Presentation from a Digital Summit workshop series on Human Experience Design: Lean UX Secrets to Engage & Delight. Presented by Sarah Weise and Linna Ferguson. This is a 4 hour, hands-on workshop and slides can never replace the in-person stories and activities. We've tried to add comments throughout to give more description, but if you’d like to learn the techniques in more depth, we’d love to see you at our next workshop -- just visit www.techmediaco.com for dates and details.
The activities taught here have been adapted from Lean UX, Lean Startup, Agile, Design Thinking and more. The underlying thread behind all of methodologies today is simple: human connection. We hope that these activities will empower you to use them to build in pockets of empathy at work.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year.
Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine.
Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow!
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
UX Design breakdown and Q&A session @ #createTogetherEric Bell
This document discusses user experience design (UXD) and provides an overview of key concepts in the field. It begins by noting the many terms and roles in UXD, such as UX designer, interaction designer, and information architect. It then explains that while the terms have meaning, they can vary by organization. The core of UXD is described as problem solving through design. The document outlines the design process as observing users, hypothesizing solutions, and prototyping ideas to measure feedback. It also discusses integrating UXD into agile and lean frameworks through techniques like dual-track scrum and building minimal experiments. Key takeaways are that UXD is an umbrella term encompassing research, strategy, design, and
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Analytics Academy 2017 Presentation SlidesHarvardComms
The document introduces A/B testing and creating a culture of experimentation. It provides examples of A/B testing experiments conducted including comparing different page titles and formats. It discusses the benefits of A/B testing such as obtaining statistically validated results and inspiring organizational change by building a culture of experimentation.
UXPA2019 First impressions: How to design your resume and craft a killer por...UXPA International
It may seem obvious, but the design of your resume and portfolio convey far more about your user experience skills and design aesthetic than you know. And you’d be surprised at what you’re saying to employers that you don’t intend to. In this talk, we’ll give you actionable steps you can take immediately to dramatically improve the design of your resume and your portfolio as well as tips on how to present it once you get the interview.
As hiring managers, we’ve seen hundreds of UX resumes and thousands of work samples. And to be honest, we are giving this talk as much for ourselves as for you. We want you to know what we’re looking for. We want you to succeed.
In this talk we’ll cover three areas:
The design and content for your resume
The design and content for your portfolio
Presentation tips once you get the interview
The document outlines 5 strategies for UX teams to maximize their influence in an organization: 1) Become a trusted advisor by understanding stakeholders' needs and providing strategic wins, 2) Create emotional journeys to meet stakeholders where they are, 3) Compare strategies to other companies to avoid being seen as a laggard, 4) Carefully design conversations using empathy and data, and 5) Give ideas life by socializing work through content marketing. The strategies are designed to help UX teams build influence regardless of their position in the organizational structure.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
Presented by Sarah Weise at the HOW Interactive Design Conference in San Francisco. September 2015 / HOW Design Magazine.
Build better products, faster with actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for ideating, uncovering deep drivers and crafting better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these time-saving UX hacks back to your team tomorrow!
As a UX Practitioner, this is my portfolio and personal presentation deck.
Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table.
I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendly’s Ice Cream, PepsiCo, Denny’s, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMA’s National Flood Insurance Program.
UX Design breakdown and Q&A session @ #createTogetherEric Bell
This document discusses user experience design (UXD) and provides an overview of key concepts in the field. It begins by noting the many terms and roles in UXD, such as UX designer, interaction designer, and information architect. It then explains that while the terms have meaning, they can vary by organization. The core of UXD is described as problem solving through design. The document outlines the design process as observing users, hypothesizing solutions, and prototyping ideas to measure feedback. It also discusses integrating UXD into agile and lean frameworks through techniques like dual-track scrum and building minimal experiments. Key takeaways are that UXD is an umbrella term encompassing research, strategy, design, and
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Analytics Academy 2017 Presentation SlidesHarvardComms
The document introduces A/B testing and creating a culture of experimentation. It provides examples of A/B testing experiments conducted including comparing different page titles and formats. It discusses the benefits of A/B testing such as obtaining statistically validated results and inspiring organizational change by building a culture of experimentation.
UXPA2019 First impressions: How to design your resume and craft a killer por...UXPA International
It may seem obvious, but the design of your resume and portfolio convey far more about your user experience skills and design aesthetic than you know. And you’d be surprised at what you’re saying to employers that you don’t intend to. In this talk, we’ll give you actionable steps you can take immediately to dramatically improve the design of your resume and your portfolio as well as tips on how to present it once you get the interview.
As hiring managers, we’ve seen hundreds of UX resumes and thousands of work samples. And to be honest, we are giving this talk as much for ourselves as for you. We want you to know what we’re looking for. We want you to succeed.
In this talk we’ll cover three areas:
The design and content for your resume
The design and content for your portfolio
Presentation tips once you get the interview
The document outlines 5 strategies for UX teams to maximize their influence in an organization: 1) Become a trusted advisor by understanding stakeholders' needs and providing strategic wins, 2) Create emotional journeys to meet stakeholders where they are, 3) Compare strategies to other companies to avoid being seen as a laggard, 4) Carefully design conversations using empathy and data, and 5) Give ideas life by socializing work through content marketing. The strategies are designed to help UX teams build influence regardless of their position in the organizational structure.
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
Laura Dantonio is a freelance user experience consultant, interaction designer, and information architect based in London. She has 10 years of experience helping clients create engaging user experiences. Some of her past clients include Post Office, Unilever, Star Alliance, BBC R&D, and Hansard Society. For Post Office, she conducted usability testing and expert reviews of their online currency ordering process. For Unilever, she created personas, user journeys and wireframes for a proposed online community website. For Star Alliance, she specified the user experience for their iPhone flight status application.
The document is a resume and portfolio for Jonah Osawa, a User Experience Designer. It summarizes his background in music and marketing and specialties in user testing, interviews, wireframing, and design processes like research, discovery, synthesis, design, and visual design. It provides a case study for a project redesigning the website Texts.com to make textbook prices more affordable for students, where Jonah conducted user research, designed wireframes and prototypes, and ensured the design was intuitive through usability testing.
Jamin Hegeman - So you want to be a service designer - Productized16Productized
Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? How might you build service design into your team? This talk will address these questions, what service design looks like, and the future of service design.
Aaron Orner has over 20 years of experience in marketing, branding, and user experience roles. He has worked as an independent consultant, at agencies like Y&R Austin, and in-house at companies like W.W. Grainger. Orner has received awards for his creative work and has helped improve metrics like findability rates and online conversions. He is skilled in areas such as analytics, strategy, user research, and creative concept development.
Stop Wasting Your Analytics Budget - edUi 2016Mitch Daniels
When approached with clear intentions, web analytics can be a game-changing part of any online presence. It can inform massive redesigns, drive additional engagement, and spur continued site improvements.
Despite its potential, the full power of analytics is often neutered by a misappropriation of priorities and resources, leading to a stream of sterile, uninspiring reports and dashboards. Learn to recognize these challenges, identify them within your own organization, and confront them head on.
We’ll explore the distinction between ‘interesting’ and ‘actionable’ data, the downsides of monthly reports, and the importance of the 10/90 rule. Finally, we’ll identify a single word that will immediately push your analytics strategy in the right direction: “Why?”.
Introduction to Lean Startup & Lean User Experience Design William Evans
The document summarizes key concepts from Lean UX and the Lean Startup methodology. It discusses focusing on learning over requirements, using iterative design and testing to learn from customers, minimizing waste and cycle time, and emphasizing problem-solution fit over features. Key techniques mentioned include formulating hypotheses, conducting customer interviews and experiments, and measuring outcomes to guide decisions.
