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Google for nonprofits
The document provides an overview of Google products and services available for nonprofits, including Google Apps, Google Drive, Google Docs, Google Forms, Google Analytics, Google Grants (AdWords), YouTube for Nonprofits, and Google Earth Outreach. It discusses the basics of these tools and how nonprofits can use them. It also reviews the eligibility requirements for Google for Nonprofits and describes the application process.
Google for nonprofits
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- 2. Introductions Alex Green, AimyEnriquez, and Jessica Fraser HandsOn Tech AmeriCorp VISTA Serving at 501commons www.501commons.org
- 3. Overview • Introduction • GoogleApps basics o Google Drive and Docs • Google Analytics Google for Nonprofits Exclusive o Google Grants (AdWords) o YouTube for Nonprofits o Google Earth Outreach • Eligibility
- 4. Overview of GoogleProducts
- 5. Google Apps: Docs Openthe document "Questions" on your Google Drive Write down any topics you would like us to cover and any questions you may have during the presentation.
- 6. Google Apps: Forms Whyuse forms? 1.Sign Ups 2.Information 3.Feedback How do I create a form? 1.Go to google.com/drive 2.Create a new Form
- 7. Google Apps forNonprofits
- 8. Benefits of GoogleApps •Custom email allows for professional look oex: name@nonprofit.org •Organize info and documents on a shared drive •Real time editing for documents. spreadsheets, and presentations
- 9. Google Analytics Go tohttps://www.google.com/analytics/ Username: -------- Password: -----
- 10. Google Analytics Let's tryto learn some information through Analytics! Change the date range from January 2012 - June 2012 1.Which 3 states visited the site the most? 2.What is the second most viewed page? 3.What percent of visitors were new visitors from May 1 - May 10?
- 11. Benefits of GoogleAnalytics •Anyone with administrative or user access can view site statistics •Improve efficiency of site for audience usage • Can answer "real-life" questions about what your website is doing for your organization
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- 13. Google Grants (AdWords) Whatis the daily campaign budget for NPower? What is the difference between a campaign, ad group, and an individual ad? How many active ads are under the 'Donate/Volunteer' Ad Group? How much time do you get to create an effective ad once your organization is approved?
- 14. Google Grants (AdWords) •Budgetfor free advertisement on Google.com: $329 dollars a day = $10,000 per month •The more time you spend on it, the better you can fine-tune and get better results •At the very least, set it up! It's easy!
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- 17. Eligibility for Googlefor Nonprofits Organizations must: • Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service • Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use. These organizations are NOT eligible: • Governmental entities and organizations • Hospitals and health care organizations • Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education. Description of the Application Process Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.
- 18. We can helpyou further! For info on: •Future workshops on technological applications, social media methods, and other topics •Participating in a free tech assessment of your nonprofit Email us: vistatech@501Commons.org
- 19. Any questions? Is that it?! photo by http://www.flickr.com/photos/plasticrevolver/164351244/
- 20. Resources • Google forNonprofits o how to apply, application process o exclusive Google products for nonprofits • YouTube for Good - Step by step guide specific to nonprofits • NTEN's Reports • NPower Northwest's Knowledge Center