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User	
  Experience	
  
&	
  Lean	
  Startup	
  
Los	
  Angeles	
  UX	
  Meetup	
  
March	
  5,	
  2013	
  
Tweet	
  it!	
  

Lane	
  Halley	
  
@thinknow	
  
@LAUXmeetup	
  
Lean	
  Design	
  &	
  
                        Agile	
  Development	
  	
  
                        for	
  Web	
  &	
  Mobile	
  
www.carbonfive.com	
  
flickr	
  |	
  Oskay	
  
What	
  is	
  User	
  Experience?	
  
 	
  All	
  the	
  aspects	
  of	
  how	
  people	
  use	
  an	
  
     interacRve	
  product:	
  the	
  way	
  it	
  feels	
  in	
  their	
  
     hands,	
  how	
  well	
  they	
  understand	
  how	
  it	
  
     works,	
  how	
  they	
  feel	
  about	
  it	
  while	
  they’re	
  
     using	
  it,	
  how	
  well	
  it	
  serves	
  their	
  purposes,	
  
     and	
  how	
  well	
  it	
  fits	
  into	
  the	
  enRre	
  context	
  
     in	
  which	
  they	
  are	
  using	
  it.	
  	
  

  -­‐	
  Lauralee	
  Alben	
  (1996)	
  
UX	
  contains	
  many	
  disciplines	
  

                                              USER EXPERIENCE          ARCHITECTURE                       MECHANICAL
                                              DESIGN                                                      ENGINEERING



                   Signage                    INFORMATION
                                              ARCHITECTURE


                                                                                             INDUSTRIAL
                                                                                             DESIGN

                                                                                                              ELECTRICAL
                                                                                                              ENGINEERING

                    CONTENT CREATION
                    (Text, Data,Graphics)



                                                                            INTERACTION
                                                                            DESIGN
                                                                                                              Ubicomp

                                              VISUAL DESIGN                                                   Controls

                                                                                                              Interactive
                                                                                                              Environments


                   Info Viz                                                                                   USABILITY
                                                                                                              ENGINEERING

                                                                            HUMAN-COMPUTER
                                                                            INTERACTION
                                 Navigation         INTERFACE DESIGN




Credit	
  |	
  Dan	
  Saffer	
  
UX,	
  IA,	
  IxD?	
  




Credit	
  |	
  Andy	
  Budd	
  
UX	
  is	
  a	
  hot	
  topic	
  
  	
  New	
  devices	
  	
  
  	
  Web-­‐connected	
  world	
  
  	
  Every	
  business	
  an	
  e-­‐business	
  
  	
  Social	
  media	
  revoluRon	
  
  	
  Low	
  switching	
  cost	
  
Opportunity	
  knocks	
  




Source	
  |	
  LinkedIn	
  
Every	
  product	
  has	
  a	
  user	
  experience,	
  
whether	
  you	
  plan	
  it	
  or	
  not.	
  
Every	
  product	
  decision	
  you	
  make	
  is	
  a	
  
design	
  decision.	
  
-­‐	
  Josh	
  Seiden	
  
You	
  can’t	
  just	
  “hit	
  it	
  with	
  the	
  predy	
  sRck”	
  




Flickr	
  |	
  Caro'H	
                                              13	
  
Focus	
  on	
  the	
  problem,	
  not	
  the	
  soluRon	
  




Flickr	
  |	
  woodleywonderworks	
  
PEOPLE	
  


                          NEEDS	
  
Business	
  vision	
  

                           USES	
       UI	
  design,	
  
                                        wireframes,	
  
                                        visual	
  design	
  
                         FEATURES	
  
Hooray!	
  UX	
  has	
  a	
  seat	
  at	
  the	
  table	
  




CC	
  BY-­‐NC-­‐SA	
  	
   Boy	
  	
  
Flickr	
  |	
  Walter	
                                            16	
  
UX	
  must	
  adapt	
  




Image:	
  Michael	
  K	
  Bergman	
  
The	
  origin	
  of	
  SW	
  development	
  




Flickr	
  |	
  zoutedrop	
  
Back	
  in	
  the	
  day…	
  



PLAN	
  –	
  BUILD	
  –	
  TEST	
  –	
  SHIP	
  –	
  T-­‐SHIRT	
  	
  
We	
  tried	
  to	
  fit	
  in	
  



PLAN	
  –	
  BUILD	
  –	
  TEST	
  –	
  SHIP	
  –	
  T-­‐SHIRT	
  	
  
        ^	
  DESIGN	
  
RESEARCH	
  –	
  
The	
  Web	
  grew	
  up	
  

  Web	
  services	
  
  Web	
  apps	
  
  Web	
  analyRcs	
  
  Web	
  speed	
  
Agile	
  caught	
  on	
  




 www.scrumalliance.org/learn_about_scrum	
  
hdp://agilemanifesto.org/	
  
The	
  changing	
  role	
  of	
  design	
  

  Design	
  as	
  team	
  responsibility	
  
  Cross-­‐funcRonal	
  pairing	
  
  Designer	
  as	
  facilitator	
  
  Product	
  owner	
  team	
  
What	
  is	
  “Lean	
  UX?”	
  




