ux-rapid-product-design-ux-lisbon-2014
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
Use Lean Startup Techniques on a Remote Team by William Donnell - The Lean St...Lean Startup Co.
A lot of distributed companies use Lean Startup techniques for product development. But it's challenging to successfully run customer development and cross-functional experiments with remote colleagues. William Donnell, lead design and UX specialist at Sodium Halogen, teaches the creative techniques his team uses for very effective Lean Startup approaches on a virtual team.
You'll learn:
- How to solve product problems and uncover UX opportunities
- How to plan and track your experiments
- How to supplement qualitative product feedback with quantitative data
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX Lisbon participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Emergent UX: Seducing the Six Minds - IXDA-NYCJohn Whalen
Presented in New York at IXDA-NYC 03-20-2015
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the right methods at their disposal to be successful. Our team has increasingly been asked to support these innovators and their teams to create exceptional User Experience Designs and gain organizational support of the process.
Emergent UX is a process we use to (1) deeply understand the users’ currently unmet needs on a cognitive, behavioral and emotional level, (2) create an open platform for innovation using the best of User-Centered Design, Design Thinking, and Lean Startup, and (3) gather critical insights about stakeholders and harness persuasive psychology to positively align the team on goals, ultimately nurturing both the product and the team behind it.
Requirements are hypotheses: My experiences with Lean UXNeil Allison
The document discusses Lean UX and how requirements are actually hypotheses that need to be tested. It provides examples of using Lean UX practices like creating hypotheses statements and testing assumptions quickly and cheaply for a university website search feature and customer support system. The key aspects of Lean UX discussed are reducing waste by not building unwanted features, prioritizing learning over delivery, and getting feedback from users to validate assumptions.
Prototyping - the what, why and how at the University of EdinburghNeil Allison
Edited highlights of my prototyping training session. These slides are essentially the intro to a 3 hour practical, collaborative learning experience using pencil/paper and Balsamiq. The slides cover:
- What is prototyping?
- Prototypes and the design process
- Example projects
- How to prototype
- Case study: Website search results page
- Balsamiq demo
Linking UX Ideas for an Aha Moment from Non-EmpathizersBalanced Team
The document discusses techniques for non-empathizers to better understand users through a more systematic approach. It recommends observing users without interpreting, assembling user data in a way that explores themes, creating user descriptions from the data rather than opinions, tying designs to user pain points, and verifying designs with tests. Pairing systemizers with empathizers is also suggested.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
Implementing Lean UX: The Practical Guide to Lean User ExperienceJohn Whalen
John Whalen presents an overview of LeanUX and how to implement it successfully. Some key points:
- LeanUX balances business and user needs through rapid iteration to build products users want.
- The most common successful LeanUX pattern gets strategy right upfront by prioritizing business goals and personas.
- LeanUX secrets include sketching personas instead of overthinking them, focusing on the user journey, rapidly iterating design through sharing and testing, and taking time for brilliant experiences.
- Common challenges to avoid are individual "genius designers", lack of interaction between UX and development, executive interference, and naysayers.
Este documento presenta la agenda de un taller sobre Lean UX. La agenda incluye una introducción al ciclo Lean UX, la declaración de supuestos, la creación de un MVP, la ejecución de un experimento, el feedback e investigación, y cómo implementar Lean UX. El taller se llevará a cabo en dos sesiones, una por la mañana y otra por la tarde, con un receso para la comida entre ellas.
The document is an introduction to Lean UX presented by Lane Halley at the Chicago Lean Startup Circle on January 12, 2011. It discusses how Lean UX helps early-stage entrepreneurs design products that deliver great user experiences. Lean UX supports the customer development process of getting out of the building to validate assumptions with real customers through short iterative development cycles and UX methods. UX must adapt to this new Lean Startup process and play a role at every stage of the customer development and Lean Startup cycle.
Great User Experience is critical to product success. Can you get great user experience at startup speed? Pathfinder Software's Bob Moll and Bernhard Kappe share how design methods can be applied to the hypthesize-test-learn processes of a lean startup, and the benefits of doing so before product development begins.
This talk was presented at the Chicago Lean Startup Circle.
Lean UX + UX Strat, from UX Strat conference, September 2013Joshua Seiden
Slides from my talk at UX Strat, 2013. (www.uxstrat.com)
How to use Lean UX methods to execute on business, product, and design strategy.
