The document provides an overview of how nonprofits can utilize social media. It discusses that social media is a tactic that should be integrated into an organization's overall marketing strategy and objectives. It also recommends starting on key platforms like Facebook, Twitter, YouTube and blogs in order to engage supporters and spread awareness of the nonprofit's mission. Additionally, the document emphasizes the importance of listening to supporters and adding value through social media in order to build relationships and promote the organization's work.
This document provides guidance for nonprofits on using social media. It discusses analyzing whether your target audience uses social media and which platforms they use. It then offers tips on developing a social media strategy including starting small, focusing on quality over quantity, and integrating social media into your overall marketing. Measurement of success and addressing concerns about resources and reputation are also covered. Specific guidance is provided on using platforms like Twitter, YouTube, Facebook, blogs, and others to engage supporters and achieve organizational goals.
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
The document provides an overview of popular social media platforms and tips for developing an effective social media strategy. It discusses Facebook, Twitter, YouTube, LinkedIn, and their key features. Some key points covered include developing goals and understanding your target audience, choosing appropriate channels, creating engaging content, and measuring success through various analytics tools available on each platform. The document also provides advice on customizing profiles, growing networks, and representing your brand consistently across all of your chosen social media channels.
Content generation and curation for Detroit ECE Academy Lisa Colton
The document provides guidance on content generation and curation for social media, noting that content is a connecting force and platform for conversation, and recommends starting by defining goals and audience and then generating content from events, crowdsourcing, parties, and everyday opportunities while also curating relevant existing content from others.
This document provides guidance for nonprofits on using social media. It discusses analyzing whether your target audience uses social media and which platforms they use. It then offers tips on developing a social media strategy including starting small, focusing on quality over quantity, and integrating social media into your overall marketing. Measurement of success and addressing concerns about resources and reputation are also covered. Specific guidance is provided on using platforms like Twitter, YouTube, Facebook, blogs, and others to engage supporters and achieve organizational goals.
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
The document provides an overview of popular social media platforms and tips for developing an effective social media strategy. It discusses Facebook, Twitter, YouTube, LinkedIn, and their key features. Some key points covered include developing goals and understanding your target audience, choosing appropriate channels, creating engaging content, and measuring success through various analytics tools available on each platform. The document also provides advice on customizing profiles, growing networks, and representing your brand consistently across all of your chosen social media channels.
Content generation and curation for Detroit ECE Academy Lisa Colton
The document provides guidance on content generation and curation for social media, noting that content is a connecting force and platform for conversation, and recommends starting by defining goals and audience and then generating content from events, crowdsourcing, parties, and everyday opportunities while also curating relevant existing content from others.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Engaging and Inspiring Alumni Networks with Social MediaBeth Kanter
Beth Kanter presented on leveraging social media to engage and inspire alumni networks. She discussed developing an engagement model with clear calls to action and measuring engagement through various levels of participation. Kanter also provided tips for creating engaging content through questions, games, giveaways, nostalgia and more. Additionally, she emphasized connecting alumni through relevant content, events, and each other both online and offline. The presentation focused on best practices for social media strategy, measurement, and continuous learning to build strong alumni networks.
The document discusses social media strategies for promoting and engaging with events. It provides an overview of FSC Interactive, an agency that specializes in social media for hospitality and tourism clients. Statistics on social media demographics and usage are presented. The main strategies discussed are setting SMART goals, understanding your audience, and choosing appropriate tactics and channels which may include Facebook, Twitter, Instagram, YouTube and email. Specific content ideas and a timeline of before, during and after the event are provided for each channel.
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...ConnectVA
This interactive session will help you take a step back and determine what’s working and assess your online presence. From interpreting channel analytics to making effective decisions on what content is truly post-worthy, learn how to optimize to make your institution’s social media life easier and more effective.
