Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
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Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
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Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
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My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
PreConference Presentation at COABE/VAACE Conference 2012
Presented by Jackie Taylor, Nell Eckersley, and Marsha Tait
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Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
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Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
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The Essential Social Media Checklist for NonprofitsJaimeAlexisFowler
Slides from Convio Summit 2010 session with Jordan Viator. Session description: Tips, Tricks and Considerations When Embarking on Social
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This session will cover a list of top “insider insights”
for social media campaigning, including defining ROI metrics before starting, tapping into influencers,
integrating social media into other communications
efforts, starting an advocate program, how to take
negative criticism and much, much more!
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
Social Media for Professional DevelopmentGene Begin
Social media is widely known for its involvement in connecting people and their personal lives, but the majority of social networks and digital media platforms can be used as professional development tools. This session designed specifically for Babson staff was intended to give a basic overview of these tools, how to use them for personal development and how to use them in connecting with students in one's role.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
The new literacy: strategies, tools and techniques for incorporating new media Marco Campana
Every day you get too much information. Learn about free tools you can use to make your day easier. Learn how to easily share what matters with the people who need it. You will leave this workshop knowing how to better manage your daily information.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
PreConference Presentation at COABE/VAACE Conference 2012
Presented by Jackie Taylor, Nell Eckersley, and Marsha Tait
Description: Gone are the days when you could simply post information to a website! Join this dynamic session to learn how to easily and effectively use social media to communicate with students, cultivate program partnerships, influence media, and change the conversation in state legislatures and in Congress. Learn a social media tool of your choice, interact with peers and experts, create a strategic plan, and bring it home. Participants are eligible for a free giveaway of the latest social media marketing books.
Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
Presentation about the use of social technology for scientific research institutions.
Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
The Essential Social Media Checklist for NonprofitsJaimeAlexisFowler
Slides from Convio Summit 2010 session with Jordan Viator. Session description: Tips, Tricks and Considerations When Embarking on Social
Media Campaigning: Organizations are starting to equip themselves with material on strategy and tactics for social media programs, but there are countless bits of insight to be shared from practitioners who already have comprehension on running campaigns first hand.
This session will cover a list of top “insider insights”
for social media campaigning, including defining ROI metrics before starting, tapping into influencers,
integrating social media into other communications
efforts, starting an advocate program, how to take
negative criticism and much, much more!
This slide deck was prepared by the Social Media Director of the IBM Center for the Business of Government to show how and when to use various social media tools. The lessons are applicable to government, private-sector, and nonprofit organizations.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Friends, Followers & Feedback: Social Media Policies and Evaluation.
Nicole Drake and Katie Urban's presentation from the 2010 Ontario Museum Association Conference in Toronto.
The African Commons Project in collaboration with Sangonet ran a 1-day training workshop for South African NGOs. The course provided an introduction to social media tools for NGOs
Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
Additional Notes for "All in a Twitter" PresentationBryn Robinson
These are the notes that accompanied the slide deck on using social media to share your science. If you have any questions, please get in touch - @brynphd.
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Using Social Media in Behavioral Healthcare
1. Using Social Media
in Behavioral Healthcare
2011 Institute for Behavioral Health Informatics:
October 20, 2011
presented by Jennifer Barbour
2. About me
Blogger, copywriter, new media consultant
Chief Engagement Officer (CEO) for Another Jennifer
Writing Lab
Former communications specialist for Crossroads for
Women in Portland, ME
Author of Women & Substance Abuse blog
(crossroadsforwomen.org/blog) and monthly e-Newsletter
7 years working in behavioral health doing public
communications
3. What we’ll cover
Social Media Policies
Social Networking Strategies & Best Practices
Content Ideas
Time Management Tips & Tricks
4. Millions use social media worldwide.
“The Big Three”
• More than 750 million users
• More than 100 million active users
• More than 120 million members
Sources: http://www.facebook.com/press/info.php?statistics; http://mashable.com/
2011/09/08/twitter-has-100-million-active-users/; http://press.linkedin.com/about/
(retrieved 9/9/11)
5. Plus…
• More than 10 million users in first three weeks
• 2nd most popular search engine
• More than half of social media referral traffic
• Powers 14.7% of top million websites in world
Sources: http://mashable.com/2011/07/16/google-plus-guide/; http://mashable.com/2010/12/28/social-media-marketing-
predictions/; http://www.readwriteweb.com/archives/stumbleupon_delivers_half_of_us_social_media_traff.php;
http://wordpress.org/news/2011/08/state-of-the-word (retrieved 9/10/11)
7. Why use social media?
Mostly free (except for time)
Easy way to get out information fast, in real time, and
reach a big audience
Levels the playing field
Gives everyone a voice
Allows people to connect all over the world at any time
Establishes expertise
Platform to educate, advocate, inform
8. Writing a Social Media Strategy
1. Who is your audience?
2. What actions do you want your audience to take?
3. What does your audience need to believe in order to
take those actions?
4. Which social media channel (or channels) will you
utilize? (e.g., blog, Facebook)
5. What will you talk about?
6. What is your social media policy?
9. What’s your social media policy?
When you post something on a
social media site, imagine that
post on a billboard for everyone
to see. With your name on it.
10. What your policy should consider
Who is allowed to post for your organization? Where?
What will the posts say?
Do social media postings need to be approved?
How will your posts comply with your confidentiality
policies?
How will you handle negative comments?
Are employees allowed to post or comment during work
hours? (Can they access the social networking sites?)
