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Content
Generation and
Curation
The Detroit Social Media Academy is generously
funded by a grant from

Facilitated by Miriam Brosseau,
Darim Online
Why Content Matters
Content is a
connecting force,
a platform for
conversation
Content: Start with Your Goals
● Why are you on
social media in the
first place? What
are you trying to
accomplish?
● What kind of
content, and
conversations, will
help you get there?
Content: Remember Your Audience
Content Generation: Events
Pictures
Quotes
Video/
Soundbites
...what else
could add
value?
Content
Generation:
“Crowdsourcing”
● Start with a question
or enticing prompt
● Engage the
community
● The conversation
becomes the content
Content Generation: Party Time!
● Build
community
● Share stories
● Generate
content
Content Generation:
Evergreen/Recipe Content
Content that can be posted anytime:
● interview with an alum, teacher, or community member
● lists (e.g. “staff picks” for best kids’ books, favorite
parenting blogs)
● feature a character/object from class
● other ideas?
Other Content Generation Opportunities

How can you
reframe and share
things you are
already doing?
Content Curation

What does it
mean to be a
“curator”?
Curation Begins with Listening
Other questions? Next steps?
Next webinar!
Jan. 9th, 3pm Eastern
Photos and Video

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