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
This document provides an overview of social media platforms for nonprofits. It discusses major platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Google+, Tumblr, and LinkedIn. For each platform, it outlines key statistics, features, best practices, examples and challenges. It emphasizes using visual content and being conversational. The document also describes pro bono resources available for nonprofits to get help with social media.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
How Social Media Can Support Your Volunteer EffortsWahine Media
The document provides guidance on using social media to support volunteer efforts. It recommends being strategic by setting specific goals, defining your message, understanding your capacity and best platforms, and identifying your audience and where they are located. It also stresses the importance of building community through outreach, engagement, sharing stories and content, using hashtags and events, and following up after events. While tools can help, the key is building trust and genuine interest in others. The document provides examples of nonprofits successfully using social media and resources for additional information.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
This document summarizes key points from a social media training session for artists presented by ArtSpan and SOMArts and taught by Jess Young. It discusses developing a social media strategy, effective social networking rules like interacting and sharing varied content, and tips for platforms like Facebook, Pinterest, and Twitter. Platform analytics and tools for scheduling, listening and sharing content are also covered. The training emphasizes using social media as a way to promote art and sales while developing audiences.
This document discusses using various social media platforms like Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, and Instagram for fundraising and achieving organizational goals. It provides examples of how non-profits can develop social media initiatives to both raise money through platforms like Facebook, YouTube, and LinkedIn, as well as promote non-monetary goals using platforms like Pinterest, Google+, and Instagram. The document emphasizes the importance of aligning social media efforts with organizational strategy, tracking social media metrics, and creating engaging content.
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
This document provides an overview of a workshop on leveraging social media. It includes discussion of:
- Developing effective social media strategies that support communication objectives.
- Designing focused experiments to implement strategies at low risk.
- Using social media for individual and social learning.
The workshop covers topics like generating buzz, engaging audiences, listening strategies, and movement building across multiple social media channels. Attendees participate in exercises to develop sample social media strategies for different arts organizations.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
The social media strategy document outlines Bloomingdale's plans to grow its online presence and follower base in order to increase revenue. Key strategies include providing more relevant content to interest audiences and encouraging user-generated content. Goals are to increase Instagram and Twitter followers by 20% through more engaging posts that promote the brand. Progress will be reported quarterly.
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development.
2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches.
3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
Social Media and your Fundraising ProgramSusan Tenby
This document summarizes key points from a presentation on using social media for fundraising programs. It discusses strategizing campaigns and evaluating audiences, creating engaging content, and measuring results. It also covers branding, relationship building, managing capacity, and resources for non-profits using social media. Examples are given of effective nonprofit accounts and influencers in the space. The presentation aims to provide non-profits with best practices and tips for social media fundraising.
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Innovation and Change At the Speed of Your BusinessExecutive SummitVilla d´EsteIoRobot
This document outlines an executive summit agenda focused on innovation and change at the speed of business. It discusses powerful trends like globalization, new technologies, and increased transparency that are forcing businesses to transform from "built to last" to "built to adapt" models. The SAP platform is presented as enabling this transformation through business network optimization, integrated business processes, analytics, and other benefits. Case studies are used to demonstrate how the SAP platform can create value through improved processes in areas like procurement, order-to-cash, and IT.
This is my latest study in prime numbers behaviours, and the waves that describes why non prime numbers cannot be described in a single formula easily.
The first in our Tech Assessment Program for nonprofits, this hands-on workshop focused on moving from strategy-creation to learning social media tactics.
Engaging and Inspiring Alumni Networks with Social MediaBeth Kanter
Beth Kanter presented on leveraging social media to engage and inspire alumni networks. She discussed developing an engagement model with clear calls to action and measuring engagement through various levels of participation. Kanter also provided tips for creating engaging content through questions, games, giveaways, nostalgia and more. Additionally, she emphasized connecting alumni through relevant content, events, and each other both online and offline. The presentation focused on best practices for social media strategy, measurement, and continuous learning to build strong alumni networks.
The document discusses social media strategies for promoting and engaging with events. It provides an overview of FSC Interactive, an agency that specializes in social media for hospitality and tourism clients. Statistics on social media demographics and usage are presented. The main strategies discussed are setting SMART goals, understanding your audience, and choosing appropriate tactics and channels which may include Facebook, Twitter, Instagram, YouTube and email. Specific content ideas and a timeline of before, during and after the event are provided for each channel.
