These slides were presented by Amy Sample Ward at the DonorPro 2012 Conference by TowerCare in Pittsburgh, PA. For more information, visit: http://nten.org http://amysampleward.org
This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org
Transforming Data into Engaging Content to Build CommunityDebra Askanase
Knowing what social media data to track is critical to transforming raw data into content your community wants. The presentation focuses on the key data metrics that tell you what you need to know about the content your community wants, how to optimize it, and and how to build an engaged community around your content. Bonus content: Information on how to create personalized data dashboards using Google Analytics and Facebook Insights.
Learn more about this presentation in the related blog post: http://www.communityorganizer20.com/2012/07/19/content-alchemy-building-community-from-content-data/
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
This presentation is from the April 2, 2013 Philadelphia Net Tuesday event presented by Amy Sample Ward. To learn more visit http://socialchangeanytimeeverywhere.com
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
These are the slides from Amy Sample Ward's presentation at New York Cares' 2012 Leadership Conference in New York City on March 3, 2012. Learn more at http://amysampleward.org
Transforming Data into Engaging Content to Build CommunityDebra Askanase
Knowing what social media data to track is critical to transforming raw data into content your community wants. The presentation focuses on the key data metrics that tell you what you need to know about the content your community wants, how to optimize it, and and how to build an engaged community around your content. Bonus content: Information on how to create personalized data dashboards using Google Analytics and Facebook Insights.
Learn more about this presentation in the related blog post: http://www.communityorganizer20.com/2012/07/19/content-alchemy-building-community-from-content-data/
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
An overview presentation about using social media and social networking for social causes that I gave for the Dallas Social Venture Partners on Feb. 5, 2010.
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
Social media marketing for non-profit organizations. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Social media is a key factor in the marketing strategy of non-profit organizations. By building a community through social media, brands reach their intended audience and gather donations in a less expensive way than other forms of advertising. The marketer can organize this through knowing your organization, planning ahead, keeping budget in mind, and maintaining relevant partnerships.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
This webinar was part of the 2012 Women Who Tech Telesummit, moderated by Amy Sample Ward, with presentations from Claire Diaz-Ortiz, Michael Silberman, and April Pedersen. Learn more at http://womenwhotech.com
These are the slides from the 2011 National Conference on Volunteering and Service presentation from Amy Sample Ward and Laura Norvig. For more information, visit http://amysampleward.org or www.nationalservice.gov/resources
Has Social Media Fundraising Finally Arrived? Debra Askanase
Presentation covers three aspects of social media fundraising: fundraising through online fundraising platforms, Facebook fundrasing, native social media fundraising platform, and when you should use each type.
Impactful Social Media and Fundraising - The Power of the Network WeaverDebra Askanase
How can you harness social networks and social media to develop your personal network to effectively help your organization and translate your leadership vision online. Become a key part of your organization's social media strategy by helping them reach a much greater audience, and learn about the fundamentals of online fundraising and gain some valuable ideas and strategies to bring back to your communities.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Social Change Anytime Everywhere: Best Practices to Build a Multichannel Camp...4Good.org
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
The key to moving people to action online is the personal connection, but organizations struggle to be personal online. This presentation reviews specific strategies that allow organizations to become personal online, by platform. Includes examples of nonprofits getting personal and connecting on Facebook, Twitter, blogs, and Linkedin.
Digital Storytelling Tools for Nonprofit OrganizationsDebra Askanase
New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
Social media marketing for non-profit organizations. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Social media is a key factor in the marketing strategy of non-profit organizations. By building a community through social media, brands reach their intended audience and gather donations in a less expensive way than other forms of advertising. The marketer can organize this through knowing your organization, planning ahead, keeping budget in mind, and maintaining relevant partnerships.
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
This webinar was part of the 2012 Women Who Tech Telesummit, moderated by Amy Sample Ward, with presentations from Claire Diaz-Ortiz, Michael Silberman, and April Pedersen. Learn more at http://womenwhotech.com
These are the slides from the 2011 National Conference on Volunteering and Service presentation from Amy Sample Ward and Laura Norvig. For more information, visit http://amysampleward.org or www.nationalservice.gov/resources
These are my slides from the 2010 Blackbaud Conference for Nonprofits, a session focused on Unlocking the True Value of Social Media through engagement and data.