Is the Grass Greener? A look at Roles and Transitions in UX CareersUXPA International
Ever wondered what your next career move should be? Are you trying to decide between practitioner and manager, debating whether to grow the UX practice at your current company or leave, deciding whether to leave a consultancy for the corporate world or a large company for a small one?
The panelists have encountered these transitions and held diverse UX roles including Manager, Team Lead, Designer, Researcher and Consultant. They’ve made moves from small and large companies, including NASA, HP, IBM, Mile Two, Hewlett-Packard Enterprise, End to End User Research, Synaptics and Sophic Synergistics.
We will share our perspectives on transitioning between UX roles, finding the right fit, and the pros and cons of working in various roles and environments. We will facilitate a discussion with the audience, while sharing insights from our varied experiences.
ID14 – my 2014 observations in interactive designPetra Sell
In our business, time never stands still. In order to keep up with the latest developments in user interface design, browse through more than 100 slides full of insides and inspirations.
this si a follow-up of http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013
Do you miss a voice-over?
Download this presentation including my speaker notes for 3 euro on https://gum.co/id14
or book me for a presentation in your office or next event
http://volpelino.com/id14
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
Integrating Bots into your Digital Workplace Strategy #spfestdenverKanwal Khipple
Is your organizations looking to become smarter? Attend this session to better understand the benefit of bots and how integrating them into your organization can help common tasks automated. It's the first step toward better integration between business applications together.
At the end of this session, we'll ask demo bots and sample solutions currently available in the Office 365 space.
- Eric Bell is a UX designer who attends hackathons to challenge himself, learn new skills, and meet new people outside of his normal work environment.
- Typical hackathons are weekend events where participants form teams, pitch project ideas, have 24-36 hours to build a project, and present their work for prizes. They are generally free and focused on a particular theme.
- As a designer at hackathons, Bell aims to take on roles like scoping, sketching, prototyping, and front-end design work. He has worked on projects related to data visualization and mobile applications.
- Bell shares some of his experiences working on projects at hackathons and lessons learned around design
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
The document provides advice for starting a side project that can be bootstrapped into a business. It recommends choosing a product that serves your own community, solves a problem quickly with minimal features, addresses a problem customers will pay to solve, does not require many users to be useful, has some competition but fills an unmet need, and can be worked on in small increments of time. The key is to launch with the minimum product needed and improve it over time based on feedback from paying customers, rather than free users. This approach allows one to successfully work on a side project alongside a full-time job.
DDeBoard Customer Journey Maps: Visualizing an engaging customer experience S...ddeboard
My presentation provides an introduction to Customer Journey Maps, their purpose and how to create them. It discusses their components and the types of journey maps. Finally, I discussed the benefits of journey maps.
Championing Accessibility | The Challenges within Digital Agencies (A11y Camp...Lily Ng
Digital agencies are sought as the experts to deliver websites and other digital products, yet many fail to incorporate accessibility, unless it is for a project for government, a major financial institution or telco.
This presentation highlights some of the challenges within digital agencies for those who wish to champion accessibility, as well as what agencies can do to change and support the inclusion of accessibility and inclusive design for all sites and products.
It also provides some indicative data on how few people with disabilities are sought for research by digital agencies and companies in general, despite that such people face accessibility barriers in websites, apps and other digital products on a regular basis.
This is the presentation I gave at Ally Camp Sydney 2017.
The document discusses common reasons why most websites don't work effectively. It outlines 9 key issues: 1) websites lack clear objectives, 2) they are overly technology-focused, 3) content is poorly written, 4) design is poor, 5) calls to action are unclear, 6) websites have low visibility, 7) functionality issues, 8) lack maintenance, and 9) it is difficult to measure return on investment. Addressing these issues is important to create a successful, customer-focused website that achieves business goals.
The Right Research Method For Any Problem (And Budget)Leah Buley
The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. This presentation is a primer on the range of research methods available, and a guide for determining which is the best technique for what you’re trying to learn now (and for your budget).
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
This sermon series will discuss how to properly handle negative emotions according to biblical teachings. It will not serve as a substitute for medical advice or suggest abandoning emotions entirely. The Bible instructs believers on managing emotions in a godly way. One story discussed involves David, Nabal, and Abigail, where Abigail acts to diffuse David's anger and seeks peace. The sermon emphasizes considering others, resisting vengeance, and stirring each other to love and good works.
Empathy is quite necessary to be taught in schools and to children. When kids do not empathize issues such as bullying and teasing take place disrupting a child's emotional management.
Laura Dantonio is a freelance user experience consultant, interaction designer, and information architect based in London. She has 10 years of experience helping clients create engaging user experiences. Some of her past clients include Post Office, Unilever, Star Alliance, BBC R&D, and Hansard Society. For Post Office, she conducted usability testing and expert reviews of their online currency ordering process. For Unilever, she created personas, user journeys and wireframes for a proposed online community website. For Star Alliance, she specified the user experience for their iPhone flight status application.
The document is a resume and portfolio for Jonah Osawa, a User Experience Designer. It summarizes his background in music and marketing and specialties in user testing, interviews, wireframing, and design processes like research, discovery, synthesis, design, and visual design. It provides a case study for a project redesigning the website Texts.com to make textbook prices more affordable for students, where Jonah conducted user research, designed wireframes and prototypes, and ensured the design was intuitive through usability testing.
Jamin Hegeman - So you want to be a service designer - Productized16Productized
Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? How might you build service design into your team? This talk will address these questions, what service design looks like, and the future of service design.
Aaron Orner has over 20 years of experience in marketing, branding, and user experience roles. He has worked as an independent consultant, at agencies like Y&R Austin, and in-house at companies like W.W. Grainger. Orner has received awards for his creative work and has helped improve metrics like findability rates and online conversions. He is skilled in areas such as analytics, strategy, user research, and creative concept development.
Stop Wasting Your Analytics Budget - edUi 2016Mitch Daniels
When approached with clear intentions, web analytics can be a game-changing part of any online presence. It can inform massive redesigns, drive additional engagement, and spur continued site improvements.
Despite its potential, the full power of analytics is often neutered by a misappropriation of priorities and resources, leading to a stream of sterile, uninspiring reports and dashboards. Learn to recognize these challenges, identify them within your own organization, and confront them head on.
We’ll explore the distinction between ‘interesting’ and ‘actionable’ data, the downsides of monthly reports, and the importance of the 10/90 rule. Finally, we’ll identify a single word that will immediately push your analytics strategy in the right direction: “Why?”.
Introduction to Lean Startup & Lean User Experience Design William Evans
The document summarizes key concepts from Lean UX and the Lean Startup methodology. It discusses focusing on learning over requirements, using iterative design and testing to learn from customers, minimizing waste and cycle time, and emphasizing problem-solution fit over features. Key techniques mentioned include formulating hypotheses, conducting customer interviews and experiments, and measuring outcomes to guide decisions.
Is the Grass Greener? A look at Roles and Transitions in UX CareersUXPA International
Ever wondered what your next career move should be? Are you trying to decide between practitioner and manager, debating whether to grow the UX practice at your current company or leave, deciding whether to leave a consultancy for the corporate world or a large company for a small one?
The panelists have encountered these transitions and held diverse UX roles including Manager, Team Lead, Designer, Researcher and Consultant. They’ve made moves from small and large companies, including NASA, HP, IBM, Mile Two, Hewlett-Packard Enterprise, End to End User Research, Synaptics and Sophic Synergistics.
