21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
GTMD13 - Maximize your social media campaignJeff Achen
Social media is the source of the majority of Give to the Max Day web traffic and a great place for engaging donors.
Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money on Give to the Max Day. (NOTE: This is an intermediate level social media webinar.)
Here's what we'll cover:
Creating content for GTMD13 and fundraising using Facebook
Strategies for engaging people and organizations via Twitter on GTMD13
Using YouTube to thank donors, promote your cause and fundraise
Ideas for using Pinterest, Instagram and Google +
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
How to Craft a Strategic Nonprofit Online Communications Plan - First HalfJulia Campbell
Do you feel that your nonprofit is spinning your wheels when it comes to communicating with supporters and potential donors?
Do you feel overwhelmed by all of the tools available – from Facebook to YouTube to mobile messaging to blogging?
Are you using social media at your organization right now but not seeing any tangible results?
Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a Strategic Online Communications Plan that will help you focus and prioritize your communications efforts and stop spinning your wheels. We will show you how!
Your Strategic Online Communications Plan is the road map for all of your nonprofit communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals.
You will leave refreshed, focused, less stressed, and ready to get started!
We will learn:
• Exactly what it takes to be successful in nonprofit communications in today's digital age
• Each step required to craft a Strategic Nonprofit Communications Plan: Goals, Objectives, Target Audience, Message, Tools, & Technology
• Specific ways to best use your nonprofit website, email list, and Facebook page
• The 10 types of online content that work best to inspire action
• Importance of storytelling and the types of stories nonprofits should be collecting
• How to create and use an Editorial Calendar
• How to choose the metrics that matter
• How to create and use a Measurement Spreadsheet to ensure that you are consistently working towards your goals
• How digital and visual storytelling tactics such as photos, videos, and infographics can help your nonprofit cut through the clutter
• How to best use paid advertising on social media
• Some low-cost and free graphic design and video-sharing tools you can start using today.
You will leave the session with a Communications Strategy and Timeline, a draft of an Editorial Calendar for content creation and promotion, and multiple real-world examples from nonprofits kicking butt in their communications and marketing.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
Social Media & Creating Impactful Recruitment MessagesVolunteerMatch
Social media is a great way to recruit volunteers, but you want to make sure you're creating great opportunities, and telling the whole story of volunteer engagement in your organization.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
GTMD13 - Maximize your social media campaignJeff Achen
Social media is the source of the majority of Give to the Max Day web traffic and a great place for engaging donors.
Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money on Give to the Max Day. (NOTE: This is an intermediate level social media webinar.)
Here's what we'll cover:
Creating content for GTMD13 and fundraising using Facebook
Strategies for engaging people and organizations via Twitter on GTMD13
Using YouTube to thank donors, promote your cause and fundraise
Ideas for using Pinterest, Instagram and Google +
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
How to Craft a Strategic Nonprofit Online Communications Plan - First HalfJulia Campbell
Do you feel that your nonprofit is spinning your wheels when it comes to communicating with supporters and potential donors?
Do you feel overwhelmed by all of the tools available – from Facebook to YouTube to mobile messaging to blogging?
Are you using social media at your organization right now but not seeing any tangible results?
Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a Strategic Online Communications Plan that will help you focus and prioritize your communications efforts and stop spinning your wheels. We will show you how!
Your Strategic Online Communications Plan is the road map for all of your nonprofit communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals.
You will leave refreshed, focused, less stressed, and ready to get started!
We will learn:
• Exactly what it takes to be successful in nonprofit communications in today's digital age
• Each step required to craft a Strategic Nonprofit Communications Plan: Goals, Objectives, Target Audience, Message, Tools, & Technology
• Specific ways to best use your nonprofit website, email list, and Facebook page
• The 10 types of online content that work best to inspire action
• Importance of storytelling and the types of stories nonprofits should be collecting
• How to create and use an Editorial Calendar
• How to choose the metrics that matter
• How to create and use a Measurement Spreadsheet to ensure that you are consistently working towards your goals
• How digital and visual storytelling tactics such as photos, videos, and infographics can help your nonprofit cut through the clutter
• How to best use paid advertising on social media
• Some low-cost and free graphic design and video-sharing tools you can start using today.