You can find more presentations and notes on my blog at http://amysampleward.org
These slides are from the Rural Health Resource Center's national conference, the closing keynote on Knowledge Sharing Networks by Amy Sample Ward. For more, visit: http://amysampleward.org
Overview of Social Media During Disaster and Crowd Power in Disaster Response
Prepared for Otago University, COMP113 Social Media and Online
Presented by Catherine Graham
January 29, 2013
This is the presentation I gave at the 2011 American College of Preventive Medicine conference in San Antonio, February 19, 2011. For more notes and information, visit http://amysampleward.org
Umanis, una de nuestras mejores ideas de inversióntruevalue1
En este documento vamos a explicar la posición que ha tomado el fondo de inversión True Value en Umanis ( ALUMS). Pensamos que su valor a dia de hoy es de 60€, y cotiza a 24€. Y que además este valor crecerá a 90€-110€ en los próximos años. Es una empresa con un alto crecimiento, baja deuda, se encuentra recomprando acciones y opera en un sector con buenas perspectivas.
Este video no supone una recomendación de compra o ventas y cada inversor debe tomar decisiones por si mismo.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
Measuring & Monitoring Social Media Efforts
Are your social media efforts paying off? Join us for this hands-on workshop where we’ll look at important metrics of success for nonprofit social media campaigns, best practices, and some useful, free and low-cost measurement tools.
Please download the accompanying handout at: bit.ly/MVCESd.
Cody Damon, President, MediaCause
Twitter Handle: @CodyDamon
Community Building: How it works and why it's important. Learn practical tips for making the most of the 4 essential tools for building strong communities. We will explore the practical and the integrated strategy around building an engaged group of supporters around your organization's mission.
Recording: http://www.youtube.com/watch?v=-CsLEiwZfU8
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones.
Join us for this webinar and find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn’t it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], you’ll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
This workshop was part of the 2012 Grassroots and Groundwork conference, at Mystic Lake, MN - given June 8, 2012 by Amy Sample Ward. learn more at http://amysampleward.org and http://nten.org
Building and Nurturing Global Online CommunitiesAmy Sample Ward
This presentation was given by Amy Sample Ward and Bonnie Koenig at the 2012 ASAE International Conference in Washington DC. Learn more at http://amysampleward.org and http://goinginternational.org
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
Webinar: Strong Connections; Linking your strategy to goals to dataAmy Sample Ward
These slides were used for a Nonprofit Webinars presentation on November 9, 2011 by Amy Sample Ward. For more information visit http://amysampleward.org
Strong Connections: Linking your strategy, to goals, to dataAmy Sample Ward
These slides were delivered as part of the Internet Kick-off at the 2011 Blackbaud Conference for Nonprofits in Washington DC by Amy Sample Ward. Learn more at http://amysampleward.org or http://nten.org
These slides were used in a webinar presentation for the National Center for Media Engagement by Amy Sample Ward in June 2011. For more information, visit: http://amysampleward.org
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
Community Organizing begins with Community BuildingAmy Sample Ward
These are the slides for Amy Sample Ward and Debra Askanase's presentation at the 2011 National Conference on Volunteering and Service in New Orleans. For more, visit http://amysampleward.org
Technology and Community: Strategic Options for Movement BuildingAmy Sample Ward
This keynote was delivered at the MyCharityConnects Conference as part of Net Change 2011, on June 6, 2011, by Amy Sample Ward. For more information, visit http://amysampleward.org
This presentation was given online as part of the free Nonprofit Webinars series by Amy Sample Ward in May 2011. For more information, please visit http://amysampleward.org
This presentation was given as a guest lecture in Laurel Hart's Spring 2011 Masters progra course for Corporate and Organizational Communications in the NYU school of continuing studies by Amy Sample Ward. Learn more at http://amysampleward.org
This is the presentation used for those attending the "new to the NTC" affinity group session at the 2011 Nonprofit Technology Conference. Learn more at http://netn.org/ntc
These are the slides for Amy Sample Ward's Community-Driven Social Impact session and workshop at the 2011 Nonprofit Technology Conference. Learn more at http://nten.org/ntc and http://amysampleward.org
These slides were used in Farra Trompeter's March 4, 2011, Online Engagement class at The New School, NYC - presentation from Amy Sample Ward. Learn more at http://amysampleward.org
This is the keynote presentation from Amy Sample Ward at the 2011 Electronic Resources & Libraries conference, #erl11. Learn more at http://amysampleward.org
This is the keynote address given by Amy Sample Ward on February 23rd, 2011, in Minneapolis for the Minnesota Council of Nonprofits NPTech conference. Learn more at http://amysampleward.org
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
This presentation was designed as a webinar for Washington Access Fund, delivered November 15, 2010. For more presentations and information, visit http://amysampleward.org
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
19. STEP 1: GROUPS
Questions to ask:
Do different programs or departments connect
with different groups?