We will share our perspectives on transitioning between UX roles, finding the right fit, and the pros and cons of working in various roles and environments. We will facilitate a discussion with the audience, while sharing insights from our varied experiences.
ID14 – my 2014 observations in interactive designPetra Sell
In our business, time never stands still. In order to keep up with the latest developments in user interface design, browse through more than 100 slides full of insides and inspirations.
this si a follow-up of http://www.slideshare.net/ProphetsAgency/trends-in-interactive-design-2013
Do you miss a voice-over?
Download this presentation including my speaker notes for 3 euro on https://gum.co/id14
or book me for a presentation in your office or next event
http://volpelino.com/id14
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
Integrating Bots into your Digital Workplace Strategy #spfestdenverKanwal Khipple
Is your organizations looking to become smarter? Attend this session to better understand the benefit of bots and how integrating them into your organization can help common tasks automated. It's the first step toward better integration between business applications together.
At the end of this session, we'll ask demo bots and sample solutions currently available in the Office 365 space.
- Eric Bell is a UX designer who attends hackathons to challenge himself, learn new skills, and meet new people outside of his normal work environment.
- Typical hackathons are weekend events where participants form teams, pitch project ideas, have 24-36 hours to build a project, and present their work for prizes. They are generally free and focused on a particular theme.
- As a designer at hackathons, Bell aims to take on roles like scoping, sketching, prototyping, and front-end design work. He has worked on projects related to data visualization and mobile applications.
- Bell shares some of his experiences working on projects at hackathons and lessons learned around design
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
The document provides advice for starting a side project that can be bootstrapped into a business. It recommends choosing a product that serves your own community, solves a problem quickly with minimal features, addresses a problem customers will pay to solve, does not require many users to be useful, has some competition but fills an unmet need, and can be worked on in small increments of time. The key is to launch with the minimum product needed and improve it over time based on feedback from paying customers, rather than free users. This approach allows one to successfully work on a side project alongside a full-time job.
DDeBoard Customer Journey Maps: Visualizing an engaging customer experience S...ddeboard
My presentation provides an introduction to Customer Journey Maps, their purpose and how to create them. It discusses their components and the types of journey maps. Finally, I discussed the benefits of journey maps.
Championing Accessibility | The Challenges within Digital Agencies (A11y Camp...Lily Ng
Digital agencies are sought as the experts to deliver websites and other digital products, yet many fail to incorporate accessibility, unless it is for a project for government, a major financial institution or telco.
This presentation highlights some of the challenges within digital agencies for those who wish to champion accessibility, as well as what agencies can do to change and support the inclusion of accessibility and inclusive design for all sites and products.
It also provides some indicative data on how few people with disabilities are sought for research by digital agencies and companies in general, despite that such people face accessibility barriers in websites, apps and other digital products on a regular basis.
This is the presentation I gave at Ally Camp Sydney 2017.
The document discusses common reasons why most websites don't work effectively. It outlines 9 key issues: 1) websites lack clear objectives, 2) they are overly technology-focused, 3) content is poorly written, 4) design is poor, 5) calls to action are unclear, 6) websites have low visibility, 7) functionality issues, 8) lack maintenance, and 9) it is difficult to measure return on investment. Addressing these issues is important to create a successful, customer-focused website that achieves business goals.
The Right Research Method For Any Problem (And Budget)Leah Buley
The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. This presentation is a primer on the range of research methods available, and a guide for determining which is the best technique for what you’re trying to learn now (and for your budget).
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
This sermon series will discuss how to properly handle negative emotions according to biblical teachings. It will not serve as a substitute for medical advice or suggest abandoning emotions entirely. The Bible instructs believers on managing emotions in a godly way. One story discussed involves David, Nabal, and Abigail, where Abigail acts to diffuse David's anger and seeks peace. The sermon emphasizes considering others, resisting vengeance, and stirring each other to love and good works.
Empathy is quite necessary to be taught in schools and to children. When kids do not empathize issues such as bullying and teasing take place disrupting a child's emotional management.
Empathy the missing link in teacher education?Oliver Quinlan
The document discusses the importance of empathy in teacher education. It notes that empathy is often missing from teacher training programs but is a key skill for teachers to have in order to understand students' perspectives and needs. It then provides several examples of tools that can be used to help teach and practice empathy, such as empathy maps, design thinking methods, and experience-based learning activities. The document argues that developing empathy should be a core part of teacher education in order to improve student outcomes and relationships.
This document provides an overview of managing emotions in teams. It discusses definitions of key concepts like emotion, team, and managing. It also summarizes various studies and models related to emotions in groups, including Tuckman's model of group development, Groupthink theory, and research on emotional intelligence in teams. The document emphasizes that managing emotions is complex and provides links to additional resources on developing shared vision, cultural design, and protocols to help teams connect, understand each other, and align to achieve results.
This document discusses how to deal with emotions in three main ways: expressing them, suppressing them, or transforming them. It specifically focuses on transforming emotions through labeling or reframing them. Anger is explored in more detail, outlining its physical symptoms and potential negative consequences if not dealt with properly. The document recommends techniques for coping with stress and anger, such as exercise, deep breathing, talking it out, and finding distractions.
Experience Mapping: Insight, Empathy and Business Buy-InAlex Horstmann
Notes in context here: goo.gl/eqyeeh
How Experience Mapping, and the process you go through to create Experience Maps, can give you customer and business insight; build empathy and gain business buy in. Experience Maps are very much en vogue at the moment, but they are far more than just a pretty artefact: they are an incredibly valuable way of demonstrating an end to end journey from a customer’s perspective.
We will look at how you can go about creating an experience map, the information that can be very valuable to show on it, and how it can be used to create effective, cross-channel and devices customer centric products and experience, and ones that drive real business value.
The document discusses common emotions experienced in the workplace such as fear, anger, envy, and pride. It defines each emotion and provides strategies for managing them. Fear is an unpleasant feeling of worry about something bad happening. Anger results from wrongdoing and can be turned inward causing depression. Pride refers to an inflated sense of status. Envy is a feeling of discontent from another's advantages. The document advises exposing yourself to fear, taking timeouts for anger, developing humility for pride, and stopping comparisons for envy. It concludes by encouraging awareness of emotions and understanding their sources.
"Emotional Intelligence" another old concept with a new name boardMaxwell Ranasinghe
The document discusses emotional intelligence (EI), including its definition, importance in the workplace, impacts, and key areas. It notes that EI involves perceiving, understanding, and managing emotions, and that research shows EI is important for job performance. The document outlines positive impacts of high EI like better productivity and leadership, and negative impacts of low EI. It also provides Daniel Goleman's framework of EI, which includes personal competence, self-awareness, self-regulation, empathy, and social skills.
The document outlines an agenda for a CAP Model Workshop over two days that will cover topics such as leading change, creating a shared need for change, shaping a vision for change, mobilizing commitment to change, and monitoring progress of change implementation using various change management tools.
The document provides information about body language and communication skills. It discusses various body language cues like hand gestures, facial expressions, and leg and arm positions. It also explains the communication process, how to organize thoughts, choose words carefully, and seek feedback. The goal is to improve non-verbal communication and ability to convey messages effectively.
Version 2.0 of Emotion Driven Design (an earlier talk)
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
The document discusses managing emotions. It provides questions and links to resources about emotions. Some key points include:
- Emotions influence learning and performance, with positive emotions associated with better outcomes and negative emotions hindering performance.
- Social and emotional intelligence involves understanding one's own and others' feelings and responding appropriately based on that awareness.