Image	
  |	
  @thinknow	
  
Jeffrey	
  Liker	
  
Mary	
  Poppendieck	
  
Eric	
  Ries	
  
Lean	
  Startup	
  influences	
  




Customer	
        Short	
  cycles,	
     Reduce	
  risk	
  
Development	
     iteraRve	
  
                  development	
  
Janice	
  Fraser	
  
Josh	
  Seiden,	
  Jeff	
  Gothelf	
  
User	
  Experience	
  &	
  Lean	
  Startup	
  



Image	
  |	
  iStockPhoto	
  
AssumpRons%and%Experiments%




    Great%idea!%          3"MONTHS?"   Well,%that%
                                       didn’t%work%

                          3"HOURS!!"

Credit%|%Janice%Fraser%
Small,%frequent%correcRons%


UnVvalidated%
assumpRons%



                                   RISK%        %
                                   (design%debt)%




                           Time%
 Credit%|%Janice%Fraser%
Talking	
  to	
  customers	
  	
  
shouldn’t	
  be	
  a	
  special	
  occasion	
  




Flickr	
  |	
  ...love	
  Maegan	
  
What’s	
  the	
  most	
  lightweight	
  thing	
  
you	
  can	
  make	
  to	
  test	
  your	
  idea?	
  




Flickr	
  |	
  vivekkhurana	
  
The	
  Lean	
  Startup	
  cycle	
  




Credit	
  |	
  The	
  Lean	
  Startup	
  
The	
  Lean	
  Startup	
  (UX)	
  cycle	
  	
  
                                             Personas,	
  needs	
  
                                             and	
  uses	
  


            Customer	
  
                                                                  Prototypes	
  &	
  
            ConversaRons	
  
                                                                  Experiments	
  




                                              QualitaRve	
  
                                              evaluaRon	
  	
  

 Credit	
  |	
  The	
  Lean	
  Startup	
  
Quick	
  	
  
Visual	
  	
  
CollaboraRve	
  	
  
ConRnuous	
  
Team	
  interview	
  planning	
  




 Image	
  @thinknow	
  	
  |	
  Atomic	
  Object	
  
Interview	
  guides	
  




Image	
  @thinknow	
  	
  |	
  LUXr	
  
Visual	
  radiator:	
  interview	
  planning	
  




 Image	
  @thinknow	
  	
  |	
  	
  Lean	
  Startup	
  Machine	
  
                                                                     43	
  
Pair	
  interviewing	
  




 Image	
  @thinknow	
  	
  |	
  Atomic	
  Object	
  
Visual	
  radiator:	
  interview	
  debrief	
  




 Image	
  @thinknow	
  	
  |	
  	
  LUXr	
  
                                                  45	
  
Personas	
  before	
  interviews	
  




Image	
  @thinknow	
  	
  |	
  	
  LUXr	
  
Personas	
  aver	
  interviews	
  




 Image	
  @thinknow	
  	
  |	
  Atomic	
  Object	
  
Team	
  sketching	
  




 Image	
  @thinknow	
  	
  |	
  AED	
  Meetup	
  
Visual	
  radiator:	
  team	
  sketches	
  




 Image	
  @thinknow	
  	
  |	
  	
  LUXr	
  
Feedback	
  on	
  paper	
  prototype	
  




 Image	
  @thinknow	
  	
  |	
  	
  Lean	
  Startup	
  Machine	
  
Results	
  of	
  collaboraRve	
  design	
  	
  




 Image	
  @thinknow	
  	
  |	
  	
  LUXr	
  
Cross-­‐funcRonal	
  pairing	
  




 Image:	
  Flickr,	
  danicuki	
  
Just	
  enough	
  documentaRon	
  




 Image	
  @thinknow	
  	
  |	
  	
  Knowsy	
  
                                                 53	
  
Thank	
  you!	
  



   Lean	
  Design	
  &	
  
   Agile	
  Development	
  	
  
   for	
  Web	
  &	
  Mobile	
  

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