Do services or products target different groups?
How would you describe your community or
audience to someone unfamiliar with your work,
and if it is relevant to them?
20. STEP 2: GOALS
Questions to ask:
Why does the community continuing needing your
services, programs or work?
What is in it for others to participate?
-----
What do you need help with or involvement from
the community to do?
How can your work improve with engagement?
21. STEP 3: TOOLS
Questions to ask:
Where does this group already talk or engage
online?
Which tools are most appropriate to the kind of
message or content?
What kind of engagement is required to match the
goals?
23. BONUS: DATA
What do you need?
Are you pointing people to places where they can
sign up directly with you?
Which tools allow you to access the supporter
data?
What will you do to follow up and engage –
remember, opt-in first!
36. SEGMENTS
Examples:
• Subject lines. • Deadlines.
• Layout, graphics, font sizes. • Matching gifts.
• Donation page landing flows. • Appeals from celebrities.
• Number of donation form fields. • The text that makes up tweets,
• Fundraising copy in the main Facebook updates, and text
message, headlines, and form messages with calls to donate.
fields including the submit button. • Length and phrasing of tweets,
• Donation amounts. Facebook updates, and text
messages.
• Placement of donation asks in the
fundraising appeal.
• Time of day and days of the week
that donation appeals are sent.
41. CREATE CONTINUITY
One Way
Homebase email
Web Site search engine
ads
Audience
Objective
Social
Listening
Conversation
Connecting
42. CREATE CONTINUITY
•100 Park Closures
Imminent
• 500 Facebook Fans
•Mostly Direct Mail
Supports
New Strategy:
Reach younger supporters
to prepare for a ballot
initiative to protect
California parks.
43. INTEGRATED STRATEGY
One Way
Homebase email
Web Site direct mail
ads
Recruit 5,000
new Facebook
fans in one
month
Social
Facebook
YouTube
44. INTEGRATED STRATEGY
Home Base One Way Social
Web site redesign “Urgent Grams” • Facebook
to emphasize: to: Welcome Page
• Petition • High Dollar • Fan Videos on
• Facebook Donors YouTube
• Donations
• Other Members
• Prospects
47. RESULTS
• $950,000 Raised
• $300,000 Online
• Tough to track specifically to social media
• 46% of that came from supporters new to CSPF
• Email list size grew in tandem with Facebook
Fans, suggesting that they are highly related
• Ballot initiative campaign is now live
49. RESOURCES
Templates:
Community Map Template: http://bit.ly/DIYcommunity
Content Map Template: http://bit.ly/DIYtemplate
Metrics Template: http://bit.ly/DIYmetrics
Books & Collections:
Social Change Anytime Everywhere: Available in January 2013
We Are Media: http://wearemedia.org
Social by Social: http://socialbysocial.com
#SOCIALMEDIA NONPROFIT tweet Book01:
http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php
Managing Technology to Meet Your Mission:
http://www.amazon.com/Managing-Technology-Meet-Your-Mission/
Description: To build relationships with supporters and donors in this hyper connected world, we need to create multichannel strategies to ensure our messages are connected and people are positioned to take action and make a difference together with us.
Let’s dive in to Community Mapping! You might be an avid user of flickr, and love sharing photos. But that doesn’t mean all your volunteers are. Mapping your community helps you identify where everyone is, likes to be, and wants to engage with you. The Community Mapping exercise is most valuable when you can do it as a full organization or a team of people from across the departments. Plus - If you want to start listening to the community but not sure where they are, there’s a resources slide at the end of the presentation with a link to Build your own Listening Dashboard!
As more and more folks arrive at your house, you want to circulate with the goal to listen for interesting conversations that you can join in or contribute to. You also want to help by answering questions (“where’s the bathroom?”) and making introductions.