- Emotions drive decision making, with emotions like greed, fear, altruism, envy, pride and shame influencing whether and how quickly people make purchases and choices.
- Changing one's focus or perspective can alter emotional states, like focusing on smiling people when presenting to feel more confident, or being less optimistic to feel less anger. Managing emotions is important for well
How Emotions Drive Customer Experience WebinarGavin McMahon
The document discusses managing customer emotions during service interactions. It notes that customers often have both an emotional reaction and a problem when contacting support. The key is helping agents address both issues within the limited time of a call. Five common customer emotions - anxiety, frustration, confusion, entitlement, and frenzy - are identified. If not recognized and handled well, these emotions can escalate to anger. The document provides guidance on understanding how each emotion sounds and feels from the customer's perspective to help agents successfully redirect conversations. Managing emotions is important for reducing escalations, handling time, and improving customer and agent satisfaction.
This document discusses the importance of setting goals and provides tips for doing so effectively. It defines the differences between dreams and goals, noting that goals are more specific targets with accompanying plans of action. The key steps for setting goals are to decide what you want to accomplish, devise a plan to work towards it, and work on the plan to achieve your desired result. Setting goals helps people focus their time and energy, stay positive, and gain a sense of control over the direction of their lives. Tips for effective goal-setting include choosing worthwhile and achievable goals, making goals specific with deadlines, prioritizing, and rewarding accomplishments.
4-hour, hands-on workshop from Internet Summit 2015 presented by Sarah Weise, UX Director at Booz Allen Hamilton.
There’s a secret that lies at the heart of today’s most successful tech methodologies: Lean UX, Agile, Lean Startup, Design Thinking, Human Centered Design, and beyond. It’s the human connection. As digital marketers and strategists, our careers depend on connecting and engaging, learning how to add value — and then convincing the rest of your team.
This hands-on session will teach you lean UX skills and strategies that you can take back to your team tomorrow. Inspire your team to get to know your customers — and build better experiences, faster for those who interface with your brand.
After this session, you will immediately be able to apply what you learned to your work. In Lean & Mean UX, you’ll receive:
- Workbook of templates and cheat sheets.
- Creativity kickstarters and facilitation tricks to get your team focused and gushing ideas.
- Live usability testing session with one lucky volunteer.
- Real-life stories, photos and videos from 15 years of trial and error.
- Motivation to go forth and build awesome things, faster.
Digital Summit conferences are presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. Variations of this workshop have been presented at Digital Summit conferences across the country in 2014 and 2015.
Lean UX Secrets: Engage & Delight in a Digital World (Digital Summit Atlanta)Sarah Weise
This talk on Lean UX was presented at Digital Summit Atlanta by Sarah Weise.
Program Description: Stop hearing crickets. Learn the secrets to amp up meetings with your team, your customers and your stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. We’ll break down the nuts & bolts of how to conduct successful working sessions in order to get the most from your team members during meetings, and uncover deep drivers to create a better experience. After years of experimenting with hundreds of hands-on activities for commercial and government clients, we’ll be sharing our top creative activities. We’ll show you what works to gather information about target audiences, business goals, website goals, top tasks, key differentiators, and personas. This session is specifically designed for you to take away tips and tricks that you can apply to your own meetings. That’s right: try this at home, folks.
Presentation by Sarah Weise at Digital Summit Denver June 16, 2015
Build better products, faster with these actionable, inventive techniques to help you amp up UX sessions with your team, customers, and stakeholders. Boost creativity and participation with activities inspired by lean UX, lean startup, agile coaching, express usability, design thinking and more. After a decade of experimenting with literally hundreds of hands-on activities for commercial and government clients, Sarah Weise will be sharing time-saving tricks for uncovering deep drivers and creating better experiences. Learn how to quickly and effectively identify, ideate and refine target audiences, business/site goals, top tasks, key differentiators, personas and more. Take these UX hacks back to your team tomorrow!
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Usability: whats the use? Presented by We are Sigma and PRWDNexer Digital
For websites, good usability is a matter of survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. For intranets and applications the question is one of productivity. In many organisations employees waste inordinate amounts of time searching for and assimilating the information they need to do their jobs. This lost time has a real, tangible value so ROI for designing internal systems with User Experience in mind, and spending some time testing and improving the usability of the system, is pretty compelling.
As people with a strong User Experience focus we don’t need to be convinced of the value of good usability, but for many companies who are thinking of revamping their site, intranet or portal it isn’t quite so clear cut.
Presented by Chris Bush, www.wearesigma.com and
Paul Rouke, www.prwd.co.uk
Owning the Interaction in Dynamic Environmentsguestf4f7a4b38
1. The document discusses a presentation about owning user interactions in dynamic online environments. As the internet becomes more interactive, designers must apply user-centered approaches to all interactions.
2. The presentation introduces a method for describing dynamic user interactions using storyboards, wireframes, and key frames. This provides a clear way to explain how interactions should work.
3. Lo-fi techniques like sketching are found to be better than polished wireframes at engaging audiences and assessing designs early in the development process. The ability to draw is a learnable skill, not innate talent, and can help reduce risks before significant development work.
One Big Field provides evidence-driven design services for brand, product, and service experiences. They conduct user research to understand customer behavior and needs. They then help clients develop strategic visions and design user-centered solutions through prototyping and testing. Their approach aims to reduce risk for clients by gaining insights early and iteratively testing designs with users.
Why Product Managers Must Relearn Their CustomersAggregage
We are living in unprecedented times that have changed the way we live and work. The impact on businesses cannot be understated, and product managers have felt the brunt of it. So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! Join Janelle Estes, Chief Insights Officer, at UserTesting, as she highlights the critical areas during the product design and development process when you need to reach out to customers, understand needs, test hypotheses, and refine your approach through ongoing feedback. We'll provide real-life examples as well as practical tips for pulling in customer feedback without delaying your process.
Brad Gerstein discusses how two major trends - explosive growth in mobile usage and adoption of lean UX and agile development processes - are changing the field of user experience design. He advocates for designing mobile-first with a focus on the core experience, limited screens, and one-handed touch interactions. Gerstein also promotes embracing lean UX practices like rapid prototyping, user testing, and iterative design to reduce risks and get products to market faster. The presentation provides an overview of how to implement a lean UX process including research, requirements gathering, information architecture, and prototyping.
Slides from the usability seminar delivered by Paul Rouke, Head of Usability at PRWD, and Chris Bush, UX Consultant at Sigma, looking at usability and user experience for web and mobile
What if we had a method we could use with clients to better understand their stakeholder landscape and that would help us do more effective UX work? What if it was more like a consulting method instead of a design deliverable? Could that help us choose research, design and evaluation methods more effectively so we could have more impact on our projects?
To start things off, here’s what you will not find in this blog post – no predictions, no talking about what ‘could’ work, no suggestions for the upcoming trends, etc. Basically, I am not going to talk about anything that seems kind of probable.
The document outlines the design process for improving the internal talent database product of Talentseer, including conducting user research through interviews and onsite testing, analyzing pain points around lack of information, complex searching and editing, and creating iterations of the user interface with a focus on prioritizing key contact information, intuitive searching and filtering, and streamlined profile pages. The redesign efforts significantly improved user ratings for searching and editing talents' data based on additional post-launch user feedback.
The challenge of educating people that UX isn't one step in the process, it spans the whole project development process.
This is a talk about taking the first steps to change how people think about the project they are doing to deliver a better experience for the customer or user.
