Social Media Intermediate
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This document summarizes a presentation about using social media effectively for nonprofits. It discusses establishing a foundation by focusing on relationships, listening to existing conversations, and redefining success in terms of quality over quantity. It also emphasizes developing a routine for social media use, including scheduling posts, monitoring key terms and communities, and using tools like editorial calendars to work efficiently towards organizational goals and strategies. The takeaways highlighted keeping goals and mission central, embracing new communication styles, and leveraging various tools and tactics in an evolving social media process.
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Social Media Intermediate
- 1. Social Media Intermediate a brown bag presentation
- 2. NPower Northwest • Vision – A thriving community with high performing nonprofits. • Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
- 3. Poll • Primary Role representing here today • Why are you interested in topic?
- 4. Road Map • Establishing Your Foundation • Get a Routine • Q&A
- 5. Technology Waiter “How am I suppose to do all of this, I already don’t have enough time to do my job(s)?” ~Previous Participant~ I provide the menu and recommendations … You pick a couple items to try and go from there
- 7. Expectations Management “Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” ~Denise Waitly~ Expect too much =see failure where there may not be any Expect nothing = have no reasons to improve or be effective
- 8. Start with Goals How far you have come & where you are going Keep focused on the mission Be Proactive vs. Reactive Keep efforts strategic
- 9. Focus on Relationships Remember “Social” comes before “Media” for a reason Don’t connect only when you need something Be deliberate about creating relationships Respond when others reach out
- 10. Stop, Look, Listen Listen to existing Meet People conversations Where They Are Facebook Myspace Twitter We Are Here
- 11. Redefine Success It is about the Quality, not the Quantity 100 Fans who are not engaged Vs. 10 who take action
- 12. Let Go Of Control Social media is about conversation If everyone is not free to contribute those left may not be willing partners
- 13. You vs. The Community Who are you really talking about? Start conversations, ask questions Invite user create content Highlight the community
- 14. Remember the “Social” The “Social” comes first for a reason It is about building relationships, just in new ways
- 15. Don’t Forget the Integration
- 16. Pause and Evaluate Obvious plug for staying connected to your goals Give yourself time to BUILD… Community Trust Relationships Actions
- 18. Get A Routine Image Credit: justjared.buzznet.com
- 19. Get A Routine | Listen (RSS)
- 20. Get A Routine | Engage Yourself If you want people to join your community you should be active in theirs as well
- 21. Get A Routine | Listen (Alerts) Google searches and send you emails when it finds what you need
- 22. Get a Routine | Schedule • Multiple Platforms • Monitor key terms • Schedule Posts • Analytics
- 23. Get A Routine | Schedule Get ready now…goes out later.
- 24. Get A Routine | Editorial Calendar
- 25. Get A Routine | Editorial Calendar Promote Event Follow-Up
- 26. Get A Routine | Monitor Let the technology work for you Desktop Alerts via Tweetdeck
- 27. Get A Routine | Monitor Community
- 28. Understand Your Tools About using well, not using a lot
- 29. Questions
- 30. Take Aways • Goals keep you focused on the mission • Embracing the shift in communication • Tools are key to being efficient Analysis Goals • Ever-evolving process Tools Strategy Tactic
- 31. Thank You Abby Nafziger AmeriCorps VISTA at NPower Northwest abbyn@npowernw.org Twitter: @abbynaf NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
Editor's Notes
- NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good. When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
- Social Media is not the silver bullet, boring offline = boring online. That said there are many ways in which embracing social media can increase engagement by making it easier for your constituents to engage with you.
- SMART goals are bestSpecificMeasurableAttainableRealisticTimely
- Often nonprofits can feel overwhelmed by new social media avenues. For example Pinterest is taking off and many nonprofits are starting pages there. A good way to assess joining a new social media channel is to see where your constituents and peers are and follow. Don’t feel like you have to be at the cutting edge, being in the middle of the bell curve can be a better place to be for nonprofits.
- For example, when we have a new blog post go up, we announce it on twitter and on our website you can find links to all our social media channels.
- See “Big Picture”See how various channels relateBecome Proactive vs. ReactiveSystem you WILL use