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...ConnectVA
This interactive session will help you take a step back and determine what’s working and assess your online presence. From interpreting channel analytics to making effective decisions on what content is truly post-worthy, learn how to optimize to make your institution’s social media life easier and more effective.
Social Media for Nonprofits Conference - Foundation Course 2016, Dr. Marcus M...ConnectVA
This document provides an overview of social media platforms for nonprofits. It discusses major platforms like Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, Google+, Tumblr, and LinkedIn. For each platform, it outlines key statistics, features, best practices, examples and challenges. It emphasizes using visual content and being conversational. The document also describes pro bono resources available for nonprofits to get help with social media.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
How Social Media Can Support Your Volunteer EffortsWahine Media
The document provides guidance on using social media to support volunteer efforts. It recommends being strategic by setting specific goals, defining your message, understanding your capacity and best platforms, and identifying your audience and where they are located. It also stresses the importance of building community through outreach, engagement, sharing stories and content, using hashtags and events, and following up after events. While tools can help, the key is building trust and genuine interest in others. The document provides examples of nonprofits successfully using social media and resources for additional information.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
This document summarizes key points from a social media training session for artists presented by ArtSpan and SOMArts and taught by Jess Young. It discusses developing a social media strategy, effective social networking rules like interacting and sharing varied content, and tips for platforms like Facebook, Pinterest, and Twitter. Platform analytics and tools for scheduling, listening and sharing content are also covered. The training emphasizes using social media as a way to promote art and sales while developing audiences.
This document discusses using various social media platforms like Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, and Instagram for fundraising and achieving organizational goals. It provides examples of how non-profits can develop social media initiatives to both raise money through platforms like Facebook, YouTube, and LinkedIn, as well as promote non-monetary goals using platforms like Pinterest, Google+, and Instagram. The document emphasizes the importance of aligning social media efforts with organizational strategy, tracking social media metrics, and creating engaging content.
The document provides guidance on developing an effective social media plan in 3 steps:
1) Build your strategy by defining goals, audiences, capacity and researching tools.
2) Tell your story by streamlining your message for different platforms and engaging audiences.
3) Create a detailed plan by choosing tools, developing content, building confidence, integrating efforts, promoting initiatives and assessing effectiveness.
The document emphasizes starting small, learning from others, keeping expectations realistic and making social media an ongoing part of operations.
This document provides an overview of a workshop on leveraging social media. It includes discussion of:
- Developing effective social media strategies that support communication objectives.
- Designing focused experiments to implement strategies at low risk.
- Using social media for individual and social learning.
The workshop covers topics like generating buzz, engaging audiences, listening strategies, and movement building across multiple social media channels. Attendees participate in exercises to develop sample social media strategies for different arts organizations.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
The social media strategy document outlines Bloomingdale's plans to grow its online presence and follower base in order to increase revenue. Key strategies include providing more relevant content to interest audiences and encouraging user-generated content. Goals are to increase Instagram and Twitter followers by 20% through more engaging posts that promote the brand. Progress will be reported quarterly.
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development.
2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches.
3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
Social Media and your Fundraising ProgramSusan Tenby
This document summarizes key points from a presentation on using social media for fundraising programs. It discusses strategizing campaigns and evaluating audiences, creating engaging content, and measuring results. It also covers branding, relationship building, managing capacity, and resources for non-profits using social media. Examples are given of effective nonprofit accounts and influencers in the space. The presentation aims to provide non-profits with best practices and tips for social media fundraising.
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Innovation and Change At the Speed of Your BusinessExecutive SummitVilla d´EsteIoRobot
This document outlines an executive summit agenda focused on innovation and change at the speed of business. It discusses powerful trends like globalization, new technologies, and increased transparency that are forcing businesses to transform from "built to last" to "built to adapt" models. The SAP platform is presented as enabling this transformation through business network optimization, integrated business processes, analytics, and other benefits. Case studies are used to demonstrate how the SAP platform can create value through improved processes in areas like procurement, order-to-cash, and IT.