"Open" includes users - Leverage their inputRandy Earl
This document discusses various user research methods that can be used to improve open source software and ensure diversity. It begins by explaining the importance of intentionally including a diverse user base to drive innovation. It then provides an overview of common user research methods such as interviews, usability testing, card sorting, and analytics reviews. Specific examples are given around label testing and task-based navigation that resulted in improved user experiences and outcomes. The overall message is that proactively involving and understanding users is critical for the success of any software, including open source projects.
Look Ma! No Screens! Conducting UX research on non-visual user experiences.UXPA International
The document describes a presentation on conducting user experience research for non-visual interfaces, including an overview of the presentation, background on the presenters and their company Fidelity Investments, differences between designing for visual versus voice interfaces, examples of voice interface research studies conducted at Fidelity including recruiting methods and test plans, examples of content developed for a voice assistant named Cosmo, and feedback on humanizing the voice of voice assistants.
Similar to Human Experience Design (Digital Summit Workshop) (20)
InstaBrain: The New Rules for Marketing to Generation Z Sarah Weise
In this presentation, we cover a number of key trends you need to know if you're marketing to Generation Z. Today, Gen Z makes up the largest living generation and 40% of American consumers. Here's what you need to know to stay ahead of the curve (and spoiler alert: they are NOTHING like Millennials)!
InstaBrain Sarah Weise Digital Summit 2019Sarah Weise
The document outlines new marketing strategies for reaching Gen Z consumers. It notes that Gen Z consumers have very short attention spans, prefer visual content found through social media, and value authenticity. The document recommends that marketers go niche, create engaging visual content, distribute across different platforms, and share authentic brand experiences in order to connect with Gen Z consumers. Marketers are advised not to rely on past Millennial research and instead to focus on education over entertainment with unique and share-worthy content.
InstaBrain: Educating Generation Z (Keynote from Utah State Board of Educatio...Sarah Weise
1. The document discusses insights about Generation Z (Gen Z) from research conducted with Gen Z members, including that Gen Z thinks and learns differently than previous generations due to constant technology use.
2. Gen Z craves authenticity and makes snap judgments about content before diving deeply into topics that spark their interest. They are natural learners who aggregate information from various sources.
3. Educators are challenged to find the right balance of technology use that genuinely sparks Gen Z's interest and deepens learning while supporting whole-child development. The purpose, additional skills developed, and how students will use technology must be considered.
Keynote from Sanoma 2017 Get Tomorrow ConferenceSarah Weise
Sarah Weise presents Mind Games, the keynote from Sanoma's 2017 Get Tomorrow Conference. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.” And we all know that faster horses wouldn’t have made Ford one of the most powerful car brands in the world. Today, we are designing experiences for tomorrow's customers. It’s not enough to know what our customers need at the moment. We need to be able to understand how they think and process information and make decisions so that we can anticipate what’s coming next. This keynote talks about the human brain, and neuro-based persuasive triggers to help you build compelling experiences that connect to your customers, both today and in the future.
*Book Sarah Weise to keynote your next digital marketing event:*
http://www.sarahweise.com/
https://www.linkedin.com/in/sarahweise
https://twitter.com/weisesarah
How to Manufacture Delight: Unlock Moments that Matter & Wow Your Customers Sarah Weise
Presented at Content Marketing Conference 2017 by Sarah Weise. Follow on Twitter at @weisesarah.
Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern.
Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through:
- Never-before presented data points on delight. This research was recently conducted and is hot-off-the-press.
- New neuromarketing blueprint for delight that will turn your office into a delight-manufacturing warehouse.
- Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS.
Learn the secrets to crafting delight, again and again, to boost your bottom-line.
Templates for Turbo-Boost Visioning WorkshopSarah Weise
This document provides templates and guidelines for facilitating a turbo-boost visioning workshop. It outlines rules for participation, goals of generating ideas quickly, and using idea parking lots and timers. The facilitator is asked to kick off by explaining the workshop aims to develop a vision statement to guide future business decisions by having participants fully engage and share thoughts about the organization's future direction over a 4-hour period through various activities.
Guest Lecture at Georgetown McDonough School of Business (MBA Marketing Course) in November 2016. Sarah Weise discusses finding our way in a digital landscape, through strategic visioning, personas, and journey mapping. This interactive course gets students out of their seats and trying out these techniques.
MozCon 2016! Mind Games: Craft Killer Experiences with 7 Lessons from Cogniti...Sarah Weise
Slides from Sarah Weise's talk at MozCon 2016. How often are you asked to influence people to click a button? Buy a product? Stay on a page? We like to think of ourselves as logical, yet 95% of our decisions are unconscious. Sarah shares how to weave cognitive psychology concepts into your digital experiences. Steal these persuasive triggers to boost engagement, conversions, leads, and even delight.
MozCon is 3 days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, digital marketing, and more.
Want to book Sarah for your next speaking event?
http://sarahweise.com
Follow Sarah on Twitter @weisesarah
Handbook: Human Experience Design Workshop (Digital Summit)Sarah Weise
These are the accompanying handouts from the Human Experience Design Workshop presented by Sarah Weise and Linna Ferguson at Digital Summit conferences across the US.
Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agi...Sarah Weise
Engage & Delight in a Digital World: Secrets for Connecting from Lean UX, Agile, Design Thinking, Lean Startup & More
Presentation by Sarah Weise
Digital Summit Dallas 2014 in Dallas, TX -- Premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Dallas Digital Summit is presented by TechMedia, the leading producer of regional digital forums in the United States, serving thousands of digital professionals every year. @DallasDigitalS
Internet Summit 2014 in Raleigh, NC -- The Southeast's Largest Digital Gathering for content marketing, social innovation, startups, digital strategies, design / UX, mobile, search, analytics, emerging technologies, innovation, and so much more. #ISUM14 @Internet_Summit
Style me pretty: impactful first impressionsSarah Weise
A first impression can make or break your website. Learn the research behind how people see and interpret different types of images, and how it affects experiences. From a figure’s gaze to smile to posture, give your images a persuasive boost that will impact conversion rates on your site. Use this data to select the best (most appropriate) images for your website.
Presented at the User Experience Professionals Association (UXPA) User Focus 2012 Conference in Washington, DC.
Express Usability: Conduct Usability in 40 Hours or Less (Sarah Weise)Sarah Weise
The document describes a methodology for conducting express usability studies in 40 hours or less. It involves creating a fixed-price menu of service offerings grouped by data gathering, analysis, and deliverables. Templates are prepared in advance to aid the process. Two case studies are described where the methodology was applied to improve an intranet homepage and simplify the USAJobs website navigation. The express methodology allows clients to be introduced to usability and differences to be demonstrated in a short timeframe.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
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Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
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GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
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Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
1. Human Experience Design
Lean UX Secrets to Engage & Delight
Sarah Weise, UX Director, Booz Allen Hamilton @weisesarah
Linna Ferguson, Creative Director, Booz Allen Hamilton @linnaferguson
2. Hello Slideshare Viewers!
These slides you’re about to flip through are from a 4 hour, hands-on workshop
presented at the Digital Summit conference series in 2014-2015.
There are a number of stories and content not included here. We’ve tried to
add a few notes along the way, but if you’d like to learn these techniques in
more depth, we’d love to see you at our next workshop. Visit
www.techmediaco.com for dates and details.
Thanks for viewing,
Sarah & Linna
3. I
want
to
tell
you
a
story
about
the
first
UX
project
I
ever
worked
on.
It
was
over
a
decade
ago,
and
it
lasted
a
full
year…
4. @weisesarah @linnaferguson
We
analyzed
customer
segments,
and
idenBfied
and
recruited
a
ton
of
users
in
each
of
those
segments.