Notice which groups are congregating where, what they may be interested in, what they are talking about. This will help you put out food and start games based on where people are and who may be interested in what. Same with your communications or calls to action online, you want to be able to talk in a way and deliver information that is appropriate to the groups you’re talking with, wherever they are. The key is that you encourage everyone to create and participate – whether they bring food or a bottle of wine or a board game. All the places you engage online should be two-way spaces so that your community can start conversations, ask questions or share content just as much as you can. This should be a space where people feel comfortable contributing and being themselves – even if they do have blue eggs.
Lastly, you have to put out balloons, signs, or other decorations to sign post your location for those looking to join in the fun. This is the same as connecting your website link to all your various profiles or including it every time you comment online so people know how to get back to you. Creating bread crumbs that people can follow online could even be things like using common hashtags or tagging other people or organizations when posting.
http://www.flickr.com/photos/jbcurio/2603816181/
These rings are true whether you are talking about an organization or an individual. You can put yourself in the gray circle.
Community – These are people you can share with directly. You know them, you know how to reach them. You probably even know what they like, think, do.
To reach the network with a message, it needs to go through someone in the community. Phone tag.
The crowd is really the rest of the world, at the largest scope, but usually seen as all those in the city or region or topic area you wish you could talk to but don’t have a connection to yet.
The way we communicate with each layer, and what we communicate, is different.
Let’s dive in to Community Mapping! You might be an avid user of flickr, and love sharing photos. But that doesn’t mean all your volunteers are. Mapping your community helps you identify where everyone is, likes to be, and wants to engage with you. The Community Mapping exercise is most valuable when you can do it as a full organization or a team of people from across the departments. Plus - If you want to start listening to the community but not sure where they are, there’s a resources slide at the end of the presentation with a link to Build your own Listening Dashboard!
Step 1 – Identify all the groups within your community. As I said before the definitions, community is a huge, nebulous thing. To start mapping the community we need to first identify which groups are within it. Do you have volunteers, interns, or adjunct staff? Maybe you work with schools so you have segments for teachers, administrators, parents, students, and then groups outside of the school. Here are some questions that can help get people talking to start sharing the groups they work with. In my experience, the more diverse group you can get together to have this conversation and work through this planning together, the more complete a picture you can draw of your community. When people who work in services, programs, grant writing and fundraising, for example, all share their view of the groups in the community, not only can you start mapping the network but you can also have really rich discussions about the way different parts of your organization view the community.
The next step is to define the goals that match each group. There are two sets of goals to be discussed here: the first are the goals of that group – what do they want from you, why do they want to come to you, what do they get out of it? The second are the goals your organization has for that group – what are you hoping they will do, how will they contribute, what are you asking for from them? Again, this conversation can be really eye-opening as a part of building the community map, but also as far as encouraging dialogue within your organization and providing clarity around the organizational goals and the way they play out with the community engagement.
The third step is to identify the tools. This means identifying the spaces, platforms, and applications where each group congregates and where you can communicate with them. Even though much of these will be online social technologies, don’t forget about the offline spaces, too. Identifying the mechanisms you can use to communicate with each group can help you target your efforts, but in many cases illuminates areas where only one or a couple groups use a certain platform, while others use another – not only will this help you figure out where to say things, but can dramatically change what you say where.
Here’s what your Community Map could look like. If you’re doing this as a group in the office or at a retreat, you can use a whiteboard or a flip chart, or even have someone do it on their computer so long as everyone can see it in real-time with a projector or something. You’ll see there’s a column for each area we talked about: the groups first, then their goals, your goals, and finally the tools. I also have a template of this chart set up as a public google doc so you can use that link to get the template and save it to your computer for your own use. Before I move to the next section – does anyone have any questions?
Pledgematic facebook social graph to get supporter data Email tools to track opens, clicks, etc.
When it comes to creating great content, there are four important elements, especially with social media. You’ll notice that the goal is in the middle of all three because it is always the core of your success and the first step in any decision. The people you want to talk to are closely connected to the goal and if one changes, the other may react. Your tools are defined both by the goal of what you want to do, but also by the people – are they tools that that audience uses and likes? And the content – is that a platform or application that supports that kind of content? Similarly, the content is defined by the goal, but also by the tools at your disposal and the people who will consume it.
Content planning! This is where we start to get a little bit more messy as we pull in even more data to make our plan. The questions on this slide are great questions to help you in your content planning. You’ll see as we work through this planning template how you can start to pull in or create answers to all these questions.