I presented a slightly altered version a few days later at Fluxible 2013. (http://www.fluxible.ca)
Lean UX in the Enterprise: A Government Case Studyuxpin
You'll learn:
- How to quickly identify user groups despite vague assumptions.
- How to define clear features amidst complex requirements and business objectives.
- How to establish efficient UX processes across disjointed teams.
You'll learn:
- How to design better for complex users with team-based personas
- How to differentiate and segment personas
- How to create clear personas from user data
- How to increase accuracy with collaborative persona mapping
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
Storytelling: Selling a brilliant idea like a rock starRicardo Luiz
Storytelling in User Experience and in Projects.
The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea.
How to understand what you need to do in order to engage like a rock star
You'll learn:
- How to scope your UX strategy based on challenges and aspirations.
- How to focus your team on the right design principles and activities to achieve desired outcomes.
- How to measure the success of your strategy and tactics.
The handouts / templates for the Designing with Lean UX 3 hour workshop at UX Lisbon 2014. View the entire presentation deck here: http://www.slideshare.net/intelleto/designing-with-lean-ux-rapid-product-design-ux-lisbon-2014
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
Use Lean Startup Techniques on a Remote Team by William Donnell - The Lean St...Lean Startup Co.
A lot of distributed companies use Lean Startup techniques for product development. But it's challenging to successfully run customer development and cross-functional experiments with remote colleagues. William Donnell, lead design and UX specialist at Sodium Halogen, teaches the creative techniques his team uses for very effective Lean Startup approaches on a virtual team.
You'll learn:
- How to solve product problems and uncover UX opportunities
- How to plan and track your experiments
- How to supplement qualitative product feedback with quantitative data
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX Lisbon participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Emergent UX: Seducing the Six Minds - IXDA-NYCJohn Whalen
Presented in New York at IXDA-NYC 03-20-2015
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the right methods at their disposal to be successful. Our team has increasingly been asked to support these innovators and their teams to create exceptional User Experience Designs and gain organizational support of the process.
Emergent UX is a process we use to (1) deeply understand the users’ currently unmet needs on a cognitive, behavioral and emotional level, (2) create an open platform for innovation using the best of User-Centered Design, Design Thinking, and Lean Startup, and (3) gather critical insights about stakeholders and harness persuasive psychology to positively align the team on goals, ultimately nurturing both the product and the team behind it.
A presentation I gave on design thinking for technology, business, and entrepreneurship students at NYU.
These slides were accompanied by a lot of group participation, Q&A, and a design challenge, so some slides may feel a little sparse.
These slides are adapted from a design thinking presentation co-authored with Melanie Kahl in 2011. Thanks for viewing!
This document provides an overview of a human-centered design workshop. It begins with an agenda that includes context, characteristics, an example, and analysis of human-centered design. It then discusses five design decision styles - unintended design, self design, genius design, activity-centered design, and empathic design. The document presents the key characteristics of human-centered design as iterative, empathic, systemic, and collaborative. It provides an example of human-centered design applied to improving anemia treatment. It analyzes criticisms of human-centered design and ways it can continue to evolve, including participatory and society-centered approaches.
What Board Games can Teach Us about Designing ExperiencesStephen Anderson
There’s a reason so many board gamers show up UX events. The same skills that make us great information wranglers are the same things that make board games like Catan, Pandemic and yes, even Exploding Kittens so appealing! It should come as no surprise that we’ve seen prominent UX leaders cross over into board game design (Matt Leacock, Dirk Knemeyer).
If we scratch beneath the surface, there’s a set of shared skills (and struggles) common to these different professions. Specifically: the spatial arrangement of information, visual encoding of information, creating designed spaces, a systems view, playtesting / user testing, competing tensions, triggering emotional responses, and many more.
Okay, so what? Sure, it’s kind of neat that we have so much in common. But how might this change what I do at $largecompany? Here’s the honest truth: The game design profession is just a little bit farther down the road than us, and we have a lot to learn from this group if we can look past the superficial differences. We talk about designing for emotions, but let’s face it, game designers are actually winning at this. Processes? We talk about lean and agile, but game designers have mastered playtesting (and the design to playtest ratio should make us embarrassed at how little we actually iterate with users). And there’s plenty more. I’m confident that if we can look our our own profession through the lens of game design, we’ll see plenty of glaring opportunities for improvement, and a few tricks we might pick up, as well.