We
made
sure
to
select
a
staBsBcally
significant
number
of
parBcipants
from
each
group
so
that
we
could
report
our
findings
with
scienBfic
precision
–
confidence
intervals
and
margin
of
error.
I
was
doing
t-‐
tests
and
z-‐tests
to
find
out
which
recommendaBons
should
go
in
Phase
I
versus
Phase
2.
I
even
remember
bringing
my
old
college
staBsBcs
textbook
to
work
with
me!
5. We
conducted
our
research
in
a
lab
with
a
two-‐way
mirror.
We
filmed
the
test
parBcipants
and
went
back
and
watched
the
tests
mulBple
Bmes,
scruBnizing
facial
expressions
and
body
language.
6. By
the
end
of
the
year,
we
had
a
big
honkin’
report.
There
were
over
100
findings.
We
actually
had
tables
to
group
and
categorize
all
of
the
findings.
It
was
in
a
binder
like
this.
With
a
cover
page
slaved
over
by
a
graphic
designer.
This
was
my
first
UX
job,
and
at
the
Bme
I
was
so
proud
of
this
report.
It
was
massive.
It
showed
off
all
the
hard
work
we
did.
7. The best part…
@weisesarah @linnaferguson
Over
10
year
later,
their
website
is
largely
the
same.
Only
2-‐3
recommendaBons
had
been
implemented
out
of
100+,
and
those
were
preRy
much
low
hanging
fruit.
8. This
process
stole
a
year
of
my
life.
Countless
billable
hours,
your
taxpayer
dollars,
painstaking
work,
meeBngs
and
staBsBcal
nonsense.
Are
you
familiar
with
this
heartbreak?
10. Why can’t it always be like this?
Over
a
decade
later,
the
organizaBon
re-‐engaged
us.
Some
of
the
very
same
clients,
actually.
But
this
Bme,
our
process
was
lean.
In
under
a
month,
we
had
a
substanBally
beRer
product.
With
far
less
work
and
hassle.
Clients
parBcipated
in
the
process,
and
became
our
advocates.
It
leW
me
thinking…
Why
can’t
it
always
be
like
this?
11. PRIX FIXE MENU
Data Gathering :: choose one
Usability testing
Create scenarios based on top tasks, craft post-test survey, and
conduct 6 hours worth of one-on-one usability testing*
Web survey
Create survey questions to solicit preference data and discover
more about target audiences*
Existing data trends
Evaluate existing data such as help desk tickets, web
analytics, and/or survey data
Focus group
Plan and lead 6 hours worth of focus group sessions*
Analysis :: choose one
Expert review
SME evaluation of select screens from a website or application
Visual evaluation
Analysis of branding strategy, colors, images, typography
Task analysis
Evaluate paths to streamline information architecture
Persuasion, emotion, trust evaluation
Evaluate how to more effectively move customers to take action
Stakeholder analysis
Based on a web survey, focus group, or existing data if available
Pattern analysis
Identify trends in existing data
Benchmark
Compare my site to my competitors’
* Recruiting/scheduling not included
Presented in 2010 by Sarah Weise / Linna Ferguson, User Experience Professionals Association (UXPA)
Now
this
is
not
the
first
Bme
I’ve
asked
myself
this
quesBon.
In
fact,
I’ve
spent
my
career
trying
to
make
UX
as
simple
and
effecBve
as
possible.
5
years
ago,
Linna
and
I
even
coined
the
term
“Express
Usability”
at
a
UXPA
conference
in
Munich,
where
we
convinced
a
whole
bunch
of
people
to
implement
UX
strategies
in
just
1
week
with
a
fixed
price
menu
approach,
an
idea
that
came
to
us
aWer
drinking
heavily
at
a
fixed
price
restaurant.
12. PRIX FIXE MENU
Deliverable :: choose one
Recommendations report
Details top recommendations based on our analysis in a finding-rationale-recommendation format
Screen-by-screen findings report
Points out areas on each page that can be improved
Design concepts
Pair with the visual evaluation: two alternate design concepts
Information architecture recommendations
Navigational outline or flow chart detailing enhancements to organization and page flow
Wireframe(s)
Visually displays layout recommendations; interactive prototyping may be an option if time permits
Trend report
Pair with the pattern analysis or benchmark; couple with stakeholder analysis if data is available and time permits
Presented in 2010 by Sarah Weise / Linna Ferguson, User Experience Professionals Association (UXPA)
13. @weisesarah @linnaferguson
By the end of the day, you’ll know 10 new techniques to cultivate
EMPATHY. CREATIVITY. FOCUS.
HUMAN EXPERIENCE DESIGN BEGINS WITH YOU
14. @weisesarah @linnaferguson
In
my
opinion,
the
key
difference
between
Lean
UX
and
tradiBonal
UX
methods
is
the
idea
that
UX
professionals
are
NOT
just
advocates
for
the
user.
In
Lean
UX,
we
work
to
understand
and
define
the
business
and
product
vision,
and
find
where
that
intersects
with
customer
needs.
Let’s
say
we
find
out
that
users
need
bicycles,
but
the
goal
of
the
business
is
to
sell
unicycles.
If
we
don’t
take
that
into
account,
we’re
going
to
be
fighBng
every
step
of
the
way,
and
our
recommendaBons
will
never
be
implemented.
16. The Numbers Game
@weisesarah @linnaferguson
This
workshop
acBvity
demonstrated
the
pi`alls
of
mulBtasking,
namely
that
you
are
far
less
creaBve
when
you’re
switching
context
between
two
different
tasks.
17. We think on autopilot.
Multitasking makes us less creative.
@weisesarah @linnaferguson
18. We lose a lot to context switching
# of simultaneous projects % of time available per project Loss of time to context switching
1 100% 0%
2 40% 20%
3 20% 40%
4 10% 60%
5 5% 75%
This
is
waste
!
Quality Software Management by Gerald Weinberg
@weisesarah @linnaferguson
19. Who is an artist in here?
@weisesarah @linnaferguson
When
you
ask
this
in
a
kindergarten
classroom,
almost
every
hand
shoots
up.
Today,
we
had
1
or
2
hands
go
up
out
of
100.
20. AGE 5
You used 80% of
your creative
potential.
AGE 12
Your creative
output has
dropped to 2% ADULT
Your creative output stays around 2%...
Unless you do something about it!
@weisesarah @linnaferguson
21. @weisesarah @linnaferguson
Look
at
a
3-‐5
year
old
classroom.
These
spaces
are
filled
with
fun
and
colorful
things
to
do,
see
and
touch.
24. Was that harder or easier than you thought?
What was your approach?
How did this challenge make you feel?
Nervous? Excited? Anxious? Focused?
20-Circle Challenge
Discuss with a partner
@weisesarah @linnaferguson
27. Was that harder or easier than you thought?
What was your approach?
How did this challenge make you feel?
Nervous? Excited? Anxious? Focused?
20-Circle Challenge
Discuss with a partner
@weisesarah @linnaferguson
28. Everyone can be creative.
Use a UFB to cultivate creativity.
@weisesarah @linnaferguson
UFB
=
Uninterrupted
Focus
Block
This
is
a
way
to
protect
your
Bme,
focus
on
a
single
thing,
and
empower
yourself
to
be
creaBve.
29. Creativity is a muscle. Exercise it.
Commit to 5 minutes a day for 30 days.
@weisesarah @linnaferguson
Not
only
that,
start
your
UX
sessions
off
with
a
creaBvity
booster
like
one
of
these
acBviBes,
and
your
parBcipants
will
get
in
the
zone.
