The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Delta Sigma Phi - Social Media Strategy PresentationAndy Huston
A presentation by Andy Huston at the 2011 Delta Sigma Phi Fraternity Convention in Orlando, FL. This presentation discussed how to create and build a social media strategy to help chapters reach & exceed their organizational goals and objectives.
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart brand owners and marketers know there's more potential than ever to use social media to get their name out there, spread their content, and draw more people to there site.
As a non-profit organization, it is even more important to reach mission objectives to keep your organization alive, including fundraising, membership recruitment and retention, motivating volunteers and more.
In this engagement, we walk through how social media has made a huge impact in the nonprofit world and how you too can use these tools to aid your organization.
For complete write up:
Check out the full write up here: http://virtualvillagemedia.com/social-media-for-nonprofits-with-techsoup-global/#.VWYMBOfVFek
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
This Spring, the Multnomah County Library Levy Campaign Committee and consulting firm Winning Mark created and ran a successful place-based advocacy campaign to pass a library-preservation ballot measure. Emphasizing check-ins, recommendations, and making personal connections online, the campaign strategy paid off in a 4:1 win. This presentation walks through the strategy, complete with screenshots, lessons learned, and approach.
Delta Sigma Phi - Social Media Strategy PresentationAndy Huston
A presentation by Andy Huston at the 2011 Delta Sigma Phi Fraternity Convention in Orlando, FL. This presentation discussed how to create and build a social media strategy to help chapters reach & exceed their organizational goals and objectives.
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
Short presentation on social media as it relates to nonprofits and giving some context to the three main platforms they should know about (Blogs, Facebook, Twitter).
Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.
501 Talks Tech: WordPress + Social Media = Engagement501 Commons
Connecting with your audience through social media is no longer just a "maybe" activity. But who has time to constantly create content for Facebook, Twitter, Google+, or whatever the next hot site is? Let experts Mike Brogan and Mark Root-Wiley show you how to make your WordPress-based website be the hub of your online activity, and automate your social efforts. Save time and energy, and deepen your engagement.
What You Should Do For Your Website in the Next 6 to 9 Months501 Commons
Websites are crucial for a nonprofit's work. Unfortunately, we live in a time when a harmful security breach can be right around the corner. Do you have a plan for recovering from such a breach? How can you speed up your site and help make it more secure at the same time? How do you make your site work well, no matter what device it is viewed on?
Your website is essential for engaging supporters, volunteers, and—in many cases—the people you serve. Adaptability is key for making sure these people can access your website at all times, and there are so many nonprofit website experts out there telling you what you must do.
In this free 501 Talks Tech training, we’ll cover three top areas we believe you need to give attention to soon that will have the greatest positive impact on your organization in the near future:
- Website security and backup
- Website performance improvement
- Responsive website design
Some of the specific topics you will learn about in this training include:
- Simple ways to protect your website from a security breach
- What to do when a security breach happens
- Backing up your website and data
- Content delivery networks and other methods for improving website performance
- Responsive website design
This training is intended for those with a basic understanding of website design and security.
Keep Your Website Relevant - Brown Bag Presentation501 Commons
Your website should be an effective tool to share your mission. In our recent brown bag discussion we shared simple strategies for website maintenance to help keep your site relevant and avoid having to reconstruct the entire thing. The presentation was led by NPower trainer Christin Boyd and web consultant Patrick Tewson.
Overview of websites for nonprofits including how websites work, content management systems, Wordpress, Google Sites, and best practices for any nonprofit website.
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Building Communities: Increasing Online Engagement and AwarenessTechSoup Canada
TechSoup Canada presents a webinar for
the Canadian Association for Community Living on
How to build an online community through social media channels, what social media channels are out there, which ones should you be using, how to fit managing social media into your schedule, and tips for creating and curating great content to keep your community engaged.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Social media for public information officers. Why it's naturally tough for government agencies to participate in social media, but why it's also necessary. Presented to the City of Portland, OR public information officers in September 2009. WARNING: May contain references to James Madison, Federalist No. 10, and other civics geekery.
Similar to Recruit, Retain, Recognize: Using Social Media to Manage Volunteers (20)
501 Commons Washington State Nonprofit Technology Needs Survey501 Commons
The Washington Nonprofit Technology Needs Survey was distributed to 2,567 nonprofit organizations in the State of Washington. The survey was open to individuals in a wide array of positions at a wide array of nonprofits across the state. The nonprofits represented were diverse in industry-focus, size, and location in the state of Washington.
