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Practical Examples of Social Media for Non-Profits

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Practical Examples of Social Media for Non-Profits

  1. 1. Practical Examples of Social Media for Non-Profits Laura Lacy Web Consultant TerpSys [email_address] www.linkedin.com/in/lauramlacy
  2. 2. What is Social Media? 06/07/09 Social Media
  3. 3. Where do you start? <ul><li>Listen </li></ul><ul><li>Research </li></ul><ul><li>Leverage Existing Tools </li></ul>06/07/09 Social Media
  4. 4. Step 1: Listen <ul><li>Setup Google Alerts </li></ul><ul><li>Search Technorati for blogs on your topic </li></ul><ul><li>Search Del.icio.us to see how people are tagging your content </li></ul><ul><li>Monitor Twitter with TweetScan </li></ul>06/07/09 Social Media
  5. 5. Step 1: Listen <ul><li>Setup Google Alerts - http://www.google.com/alerts </li></ul>06/07/09 Social Media
  6. 6. Step 1: Listen <ul><li>Search Technorati for blogs on your topic </li></ul>06/07/09 Social Media
  7. 7. Step 1: Listen <ul><li>Search Del.icio.us to see how people are tagging your content </li></ul>06/07/09 Social Media
  8. 8. Step 1: Listen <ul><li>Monitor Twitter with TweetScan </li></ul>06/07/09 Social Media
  9. 9. Step 2: Research 06/07/09 Social Media
  10. 10. Research your constituents <ul><li>http://www.forrester.com/Groundswell/profile_tool.html </li></ul>06/07/09 Social Media
  11. 11. Step 3: Leverage Existing Tools <ul><li>ASPCA Facebook Application </li></ul>06/07/09 Social Media
  12. 12. ASPCA Facebook Application 06/07/09 Social Media
  13. 13. ASPCA Facebook Application - Results <ul><li>Installations: 31,672 </li></ul><ul><li>Conversion Rate: 12.6% </li></ul>06/07/09 Social Media
  14. 14. Step 3: Leverage Existing Tools <ul><li>Charity: Water – Fundraising Through Twitter </li></ul>06/07/09 Social Media
  15. 15. Easy Ways to Start <ul><li>Create a Fan page on Facebook </li></ul><ul><li>Create a special interest group on Linkedin </li></ul><ul><li>Ask constituents to upload photos to a stream on Flickr </li></ul><ul><li>Get started with Twitter </li></ul>06/07/09 Social Media
  16. 16. Closing Thoughts <ul><li>Have a goal </li></ul><ul><li>Understand that participating in Social Media takes time </li></ul><ul><li>Become personally involved - The most effective results are linked to an individual and not an organization </li></ul><ul><li>Create valuable and interesting content often </li></ul><ul><li>Think beyond traditional audiences </li></ul>06/07/09 Social Media
  17. 17. Thank you <ul><li>Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy </li></ul>06/07/09 Social Media

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