This is my latest study in prime numbers behaviours, and the waves that describes why non prime numbers cannot be described in a single formula easily.
Twitter is a free social networking and micro-blogging service that allows users to send text-based posts up to 140 characters long. Users can determine their goals for using Twitter, such as marketing or building relationships. Golden rules for Twitter include being human, avoiding permanent regret, and treating others with respect.
Lynn Hershman is an artist who works in multiple mediums including painting, sculpture, photography, and digital art. She is known for her work exploring virtual worlds and human-technology relationships, as seen in pieces like "Second life" and examinations of the collaboration and competition between humans and machines. Hershman has received various awards for her innovative multi-disciplinary artwork.
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
HIT and Health System Reforms: Collaboration as a “Must Have” in the Network ...Vince Kuraitis
The document discusses collaboration as essential in healthcare through three lenses: technology, business, and clinical. Technologically, healthcare IT needs to move from isolated EMR systems to integrated clinical groupware allowing data sharing. Business-wise, a new ecosystem of collaborating organizations is emerging around network effects and disruptive innovations. Clinically, evidence shows collaboration through shared guidelines, IT infrastructure, and closed-loop care processes improves outcomes. The document argues collaboration is a "MUST have", not just desirable, for the healthcare system to effectively enter the network economy.
The document discusses the transition from EMR 1.0 to EHR 2.0 and the opportunities for care collaboration this enables. EMR 1.0 lacked interoperability and connectivity while EHR 2.0 utilizes new technologies like web/cloud computing and open APIs to allow data sharing and clinical workflows across organizations. This networked environment requires new business models and financial incentives to encourage collaboration between providers in managing patient care.
SAP Executive Conference: si è chiusa l’8 marzo scorso la terza edizione dell’evento annuale riservato agli Executive delle più importanti aziende italiane che credono nell’innovazione e nella tecnologia come leva per migliorare la competitività delle imprese e contribuire allo sviluppo economico del sistema Paese.
Sono disponibili le presentazioni delle relazioni tenute da Augusto Abbarchi, Ferri Abolhassan e Giancarlo Capitani nel corso dell’evento.
L’edizione 2008 si è caratterizzata per alcune interessanti novità, tra cui la più significativa è certamente la creazione di un blog, riservato agli invitati all’evento, realizzato affinché tutti gli Executive, nelle loro diverse funzioni e ruoli aziendali (CFO, CIO, CEO, CXO), possano contribuire all’analisi e alla definizione dei tre argomenti principali: Governance, Innovazione ed Enterprise Business 2.0. Il blog rimane aperto anche dopo la chiusura dell’evento
Social media can be an effective tactic for nonprofits when integrated into an overall marketing strategy. It is important to first determine if the target audience is using social media and then select the appropriate platforms like Twitter, Facebook, and YouTube to engage audiences and add value. Measurement of goals and objectives is also essential to determine if social media is a good use of time and resources.
The basics of social media: what social media is, what social media is not, what social media means, why your business or non profit should care about social media. Presentation given Sept. 2011.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
This document provides an overview of social media and how non-profit organizations can use social media to build community engagement. It discusses what social media is, why it is important, how it can help organizations meet goals like increasing attendance or fundraising. It also covers selecting appropriate platforms like Facebook, Twitter, YouTube and setting goals and metrics for each. The document provides tips on creating engaging content, implementing a social media strategy, and addressing any issues that may arise.
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
This document provides an agenda and overview for a social media training session. The agenda covers introduction and activities, defining social media and strategy, policy, content planning, channels like Facebook, Twitter, YouTube and analytics. It emphasizes that social media is about building relationships and conversations through engaging content and storytelling. Cautionary tales are shared and techniques discussed for promotion, working with journalists and running campaigns. Resources for ongoing learning are provided. The goal is to help organizations effectively use social media to support their mission.
