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Empowering Stakeholders to Become Network Weavers


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In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.

Published in: Technology, Business
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Empowering Stakeholders to Become Network Weavers

  1. 1. * * Empowering Your Stakeholders to Become Network Weavers September 10, 2013 #WIPWeave Presented by Debra Askanase
  2. 2. Who’s in the room?
  3. 3. 3 “A Network Weaver is aware of the networks around them and explicitly works to make them healthier, more inclusive, bridging divides.” – June Holley The Network Weaver
  4. 4. * * 4 MAJOR COMPONENTS OF NETWORK WEAVING Builds relationships Learns to facilitate collaborations for mutual benefit
  5. 5. * * A NETWORK WEAVER… • Reaches out to any and all who are interested, primarily online • Considers themselves part of a larger network of individuals, organizations, and communities • Is a collaborator at heart • Has fluency with social media tools and culture • Embraces transparency (even when failing) • Gives control over to the group easily • Gives more credit than they take • Is more interested in others’ ideas than their own
  6. 6. Your footer here 6
  7. 7. 7*Based on Humanize, by Maddie Grant and Jamie Notter Transparent Trustworthy Generative Conversational Willingness to be YOU Critical success qualities*
  8. 8. 9
  9. 9. 10 Commandments of Relevance 1. Content matters. 2. Know where your networks live. 3. Understand the culture of the social media channel. 4. There is no divide between you/you. 5. Sharing is everything. Share 110% of the time. 6. It’s not about you, it’s about your network. 7. Listen. Not just once but constantly. 8. Participate. 9. Read what your network is publishing (blogs, newsletters, Pins). 10. Practice abundance thinking: include others.
  10. 10.
  11. 11. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks Staff Networked vision of change Thanks to Beth Kanter and Allison Fine! leading-the-networked-fondation + Free Agents!
  12. 12. 14 Cambridge Community Foundation encourages connections
  13. 13. 15
  14. 14. Lilypad picnic: Weaving relationships tighter 16
  15. 15. Share pair exercise: Planning Your Approach 1. Are you a network weaver? Why/why not? 2. What types of people & networks do you want to connect with in the future? #WIPWeave
  16. 16. Thinking like a network and creating the networked conversation • What conversations do you need to have in order to grow outside of your network? (Both as an organizational presence and as an individual?) • How can you personally engage in conversation online in a meaningful way for both you and your organization? • What happens when the conversation is meaningful? 18
  17. 17. * * Supporting Network Weaving “The Playbook in Four- Part Harmony” #WIPWeave
  18. 18. How do you empower these stakeholders right now? Volunteers Board & Staff Donors & Fans
  19. 19. * * • Empower your own board and staff first • Create an org culture of network weaving • Create listening systems to find your free agents and fans • Talk and connect with them online! • Create a knowledge sharing system to capture this information internally • Move fans up the ladder of engagement FINDING AND GROWING YOUR WEAVERS
  20. 20. * * A NOTE ON THE SOCIAL MEDIA FUNNELSocialMedia Engage Creates Trust Moveto Action
  21. 21. * * FOUR-PART EMPOWERMENT Policies Training Private spaces Social media actions
  22. 22. * * TRAINING
  23. 23. * * TRAINING
  24. 24. * * POLICIES
  25. 25. * * DIVE INTO SOCIAL MEDIA Begin with using one channel
  26. 26. * * FIND YOUR NETWORK CONNECTIONS • Members, clients, students • Alumni, past participants • Volunteers • Donors • Other similar organizations • Your learning community • Your peers • Relevant twitter chats and social media groups
  27. 27. 29 Listening tips • Set up Google alerts for your name, your organization’s name, your staff, your programs, and your industry • Create Twitter lists and groups of those who are sharing good content • Create RSS feeds for content • Have an ongoing search in your Twitter app for keywords • Use for a broad search
  29. 29. * * PRIVATE SPACES …could use Google groups, a private listserv, Yahoo groups, etc.
  30. 30. * * PRIVATE SPACES
  31. 31. * * Empowering Networked Fundraising ID our network weavers Growing & Supporting our own network weavers Networked fundraising
  32. 32. Online fundraising + network weaving 1. The network weaver has the necessary tools to fundraise online 2. Those who are the most connected are the most successful 3. Email and website are the most effective tools to drive the action, social supports the drive 4. One strategy does not fit all needs
  33. 33. Case Study: Carter Gibson and the American Red Cross
  34. 34. The Inspiration
  35. 35. It started with a post on G+ Which definitely led too…..
  36. 36. But really led too….. What have I gotten myself into..?
  37. 37. For Carter, it was always about engaging
  38. 38. +786 circles, +450 shares, 100s of comments
  39. 39. Even at the finish, Carter still engaged with his network
  40. 40. What is your next step?
  41. 41. Further reading and resources Fine 100 : Building Smart Communities Through Network Weaving: Interview with Carter Gibson: google-fundraising-story/ Giving Tuesday and Social Media Online fundraising stats from Blackbaud: Building “fiercely loyal communities” with-sarah-robinson-you-need-to-read/ The Networked Nonprofit: Connecting-Social/dp/0470547979 Facebook Best Practices and Research topic: best-practices-and-research/ Twitter Best Practices and Research topic: practices-engagement-and-research
  42. 42. * * THANK YOU!
  43. 43. Debra Askanase Digital Engagement Strategist Twitter: @askdebra Telephone: (617) 682-2977 Linkedin: Slideshare: I’d love to connect!