11. More policy considerations
What is appropriate to share; not to share on a social
networking site?
What is your procedure for sharing client stories, photos or
videos?
How will you educate staff, volunteers, board, supporters,
etc. on utilizing your social media sites?
What happens if staff, volunteers, board, etc. don’t
comply with the social media policy?
Who is the go to person if/when questions arise?
13. Why Facebook?
Most widely used social network in the world
Reach all ages
Connect and share with people in recovery, alumni,
donors, community partners, supporters and more
Publishing platform
Spread the word about what you do
14. Getting Started: Facebook Pages
Create a page, not a personal profile (facebook.com/
pages/create.php)
Fill in all information: about, info, mission, etc.
Upload a profile picture and 5 more for the top of the
page
With 25 fans, create a unique url (facebook.com/
username)
“Like” other pages
Add a few status updates before telling everyone
15.
16. Facebook Content Ideas
Your (or your organization’s) thoughts, ideas and observations
Links to your blog posts and e-newsletters
Inspirational quotes
Video and photos
Info about upcoming groups, events, workshops, etc.
Ask questions (How do you celebrate recovery?)
Information from partners or other helpful resources
Relevant news articles or blog posts
17.
18. Facebook Best Practices
Have a strategy (tweak as needed)
Share regularly, but not too much – don’t hog the news feed!
(best times: noon or on Saturday)
Aim for at least 3 posts per week to keep things active and
engaged
Don’t limit people’s ability to share on your page
Monitor, monitor, monitor!
Reply to comments, keep the conversation going
Be authentic!
*Source: socialtimes.com/infographic-reveals-the-best-times-to-post-to-twitter-facebook_b67570
19.
20. Why Blog?
Establish expertise
Your platform to educate, inform, advocate, etc.
Build brand awareness
Drive traffic to your website (SEO)
21. Blog Content Ideas
Your specific expertise
Stories of treatment success, recovery
Education for family and friends affected by addiction,
mental health issues
News/Research from behavioral health field
Public policy issues (be informative)
Current events
Guest post or cross-post
23. Blogging Best Practices
Have a strategy (tweak as needed)
Find your voice
Use tags, categories, social media sharing options
Keep posts simple and short, add an image
Aim for at least 1-2 posts per week (more in the
beginning)
Monitor and reply to comments
Share/Publish posts on other social networks
Be authentic!
24.
25. Why Twitter?
Microblogging service (140 characters or less)
Real-time information network
Publishing platform
Social search engine
Be where people are sharing what’s on their mind on
every topic imaginable
26. The Language of Twitter
Handle: Your Twitter username is referred to as your handle, and
is identified with the @ symbol (ex. @anotherjenb)
Tweet: What posts are called on Twitter
Follow: The act of connecting with someone on Twitter
RT/Retweet: When someone posts something like, you can RT it
and share it with your followers
DM/Direct Message: A private note between two users on
Twitter
Hashtag: Words preceded by a # sign; can be used to tie
various tweets together and relate them to a topic
27. The Language of Twitter (cont’d)
Lists: A way to combine select people you follow on Twitter into
a smaller feed
Search: Use Twitter's search feature to look for tweets
containing a keyword, phrase or hashtag
Timeline: The chronological listing of all tweets in a given feed,
be it your own, in a list, or another user’s
Tweetup: A term for in person events (i.e., meetups) that spring
from Twitter connections
More lingo descriptions: socialquickstarter.com/content/6-whats_twitter
28.
29. Twitter Best Practices
Have a strategy (tweak as needed)
Display a complete bio and profile pic
Share as much as you want (1-4 tweets/hr ideal, best
times: 5pm, midweek and on the weekends)*
Interact – ask questions, answer questions, mention
people, comment on tweets
Follow and be followed
Reply to RTs, FFs, mentions, etc.
Be authentic!
*Source: socialtimes.com/infographic-reveals-the-best-times-to-post-to-twitter-facebook_b67570
30. Why LinkedIn?
#1 Social network for business
Grow professional relationships
Participate in professional discussions
Recruit staff and volunteers
Publishing platform
31. LinkedIn Best Practices
Have a strategy (tweak as needed)
Individual, organization or both?
Have a complete profile and picture
Add connections (under Contacts tab)
Interact
Join relevant groups; create a group
Comment on group discussions or start a group discussion
Ask and/or answer questions (linkedin.com/answers)
Share blog posts or interesting articles
Make recommendations
32.
33.
34. You are not alone campaign: The
Partnership at Drugfree.org
35. Time Management Tips
Dedicate a specific amount of time each week to social
networking
Develop an editorial calendar (or have regular meetings)
Set up Google Alerts to keep track of topics (google.com/
alerts)
Use automatic publishing tools like NetworkedBlogs
Use a social media dashboard like TweetDeck or Hootsuite
Sign up for NutshellMail (nutshellmail.com)
Post and monitor using a smart phone
Know when to ask for (or hire) help
37. More Resources
Social Media Quickstarter: socialquickstarter.com
Facebook for Business: facebook.com/business
Mashable – The Social Media Guide: mashable.com
Social Media Examiner: socialmediaexaminer.com
Join Together: drugfree.org/join-together
Beth’s Blog: bethkanter.org
Kivi’s Nonprofit Communications Blog: nonprofitmarketingguide.com/
blog
Katya’s Non-profit Marketing Blog: nonprofitmarketingblog.com
38. Final Tips
Know your audience (and where they
are)
Have a strategy
Engage
Monitor
Don’t be afraid to experiment!