The document outlines a seminar on social media decision-making for nonprofits, featuring speakers Tex Dworkin and Laura Quinn, and hosted by TechSoup. It includes discussions on successful social media tools, case studies, and insights into how organizations utilize platforms like Facebook and Twitter to enhance engagement, fundraising, and impact tracking. Resources such as the Nonprofit Social Media Decision Guide and various social media tools are provided to assist nonprofits in leveraging social media effectively.

1. Social Media Decision Making September 21, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by

2. Using ReadyTalk Chat & raise hand All lines are muted If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3. You are being recorded… Streaming into Second Life This seminar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/go/webinars You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Virtual Community Forum: http://bit.ly/smdecide Twitter hashtags: #techsoup

4. Social Media Decision Making Presenters: Laura Quinn, Tex Dworkin Sponsored by

5. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential

7. Today’s Speakers Tex Dworkin Global Exchange Laura Quinn Idealware Facilitator: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand, TechSoup, Andrea Berry Idealware

8. Agenda Social Media Decision Guide Tools that organizations find successful Case Study: Global Exchange Tracking impact How to get buy-in Differences between Facebook and Twitter Time commitment Photo & video sharing tools

9. A Five Piece Research Study

10. Nonprofit Social Media Decision Guide http://idealware.org/reports/nonprofit-social-media-decision-guide

11. A Plethora of Resources Helpful narrative and examples Worksheets to guide you And a directory of consultants All based on real research!

12. High Level Survey Social Media to Meet Nonprofit Goals survey Online survey of an informal sample of 460 nonprofit staff members already using social media

13. Discussion Groups and Case Studies We collected stories of social media use More than 290 nonprofit staff members volunteered verbal pr written information about what social media channels they are using, for what, and how it’s working

14. Facebook and Twitter Surveys 271 frequent Facebook users took our survey about how they might use Facebook to evaluate nonprofits; 69 frequent Twitter users took a similar survey about Twitter We surveyed frequent social media users about nonprofit topics

15. What Tools Do Organizations Find Successful?

16. Reaching Out From the high level survey

17. Enhancing Relationships From the high level survey

18. Fundraising From the high level survey

19. What More Specific Results? Some results were mentioned a lot in discussion groups and case studies

20. Global Exchange® is an international human rights organization dedicated to promoting social, economic and environmental justice around the world. www.globalexchange.org/blogs

21. Do Good Biz provides marketing and social media support services to mission driven businesses and organizations. dogoodbiz.com

22. Global Exchange Social Media Tools Blogs: globalexchange.org/blogs/ Facebook : facebook.com/globalexchange Twitter: twitter.com/globalexchange Flickr: flickr.com/photos/globalexchange YouTube: youtube.com/globalexchangevideo

23. Example of How Global Exchange Put Social Media Tools to Use

24. Facebook

25. Would You Refer to Facebook? “ Would you look for a Facebook Page for an organization with which you were considering volunteering?” How often do you use Facebook?

26. Would You Refer to A Website? “ Would you look for a website for an organization with which you were considering volunteering?” How often do you use Facebook?

27. Does a Page Encourage Confidence? “ Would you be more likely to volunteer if the nonprofit had a Facebook page (as opposed to no Facebook presence at all)? How often do you use Facebook?

28. What About the Number of Fans?

29. What’s Facebook Effective For? Our research shows: Increasing feedback and discussion Driving traffic to your website– and thus spreading information Building an email list Attracting event attendees

30. Twitter

31. Why Twitter?

32. How Are People Interacting with Nonprofits?

33. Are They Really Listening?

34. What’s it Good For? From our qualitative data: Connecting with like-minded organizations Connecting with the media Engaging people with frequent updates Providing near-real-time-updates Coordinating in real time

35. How Much Time Does it Take?

36. How Much Time are They Putting In? The most successful orgs averaged about 2 hrs/wk per channel Not a single respondents who spent less than 1 hr/wk felt they were seeing results

37. How Many Are Succeeding? Of those who spent at least two hours a week on social media… Substantial Success 54% Inconclusive Success 5% No Success 19% Don’t Know 7% Case study analysis

38. Photo and Video Sharing

39. Not Much “Social” Use As of Yet There were few examples from our research of “social” uses of photo and video sharing sites. Most people were simply using them to post.

40. Rails-to-Trails Conservancy in Flickr 249 Group Members Photo Pool Discussion Board “ About” Section Message from admin to tag photos for a specific event

41. Contests http://www.flickr.com/groups/greenest/ (Nature Conservancy) Give people a fun incentive to participate

42. Repower America’s Video Website http://repoweramerica.org/wall/#/view/25977

43. Earthjustice: YouTube Channel Brand your channel Supporters subscribe to the channel Archive your videos

44. “Viral” Videos http://www.storewars.org “ Going viral” is more of an aspiration than a strategy Tell a terrific story via video – which you can then post on a site like YouTube or Blip.tv

45. Surveys, a Strategy Shaping Tool

46. Resources Idealware Social Media Decision Guide Global Exchange Blog DoGoodBiz

47. Questions? Submit your questions using the chat box.

48. Continue the Discussion… Additional questions can be answered by posting in the Virtual Community Forum: http://bit.ly/smdecide

49. Upcoming Webinars Donor Management Solutions Thursday, September 30, 11 a.m. Pacific

50. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

51. Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392