The document outlines the benefits of using social media for nonprofits, highlighting its ease of use, cost-effectiveness, and ability to engage with donors and volunteers. It offers insights on various platforms, including Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest, while emphasizing the importance of compelling storytelling and strategic scheduling for maximizing outreach. Additionally, it discusses social media management tools and email marketing strategies to enhance engagement and support organizational goals.

2. Outreach through
Social Media & Beyond
Joshua Ryf
Communications Director
Wisconsin Board for People with Developmental Disabilities
Oct. 11, 2013

5. Outreach through Social Media & Beyond
Social Media Advantages
• Easy to set-up and use
• Instantaneous
• Build your brand
• Engage
• (Usually) free or cheap

6. Outreach through Social Media & Beyond
How Can Social Media Help You?
• Maintaining relationships with donors
and volunteers
• Recruiting new volunteers
• Sharing your nonprofit’s successes
including stories and pictures
Source: Wired Impact

7. Outreach through Social Media & Beyond
56% of online supporters say compelling storytelling is
what motivates them to take action
Source: Nonprofit Tech for Good

8. Outreach through Social Media & Beyond
How Can Social Media Help You?
• Increasing attendees by promoting
upcoming events
• Driving traffic to specific pages on your
website
• Increase fundraising efforts
Source: Wired Impact

9. Outreach through Social Media & Beyond
Source: Nonprofit Tech for Good

10. Outreach through Social Media & Beyond
Standard Features of Social Media
• Define who you are
• Brand your organization
• Post content
• Others can follow your organization and
like, share and comment on your content

12. Outreach through Social Media & Beyond
Facebook
World’s most popular social networking
website
Content: status, links, photos, videos
Apps
Ads and promoted posts (a.k.a. sponsored)
Insights

13. Outreach through Social Media & Beyond

14. Outreach through Social Media & Beyond
Insights: Overview

15. Outreach through Social Media & Beyond
Insights: People

16. Outreach through Social Media & Beyond
Insights: Posts

17. Outreach through Social Media & Beyond
Facebook Tip #1:
Schedule your posts for
high-traffic times

18. Outreach through Social Media & Beyond

19. Outreach through Social Media & Beyond
Facebook: FYI
1.5 billion users
53% female, 47% male
Highest traffic: mid-week between 1 to 3
p.m.
On Thursdays and Fridays, engagement is
18% higher.
Source: Zephoria

20. Outreach through Social Media & Beyond
Facebook Tip #2:
Use a cheat sheet when building
your page…or any social media
platform

21. Outreach through Social Media & Beyond
Source: TentSocial

22. Outreach through Social Media & Beyond

24. Outreach through Social Media & Beyond
Twitter
140 characters
Real time/immediate
Content: tweets, links, photos, videos
@usernames
#hashtags

25. Outreach through Social Media & Beyond

26. Outreach through Social Media & Beyond

27. Outreach through Social Media & Beyond
Twingo (Twitter Lingo?)
Tweet
ICYMI
RT
MT
Source: Twittonary.com

28. Outreach through Social Media & Beyond
Twingo (Twitter Lingo?)
Tweet – a post on Twitter
ICYMI – in case you missed it
RT - retweet
MT – modified tweet
Source: Twittonary.com

29. Outreach through Social Media & Beyond
Twingo Quiz
Attwicted
Tweetup
Twama
Twictionary
Source: SocialTimes and Twictionary

30. Outreach through Social Media & Beyond
Twingo Quiz
Attwicted – addicted to Twitter
Tweetup – when Twitterers meet in person
Twama – Twitter drama
Twictionary – a Twitter dictionary
Source: SocialTimes and Twictionary

31. Outreach through Social Media & Beyond
Hashtag tool:
#tagboard

32. Outreach through Social Media & Beyond

34. Outreach through Social Media & Beyond
LinkedIn
Company Pages
Groups
Board Member Connect

35. Outreach through Social Media & Beyond

37. Outreach through Social Media & Beyond
YouTube Nonprofit Program
Tell your story with videos
Donate button
Community forum
Video: http://youtu.be/YpKAtk5C0lM

38. Outreach through Social Media & Beyond

40. Outreach through Social Media & Beyond
Instagram
Online photo sharing network
Mobile
Turns ordinary people into professional
photographers – filters, framing, etc.
15-second videos

41. Outreach through Social Media & Beyond

42. Outreach through Social Media & Beyond
Pinterest
Pin an image or a video to a board
(similar to “liking” or “favoriting”)
Pins are organized and shared by topic
on a board
Doesn’t have to be your content
Females: 5Xs more than males

43. Outreach through Social Media & Beyond

46. Outreach through Social Media & Beyond
Social Media Management
Post to multiple platforms
simultaneously
Schedule your posts
Monitor your platforms
One-stop shopping for analytics

47. Outreach through Social Media & Beyond

48. Outreach through Social Media & Beyond

49. Outreach through Social Media & Beyond

50. Outreach through Social Media & Beyond

52. Outreach through Social Media & Beyond
Email Marketing
Email templates
Manage subscriber lists online
Spam filters
Reports

53. Outreach through Social Media & Beyond
Source: Groundwire

54. Outreach through Social Media & Beyond
MailChimp Forever Free Plan
Send 12,000 emails/month to up to
2,000 subscribers

55. Outreach through Social Media & Beyond

56. Outreach through Social Media & Beyond

58. Outreach through Social Media & Beyond
Google Apps for Nonprofits
Google Ad Grants
Google Analytics
Google+
YouTube for Nonprofits

59. Outreach through Social Media & Beyond
Strategies
Select a tool
Develop a policy
Content: what can you leverage?
Develop an editorial calendar
Increase engagement; attract followers
Never stop learning!

60. Thank you for attending!
Joshua Ryf
joshua.ryf@wisconsin.gov
Communications Director
Wisconsin Board for People with Developmental Disabilities