This document provides an overview of a Google Analytics training for nonprofits. It introduces the presenters and moderator, discusses setting goals and using a strategic cycle. It covers basic Google Analytics metrics like visits, unique visitors, pages per visit, and bounce rate. It also offers tips for nonprofits like customizing the dashboard, using annotations, tracking document downloads, and setting up custom alerts. The key takeaways are to use metrics to answer questions, scale processes for success, and make technology work for your organization by ongoing refinement.

1. Google Analytics for NonprofitsFor Audio 866.740.1260 Access Code 9577700

2. Road MapSetting the ContextMetric BasicsNonprofit GoodiesTips & TricksQ&A

3. NPower NorthwestVision A thriving community with high performing nonprofits.MissionTo strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.

4. IntroductionsPresenterAsh ShepherdProject StrategistNPower NorthwestModeratorStephen EggersHandsOn Tech AmeriCorp VISTA Serving at NPower Northwest

5. PollPrimary Challenge with Google Analytics

6. Setting The Context

7. It’s About People

8. Not About the Numbers

9. Got QuestionsMetrics are the answer, not the questionDo you know what your questions are?

10. Strategic Cycle

11. Process Is Scalable20 Goals1 Goal

12. PollRate your level of use of a strategic cycle

13. Metric Basics

14. Orientation

15. OrientationDate RangeDefaults to 1 month but can be adjusted

16. OrientationChartDefaults to visitors by the day. Lots of options to change metrics, compare metrics, change increment

17. OrientationNew vs. Returning ChartPercentage of new vs. returning visitors, relative to the date range you have set.

18. OrientationMetrics BasicsBase set of metrics, relative to the date range you have set.

19. VisitsTotal # Of Visits To The Site= 5 Visits

20. Unique VisitorsAre They A New Visitor To The Site*Only new visits countedYESNO

21. New vs. ReturningFirst Time or Returning Visit*All visits countedFirst Time VisitYESNOReturn Visit

22. PageviewsTotal number of pages viewed= 6 Pageviews

23. Pages/VisitTotal PageviewsTotal Visits= Average Pages/VisitAverage Visitor=

24. Average Time on SiteTotal TimeTotal Visits= Average Time on SiteAverage Visitor=

25. Bounce RateThe number of single-page visits to your site

26. Questions

27. Nonprofit Goodies

28. Date RangeCustomize Date RangeGrant Reporting PeriodsCampaignsBoard Reports

29. GraphicsScreengrabThose Graphics

30. Map GraphicMay Be Serving A Larger Community

31. Email & Blog SuggestionsSearch Terms Suggest Topics of InterestPossible TopicsSocial Media Audit

32. Planning

33. Bulk Email Tools

34. Vertical Response How-TosTips & Tricks

35. Customize The Dashboard (New Version)Cut through the noise and see what is most important to you

36. AnnotationsRecord outside actions & “Ah Ha” moments for self and teamsCreate a new annotation

37. AnnotationsSent e-Newsletter with new subject line “Call To Action”format

38. AnnotationsWill be seen anytime your note is in date range (Private/Shared)

39. AnnotationsBe sure to use in analysis and feedback into goals

40. Track Document DownloadsDownloads not tracked by defaultTrack in new window/tabTrack in Current window/tabTrack site wide*Specific details in handout

41. Custom AlertsLet The Technology Work For YouSomething out of the norm happens (you define the norm) you get notified

42. Custom AlertsLet The Technology Work For You

43. PollIdentify your primary next step