The survey had a response rate of approximately 15%, which is considered an adequate sample, and a total of 392 respondents. Of these respondents, 91% were reached through 501 Commons’ contact list. The other 9% were reached through a separate survey, which was distributed to nonprofits not associated with 501 Commons.
The following were the objectives of the survey:
Gain an understanding of Washington nonprofit technology use trends.
Identify key opportunities given technology needs identified by Washington nonprofits.
Understand how Washington nonprofit technology planning operates as a subset of their strategic planning.
Provide feedback to 501 Commons on their performance in the marketplace.
So your nonprofit has a page and some fans on Facebook. Maybe you’ve even started tweeting. Now what? Join us for the Social Media Intermediate brown bag where we’ll discuss how to put together a simple social media policy for your organization and share methods for measuring the success of your efforts. This brown bag offers a healthy mix of high-level social media strategy along with concrete tips and tricks to help your organization rock the socks off your social media efforts.
Nonprofit technology common problems and some possible solutions501 Commons
As a part of the NPower Northwest Tech Assessment Cohort Program, our AmeriCorps VISTA team found 8 common problems present in many small budget nonprofits. At our final meeting we presented some possible low-cost or free solutions.
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
Conquer Your Inbox: Tips & Tricks for Managing Email501 Commons
Overwhelmed by too many emails and looking for a way to simplify your inbox? This presentation covers different ways to reduce your inbox and increase productivity by taking advantage of the more advanced functions such as setting up rules, creating signatures, and more.
This presentation focuses on breaking down Facebook Insights to help your nonprofit measure engagement and 5 tactics for increasing interaction on Facebook.
So someone signs up for your organization’s communications…now what? Do you have a process in place to follow-up with the people that have expressed an interest in your mission? Join us for a brown bag session where we’ll discuss the systems you need to effectively interact with potential volunteers, donors, and advocates who encounter your organization. We’ll share smart strategies for engaging community supporters.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. NPower Northwest Vision A thriving community with high performing nonprofits. Mission To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
3. Who am I? Community Engagement Coordinator @ NPower NW Late adopter of social media Sponge for “social”
4. What we’ll cover today Social media: what and why Goals and strategies Statistics Effective use Case studies What to watch out for Tools to make it easier Q&A
6. What is social media? Working definition: Online communications channels that facilitate interaction and media distribution between people. Allows participation, engagement, and feedback in real time.
7. Who are you? Personal user of social media? Organization using social media? Responsible for social media? Do you even like social media?
8. What’s the big deal? Where people spend their time Growing Free (sorta) Add human voice Engagement Drive web traffic Leverage networks Listen Volunteer management
13. Goals and strategies Activity What are your goals* for your organization’s communications? Three overall communications goals Three online communication goals *If you are unsure of your organization’s official goals, just use what you think is most appropriate 10 minutes
15. Measure, analyze, track results Review stats Facebook: Insights, comments, likes Twitter: Click-throughs, RTs, tweets with your # Blog: Shares and clicks YouTube: Views, likes, shares Third party tools Note what is resonating Track upticks in recruitment
20. Other platforms LinkedIn 17% of Americans have a profile 30% adoption rate among NPs YouTube 48 hrsof video uploaded every second 47% of NPs have video on site Blogs As of Feb, over 156M blogs online
23. Remember this quote… “There is no such being as nonprofits or companies - there is only a network of people doing work under the same name with the same goals. Social media belongs to real humans doing a very human activity - connecting with one another over shared interests” -Wendy Harman Social Media Director American Red Cross
24. Facebook Pages for organizations Private pages for board Post events, photos, video Encourage volunteers to post and tag photos Promote and thank
25. Case study: NYC Anti-Violence Project Over 2,600 fans Diverse volunteer opportunities Used to recognize and recruit
26. Case study: Seattle Works Day Recruited over 1,200 volunteers Promoted across channels Real-time updates from org and volunteers
34. Blog Storytelling tool Adds human voice Fun tool: Typealyzer Profile volunteers or teams Allow guest posts
35. Case study: United Way of King County Use blog to profile outstanding volunteers Amy tweeted to her followers/posted on FB
36. Exercise Write down one thing you are committed to do to move your social media efforts forward within the next week. Share with your neighbor 5 minutes
49. Social media resources Social media and #nptech Beth Kanter Mashable NPower NTEN Social Media Club TechSoup NP marketing and communications Claxon Marketing Frogloop Katya’s Nonprofit Marketing Blog Kivi’s Nonprofit Communications Blog MixtapeCommunications
51. Thank you Connect with me: Mandi Moshay Community Engagement Coordinator mandim@npowernw.org Twitter: @mandimoshayLinkedIn:www.linkedin.com/in/mandimoshay Connect with NPower Northwest: Website/Blog: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
Editor's Notes
NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good. Mention service streams
Highlight aspects of NPower’s Social Media usageOutline main points of Volunteer ProgramApproaching presentation as a power user and trend-spotter - Might not have all the answers - Struggle with the same things you all do…finding time, figuring out how to measure results, etc
What are the reasons that you should be using it?