This document provides an overview of social media and how nonprofits can use different tools like blogging, Facebook, Twitter, and YouTube to share their organization's story, recruit volunteers, and do fundraising. It discusses establishing goals for social media use, choosing the right tools, determining who will update content, and taking on the challenge of using social media for 30 days. Nonprofits are encouraged to start simply with one tool and spend 1 hour a week getting acquainted with using it effectively.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
This document provides an overview of social media for businesses. It discusses the main social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest. It explains how each platform can be used and provides demographic information about user bases. The document emphasizes starting with Facebook and a blog, then expanding to other sites like Twitter. It stresses focusing content, using a content calendar and tools like HootSuite for scheduling posts. Managing responses and growing brand advocates on social media is also covered.
The document discusses how nonprofits can effectively use social media. It covers various social media platforms like Twitter, Facebook, YouTube and provides tips on setting up accounts, engaging audiences, measuring success, and strategies for growing followers. Key advice includes listening to your target audience, adding value through high-quality content, and integrating social media with other marketing efforts.
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
The document provides tips for integrated marketing in the age of social media. It discusses how the modern consumer prefers visual stories and facts over traditional advertising, trusts word-of-mouth over marketing, and expects immediate responses. It recommends informing and educating consumers rather than selling, developing visual messages, asking for opinions, enabling word-of-mouth, and capturing interest immediately. The document also provides tips for developing a social media plan, maintaining brand integrity across platforms, creating audience-driven content, protecting the organization, driving traffic to social media, and being responsive.
Social media presentation longsight library Nov. 2010JohnKeys
* How to identify & incorporate the most effective options into your marketing plan
* Targeting niche markets
* Ways to use social networks e.g. blogs, YouTube, MySpace, Facebook
* Getting the most out of using social networks
An introduction to how and why childminders can use social media, with a look at Facebook, Pinterest, Twitter and blogging.
This presentation was made to the Devon Association of Childminders in October 2014.
Social media plays a powerful role in shaping consumer behavior and perceptions, and a comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.
This document provides an overview of social media basics for startups. It defines social media and discusses popular social media channels like Facebook, Twitter, LinkedIn, YouTube and Instagram. It covers how to set up business profiles, engage audiences, build credibility and maximize impact through consistent posting, quality content, and community engagement. Etiquette tips are also provided for responding to comments, questions, opinions and criticisms constructively. Overall best practices emphasize identifying target audiences, creating value, and continually optimizing social media strategies.
Similar to Don't Be Left Behind: Social Media for NonProfits (20)
1. Social Media For
Nonprofits:
Don’t Get Left Behind
April 19, 2012
Eileen O’Brien
@eileenobrien
2. What is Social Media?
• “A social trend in which people
use technologies to get the
things they need from each
other, rather than from
traditional institutions like
corporations”
Groundswell by Charlene Li &
Josh Bernoff
3. Social Media is a Tactic
• Social media is not a strategy but a tactic
• Start with an objective, create a strategy and
determine the best tactics
• Integrate into your overall marketing objectives
• Key to marketing is telling a compelling story
Social media can enable this
4. Is Your Target Audience Using SM?
Source: PewInternet.org
5. How Is Your Target Using SM?
Source: PewInternet.org
6. How Do You Start?
• Recruit the people
within your organization
who are passionate
about social media
• Use it in your own life
and become comfortable
with the technology
• Be selective: start small
and build
7. Monitor Social Media
• Pay attention to what is being said about your
organization
Free Google alerts
Take it private
• Don’t delegate to intern
• Have a crisis communications plan
Be prepared to act quickly using same media
Be nimble
8. Learn from Planned Parenthood
• Komen used SM as another
platform for corporate
announcements
• PP used SM to engage in
continued dialogue with
stakeholders starting well
before the crisis
• Komen’s messaging was
inconsistent, changed course
and tone
Source: Lessons from the Komen Controversy,
SocialMediaToday.com
9. Listen
• Listening may give you insights which will lead the
strategy
• Learn what’s important to your audience
Can you fill a need? How can you add value?
