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Twitter 101 Brown Bag:
   February 1, 2012
Welcome




@mandimoshay / @npowernw                        @abbynaf
Mandi is the Community Engagement Manager at    Abby is an AmeriCorps VISTA serving at NPower
NPower Northwest. She's responsible for         Northwest. She's a recent transplant to Seattle and
communications, social media, event             has a background in libraries. Abby brings with her
coordination, and management of the volunteer   a strong interest in helping individuals and
program.                                        organizations learn how to best use technology to
                                                improve their lives.
NPower Northwest

• Vision
  – A thriving community with high performing
    nonprofits.
• Mission
  – To strengthen the nonprofit sector by catalyzing
    innovation and driving adoption of technology
    solutions.
Agenda

•   Intro to Twitter
•   Twitter statistics
•   Nonprofits using Twitter
•   Our top five Twitter tips
•   Discussion
Intro to Twitter

Think of Facebook as a mall
• A destination
• A space for conversation




                              Photo Credit
Intro to Twitter

Twitter is more of a cocktail party
• Stream of information
• Real-time response
• Networking




                                      Photo Credit
Twitter Growth




                 Source: Twitter Blog
Twitter Demographics




                       Source: Pew
                       Research Center
Twitter Demographics: Age




                            Source: 2011 Social Network Analysis Report
Twitter Demographics: Gender




                          Source: 2011 Social Network Analysis Report
Twitter Demographics: Income




                          Source: 2011 Social Network Analysis Report
Nonprofits and Twitter: Numbers




                     Source: NTEN Nonprofit Social Networking Benchmark Report
Nonprofits and Twitter: Use

• United Way of King County – Responds to
  feedback both positive and negative
• SeattleWorks – Live tweets events to increase
  awareness
• American Podiatric – Uses Twitter search to
  find and engage new audiences
Nonprofits: Respond to Feedback
Nonprofits: Live Tweeting
Nonprofits: Using Twitter Search
Social Media Goals
Social Media Goals

Analytics and management tools
• Some tools (HootSuite & TweetDeck)
• Schedule posts
• Analytics tools
• Following vs. followers
Questions?




             Photo Credit
Top Five Twitter Tips

5) Fully brand your presence
• Avatar
• Customized background
• Bio with links
Brand Your Presence
Brand Your Presence
Top Five Twitter Tips

4) Be human
• Unique tone
• Transparent about who is doing your tweeting
  (when you are sharing relevant content do it
  in your own voice)
• Be willing to appear imperfect
• Use young Twitter friendly volunteers for
  tutorials, but not necessarily have them take
  over your stream (Consistent voice is
  important for branding)
Be Human
Top Five Twitter Tips

3) Build relationships, but don’t be spammy
• Lists, mention vs. reply, the value of RTing and
  thanking, being responsive
• Share links back to website/blog to encourage
  further engagement
Build Relationships
Build Relationships
Top Five Twitter Tips

2) Be re-tweet able
• Select a short relevant handle
• Content curation - find interesting things and
  link to them
• Use searchable keywords
Be Re-Tweetable
Top Five Twitter Tips

1) Listen and Engage
• Connect with your nonprofit peers and not
  just your constituents
• Use nonprofit hashtags
• Search for relevant keywords to your
  organization and respond to good and bad
• Connect with the right people & tweet with
  them
Listen and Engage
Resources

•   7 Tips to Optimize Your Twitter Page
•   5 Nonprofits Using Twitter Right
•   30 Useful Nonprofit Hashtags
•   Twitter’s Official Blog
•   Social Media Examiner
•   Hope140
Thank You

    Abby Nafziger          Mandi Moshay
  AmeriCorps VISTA      Community Engagement
abbyn@npowernw.org            Manager
     @abbynaf           mandim@npowernw.org
                           @mandimoshay

               NPower Northwest
          Website: www.npowernw.org
     Facebook: www.facebook.com/npowernw
              Twitter: @npowernw

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Twitter 101

  • 1. Twitter 101 Brown Bag: February 1, 2012
  • 2. Welcome @mandimoshay / @npowernw @abbynaf Mandi is the Community Engagement Manager at Abby is an AmeriCorps VISTA serving at NPower NPower Northwest. She's responsible for Northwest. She's a recent transplant to Seattle and communications, social media, event has a background in libraries. Abby brings with her coordination, and management of the volunteer a strong interest in helping individuals and program. organizations learn how to best use technology to improve their lives.
  • 3. NPower Northwest • Vision – A thriving community with high performing nonprofits. • Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
  • 4. Agenda • Intro to Twitter • Twitter statistics • Nonprofits using Twitter • Our top five Twitter tips • Discussion
  • 5. Intro to Twitter Think of Facebook as a mall • A destination • A space for conversation Photo Credit
  • 6. Intro to Twitter Twitter is more of a cocktail party • Stream of information • Real-time response • Networking Photo Credit
  • 7. Twitter Growth Source: Twitter Blog
  • 8. Twitter Demographics Source: Pew Research Center
  • 9. Twitter Demographics: Age Source: 2011 Social Network Analysis Report
  • 10. Twitter Demographics: Gender Source: 2011 Social Network Analysis Report
  • 11. Twitter Demographics: Income Source: 2011 Social Network Analysis Report
  • 12. Nonprofits and Twitter: Numbers Source: NTEN Nonprofit Social Networking Benchmark Report
  • 13. Nonprofits and Twitter: Use • United Way of King County – Responds to feedback both positive and negative • SeattleWorks – Live tweets events to increase awareness • American Podiatric – Uses Twitter search to find and engage new audiences
  • 18. Social Media Goals Analytics and management tools • Some tools (HootSuite & TweetDeck) • Schedule posts • Analytics tools • Following vs. followers
  • 19. Questions? Photo Credit
  • 20. Top Five Twitter Tips 5) Fully brand your presence • Avatar • Customized background • Bio with links
  • 23. Top Five Twitter Tips 4) Be human • Unique tone • Transparent about who is doing your tweeting (when you are sharing relevant content do it in your own voice) • Be willing to appear imperfect • Use young Twitter friendly volunteers for tutorials, but not necessarily have them take over your stream (Consistent voice is important for branding)
  • 25. Top Five Twitter Tips 3) Build relationships, but don’t be spammy • Lists, mention vs. reply, the value of RTing and thanking, being responsive • Share links back to website/blog to encourage further engagement
  • 28. Top Five Twitter Tips 2) Be re-tweet able • Select a short relevant handle • Content curation - find interesting things and link to them • Use searchable keywords
  • 30. Top Five Twitter Tips 1) Listen and Engage • Connect with your nonprofit peers and not just your constituents • Use nonprofit hashtags • Search for relevant keywords to your organization and respond to good and bad • Connect with the right people & tweet with them
  • 32. Resources • 7 Tips to Optimize Your Twitter Page • 5 Nonprofits Using Twitter Right • 30 Useful Nonprofit Hashtags • Twitter’s Official Blog • Social Media Examiner • Hope140
  • 33. Thank You Abby Nafziger Mandi Moshay AmeriCorps VISTA Community Engagement abbyn@npowernw.org Manager @abbynaf mandim@npowernw.org @mandimoshay NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw

Editor's Notes

  1. Abby kicks off
  2. Abby intro thenMandi intro
  3. Mandi
  4. Mandi
  5. Abby
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  12. Mandi
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  18. MandiPlug upcoming Social Media Intermediate Brown Bag (March 7)
  19. Abby
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  27. Mandi
  28. MandiHave link open in another window
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