They’ll
be
more
focused,
aRenBve
and
creaBve
in
your
sessions.
30. Doodle a picture
Draw an animal
Make something out of play dough
Write a journal entry
Find an interesting object from nature, and write 20 words to describe it
Discover a new word, and use it in a sentence
Do a crossword puzzle or word hunt
Write a haiku
Try a new food
Pin an inspiring picture on Pinterest
Build a tower with blocks or legos (I’m partial to MagnaTiles…)
Find an interesting texture and do a paper rubbing
30 Days of Creativity
Ideas for the challenge. Each day…
@weisesarah @linnaferguson
31.
32. Companies like
3M and Google
give staff 15-20%
of time to work on
projects of their
choosing
Gmail
Google
Ads
Post-it
notes Masking
Tape
@weisesarah @linnaferguson
33. What creative habit will you start today?
What will you try for 30 days straight?
How will you bring this back to work?
Creativity
Write down on your note-taking page…
@weisesarah @linnaferguson
34. Ok, so what’s
next?
How do I apply
this to my work?
How does
creativity relate to
empathy?
Will this really
change my life?
37. Rules can be your friends
There’s no dial-in number
Let’s maximize connection. Pure attention and focus. Humans
only. The optimum number of people is somewhere between 4 and
20.
No phones, tablets, laptops
We have a short time with you. We have to focus!
Goal is to generate a lot of ideas quickly
There are deadlines and timers for each activity.
Pretend you’re in an elevator
Talk quickly and stay on topic. We have a parking lot for off-topic
ideas to help everyone stay on track.
We are not in the idea or ego squashing business
We succeed through a breadth of perspectives and concepts
@weisesarah @linnaferguson
38. The Story of
Sprout Wealth
@weisesarah @linnaferguson
This
is
a
case
study
of
a
ficBBous
wealth
management
company
serving
a
specific
niche
–
those
with
a
minimum
of
$5M
in
assets.
You
are
all
founding
partners,
each
with
a
different
viewpoints
about
how
to
form
this
company.
39. #1 Mad libs
FOR: target customer
WHO NEEDS: service/feature
UNLIKE: alternative/competitor
Entrepreneur
Mobile app
to check up
on $
DIY
investing
@weisesarah @linnaferguson
40. #1 Mad libs
WE ARE A: business type
WE PROVIDE: emotional benefit
WE STAND OUT BY: key differentiator
@weisesarah @linnaferguson
Financial
advisor
Simplicity
High tech
41. • Scribble as many ideas as you can in 2 mins
(can do this as individuals or in pairs/groups)
• Ever person/pair/group must fill 5 post-its
• Build it, ideas will come – Put 50 stickies on the wall, and
have people shout out ideas
• Everyone stands, shouts out 1 idea then sits, selects
someone else to go
A few different ways to capture ideas
Brainstorming methods with a group
@weisesarah @linnaferguson
42.
43. AWer
wall
voBng,
move
the
most
voted
on
items
to
the
top.
You’ll
be
able
to
read
the
vision
statement
across
if
they
categories
are
lined
up.
44.
45. Write
out
the
vision
statement
at
the
end.
It
will
not
be
in
beauBful
prose,
but
it
sure
will
be
powerful.
Everyone
has
parBcipated
in
creaBng
this
straw
man
to
build
from…
in
the
course
of
an
hour!
46. #1 Mad libs
Inspired creative thinking.
Ideas sprouted off each other.
Everyone rallied behind ‘sherpa’.
@weisesarah @linnaferguson
49. #2 Wall voting
Who is our primary target customer?
Wealthy old people /
retirees
Young entrepreneurs
Average Joe with
family inheritance
Busy CEO’s
Middle-aged, successful
business people
@weisesarah @linnaferguson
50. #2 Wall voting
Who is our primary target customer?
Wealthy old people /
retirees
Young entrepreneurs
Average Joe with
family inheritance
Busy CEO’s
Middle-aged, successful
business people
@weisesarah @linnaferguson
51. #2 Wall voting
Who is our primary target customer?
Wealthy old people /
retirees
Young entrepreneurs
Average Joe with
family inheritance
Busy CEO’s
Middle-aged, successful
business people
@weisesarah @linnaferguson
Try
voBng
with
2
colors
–
green
for
agree
most,
red
for
disagree
most
52. #2 Wall voting
Who is our primary target customer?
Wealthy old people /
retirees
Young entrepreneurs
Average Joe with
family inheritance
Busy CEO’s
Middle-aged, successful
business people
@weisesarah @linnaferguson
53. #2 Wall voting
Who is our primary target customer?
Wealthy old people /
retirees
Young entrepreneurs
Average Joe with
family inheritance
Busy CEO’s
Middle-aged, successful
business people
@weisesarah @linnaferguson
When
everyone
adds
their
votes,
which
ones
do
we
need
to
discuss?
VoBng
saves
Bme!
54. #2 Wall voting can also take place over time
@weisesarah @linnaferguson
55. #3 Wall target helps visualize and narrow key priorities
@weisesarah @linnaferguson
Here’s a twist!
Have a team
prioritize in
silence.
56. #3 Wall target helps visualize and narrow key priorities
Entrepreneur
Wealthy retirees
Average Joe
with
Inheritance
Busy CEO’s
@weisesarah @linnaferguson
57. #4 Personas instantly create empathy
@weisesarah @linnaferguson
When I was 10 my father had a
heart attack in front of me. From
then I vowed to be prepared if that
situation ever happened again.
This
is
Bill
Winters.
Bill
is
an
EMT
in
his
early
40s.
When
he
was
10
years
old,
his
father
had
a
heart
aRack
in
front
of
him.
From
that
point
on,
he
vowed
to
always
be
prepared.
This
inspired
him
to
become
the
EMT
he
is
today.
Bill
has
2
teenage
daughters
and
even
though
he’s
divorced
and
only
sees
them
on
the
weekends,
he’s
always
sharing
his
knowledge
with
them
and
insBlling
them
with
a
sense
of
preparaBon.
He
enjoys
grilling
with
on
Sunday
aWernoons,
and
trying
out
grilling
apps
on
his
tablet.
Bill
was
extremely
influenBal
in
redesigning
FIrstResponder.gov.
But
there’s
one
thing
I
haven’t
told
you
about
Bill.
He’s
100%
fake.
59. We
love
all
the
sketches
our
parBcipants
do
in
this
workshop!
60. #4 Personas make a post-it come to life
@weisesarah @linnaferguson
See
how
this
one
(from
a
real
client)
looks
preRy
much
the
same?
We
do
this
idenBcal
acBvity
with
our
clients,
and
it
really
works!
61. #4 Personas make a post-it come to life
@weisesarah @linnaferguson
Yes!
We
totally
agree.
Thanks
for
the
shout-‐out,
Michael.
We’re
big
fans
of
personas.
Let’s
help
our
clients
make
these
pieces
of
paper
come
to
life
so
that
they
can
help
drive
business
decisions.
62. #4 Personas can be paired with wall voting
@weisesarah @linnaferguson
63. #4 Personas can be used to role play
@weisesarah @linnaferguson
64. #4 Personas
can quickly state what
resonates
(and what doesn’t)
for this customer
@weisesarah @linnaferguson
65. #4 Personas
can be visual
Check out what’s
on Amy’s work
station
@weisesarah @linnaferguson
66. #5 Empathy maps let you quickly connect with users
Design Thinking Action Lab 2013
@weisesarah @linnaferguson
67. #5 Empathy maps can be put into context
@weisesarah @linnaferguson
68. #6 Journey maps follow a user’s steps to document experience
Or
to
streamline
it!
