The document provides information about user research services that can be offered to Arlo customer Within. It includes examples of past work conducting user research for a Unity project and providing wireframes and process flows. Information is also provided about common user research methods and tools like hotjar, analytics, surveys, usability testing and interviews. Links are included to external pages with more details on topics like what is user research, how to conduct effective UX research, wireframes and common research methods and methodologies.

1. USER RESEARCH

2. TASK
• PIVET
[8:18 AM, 10/15/2020] Luis Bernal Barrios:
Arlo customer: we are gonna try to get WITHIN in, they want ideally a designer
and a researcher
[8:18 AM, 10/15/2020] Luis Bernal Barrios: Can you get a User Researcher
[8:18 AM, 10/15/2020] Luis Bernal Barrios: Can you package 1) Unity work you
did as a presentation for Router
2) Give me some examples of wireframes and process flows for any project?
That’s what Arlo wants to see - design thinking
[8:18 AM, 10/15/2020] Luis Bernal Barrios: Technical documentation ideally too

3. PRESENTACION DE WITHIN
Creating clean, modern & enchanting User experiences in design
•Digital UX Strategy
•Product Design & Planning
•User Research and Analytics
Understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies to ensure you
create foolproof products. Some ways we can help are:
•App performance analysis
•App retention & feature analysis
•Stickiness analysis
•User flow/funnel analysis
•App review analysis
•Survey analysis

4. HERRAMIENTAS
• Hotjar
• Analytics
• Reddit
• Chats de grupos.
• Entrevistas de comportamiento.
• Prueba de usabilidad
• Encuestas online

5. KEYWORDS
THOUGH PROCESSES APPROACH https://www.youtube.com/watch?v=KJ0TFywHdvM
SOFT SKILL
• PROBLEM SOLVING
• EMPATHY
HARD SKILLS
• RESEARCH METHODS
• VISUAL DESIGN
• EASY TO NAVIGATE
• WELL WRITTEN
• FREE OF TYPOS
• GOOD INFORMATION HIERARCHY
• SKETCHES - WIREFRAMES
• RESEARCH REPORTS RESEARCH-BASED ARTIFACTS
• USER PERSONAS - JOURNEY MAPS
• TEST AND RESEARCH PLANS
• USER OUTCOMES
• SATISFACTION
• FEWER ERRORS OR COMPLAINS
• BUSINESS OUTCOMES
• INCREASED REVENUE, PRODUCTIVITY, CONVERSIONS
• Track performance

6. https://www.youtube.com/watch?v=jt1Wro
GHvBs

8. Paginas de referencias técnicas
Qué es UX Research - Con Charlene Hew
https://www.youtube.com/watch?v=PpoyWNWdRUE&feature=youtu
.be
¿Qué es Investigación de Usuario? (User Research) [english subtitles]
https://youtu.be/pUCOQBaHdz0
La importancia del UX Research
https://www.youtube.com/watch?v=tNUA_kMfX0Q

9. Wireframes: Que son y cómo crearlos
https://webdesdecero.com/wireframes-que-son-y-como-crearlos/
https://www.montsepenarroya.com/que-es-user-research-y-para-que-sirve/
https://www.montsepenarroya.com/que-es-user-research-y-para-que-sirve/
http://www.designthinking.es/inicio/
https://www.nngroup.com/videos/cx-vs-ux/
https://www.nngroup.com/

10. https://www.toptal.com/designers/user-research/guia-como-llevar-a-cabo-una-investigacion-eficaz-de-ux

11. https://www.toptal.com/designers/user-research/guia-como-llevar-a-cabo-una-investigacion-eficaz-de-ux

12. https://medium.com/@marianoniacobacci/m%C3%A9todos-
metodolog%C3%ADas-y-protocolos-para-el-user-research-2ae13921db83

13. https://www.hiberus.com/crecemos-contigo/metodos-de-ux-
research-al-comienzo-de-un-proyecto/

14. https://www.digital55.com/diseno/ux-research-que-es-
y-metodos-basicos/

15. https://wildwildweb.es/es/blog/metodos-de-validacion-y-user-researchv

16. https://www.uifrommars.com/8-metodos-de-ux-research/