In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
“A Network Weaver is aware of the
networks around them and explicitly
works to make them healthier, more
inclusive, bridging divides.” –
The Network Weaver
MAJOR COMPONENTS OF NETWORK
Learns to facilitate
A NETWORK WEAVER…
• Reaches out to any and all who are interested,
• Considers themselves part of a larger network of
individuals, organizations, and communities
• Is a collaborator at heart
• Has fluency with social media tools and culture
• Embraces transparency (even when failing)
• Gives control over to the group easily
• Gives more credit than they take
• Is more interested in others’ ideas than their own
10 Commandments of Relevance
1. Content matters.
2. Know where your networks live.
3. Understand the culture of the social media channel.
4. There is no divide between you/you.
5. Sharing is everything. Share 110% of the time.
6. It’s not about you, it’s about your network.
7. Listen. Not just once but constantly.
9. Read what your network is publishing (blogs,
10. Practice abundance thinking: include others.
With apologies to David Armano for hacking his visual!
Source: The Micro-Sociology of Networks
Networked vision of change
Thanks to Beth Kanter and Allison Fine!
+ Free Agents!
Cambridge Community Foundation
Share pair exercise:
Planning Your Approach
1. Are you a network
weaver? Why/why not?
2. What types of people &
networks do you want to
connect with in the
Thinking like a network and creating
the networked conversation
• What conversations do you need to have in order to
grow outside of your network? (Both as an
organizational presence and as an individual?)
• How can you personally engage in conversation
online in a meaningful way for both you and your
• What happens when the conversation is meaningful?
Supporting Network Weaving
“The Playbook in Four-
How do you empower
Board & Staff
Donors & Fans
• Empower your own board and staff first
• Create an org culture of network weaving
• Create listening systems to find your free agents and
• Talk and connect with them online!
• Create a knowledge sharing system to capture this
• Move fans up the ladder of engagement
FINDING AND GROWING YOUR WEAVERS
A NOTE ON THE SOCIAL MEDIA FUNNELSocialMedia
DIVE INTO SOCIAL MEDIA
Begin with using one channel
FIND YOUR NETWORK CONNECTIONS
• Members, clients, students
• Alumni, past participants
• Other similar organizations
• Your learning community
• Your peers
• Relevant twitter chats and social media
• Set up Google alerts for your name, your
organization’s name, your staff, your programs, and
• Create Twitter lists and groups of those who are
sharing good content
• Create RSS feeds for content
• Have an ongoing search in your Twitter app for
• Use socialmention.com for a broad search
ID our network
Online fundraising + network weaving
1. The network weaver has the necessary tools to
2. Those who are the most connected are the most
3. Email and website are the most effective tools to
drive the action, social supports the drive
4. One strategy does not fit all needs
Carter Gibson and the American Red Cross
Even at the finish, Carter still engaged
with his network
What is your next
Further reading and resources
Fine 100 : https://twitter.com/fundraisinisfun/the-fine-100
Building Smart Communities Through Network Weaving:
Interview with Carter Gibson:
Giving Tuesday and Social Media
Online fundraising stats from Blackbaud: https://www.blackbaud.com/blackbaudindex
Building “fiercely loyal communities”
The Networked Nonprofit: http://www.amazon.com/The-Networked-Nonprofit-
Facebook Best Practices and Research Scoop.it topic: http://www.scoop.it/t/facebook-
Twitter Best Practices and Research Scoop.it topic: http://www.scoop.it/t/twitter-best-