Busy doesn’t = effective
The framework for all communications should be laid out in your org’s communications strategic plan - Broken out by platform - Below that, specific strategies can be broken out by channelWebsite it placed where it is for a reason - Web remains the cornerstone of online communication - Get your website in order before embarking on other aspects of online commWeb is where all the action happens - Donations, volunteer sign-up
If you are here with someone else from your org, feel free to discussHave a few people share – any hang-ups, any ah-ha moments?Didn’t know the goals? Problem could be: - Organizational - org not established them - Leadership - established but not shared broadly - Individual - you don’t pay enough attention in staff meetings
Make sure your goals are down to a granular levelSpecific - Too broad and the definition of success might be different for you versus your EDMeasurable - Saying something like “develop credibility” or “show benefit” is too vague and abstractAchievable - Start small – don’t attempt to grow to 500 Twitter followers in a monthRelevant - Is a goal to increase “likes” on Facebook really going to get you what you want? Should the goal focus on volunteer recruitment or retention instead? Remember it is just a tool!Timely - Set a timeline for everything so you know when to evaluate your success and course-correct if necessary
Pay attention to the posts that get the most reactions and analyze what it is that is so engagingKeep track of upticks in recruitment to determine if a specific post or call to action encouraged volunteerismReview progress against goals set, evaluate ways to improve, set new goals
As of early 2011, 92% of NPs using commercial social networksFacebook and LinkedIn experienced growth of over 160% in the last yearUse is driven by mobile phones – 56% of frequent social network users have smartphones
According to a recent report by NTEN, 9 out of 10 nonprofits use Facebook42% of Americans using it
According to NTEN 57% of NPs using itOnly 8% of Americans use itTweets follow the pattern of the distribution of wealth in America (there’s a few people who have a whole lot of the shares) - 22% of users account for 90% of activityIt’s the cocktail party of the social networking sites - Profiles typically public - Often followed by people you don’t know - Many use it for news
How does this room stack up – people on Facebook? Twitter?Did any of those statistics surprise you? Questions? Comments?