You will leave the session with a Communications Strategy and Timeline, a draft of an Editorial Calendar for content creation and promotion, and multiple real-world examples from nonprofits kicking butt in their communications and marketing.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
Social Media & Creating Impactful Recruitment MessagesVolunteerMatch
Social media is a great way to recruit volunteers, but you want to make sure you're creating great opportunities, and telling the whole story of volunteer engagement in your organization.
Celebrate Afterschool Partnerships with the 18th Annual “Lights On Afterschool!”NCIL - STAR_Net
Libraries and afterschool programs make great partners. Every October, the afterschool field celebrates the important role these programs have in the lives of children, families, and communities. This year, on October 26, we want to make the celebration bigger and better than ever. Library-afterschool partnerships are an official theme of this year’s event—and we want to highlight the many ways libraries and afterschool programs are pairing up to provide engaging learning opportunities and critical supports to children and families across the country. Join us for this webinar to learn more about Lights On Afterschool, and how your library can participate.
Recording: http://www.youtube.com/watch?v=-CsLEiwZfU8
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones.
Join us for this webinar and find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
This session discusses the UI Community-Based Learning Program’s Community Partner Site Visit initiative. The CBLP has committed to conducting 50 on-site agency vists per year to develop and cultivate engagement partnerships in the local community and beyond.
Mary Mathew Wilson
Director
University of Iowa Community-Based Learning Program
Strategies to Build Donor Love — How to Create Donor-Centric Communication an...Beth Brodovsky
How can your communication strategy work to show your donors you know and love them? Donors – both present and potential – are special. Every communication is an opportunity to draw donors closer to the heart of your organization. It takes planning, creative thinking and commitment to focus on the donor — but there are a multitude of inexpensive and easy ideas for attracting you donors’ attention.
This presentation will help you examine your organization to find the road-blocks and opportunities in getting your donor’s attention. We’ll explore technology tactics, direct marketing mysteries and creative concepts that assure donors you know and understand their interest in your cause.
Learning Objectives:
Flipping the focus
Telling great stories in new ways
Making communication personal
Managing what gets in your way
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
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4. The Agenda
Topics
OUTCOMES
Take small
steps to
improve
engagement
to get better
results
Networked
Nonprofits:
Maturity of Practice
The Art and Science of
Engagement to Build
Networks
Measurement and
Learning
FRAMING
Interactive
#netTalks
Resources:
http://bethkanter.wikispaces.com/NetTalks
5. Alumni Networks: Benefits, Challenges, and Practices
•
•
•
•
•
Alumni have a personal connection to your org,
school, camp, etc.
If engaged correctly, can be transformed into a life
time donor and champion
Challenges: Data, Silos, Longer-Term Investment in
Cultivation
Segmentation Strategy: How far out – reconnecting
and preparing to stay in touch
Start stewarding relationships early!
Source:
http://www.peje.org/learn/knowledge-resources-and-tools/the-alumni-campaign/
7. If you can’t fly then run, if you can’t run then
walk, if you can’t walk then crawl, but whatever
you do you have to keep moving forward.”
8. Maturity of Practice: Networked Nonprofits
CRAWL
WALK
Communications
Strategy
Development
Linking Social with
Results and
Networks
Culture Change
Pilot: Focus one
campaign or channel
RUN
Ladder of
Engagement
Content Strategy
Incremental Capacity
Best Practices
Some measurement
and learning in all
above
FLY
Network Building
Many champions &
Influencers
Multi-Channel Engagement,
Content, Fundraising, and
Measurement
Reflection and Continuous
Improvement
10. Type into the chat
• What does your organization need to get
to the next level of maturity?
11. Learning Activity: Networked Nonprofit
Organizational Assessment
Categories
CULTURE
Practices
Networked Mindset
Institutional Support
CAPACITY
Staffing
Strategy
MEASUREMENT Analysis
Tools
Adjustment
LISTENING
Brand Monitoring
Influencer Research
ENGAGEMENT Ladder of Engagement
CONTENT
Integration/Optimization
NETWORK
Champions
Relationship Mapping
How Mature is Your Practice by Beth Kanter
http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit
13. Part 2:
The Art and Science of
engagement on social media
to build and inspire alumni networks
14. Engagement With A Purpose: Long Term
Relationships
Views
Trial/Consideration
Likes
Followers
Donate
Advocacy
Source: KD Paine
15. What are your CTAs and
channels?