The document discusses how focusing on people and creating prototypes is a powerful approach to problem solving. It describes how the speaker realized solutions don't always have to be products, and that designers have the tools to identify problems and define any kind of solution, including experiences. The document advocates observing people, especially extreme users, and building quick, iterative prototypes to learn and improve ideas. It argues this approach allows designers to work on any kind of problem in areas like education, government services, and living conditions.
Accessibility as a focus for people-first designDavid Sloan
This document summarizes a presentation about accessibility and people-first design. It discusses how focusing only on the majority of users ignores edge cases and accessibility needs, and advocates for involving disabled people in the design process to uncover usability issues. It provides tips for conducting inclusive user research, such as accommodating participants, choosing an accessible location, and sharing results in impactful ways. The overall message is that considering accessibility and those outside the typical user leads to better design.
Ministry Of Ideas Training Ground Slides On Our Think Tank EnvironmentGudjon Mar Gudjonsson
Slides used for the 2009 kick start of the Ministry Of Ideas Training Ground.
Discussions on our Think-Tank Environment so that we can become the most effective for our work.
UX STRAT Europe 2017: Willem Boijens: “Creating an adidas Ecosystem Experienc...UX STRAT
UX STRAT Europe 2017 presentation by Willem Boijens, Senior Director Experience Design, adidas: “Creating an adidas Ecosystem Experience Design Strategy”
Design Forward Alliance Business Camp: DesignDonny Carpio
This document discusses UX design. It defines UX design as accounting for the end-to-end experience of a product from a user's perspective. UX design is multidisciplinary, involving research, interaction design, visual design, writing and more. The key aspects of UX design methodology are to observe users, think about how to improve their experience, make changes to the product, and iterate the design. An example is given of how Disneyland has improved the park experience over time through UX design.
Masterclass: Davy Rennie's (The White Agency) presentation at Mumbrella360Ruperta Daher
Davy Rennie, Head of The Design Practice at The White Agency, presented on Applying Human-Centred Design (A Creative Approach to Problem Solving) at Mumbrella360.
Slides from Wayne Hodgins presentation to the San Francisco Bay Area Manufacturing User Group (BAMUG) on Oct.16, 2007. See Off Course - On Target at www.autodesk.com/waynehodgins for a full write up and more.
Wayne Hodgins discusses trends shaping the future including the rise of the right brain economy, abundance and the long tail effect, and the importance of design thinking. He argues businesses will need to differentiate by making offerings emotionally compelling. The future will favor right brain, collaborative, interdisciplinary skills like synthesis, storytelling and finding solutions through trial and error. Innovation will be key, not just replicating the past.
Using Design thinking to create great customer experiencesWendy Castleman
Slides used in a webinar given on January 19 2016 for Medallia. Learn what design thinking is, how to do it, and hear many examples from different fields.
What is Means to be Strategic and Create Value (UX Strat Summit, SF 2014)Nathan Shedroff
Designers are already inherently connected to strategy. They just need to know how to get into the room. Note: the talking points in the notes field isn't a full transcript. They're mostly just notes for myself while presenting.
The document discusses strategies for developing creative briefs. It provides examples of briefs for various products and identifies key elements that comprise an effective brief, such as the target audience, desired beliefs or outcomes, insights that can motivate the audience, and ways to challenge conventions. The document also discusses where creative ideas can be found within briefs, such as in the insight, how the product or brand can address an audience's needs, and how to leverage users to generate content.
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
18. Red Ocean Blue Ocean
Compete in existing market Create new market
Beat competition No competition
Exploit existing demand Create new demand
Make value-cost tread-off Break value-cost trade-off
Strategy for low-cost or differentiation No low cost strategy
Focus on current customers Focus on non-customers
INNOVATION STRATEGIES
24. ▸ Focus on quantity (lots of different ideas)
▸ Hold criticism
▸ Welcome unusual ideas (there is no stupid idea)
▸ Combine and improve ideas (1+1=3)
BRAINSTORMING RULES
* All ideas have to aligned with company’s strategy
For example: Bank wants to attract more customers to buy their products