• Check out what the competition is doing
• Pay attention
• Social media has been compared to a cocktail
party
11. Be Thoughtful
• Many social media tools are
free, but they require
resources to create content
and keep them updated
• You can damage your
reputation by starting and
then abandoning social
media projects
• Squat on your name
http://namechk.com
Image courtesy of Striatic on Flickr
12. How Do You Find The Time?
• Integrate into what you
are currently doing
Bring a video to an
interview and post a
teaser on YouTube
• Make a conscious
decision: the time spent
on social media may
mean giving something
else up
Image courtesy of D. Sharon Pruitt on Flickr
13. Use Your Time Wisely
• Measurement is essential
Determine up front how you will measure success
• Did you meet your objective?
More volunteers
Heightened awareness
Donations
Increased event participation
Generated PR
Education on issues
Image courtesy of Jonny Goldstein on Flickr
14. Make It Shareworthy
• Most effective online organizing programs
whether fundraising or advocacy is to
make each of your appeals part of a
campaign
• People give to funds that generate an
emotional response, tell your story
• Articulate in simple terms what you are
trying to do
• Make it urgent, have a deadline
• Make it EASY
17. What’s Twitter?
• A free social networking &
micro-blogging service
that allows users to send
updates or tweets (text-
based posts up to 140
characters long) to anyone
who opts to receive them
• Asks: What’s
happening?
• Per Pew, 13% of American
adults who use the
internet are Twitter users Image courtesy of Robert Scoble on Flickr
19. Types of Accounts
• Organization
100% branded content, don’t follow people or interact
Can be managed by a team, low risk of going off
message
Using interactive tool to push out information, not
establishing relationships
Source: Beth’s Blog: How Nonprofits Can Use Social Media
20. Types of Accounts
• Organization With Personality
Employee(s) who tweet are identified & interact with
followers
Makes it personal, builds relationships
May be difficult to scale, succession can be an issue if
person becomes so associated with brand leaves, also
risk of going off message
Source: Beth’s Blog: How Nonprofits Can Use Social Media
21. Who To Follow
• Thought leaders and cause enthusiasts
For social media & nonprofits: @kanter, @ntenhross,
@beautifulthangs, @SocialBttrfly, @peterdeitz
• Search on your topics of interest
Look at who others follow
• Take your time
22. How To Get Followers
• Quality over quantity
• When you follow someone send them a tweet
explaining why you are following them
• Search on your area of interest and then answer
questions or respond
“Seek out people you can help and do it!” Wil
Reynolds
• Add yourself to “yellow pages”
http://twellow.com
http://wefollow.com
23. How To Get Followers
• Engage with your
followers, thank them for
support, give them ways
to get involved
• Utilize hashtages
(#word)
• Weekly Chats
Take part in existing ones
or host a Tweetchat
Image courtesy of Christopher Carfi
on Flickr
26. YouTube
• Second largest volume
of searches
• In December 2011
85% of the total U.S.