The first step is identifying all the content. Now, for this content map to be as valuable across your organization as possible, you want to be as specific as you can be with this section. I’ve listed some examples to get you started, but really think about all the various pieces of content you have. Instead of listing “blog posts,” instead, list what those blog posts are about: maybe job openings, volunteer opportunities, news about your work, examples of your services or people you have helped. New grants or new programs. There will probably be a lot of things to list. And that’s okay!
The next step focuses on goals. These goals should primarily come from the Community Map where you have two columns’ worth of goals and actions. There will be additional goals as well, but you do want to ensure that the goals you have already identified from the community map are included here. The additional goals could be things like, increase visibility, recruit new funders, find new staff or volunteers, etc.
The third step is listing all the possible outlets. Again, you can draw a lot of these from the community map, but you will probably find that this is an opportunity to be really specific, more specific than you were in the community map. For example, the community map may have identified facebook as a platform that one group uses. And in the content map you may list a facebook page as well as facebook events as you can create an event that’s tied to your page but publicizes and manages RSVPs for a one-time event.
Here’s an example of what your content map might look like. You’ll see that the goals and the content are listed on the left, and then along the right are all the various outlets. I like to use X, O and blank to denote that x=that content is always posted to that outlet; o=content is posted only if relevant; and blank=content is never posted to that outlet. You can use yes no maybe or any other set of indicators that work for you. Again, I’ve created this template as a public google doc so you can use that link to grab the template and save it to your own computer to use with your team. Before we go ahead with the metrics and tracking, does anyone have any questions?
Source: http://ansonalex.com/wp-content/uploads/2012/03/social-media-usage-statistics-2012-infographic-large.jpg Age on Facebook – 46% are 45 or older. And gender is more female than male. 81% have college or more!
Source: http://themillennialimpact.com/millennial-report/key-findings/ When it comes to Millennials, 65% say they want to learn about your work on your website and 55% say social media – those are clear indications that they want to hear from you in places that are officially your channels but they can engage on their own time and agenda. Keep in mind that 75% said that they donated money to a nonprofit last year – so these are just people wanting to follow your work or like your pictures, they want to donate, too.
Source: http://themillennialimpact.com/millennial-report/key-findings/ Looking specifically at Facebook for a second, 74% of the Millennials surveyed said they would promote events on Facebook. So give them that chance! Also of interest here, as you look at your community map and content plan, do you have news stories, data and statistics, compelling videos to share? These are the pieces of content that help people feel connected to your cause and your work and support your ask whether for money or action.
Google Analytics can show you where people are coming from and what they are looking for. It can also help you customize the experience from an appeal that goes out in channel and sends people to another.
segment and track! You can use segments like these to filter messages and appeals, but also to optimize your appeals. A/B testing doesn’t need to involve fancy tools – it can be as simple as splitting your list into two parts and changing just one item in the message and then watching the results. You can do this on Twitter with a message at the same time of the day but with different language; on Facebook using the filters; or in email with subject lines.
Plan ahead and schedule posts to Facebook and Twitter. Automate your email campaigns – think about it as more than just the confirmation or thank you message, but what is the message that person automatically gets one week later and then 1 month later? Build that into the system so you aren’t thinking about it!
Researchers found that exerting “peer pressure” influences people to donate more money. For example, volunteers who were managing the phone lines during a public radio station fundraising drive raised 29 percent more money by telling callers who were phoning in to pledge a gift, that a previous caller had just donated more money then them. And even more interesting were the results when a volunteer said that the previous caller was of the same gender. Gift size then increased by 34 percent. A similar impact was also seen in Direct Mail. These types of studies show that people are not just “caving to peer pressure” but want a sense of belonging. Our peers provide validation that a cause is important or that our beliefs are shared by others like us. http://www.flickr.com/photos/wetwebwork/2405732817/
Researchers found that exerting “peer pressure” influences people to donate more money. For example, volunteers who were managing the phone lines during a public radio station fundraising drive raised 29 percent more money by telling callers who were phoning in to pledge a gift, that a previous caller had just donated more money then them. And even more interesting were the results when a volunteer said that the previous caller was of the same gender. Gift size then increased by 34 percent. A similar impact was also seen in Direct Mail. These types of studies show that people are not just “caving to peer pressure” but want a sense of belonging. Our peers provide validation that a cause is important or that our beliefs are shared by others like us. http://www.flickr.com/photos/wetwebwork/2405732817/
Thanks again to all of you for coming! Please feel free to connect with me online for more resources or conversation!