Adopt
Pet
Donate to
Shelter
Volunteer at
Shelter
Take photos at Shelter
and share online
Download App
Promote Campaign
16. gristastic ladder ‘o engagement
personal calls to
action
stories of people
making change
fun on-ramps
policy level
discussions/calls
to action
17. Surfrider Foundation: How To Build Your
Engagement Model
•
•
•
•
•
•
Strategic plan
Staff brainstorm: Identify degree of
engagement and CTA
Wrote it down
Got Feedback from chapters
Guides campaign planning
Built a system to measure
18. Engagement Models
• Defined objective
• Micro conversions or steps
• Continuum of engagement:
light to deep involvement
• Understanding audience
motivation and peer
influences
• A way to track process
• Many entry points, non-linear
• CTA and what channel
Source: SSIR: Permanent Disruption of Social Media
19. What does an engagement model for
alumni networks look like?
Champion
Action
Connect
Engagement
“Schools need to connect
online with alumni with
content and conversations
that resonate, are valuable.
Engage with the purpose of
leading to collective action.”
- Lisa Colton, See3
36. Type into the chat
• What are conversations or content that your
organization has shared on social channels
that inspired alumni engagement?
Further Reading:
10 Ways To Engage Alumni with Social Media
http://mashable.com/2009/07/23/alumni-social-media/
37. Some Tips to Remember …..
• Always be commenting – when you post, hang
out for a few extra minutes and response to
comments.
• Images drive engagement, but choose
carefully.
• Questions, especially on FB, engage. But ask
them at the end.
• Fun, games, and giveaways!
38. Questions Engage
Music Festival Example
Specific
What is your favorite Beethoven Symphony?
Yes or No
Is Beethoven’s Fifth Symphony your favorite?
Timely
Today is Beethoven’s Birthday! How are you celebrating?
Edgy
Do you think music in the schools should be cut from public school budgets?
Photo
What do you think of Beethoven’s family portrait?
True or False
Direct
True or False: Beethoven was completely deaf when we wrote the 9th Symphony
Why do you think people love or hate classical music?
Preference
Do you like early or late Beethoven?
Fun
If you were stuck on a deserted island with one Beethoven CD to listen to ….
Events
Who is attending our All-Beethoven Piano Music concert?
Experience
Humanistic
What was your favorite moment from our All-Beethoven Piano Music concert last
night?
Have you seen someone fall asleep at a classical music concert?
Tips
What is your favorite restaurant for before concert dining?
Mad Lib
If Beethoven’s (fill in the name of piece) was on the concert program, I would not
miss it for the world.
42. Tips for FB Games and Giveaways
• Make sure your pictures are clear,
attention grabbing
• Include game instructions and any rules
in the post description
• Keep instructions simple
• Round up some willing fans to initiate the
comments
• Consider boosting post
Source
http://www.socialmediaexaminer.com/facebook-engagement-tips-games/
43. Additional Reading: Interview w/ John Haydon
http://www.socialmediaexaminer.com/facebook-engagement-with-john-haydon/
44. Connect Alumni with ….
•
•
•
•
•
•
Relevant and useful content
Each other
Real world and online events
School community
Prospective students
Your contact database
Champion
Action
Connect
Engagement
46. Connect: Content Curator
“I search for and save the images and
articles that appeal to our parent
body, our alumni and donors, and
potential Shulamith families who want
to see what our school is all about. I
share carefully curated content 3 days
a week. “
Tova Ovits, Social Media Team Leader for
Shulamith School for Girls of Brooklyn
47. Connect: Network Weaver
“A network weaver is someone
who is aware of the networks
around them and explicitly works
to make them healthier. They do
this by helping people identify
their interests and challenges,
connecting people strategically
where there’s potential for
mutual benefit, and serving as a
catalyst for self-organizing
groups.”
70. NetTalks is a free, five-part webinar series for Jewish professionals who
want to tap into the power and potential of alumni networks! It is a
partnership between the Charles and Lynn Schusterman Philanthropic
Network and the Jim Joseph Foundation to facilitate learning and
knowledge sharing around the importance of investing in and supporting
alumni network initiatives.
Visit www.schusterman.org/nettalks for more information and to register for the next webinar!