Internet audience views
online video
182 million U.S. Internet
users viewed 43.5 billion
videos
Source: comScore Image courtesy of Karl Jonsson on Flickr
27. YouTube
• A keyword-tagged video is 50 times more likely
to appear on the 1st page of a Google search
result compared with a traditional web page
according to Forrester Research
• YouTube program for nonprofits
• YouTube Video Volunteers
Can find someone who is willing to use their
equipment and skills to help a nonprofit make a video
28. YouTube Channels
• Free to set up a
YouTube channel
• Centralized place for all
videos, can be branded
& users can subscribe
• Can turn off comments
or use it as another way
to connect
29. How Do You Get Views?
• People have short attention spans, so capture
attention in first 30 second
Keep the whole video short
Have a call to action at the end
Shoot for a computer screen
• Ask for user-generated content
• Tell serial stories which engage viewers & keep
them coming back
• React to current events
• Use endorsements
• Tag & title your videos with relevant keywords
30. How Do You Get Subscribers?
• Subscribe to the YouTube
channels of other
nonprofits, they may do
the same
• Ask people to subscribe
• Share links for your videos
with supporters so they
can help get the word out
Make the embed code
available so people can post
the video on their sites Image courtesy of Todd Huffman on Flickr
32. Facebook
• Nonprofits can create customized pages
• Claim vanity URL
http://www.twitter.com/yournonprofit
• Engage with fans
Comment on their wall posts & help people connect
with others
• Show people how to connect beyond Facebook
Email sign up or drive to website
34. Facebook Stats
• Use the data to understand
what your fans like, don’t
like, what type of content
they interact with the most
and what they share with
their friends
Facebook gives you locale
breakdown and demographic
information
Image courtesy of Sasha Wolff on Flickr
35. How to Get Fans
• Promote via other marketing channels
• Encourage fans to suggest to their friends become
fans
• Run promotion or contest
• Give fans what they want
Be active and add content
70% of all actions on social networks are related to
viewing pictures or viewing other people's profiles
Source: Understanding Users of Social Networks
37. It’s All About Content
• Excellent for search
• Enables thought leadership
• Syndicate content
• Recommend WordPress
• If too time intensive, consider:
Guest blogging
Combining forces
Comment on other blogs
43. Market Social Media
• Integrate the social tactics into the entire
marketing strategy
• Promote social media tactics via all marketing
such as: direct mail, email signature,
newsletters, announce at events
• Leverage your content across various places
Put video on YouTube
Embed it into a blog post
Promote blog post via Twitter, Facebook and LinkedIn
Link to the blog post in an enewsletter
44. Golden Rules
• Social media is all about being human, so have
personality
• Never say anything you wouldn’t say in front of
your mother
• It’s all about building relationships
• Treat others with respect
• Be generous
• Add value
Image courtesy of Jason on Flickr
45. Resources
• ComcastNewMediaExchange.com
• Groundswell
Examples of award winning non-profits
• Beth Kantar
Beth’s Blog: How nonprofits can use social media
• Pew Internet & American Life Project
• Netsquared
• Momentum: Igniting Social Change in the
Connected Age by AllisonFine
Pew Internet & American Life Project is a nonpartisan, nonprofit "fact tank" that provides information on the issues and trends shaping America. They are a wonderful resource for data and statistics and recommend checking out their website. If you look at this table, it makes sense that age is the biggest predictor of social media use. I highlighted in red some of the social media activities.
Pew Internet & American Life Project is a nonpartisan, nonprofit "fact tank" that provides information on the issues and trends shaping America. They are a wonderful resource for data and statistics and recommend checking out their website. If you look at this table, it makes sense that age is the biggest predictor of social media use. I highlighted in red some of the social media activities.
the data shows us that those who have a social media strategy focused on stakeholder engagement, and manage it consistently before a crisis hits, like Planned Parenthood, are poised to navigate the crisis more successfully. Listening and engaging is more important than driving a defensive message. GaggleAMP analyzed posts made to Facebook and Twitter before and during the crisis. They found that Komen used social media as a monologue (just another platform for corporate announcements) while Planned Parenthood used social media to engage in a continuing dialogue with stakeholders, starting well before the crisis. Komen violated the most important rule of social media advocacy – the need to consistently engage stakeholders. It’s the difference between being credible and authentic versus being seen as out of touch and aloof. Another interesting element revealed by the data is that Komen’s poor handling of the initial messaging – not being consistent, changing course, changing tone – apparently helped organize their opposition. Disciplined message delivery through social media is critical to success in overcoming a crisis.
New content and information are required to “feed the beast”
New content and information are required to “feed the beast”
It’s particularly popular with young adults, minorities, and those who live in cities.
You can think of it as an instant message that goes out to lots of people. It can be mundane but it can also be a powerful tool to share information and build relationships. Use Tweedeck or HootSuite
Legal Aide Society
Most visited website in 2010 per Hitwise . Fastest growing group is women over 55 years old