69. #6 Journey maps applied to websites = task analysis
30+ screens to
apply for a job!
Using this, we
streamlined
USAJobs.gov to 9
screens.
@weisesarah @linnaferguson
71. #7 User stories I am a YOUNG ENTREPRENEUR
I want to…. So that I can…
71
Never have to meet in person Spend my time growing my business
Exclusively use a phone/tablet app Never be bound to a desk
Round
1:
Write
a
full
line
at
a
Bme.
72. #7 User stories I am a YOUNG ENTREPRENEUR
I want to…. So that I can…
72
Spend my time growing my business
Get VC funding to expand internationally
Retire at 45
Save the world
Give workshops at Digital Summit
Meet a girl
Truly create a double bottom line company
Buy a jet
Bring on a managing partner
Leave a legacy to Georgetown University (Hoya Saxa
Round
2:
Fill
out
the
“So
that
I
can…”
side
only.
Get
to
the
boRom
of
what
does
this
person
want
to
do.
Then
swap
papers
and
fill
out
the
“I
want
to…”
secBon
for
somebody
else’s
“So
that
I
can”
lines.
Did
you
get
more
creaBve
features/services
offered
as
soluBons
(the
“I
want
to”
side)
in
this
round
when
you
had
to
think
of
a
soluBon
for
an
issue
instead
of
thinking
about
the
soluBon
first,
then
jusBfying
it
with
why
the
user
wants
it?
73. What will you take away from this?
How might you apply this at work?
Do you have a specific project in mind?
#7 Write-and-pass user stories
Discuss with a partner…
74. #8 Ideation generates lots of ideas and gets people out of “ruts”
@weisesarah @linnaferguson
75.
76. #8 Ideation can be encouraged with prompts
@weisesarah @linnaferguson
Try this! Generate 5-10 solutions using the following prompts…
The most obvious solutions: ___________________________________________
By adding, removing or modifying these: _________________________________
If you were a 5 year old: ______________________________________________
If you were a rebellious teenager: ______________________________________
If you had unlimited budget: ___________________________________________
If you couldn’t spend a dime: __________________________________________
With superhuman powers (invisibility, teleportation, etc): ___________________
If you were <Persona Name>: __________________________________________
77. #8 Ideation can build off a persona
@weisesarah @linnaferguson
Brianne (New Hire) Dalton (Supervisor)
Portia (Mid Level Worker Bee) Aiden (Learning Leader)
84. What will you take away from this?
How might you apply this at work?
Do you have a specific project in mind?
#8 Ideation
Write down on your note-taking page…
85. #9 Usability testing shows what real, live users experience
Moderated Un-moderated
USABILITY TESTING
Open-ended Scenario-based
@weisesarah @linnaferguson
86. #9 Usability testing
Structure for moderated, scenario-based testing
@weisesarah @linnaferguson
1. Opening script
2. Intro questions
Warmup / baseline data / recall last time
3. First impressions
Without clicking, what are your first impressions? How does it make you feel?
4. Scenarios
At the end of each, ask for a rating of difficulty or ease.
1 = very difficult; 5 = very easy
5. Post-test questions
Level of agreement with statements; open-ended questions;
tester rating of web savvy
87. #9 Usability testing
Opening script
@weisesarah @linnaferguson
Thank you for volunteering to participate in this study. To begin, I need to read an orientation script to you. I’m reading it
directly so that all participants receive identical instructions.
<Company name> is working to improve its website, and today they are collecting feedback directly from users like you. The
input gathered here today will help identify what works well, and what needs improvement.
In this session, I'll first ask a few questions about your first impressions. After that, I'll present you with scenarios that ask you
to locate information on the site. Please speak aloud as you navigate, telling me what's going through your mind as you decide
where to go or what to click, as if you were on a game show.
This study is in no way a test of you, your skills, or your knowledge. It's a test of the system. If you feel frustrated because you
can’t find something or don’t know where to go, please let me know because this will help identify areas of the website that
need improvement. Since I'm here as a neutral observer, though, I won't be able to give you hints about where to go or what to
click.
The data from this study will be presented in aggregate form only, and your name will not be tied to your responses.
I’ll also mention that I’ve been hired just to conduct these studies and did not build or design this site in any way, so you won’t
be hurting my feelings by critiquing the site. The most important thing is to be honest about what works for you and what
doesn't, so we can fix it.
Questions at this point?
88. #9 Usability testing
Intro/baseline questions… some examples
@weisesarah @linnaferguson
• How often do you use the XYZ website?
• How do you feel about the current site?
• When you've come to the site in the past, are you typically looking for something in
particular, or just browsing?
• What pages do you have bookmarked?
• How do you typically come to the site? For instance, do you navigate directly to
the URL, do you click a link you've previously bookmarked, or do you find a page
from this site after you've Googled something?
• Based on your past experiences, how helpful has the XYZ site been to you? 1 =
Not at all helpful, 5 = Very helpful
89. #9 Usability testing
Intro/baseline questions… some examples
@weisesarah @linnaferguson
• How often do you use the XYZ website?
• How do you feel about the current site?
• When you've come to the site in the past, are you typically looking for something in
particular, or just browsing?
• What pages do you have bookmarked?
• How do you typically come to the site? For instance, do you navigate directly to
the URL, do you click a link you've previously bookmarked, or do you find a page
from this site after you've Googled something?
• Based on your past experiences, how helpful has the XYZ site been to you? 1 =
Not at all helpful, 5 = Very helpful
90. #9 Usability testing
First impression questions… some examples
@weisesarah @linnaferguson
• When you look at the homepage, what are your first impressions? How does it
make you feel?
• Based on your first impressions, how useful do you think this site would be to you
on a scale of 1-5?
• Without clicking on anything, just scroll up and down the homepage and tell me
what information would be most useful to you?
• In your own words, how would you describe the purpose of this site?
• Is there too much information on the homepage?
• What do you think of the layout / colors / images / labeling / etc.
• Does any of the text make you want to click to find out more?
91. #9 Usability testing
Scenarios
@weisesarah @linnaferguson
• Avoid saying the actual label of what you want someone to click
• Provide context with words like “Imagine” or “Pretend”
Here’s an example where it’s vital:
Imagine you are a soldier having your medical condition evaluated. You would like
to know how your disability rating is determined, and whether or not you can stay
in the Army. Please find this information.
How it would read without the “Imagine”
You are having your medial condition evaluated…
“Huh? What? Are you saying I have a problem? That’s messed up, man.”
• Stay neutral. Try not to agree during a testing session. “Mmm-hmm” and “Go on”
is better than “Yes” or “Sure” or “Right”
92. #9 Usability testing
Metrics
Task
compleBon
Perceived
ease
Time
to
complete
Post-‐test
quesBons
(Level
of
agreement
with
statements
about
visual
and
funcBonal
aspects)
Comparison
metrics
93. #10 Image-based projective interviews
uncover deep feelings
Fear
Of the unknown
For my life (helplessness)
For my health and body
For my family and kids
For my home.
For nature, environment, planet
Protection
For loved ones, especially kids
Anger
At the government
@weisesarah @linnaferguson
94. I will try these 3 things at work:
3.
2.
1.
Tweet your top takeaway to @weisesarah @linnaferguson
#dsclt15
94
Mad Libs
Wall Voting
Target Prioritization
Personas
Empathy Mapping
Journey Mapping
Write-and-Pass User Stories
Ideation & Refinement
Usability Testing
Projective Interviews
95. You now know new techniques
to connect quicker and
build better products, leaner.