Going to talk about what orgs are doing, what’s workingIntended to display what’s possible and best practicesTakes time to build up so don’t get overwhelmed
Based on your goals and strategies, determine which tools make the most sense for your orgPromote your Facebook page in your eNews, promote your blog on FacebookRemain within the boundaries of your strategic communications plan and re-visit your goals oftenPost things that are interactive and engaging – don’t just yammer about yourself - Listen to others to determine what people want to talk about - Engage in conversations - Celebrate your peers - Be consistent - Don’t be “that friend” that only calls when they need something
It’s about building relationships - Approach followers like new friends
Does anyone in the room not have a personal profile?Does anyone’s org not have a profile?Pages act like profiles, so when updates are made (status updates, new photos, comments) it pushes into your followers newsfeedsGet engaged in the FB community by friending your partner organizationsEncourage supporters to follow via eNews, on your website, on a blog, in your direct mailPotential to use Facebook ads – relatively inexpensive
Self-reported ease of volunteer recruitmentFans engaged in the page - Almost all posts get a like or a comment The diversity of volunteer and engagement opportunities posted means there’s something for everyonePhotos from events show how much fun they have
One big day of service projects throughout the cityRecruiting over 1,200 volunteersPromoted ahead of time via FB/TwitterExemplified cross-channel approach - Promoted in eNews, told FB followers to follow the action live on TwitterVolunteers felt ownership over the story of the day - Posted photos/video and tagged the organization - Shows potential volunteers how exactly what it is like to get involved
Many people use it just to listen and get newsMost profiles are public, so it is much more open - Acceptable in Twitter culture to follow/be followed/converse with people you don’t knowSearch function recently upgraded RT (re-tweet) relevant tweets to build relationships Use # (hashtag) to search relevant topics/aggregate tags surrounding an event or topic
Take the time to utilize Twitter’s search function to find people that are posting about foot-related things
Had someone posted at HQ to follow and RT and thank in real timeAllowed the community to take ownership of the day by sharing their stories
Groups make it easy to start and facilitate discussions Great for high-level volunteers - Can create a private group for board to have offline discussions and share resources - Can be used to screen skilled volunteers by reviewing resumes, experience, recommendationsRecognize volunteers with something priceless like a recommendation - Will become increasingly valuable as more people apply with LinkedIn
Mission to increase awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their familiesLinkedIn page has lively discussion groups that is part resource sharing, part support groupActing as “virtual volunteers” to get involved in discussion and awareness-buildingEngaging and supportive community for members, likely to feel closely connected to the org for facilitating this dialog
Lots of people nervous about going into new experience - Video can show them exactly what to expect and help manage expectationsCan be made inexpensively with a flipcam and free editing tools from MicrosoftPotential to create orientation videos and/or trainings for volunteers that require it(Webinar tools and Skype would be good for the same purpose)
Nonprofit movie theaterVolunteers run concessions - Video gives step by step instructions on what they would need to know before starting - Alleviates anxiety about not knowing how to be effective in a new situation
Typealyzer allows you to put in a URL and it analyzes the copy based on the 16 Meyers-Briggs personality types - Allows you to determine what tone you’re putting out there - Should be engaging, energetic, inviting
Their mission is to promote volunteerismProfiled Amy as volunteer coordinator for Noise for the NeedyRecognized her in the community as an outstanding volunteer
Handled in a human wayImmediate response, no denial
Dogfish head made donation, followers, grew, national attentionHow to handle it: - Human - Immediate - Determine who will be contacted when something goes wrong
ReelGrrls empowers young women from diverse communities to realize their power, talent and influence through media productionPosted tweet critical of Comcast Funders from Comcast saw tweet and threated to pull $18K in funding for summer programAfter negative media attn Comcast backed down, but Reel Grrls turned down funding and raised the $ from the community of supporters that rallied around themRaised over $22K from 600 donors
Also saw significant jump in followersHow to handle it: - Talk early on about subjects that are off-limits - Determine what would upset leadership/donors/volunteers if they saw it on your page - Map out a media response plan for people that praise/criticize you
In March, asked people to try and eat on just $7/day – the average amount of food stamp benefits for Washington adultsLots of great buzz, blogs, tweeting, media coverageSome were upset to read complaints about going without a latte, chocolate, and inability to buy organic
UWKC invited Larissa to write a blog post about her experiencesThey paid attention to criticisms and responded, opening up a dialog around the issueHow to handle it: - Allow people to express their opinions…social media is about the community, not about you - Listen and tell people what you will do with the info - UWKC let followers know they’d discuss issues in a staff meeting - Respond with the organization’s position - Adjust the program if necessaryNo one wants criticism, but the conversations might be happening out there without you knowing it - Having a presence allows the conversation to be moderated
HootSuite/TweetDeck - SM dashboards - Allows you to load several networks into one interface for monitoring and posting - Built-in URL shortener - Analytics on shares and RTs - Free version, but paid subsciption allows you to have multiple team members and get advance analyticsSocial Mention - SM search engine that searches user-generated content across several SM platforms and aggregates them into a single stream - Learn what people are saying about your org, events, sector, etcRadian 6/ScoutLab - $$ - Social media monitoring with advanced statistics - Features like “automated sentiment” that measures tone of tweets relating to you - Identifies influential voices in your network and what topics are buzzingTwitalyzer - Free Twitter analytics provide metrics for impact and engagement - Can help you see top users and topics
Aggregate streamsSchedule postsBuilt-in URL shortenerDashboard to watch your stream, mentions, RTs