Empowering Stakeholders to Become Network Weavers

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In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.

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  • Weavers begin to connect to each other, creating a multi-hub community. As the weaver connects individuals, orgs, and clusters, entities connect to each other loosely.
  • The transition from working like this to this – doesn’t happen over night, can’t flip a switch
  • Empowering Stakeholders to Become Network Weavers

    1. 1. * * Empowering Your Stakeholders to Become Network Weavers September 10, 2013 #WIPWeave Presented by Debra Askanase
    2. 2. Who’s in the room?
    3. 3. http://www.networkweaver.com/?page_id=18 3 “A Network Weaver is aware of the networks around them and explicitly works to make them healthier, more inclusive, bridging divides.” – June Holley The Network Weaver
    4. 4. * * 4 MAJOR COMPONENTS OF NETWORK WEAVING Builds relationships Learns to facilitate collaborations for mutual benefit
    5. 5. * * A NETWORK WEAVER… • Reaches out to any and all who are interested, primarily online • Considers themselves part of a larger network of individuals, organizations, and communities • Is a collaborator at heart • Has fluency with social media tools and culture • Embraces transparency (even when failing) • Gives control over to the group easily • Gives more credit than they take • Is more interested in others’ ideas than their own
    6. 6. Your footer here 6
    7. 7. 7*Based on Humanize, by Maddie Grant and Jamie Notter Transparent Trustworthy Generative Conversational Willingness to be YOU Critical success qualities*
    8. 8. 9
    9. 9. 10 Commandments of Relevance 1. Content matters. 2. Know where your networks live. 3. Understand the culture of the social media channel. 4. There is no divide between you/you. 5. Sharing is everything. Share 110% of the time. 6. It’s not about you, it’s about your network. 7. Listen. Not just once but constantly. 8. Participate. 9. Read what your network is publishing (blogs, newsletters, Pins). 10. Practice abundance thinking: include others.
    10. 10. http://www.orgnet.com/BuildingNetworks.pdf
    11. 11. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks Staff Networked vision of change Thanks to Beth Kanter and Allison Fine! http://www.slideshare.net/kanter/cof-presentation- leading-the-networked-fondation + Free Agents!
    12. 12. http://cambridgecf.org/ 14 Cambridge Community Foundation encourages connections
    13. 13. http://cambridgecf.org/ 15
    14. 14. Lilypad picnic: Weaving relationships tighter https://www.facebook.com/lily.the.black.bear 16
    15. 15. Share pair exercise: Planning Your Approach 1. Are you a network weaver? Why/why not? 2. What types of people & networks do you want to connect with in the future? #WIPWeave
    16. 16. Thinking like a network and creating the networked conversation • What conversations do you need to have in order to grow outside of your network? (Both as an organizational presence and as an individual?) • How can you personally engage in conversation online in a meaningful way for both you and your organization? • What happens when the conversation is meaningful? 18
    17. 17. * * Supporting Network Weaving “The Playbook in Four- Part Harmony” #WIPWeave
    18. 18. How do you empower these stakeholders right now? Volunteers Board & Staff Donors & Fans
    19. 19. * * • Empower your own board and staff first • Create an org culture of network weaving • Create listening systems to find your free agents and fans • Talk and connect with them online! • Create a knowledge sharing system to capture this information internally • Move fans up the ladder of engagement FINDING AND GROWING YOUR WEAVERS
    20. 20. * * A NOTE ON THE SOCIAL MEDIA FUNNELSocialMedia Engage Creates Trust Moveto Action
    21. 21. * * FOUR-PART EMPOWERMENT Policies Training Private spaces Social media actions
    22. 22. * * TRAINING http://www.scribd.com/doc/88776038/Social-Engagement-Team-FAQ
    23. 23. * * TRAINING http://redcrosschat.org/wp-content/uploads/2012/06/SocialEngagementHandbookv2.pdf
    24. 24. * * POLICIES
    25. 25. * * DIVE INTO SOCIAL MEDIA Begin with using one channel
    26. 26. * * FIND YOUR NETWORK CONNECTIONS • Members, clients, students • Alumni, past participants • Volunteers • Donors • Other similar organizations • Your learning community • Your peers • Relevant twitter chats and social media groups
    27. 27. 29 Listening tips • Set up Google alerts for your name, your organization’s name, your staff, your programs, and your industry • Create Twitter lists and groups of those who are sharing good content • Create RSS feeds for content • Have an ongoing search in your Twitter app for keywords • Use socialmention.com for a broad search
    28. 28. * * PRIVATE SPACES = LADDER OF ENGAGEMENT
    29. 29. * * PRIVATE SPACES …could use Google groups, a private listserv, Yahoo groups, etc.
    30. 30. * * PRIVATE SPACES
    31. 31. * * Empowering Networked Fundraising ID our network weavers Growing & Supporting our own network weavers Networked fundraising
    32. 32. Online fundraising + network weaving 1. The network weaver has the necessary tools to fundraise online 2. Those who are the most connected are the most successful 3. Email and website are the most effective tools to drive the action, social supports the drive 4. One strategy does not fit all needs
    33. 33. Case Study: Carter Gibson and the American Red Cross
    34. 34. The Inspiration
    35. 35. It started with a post on G+ Which definitely led too…..
    36. 36. But really led too….. What have I gotten myself into..?
    37. 37. For Carter, it was always about engaging
    38. 38. +786 circles, +450 shares, 100s of comments
    39. 39. Even at the finish, Carter still engaged with his network
    40. 40. What is your next step? http://www.flickr.com/photos/highwaysagency/6032691030/in/photostream/
    41. 41. Further reading and resources Fine 100 : https://twitter.com/fundraisinisfun/the-fine-100 Building Smart Communities Through Network Weaving: http://www.networkweaver.com/wp-content/uploads/2011/12/BuildingNetworks.pdf Interview with Carter Gibson: http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a- google-fundraising-story/ Giving Tuesday and Social Media http://www.remingtongroup1.com/giving-tuesday-and-social-media/ Online fundraising stats from Blackbaud: https://www.blackbaud.com/blackbaudindex Building “fiercely loyal communities” http://www.communityorganizer20.com/2012/09/19/fierce-loyalty-the-interview- with-sarah-robinson-you-need-to-read/ The Networked Nonprofit: http://www.amazon.com/The-Networked-Nonprofit- Connecting-Social/dp/0470547979 Facebook Best Practices and Research Scoop.it topic: http://www.scoop.it/t/facebook- best-practices-and-research/ Twitter Best Practices and Research Scoop.it topic: http://www.scoop.it/t/twitter-best- practices-engagement-and-research
    42. 42. * * THANK YOU!
    43. 43. Debra Askanase Digital Engagement Strategist debra@communityorganizer20.com Twitter: @askdebra Telephone: (617) 682-2977 Linkedin: http://linkedin.com/in/debraaskanase Slideshare: http://slideshare.net/debask I’d love to connect!

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